Latest / Kids Media Club Podcast / Happy Birthday K-Pop Demon Hunters: One Year On, What Netflix Got Right — and What Comes Next

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Happy Birthday K-Pop Demon Hunters: One Year On, What Netflix Got Right — and What Comes Next · Kids Media Club Podcast

• 0:06
  Hello
• 0:06
  and
• 0:06
  welcome
• 0:06
  to
• 0:06
  another
• 0:07
  episode
• 0:07
  of
• 0:07
  the
• 0:08
  Kids
• 0:08
  Media
• 0:08
  Club
• 0:08
  podcast.
• 0:09
  I
• 0:09
  am
• 0:09
  Andy
• 0:10
  Williams.
• 0:11
  And
• 0:11
  I'm
• 0:11
  Joe
• 0:11
  Redfern.
• 0:12
  And
• 0:13
  we
• 0:13
  are
• 0:14
  today
• 0:14
  celebrating
• 0:15
  a
• 0:15
  very,
• 0:16
  very
• 0:16
  special
• 0:16
  anniversary.
• 0:17
  I'm
• 0:17
  going
• 0:18
  to
• 0:18
  hand
• 0:18
  over
• 0:18
  to
• 0:18
  you,
• 0:18
  Emily.
• 0:20
  Happy
• 0:20
  365
• 0:22
  Days
• 0:22
  of
• 0:22
  K
• 0:22
  Pop
• 0:22
  Demon
• 0:23
  Hunters
• 0:24
  to
• 0:24
  those
• 0:24
  who
• 0:24
  celebrate.
• 0:25
  Here's
• 0:25
  me
• 0:26
  with
• 0:26
  my
• 0:26
  derpy
• 0:27
  cash.
• 0:28
  Yeah.
• 0:29
  Can
• 0:29
  you
• 0:30
  believe
• 0:30
  K
• 0:30
  Pop
• 0:31
  TV
• 0:31
  One
• 0:31
  hundreds
• 0:31
  has
• 0:31
  been
• 0:31
  with
• 0:31
  us
• 0:32
  a
• 0:32
  year?
• 0:32
  Tomorrow,
• 0:35
  Saturday.
• 0:36
  Saturday,
• 0:37
  yeah.
• 0:38
  Already
• 0:38
  toddling,
• 0:39
  weaned.
• 0:41
  I
• 0:42
  know.
• 0:42
  Shoes.
• 0:43
  I
• 0:44
  know,
• 0:44
  I
• 0:44
  know.
• 0:44
  What
• 0:44
  a
• 0:45
  year
• 0:45
  it's
• 0:45
  been.
• 0:45
  Obviously
• 0:45
  the
• 0:46
  movie
• 0:46
  started
• 0:48
  like
• 0:48
  dropped
• 0:48
  on
• 0:48
  Netflix
• 0:49
  without
• 0:49
  any
• 0:49
  major
• 0:49
  fanfare
• 0:50
  back
• 0:51
  in
• 0:51
  June.
• 0:51
  Obviously
• 0:52
  they
• 0:52
  had
• 0:52
  like
• 0:52
  released
• 0:53
  a
• 0:53
  trailer
• 0:53
  and
• 0:53
  stuff
• 0:53
  like
• 0:54
  that
• 0:55
  June
• 0:55
  of
• 0:55
  2025.
• 0:58
  And
• 0:58
  it,
• 0:58
  it
• 0:59
  didn't
• 0:59
  do,
• 0:59
  didn't
• 1:00
  do,
• 1:00
  say
• 1:00
  great
• 1:00
  in
• 1:00
  its
• 1:01
  first
• 1:01
  week,
• 1:01
  but
• 1:02
  the
• 1:02
  audience
• 1:02
  found
• 1:03
  it.
• 1:03
  I
• 1:03
  think
• 1:04
  the,
• 1:05
  I
• 1:05
  think
• 1:06
  one
• 1:06
  of
• 1:06
  the
• 1:06
  key
• 1:06
  things
• 1:06
  as
• 1:06
  well
• 1:07
  is
• 1:07
  like
• 1:07
  the,
• 1:07
  the
• 1:07
  Netflix,
• 1:08
  the
• 1:08
  Netflix
• 1:08
  team
• 1:09
  just
• 1:09
  took
• 1:09
  all
• 1:09
  the,
• 1:09
  all
• 1:10
  the
• 1:10
  music
• 1:10
  videos,
• 1:10
  popped
• 1:11
  them
• 1:11
  on
• 1:11
  YouTube
• 1:11
  that
• 1:11
  first
• 1:11
  weekend.
