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FTC Targets Secret Personalized Pricing | Odessa News
The FTC is cracking down on hidden price hikes based on your browsing habits or location, demanding companies disclose how they personalize prices — because you shouldn’t pay more just because you’re a new parent or shop at certain hours. While they can’t outright ban it, failing to reveal the data behind dynamic pricing could trigger legal action under unfair trade laws. Retail giants like Walmart and Target are pushing back, claiming loyalty programs already use personal data for discounts — but others say price gouging hurts trust. States like Maryland and California are already moving to…
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