magic words
marisa's off at ASAE, so this one's a pre-record — and it turns into a full nerd-out on the tiny book that took marisa three years to actually finish: phil jones's exactly what to say. gabby, naturally, has already read ten books on influence this year and inhaled the audio version while cleaning her deck. the wild part? marisa reads the opening line out loud — people work harder to avoid a loss than to chase a gain — and gabby loses it, because she'd posted about loss aversion on linkedin literally one hour before. get out of my head. from there they get into the actual magic words: "imagine…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.