• 1:12
  And
• 1:12
  I
• 1:12
  think
• 1:13
  it
• 1:13
  was
• 1:13
  the
• 1:13
  music
• 1:14
  and,
• 1:15
  and
• 1:15
  the
• 1:16
  movie
• 1:16
  that
• 1:16
  did
• 1:16
  it.
• 1:16
  And
• 1:17
  it
• 1:17
  just
• 1:17
  started
• 1:17
  taking
• 1:17
  off
• 1:18
  with
• 1:18
  audiences
• 1:18
  immediately.
• 1:19
  Took
• 1:19
  the
• 1:19
  industry
• 1:20
  a
• 1:20
  little
• 1:20
  bit
• 1:20
  longer
• 1:20
  to
• 1:20
  catch
• 1:21
  up,
• 1:21
  but
• 1:21
  kind
• 1:21
  of
• 1:21
  by,
• 1:23
  by
• 1:23
  week
• 1:23
  five,
• 1:23
  once
• 1:24
  it
• 1:24
  surpassed
• 1:24
  Leo
• 1:25
  as
• 1:25
  the
• 1:25
  biggest
• 1:25
  animated
• 1:26
  movie
• 1:26
  on
• 1:27
  Netflix.
• 1:27
  At
• 1:27
  the
• 1:27
  time,
• 1:28
  we
• 1:28
  all
• 1:29
  knew
• 1:29
  that
• 1:29
  it
• 1:29
  was,
• 1:30
  that
• 1:30
  it
• 1:30
  was
• 1:30
  a
• 1:30
  big
• 1:30
  deal.
• 1:31
  So
• 1:32
  yeah,
• 1:32
  obviously
• 1:33
  Netflix
• 1:33
  have
• 1:33
  gone
• 1:33
  on
• 1:33
  to
• 1:34
  do
• 1:34
  tons
• 1:34
  of
• 1:35
  stuff
• 1:35
  with
• 1:35
  it
• 1:35
  since
• 1:36
  they've
• 1:37
  signed
• 1:37
  deals
• 1:37
  with
• 1:37
  Hasbro
• 1:38
  and
• 1:38
  Mattel.
• 1:40
  I
• 1:40
  think,
• 1:40
  you
• 1:40
  know,
• 1:41
  they've
• 1:41
  done
• 1:41
  a
• 1:41
  great
• 1:41
  job
• 1:41
  on
• 1:41
  the
• 1:41
  PR
• 1:42
  train
• 1:42
  in
• 1:42
  terms
• 1:43
  of
• 1:43
  getting
• 1:44
  the
• 1:45
  talent
• 1:45
  from
• 1:46
  K
• 1:46
  Pop
• 1:46
  Demon
• 1:46
  Hunters
• 1:47
  around
• 1:47
  the
• 1:47
  place
• 1:47
  on
• 1:48
  late
• 1:48
  night
• 1:48
  shows,
• 1:49
  you
• 1:49
  know,
• 1:50
  NFL
• 1:51
  halftime
• 1:51
  shows,
• 1:52
  Macy's
• 1:52
  Thanksgiving
• 1:53
  Day
• 1:53
  Parade.
• 1:54
  It's
• 1:54
  been
• 1:55
  a
• 1:55
  big
• 1:55
  year
• 1:55
  from
• 1:55
  them.
• 1:55
  From
• 1:56
  a
• 1:56
  PR
• 1:56
  point
• 1:56
  of
• 1:56
  view.
• 1:56
  They
• 1:57
  won
• 1:57
  the
• 1:57
  Oscar.
• 1:59
  It's
• 1:59
  just
• 1:59
  been,
• 1:59
  yeah,
• 2:00
  they've
• 2:01
  done
• 2:01
  a
• 2:01
  great
• 2:01
  job
• 2:01
  with
• 2:01
  the
• 2:01
  movie,
• 2:02
  but
• 2:02
  I
• 2:02
  guess
• 2:02
  the
• 2:03
  question
• 2:03
  is
• 2:03
  like,
• 2:04
  what's
• 2:04
  next?
• 2:05
  I
• 2:05
  mean,
• 2:05
  I
• 2:05
  think
• 2:05
  they've
• 2:06
  done
• 2:06
  a
• 2:06
  phenomenal
• 2:06
  job
• 2:06
  with
• 2:07
  the
• 2:07
  movie.
