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Fireside Chat With Alex Häberlin | Coffee for Endurance Athletes
Craving real coffee on your long run or mid-mountain hike? In this episode of Fireside Chat, we talk with Alexander Häberlin, co-founder of No Normal Coffee—the bold, trail-ready coffee changing how endurance athletes fuel up. Designed for runners, hikers, cyclists, and outdoor adventurers, No Normal Coffee packs rich, energizing flavor into a recyclable tube you can squeeze on the go.
Born from backcountry frustration and built without a food science background, Alex and his co-founder turned a DIY idea into a product embraced by ultra runners and outdoor lovers worldwide. From a tomato…
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