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How a Swiss Watchmaker Pivoted from Quartz to Smart
In this episode of The Pivot Podcast, Lucas and Luna dissect the remarkable turnaround of a Swiss watchmaker that faced extinction during the quartz crisis and reinvented itself for the smartwatch era. They focus on the strategic decision to embrace hybrid mechanical-smart technology, the bold move to target a younger generation, and the financial discipline that kept the brand profitable. With specific numbers like the Swiss watch export decline and the brand's recovery, this episode offers a concrete case study in navigating technological disruption while preserving heritage. Tune in…
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