• 2:07
  But
• 2:07
  I
• 2:07
  also
• 2:07
  wonder
• 2:08
  whether
• 2:08
  in
• 2:09
  some
• 2:09
  ways
• 2:09
  it
• 2:09
  was
• 2:10
  a
• 2:10
  stroke
• 2:10
  of
• 2:10
  luck
• 2:10
  that
• 2:11
  it
• 2:11
  didn't
• 2:11
  open.
• 2:13
  It
• 2:13
  wasn't
• 2:13
  immediately
• 2:14
  kind
• 2:14
  of
• 2:14
  massive
• 2:15
  and
• 2:15
  kind
• 2:15
  of
• 2:15
  found
• 2:16
  its
• 2:16
  audience
• 2:18
  within
• 2:18
  those
• 2:19
  kind
• 2:19
  of
• 2:19
  initial
• 2:20
  kind
• 2:20
  of
• 2:20
  couple
• 2:20
  of
• 2:21
  weeks.
• 2:21
  Cause
• 2:21
  it
• 2:22
  feels
• 2:22
  like
• 2:22
  the
• 2:22
  audience
• 2:22
  really
• 2:23
  took
• 2:23
  ownership
• 2:23
  of
• 2:23
  it
• 2:24
  and
• 2:24
  then
• 2:24
  it
• 2:24
  became
• 2:24
  almost
• 2:25
  like
• 2:25
  a
• 2:25
  fan
• 2:26
  powered
• 2:26
  phenomenon
• 2:27
  really.
• 2:29
  That's
• 2:29
  how
• 2:29
  I
• 2:29
  remember
• 2:30
  it.
• 2:30
  Because
• 2:31
  when
• 2:31
  I
• 2:31
  was
• 2:32
  looking
• 2:32
  at
• 2:34
  the
• 2:34
  prep
• 2:34
  that
• 2:35
  we
• 2:35
  did
• 2:35
  for
• 2:35
  this
• 2:35
  and
• 2:35
  it
• 2:36
  had
• 2:36
  said
• 2:36
  it
• 2:36
  launched
• 2:37
  on
• 2:37
  Friday
• 2:37
  20th
• 2:38
  June,
• 2:38
  and
• 2:38
  I
• 2:39
  was
• 2:39
  thinking
• 2:39
  back
• 2:39
  and
• 2:40
  I
• 2:40
  was
• 2:40
  thinking
• 2:41
  really
• 2:41
  it
• 2:41
  was
• 2:41
  September
• 2:42
  for
• 2:42
  me
• 2:42
  where
• 2:42
  it
• 2:43
  really
• 2:43
  began.
• 2:43
  To
• 2:44
  pop.
• 2:44
  So
• 2:44
  I
• 2:45
  think
• 2:45
  of
• 2:45
  it
• 2:45
  less
• 2:45
  as
• 2:45
  a
• 2:45
  summer
• 2:46
  and
• 2:46
  more
• 2:46
  of
• 2:47
  an
• 2:47
  early
• 2:47
  autumn
• 2:48
  thing.
• 2:49
  I
• 2:49
  had
• 2:49
  even
• 2:50
  forgotten
• 2:50
  it
• 2:50
  launched
• 2:50
  in
• 2:51
  June
• 2:51
  because
• 2:51
  I
• 2:51
  think
• 2:52
  then
• 2:52
  that
• 2:52
  back
• 2:53
  to
• 2:53
  school
• 2:54
  by
• 2:54
  that
• 2:54
  time
• 2:55
  again
• 2:55
  you
• 2:56
  got
• 2:56
  girls,
• 2:57
  teens
• 2:58
  back
• 2:58
  together.
• 2:59
  They
• 2:59
  were
• 2:59
  singing
• 2:59
  the
• 3:00
  songs
• 3:00
  they
• 3:00
  were
• 3:01
  looking
• 3:01
  at,
• 3:01
  they
• 3:02
  were
• 3:02
  planning
• 3:02
  their
• 3:02
  Halloween
• 3:03
  costumes
• 3:03
  and
• 3:03
  we
• 3:03
  saw
• 3:04
  how
• 3:04
  successful
• 3:05
  it
• 3:05
  was
• 3:05
  around
• 3:05
  that
• 3:06
  Halloween
• 3:06
  time.
• 3:07
  So
• 3:08
  yeah,
• 3:09
  I
• 3:09
  think
• 3:10
  looking
• 3:11
  back,
• 3:11
  that
• 3:11
  cadence
• 3:12
  of
• 3:12
  launched
• 3:13
  in
• 3:13
  the
• 3:13
  summer
• 3:13
  and
• 3:13
  the
• 3:14
  music
• 3:14
  then
• 3:14
  began
• 3:15
  to
• 3:15
  take
• 3:15
  hold.
