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Latest / The Niche Is You

You Don't Need to Be Discovered… You Need to Be Recognized

In this episode we’ll talk about:

Why the entire idea of being "discovered" is a leftover from an era that no longer exists

The fundamental difference between being discovered and being recognized

Why discovery required someone else's permission — and why recognition requires only your own clarity

How the shift from institutions to direct trust has changed what actually produces visibility now

The specific work of becoming recognizable — and what it requires of you

What becomes possible when you stop waiting to be discovered and start becoming impossible to miss

And more…

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The skinny

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