Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher

B2B Marketing: The Provocative Truth · Sep 6, 2023 · 35m

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Mark Cullen about the need for B2B marketers to be brave.

The key to marketing with an impact is saying something authentic about your company and delivering it in an emotive way. Most marketers understand that it takes a level of emotional impact to make a significant impression on your audience. However, there seem to be many factors that inhibit marketers ability to create something that shines. So what’s holding them back? What’s preventing B2B marketers from being emotive and brave in their work? And how do…