• 3:16
  But
• 3:16
  then
• 3:17
  when
• 3:17
  everybody
• 3:17
  went
• 3:18
  back
• 3:18
  to
• 3:18
  school
• 3:18
  and
• 3:18
  back
• 3:19
  to
• 3:19
  their
• 3:19
  regular
• 3:19
  routine,
• 3:20
  that's
• 3:20
  where
• 3:21
  it
• 3:21
  went
• 3:21
  to
• 3:21
  another
• 3:22
  level.
• 3:22
  And
• 3:23
  again
• 3:23
  with
• 3:23
  my
• 3:24
  Roblox
• 3:26
  lens,
• 3:26
  that
• 3:27
  was
• 3:27
  when
• 3:27
  we
• 3:27
  saw
• 3:27
  the
• 3:28
  number
• 3:28
  of
• 3:28
  fan
• 3:29
  made
• 3:29
  unofficial
• 3:30
  experiences
• 3:31
  really
• 3:31
  start
• 3:31
  to
• 3:32
  take
• 3:32
  off
• 3:32
  on
• 3:32
  Roblox.
• 3:33
  You
• 3:33
  might
• 3:33
  remember
• 3:34
  we
• 3:34
  were
• 3:34
  talking
• 3:34
  about
• 3:36
  first
• 3:36
  there
• 3:36
  were
• 3:36
  10,
• 3:37
  20,
• 3:37
  30,
• 3:38
  and
• 3:38
  then
• 3:40
  there
• 3:40
  were
• 3:40
  over
• 3:41
  300
• 3:41
  at
• 3:42
  its
• 3:42
  height.
• 3:43
  Unofficial
• 3:44
  K
• 3:44
  Pop
• 3:45
  Demon
• 3:45
  Hunters
• 3:46
  experiences,
• 3:46
  there
• 3:46
  are
• 3:47
  still
• 3:47
  a
• 3:47
  fair
• 3:47
  few
• 3:47
  active.
• 3:48
  Interestingly,
• 3:49
  I
• 3:49
  just
• 3:49
  checked
• 3:50
  before
• 3:50
  we
• 3:50
  started
• 3:51
  recording
• 3:51
  the
• 3:52
  official
• 3:52
  Netflix
• 3:53
  and
• 3:53
  twin
• 3:53
  Atlas
• 3:53
  K
• 3:54
  Pop
• 3:54
  Demon
• 3:54
  Hunters,
• 3:55
  Roblox
• 3:55
  experiences
• 3:56
  is
• 3:56
  still
• 3:56
  only
• 3:57
  fifth
• 3:57
  most
• 3:57
  popular.
• 3:58
  There
• 3:58
  are
• 3:59
  four
• 3:59
  fan
• 4:00
  made
• 4:00
  experiences.
• 4:02
  But
• 4:02
  they
• 4:02
  take
• 4:02
  a
• 4:02
  fairly
• 4:03
  sanguine
• 4:03
  approach
• 4:04
  sensibly
• 4:05
  and
• 4:05
  they
• 4:05
  let
• 4:05
  the
• 4:06
  fan
• 4:06
  base
• 4:06
  still
• 4:06
  do
• 4:07
  what
• 4:07
  they
• 4:07
  want
• 4:07
  to
• 4:07
  do
• 4:07
  on
• 4:08
  Roblox.
• 4:08
  So
• 4:09
  it's
• 4:09
  been
• 4:10
  quite
• 4:10
  the
• 4:10
  phenomenon,
• 4:10
  hasn't
• 4:11
  it?
• 4:11
  Yeah,
• 4:12
  we're
• 4:12
  the
• 4:12
  fans.
• 4:14
  I
• 4:14
  do
• 4:14
  think
• 4:14
  that
• 4:15
  summer,
• 4:15
  I
• 4:15
  do
• 4:15
  think
• 4:16
  that
• 4:16
  summer
• 4:16
  timing
• 4:17
  was
• 4:17
  really
• 4:17
  key
• 4:17
  to
• 4:18
  it.
• 4:18
  And
• 4:18
  I
• 4:18
  also
• 4:18
  believe,
• 4:18
  you
• 4:19
  know,
• 4:19
  I've
• 4:19
  written
• 4:19
  about
• 4:20
  this,
• 4:20
  that,
• 4:20
  you
• 4:21
  know,
• 4:21
  it
• 4:22
  being
• 4:22
  on
• 4:22
  streaming
• 4:23
  over
• 4:23
  the
• 4:23
  summer
• 4:23
  was
• 4:24
  part
• 4:24
  of
• 4:24
  the
• 4:25
  ignition
• 4:25
  of
• 4:25
  the
• 4:25
  fandom.
• 4:26
  The
• 4:27
  fact
• 4:27
  that
• 4:27
  kids
• 4:27
  were
• 4:27
  able
• 4:27
  to
• 4:28
  go
• 4:28
  back
• 4:28
  to
• 4:28
  it,
• 4:28
  rewatch
• 4:29
  it
• 4:29
  in
• 4:29
  each
• 4:29
  other's
• 4:29
  houses,
• 4:30
  be
• 4:31
  out
• 4:31
  on
• 4:31
  greens
• 4:31
  and
• 4:32
  stuff
• 4:32
  like
• 4:32
  that,
• 4:32
  coming
• 4:32
  up
• 4:33
  with
• 4:33
  the
• 4:33
  dance
• 4:33
  moves,
• 4:33
  practicing
• 4:34
  the
• 4:34
  dance
• 4:34
  moves.
• 4:34
  That's
• 4:35
  definitely,
• 4:35
  definitely
• 4:35
  what
• 4:35
  I
• 4:35
  saw
• 4:35
  around
• 4:36
  my
• 4:36
  local
• 4:36
  area.
• 4:37
  You
• 4:38
  know,
• 4:38
  it's,
• 4:40
  it's
• 4:41
  like,
• 4:41
  you
• 4:41
  know,
• 4:41
  there's
• 4:42
  this
• 4:42
  question
• 4:42
  of
• 4:42
  should
• 4:42
  have
• 4:43
  gone
• 4:43
  cinemas.
• 4:43
  I
• 4:43
  know
• 4:44
  we
• 4:44
  talked
• 4:44
  about
• 4:44
  cinemas
• 4:44
  in
• 4:45
  the
• 4:45
  last,
• 4:45
  in
• 4:45
  the
• 4:45
  last
• 4:46
  episode
• 4:46
  of
• 4:47
  the
• 4:47
  podcast.
• 4:47
  But
• 4:47
  like
• 4:48
  I
• 4:49
  think
• 4:49
  it
• 4:50
  being
• 4:50
  on
• 4:50
  streaming
• 4:50
  was
• 4:50
  one
• 4:51
  of
• 4:51
  the
• 4:51
  reasons
• 4:51
  it
• 4:51
  was
• 4:51
  able
• 4:52
  to
• 4:52
  ignite
• 4:52
  in
• 4:53
  the
• 4:53
  way
• 4:53
  that
• 4:53
  it
• 4:53
  was
• 4:54
  in
• 4:54
  such
• 4:54
  a,
• 4:54
  in
• 4:54
  such
• 4:55
  a
• 4:55
  major
• 4:55
  way.
• 4:56
  And
• 4:57
  that
• 4:57
  return
• 4:57
  factor,
• 4:58
  right,
• 4:58
  like
• 4:58
  it's
• 4:58
  back
• 4:59
  in
• 4:59
  like
• 4:59
  back
• 4:59
  in
• 4:59
  the
• 4:59
  day
• 4:59
  High
• 5:00
  School
• 5:00
  Musical,
• 5:00
  right
• 5:00
  on
• 5:01
  Disney,
• 5:01
  on
• 5:01
  Disney
• 5:01
  Channel.
• 5:02
  Or
• 5:02
  we'd
• 5:02
  obviously
• 5:03
  have
• 5:03
  the
• 5:03
  premiere
• 5:03
  date,
• 5:03
  but
• 5:03
  then
• 5:03
  we'd
• 5:04
  like
• 5:04
  play
• 5:04
  it,
• 5:04
  you
• 5:04
  know,
• 5:05
  at
• 5:05
  least
• 5:05
  once
• 5:06
  a
• 5:06
  day,
• 5:06
  sometimes
• 5:07
  twice
• 5:07
  a
• 5:07
  day
• 5:07
  for
• 5:07
  the
• 5:08
  following
• 5:08
  three
• 5:08
  weeks
• 5:09
  to
• 5:09
  really
• 5:09
  bed
• 5:09
  it
• 5:09
  in.
• 5:10
  That
• 5:10
  was
• 5:10
  before
• 5:10
  streaming.
• 5:11
  Now
• 5:11
  kids
• 5:11
  can
• 5:11
  just
• 5:12
  go
• 5:12
  back
• 5:12
  and
• 5:12
  revisit
• 5:12
  and
• 5:13
  rewatch
• 5:13
  and
• 5:13
  it
• 5:13
  Gave,
• 5:14
  you
• 5:14
  know,
• 5:15
  that
• 5:15
  summer
• 5:15
  holidays
• 5:16
  vibe.
• 5:16
  It
• 5:16
  gave
• 5:16
  other
• 5:16
  kids
• 5:17
  the
• 5:17
  opportunity
• 5:17
  to
• 5:19
  pop
• 5:19
  over
• 5:20
  somebody's
• 5:20
  house,
• 5:20
  watch
• 5:20
  the
• 5:20
  movie.
• 5:21
  I
• 5:21
  don't
• 5:21
  think
• 5:22
  it's
• 5:22
  a
• 5:22
  movie
• 5:22
  that
• 5:22
  parents
• 5:23
  would
• 5:23
  have
• 5:23
  spent
• 5:24
  the
• 5:24
  money
• 5:24
  on
• 5:24
  to
• 5:25
  go
• 5:25
  to
• 5:25
  cinema.
• 5:25
  Even
• 5:26
  just
• 5:26
  from
• 5:26
  the
• 5:26
  simple
• 5:27
  fact
• 5:27
  of
• 5:27
  being
• 5:27
  called
• 5:27
  K
• 5:28
  Pop
• 5:28
  Demon
• 5:28
  Hunters.
• 5:28
  They'd
• 5:29
  be
• 5:29
  like,
• 5:29
  I
• 5:29
  don't
• 5:29
  understand
• 5:29
  the
• 5:30
  K
• 5:30
  Pop
• 5:31
  and
• 5:31
  the
• 5:31
  Demon
• 5:31
  Hunters
• 5:32
  is
• 5:32
  turning
• 5:32
  me
• 5:32
  off
• 5:32
  for
• 5:32
  my
• 5:33
  8
• 5:33
  year
• 5:33
  old.
• 5:33
  So
• 5:33
  no
• 5:33
  thanks.
• 5:34
  You
• 5:34
  know
• 5:34
  what
• 5:34
  I
• 5:34
  mean?
• 5:35
  Yeah,
• 5:35
  yeah,
• 5:36
  absolutely.
• 5:36
  I
• 5:37
  think
• 5:37
  the
• 5:37
  other
• 5:37
  thing
• 5:38
  that
• 5:38
  really,
• 5:40
  that
• 5:40
  really
• 5:41
  kind
• 5:41
  of
• 5:41
  boosted
• 5:42
  it
• 5:42
  was
• 5:42
  that
• 5:42
  it
• 5:43
  exists
• 5:44
  as
• 5:44
  a
• 5:44
  music
• 5:45
  phenomenon
• 5:46
  as
• 5:46
  well
• 5:46
  as
• 5:48
  an
• 5:48
  animated
• 5:49
  movie
• 5:49
  phenomenon.
• 5:49
  It's
• 5:49
  the.
• 5:50
  The
• 5:50
  fact
• 5:50
  that
• 5:51
  you
• 5:51
  have
• 5:51
  that
• 5:51
  multiplier
• 5:52
  effect.
• 5:52
  The
• 5:52
  fact
• 5:53
  that
• 5:53
  that
• 5:54
  IP
• 5:54
  exists
• 5:54
  on
• 5:55
  Spotify
• 5:56
  music
• 5:57
  streaming
• 5:57
  services
• 5:58
  as
• 5:58
  much
• 5:58
  as
• 5:58
  it
• 5:59
  does
• 5:59
  on
• 6:00
  Netflix.
• 6:00
  In
• 6:00
  a
• 6:01
  way,
• 6:01
  I
• 6:01
  think
• 6:01
  that
• 6:02
  really
• 6:02
  kind
• 6:02
  of
• 6:02
  helped
• 6:03
  kind
• 6:03
  of
• 6:03
  amplify
• 6:03
  the
• 6:04
  noise
• 6:04
  around
• 6:04
  that
• 6:04
  IP
• 6:05
  and
• 6:06
  made
• 6:07
  it
• 6:07
  feel
• 6:07
  like
• 6:07
  it
• 6:08
  was
• 6:08
  everywhere
• 6:10
  pretty
• 6:11
  quickly.
• 6:11
  As
• 6:11
  soon
• 6:12
  as
• 6:12
  it
• 6:12
  kind
• 6:12
  of
• 6:12
  caught
• 6:13
  that
• 6:13
  wave,
• 6:15
  it
• 6:15
  felt
• 6:15
  like
• 6:15
  not
• 6:16
  only
• 6:16
  was
• 6:16
  it
• 6:16
  on
• 6:16
  Netflix,
• 6:18
  but
• 6:19
  it
• 6:19
  was
• 6:19
  also
• 6:19
  whenever
• 6:20
  you
• 6:20
  turned
• 6:20
  on
• 6:21
  the
• 6:21
  radio
• 6:22
  station
• 6:22
  or,
• 6:23
  or
• 6:23
  you
• 6:23
  had
• 6:24
  kind
• 6:24
  of
• 6:24
  Spotify,
• 6:25
  you
• 6:25
  kind
• 6:25
  of.
• 6:26
  That
• 6:26
  IP
• 6:27
  ended
• 6:27
  up
• 6:27
  being
• 6:28
  reflected
• 6:29
  in
• 6:29
  lots
• 6:30
  of
• 6:30
  different
• 6:30
  spaces,
• 6:31
  really.
• 6:31
  And
• 6:32
  a
• 6:32
  bit
• 6:32
  like
• 6:32
  we
• 6:32
  talk
• 6:32
  about
• 6:33
  Bluey
• 6:34
  having
• 6:34
  that
• 6:34
  kind
• 6:34
  of
• 6:35
  multiplier
• 6:35
  effect
• 6:35
  because
• 6:36
  it
• 6:36
  was
• 6:36
  on
• 6:36
  abc,
• 6:37
  Disney
• 6:37
  and
• 6:38
  the
• 6:38
  BBC
• 6:38
  all
• 6:39
  concurrently.
• 6:40
  And
• 6:40
  that
• 6:40
  amplifying
• 6:41
  that
• 6:41
  noise.
• 6:42
  I
• 6:42
  feel
• 6:42
  like
• 6:43
  the
• 6:43
  fact
• 6:43
  that
• 6:44
  K
• 6:44
  Pop
• 6:44
  existed
• 6:45
  on
• 6:45
  Netflix
• 6:45
  but
• 6:45
  also
• 6:46
  on
• 6:48
  Spotify
• 6:49
  and
• 6:49
  radio
• 6:50
  stations,
• 6:51
  it
• 6:51
  kind
• 6:51
  of
• 6:51
  helped
• 6:52
  make
• 6:52
  it
• 6:52
  feel
• 6:52
  like
• 6:53
  it
• 6:53
  was
• 6:53
  kind
• 6:53
  of
• 6:53
  everywhere
• 6:54
  all
• 6:54
  at
• 6:54
  once.
• 6:55
  And
• 6:56
  is
• 6:56
  that
• 6:57
  Playbook
• 6:58
  that
• 6:58
  you
• 6:58
  spoke
• 6:58
  about,
• 6:59
  Emily?
• 6:59
  The
• 6:59
  High
• 7:00
  School
• 7:00
  Musical,
• 7:00
  when
• 7:01
  it
• 7:01
  was
• 7:01
  scheduled
• 7:02
  tv,
• 7:02
  but
• 7:02
  now
• 7:03
  K
• 7:03
  Pop
• 7:03
  Demon
• 7:04
  Hunters
• 7:04
  on
• 7:04
  streaming.
• 7:05
  Do
• 7:05
  we
• 7:05
  think
• 7:05
  that's
• 7:06
  gonna
• 7:06
  be
• 7:06
  replicated?
• 7:07
  Because
• 7:07
  it
• 7:07
  feels
• 7:08
  like
• 7:08
  it's
• 7:08
  a
• 7:08
  pretty,
• 7:09
  pretty
• 7:09
  neat
• 7:10
  thing
• 7:10
  to
• 7:10
  do,
• 7:10
  put
• 7:10
  something
• 7:11
  out
• 7:11
  in
• 7:11
  summer
• 7:11
  when
• 7:12
  kids
• 7:12
  are
• 7:12
  looking
• 7:12
  for
• 7:12
  stuff
• 7:12
  to
• 7:13
  do
• 7:13
  and
• 7:13
  they've
• 7:13
  got
• 7:13
  ample
• 7:13
  time
• 7:14
  to
• 7:14
  rewatch
• 7:14
  and
• 7:14
  learn
• 7:15
  the
• 7:15
  dances,
• 7:16
  but
• 7:17
  let
• 7:17
  it
• 7:17
  gather
• 7:17
  ahead
• 7:18
  of
• 7:18
  steam
• 7:18
  for
• 7:18
  when
• 7:19
  they
• 7:19
  go
• 7:19
  back
• 7:19
  to
• 7:19
  school
• 7:19
  and
• 7:20
  then
• 7:20
  the
• 7:20
  playground
• 7:21
  currency
• 7:21
  comes
• 7:22
  in.
• 7:22
  Do
• 7:22
  you
• 7:23
  think
• 7:23
  that
• 7:23
  they
• 7:23
  will
• 7:23
  follow
• 7:24
  that
• 7:24
  with
• 7:24
  more
• 7:25
  K
• 7:25
  Pop
• 7:25
  Demon
• 7:26
  Hunters?
• 7:29
  I
• 7:30
  mean,
• 7:30
  that
• 7:30
  is
• 7:30
  Disney
• 7:31
  playbook.
• 7:31
  And
• 7:31
  Disney
• 7:31
  have
• 7:32
  been
• 7:32
  playing
• 7:32
  that
• 7:32
  playbook
• 7:33
  even
• 7:33
  since
• 7:33
  the
• 7:34
  days
• 7:34
  of
• 7:34
  high
• 7:34
  school
• 7:34
  musicals.
• 7:35
  So
• 7:35
  something
• 7:35
  like
• 7:35
  Descendants
• 7:37
  has
• 7:38
  followed
• 7:38
  that
• 7:38
  Playbook
• 7:39
  end
• 7:39
  of
• 7:40
  year
• 7:40
  kind
• 7:40
  of
• 7:40
  event
• 7:41
  movie
• 7:41
  for
• 7:42
  schools
• 7:42
  that
• 7:42
  then
• 7:43
  plays
• 7:43
  in
• 7:43
  over
• 7:43
  the
• 7:43
  summer,
• 7:44
  builds
• 7:44
  into
• 7:45
  Q1,
• 7:46
  and
• 7:47
  I
• 7:47
  think,
• 7:47
  you
• 7:47
  know,
• 7:47
  like
• 7:48
  where
• 7:48
  K
• 7:48
  Pop
• 7:48
  Demon
• 7:49
  Hunters
• 7:49
  is.
• 7:49
  Lightning
• 7:49
  in
• 7:50
  a
• 7:50
  Bottle.
• 7:50
  I
• 7:50
  think,
• 7:51
  you
• 7:51
  know,
• 7:51
  you
• 7:51
  talk
• 7:51
  about
• 7:52
  the
• 7:52
  music,
• 7:52
  Andy,
• 7:52
  because
• 7:52
  the
• 7:53
  music
• 7:53
  is
• 7:53
  so
• 7:53
  good.
• 7:54
  It's
• 7:54
  just
• 7:54
  like
• 7:55
  Like
• 7:55
  Bluey.
• 7:55
  It's
• 7:56
  just
• 7:56
  good.
• 7:56
  It's
• 7:57
  just
• 7:57
  good.
• 7:57
  It's
• 7:57
  good
• 7:58
  content.
• 7:58
  It's
• 7:58
  not
• 7:58
  good
• 7:59
  kids
• 7:59
  content,
• 7:59
  it's
• 7:59
  just
• 7:59
  good
• 8:00
  content.
• 8:01
  I
• 8:01
  think
• 8:02
  that's
• 8:02
  where
• 8:02
  the
• 8:02
  cut
• 8:02
  through
• 8:03
  happens.
• 8:04
  Yeah.
• 8:05
  The
• 8:05
  one
• 8:05
  thing
• 8:06
  I'll
• 8:06
  say
• 8:06
  is
• 8:06
  I,
• 8:06
  I
• 8:07
  don't
• 8:07
  see
• 8:07
  Netflix
• 8:10
  refocusing
• 8:11
  on
• 8:11
  trying
• 8:11
  to
• 8:11
  create,
• 8:12
  trying
• 8:12
  to
• 8:12
  create
• 8:12
  this
• 8:13
  type
• 8:13
  of
• 8:13
  movie.
• 8:13
  Again.
• 8:13
  That's
• 8:14
  not
• 8:14
  what
• 8:14
  we're
• 8:14
  seeing
• 8:14
  from
• 8:14
  their
• 8:15
  pipeline.
• 8:15
  They've
• 8:15
  launched
• 8:16
  Swapped,
• 8:17
  which
• 8:17
  is
• 8:18
  their
• 8:18
  latest
• 8:18
  animated
• 8:18
  movie,
• 8:19
  which
• 8:19
  has
• 8:19
  done
• 8:19
  really
• 8:19
  well.
• 8:20
  Okay,
• 8:20
  so
• 8:20
  Swapped,
• 8:21
  as
• 8:21
  I
• 8:21
  pace
• 8:21
  Leo
• 8:21
  in
• 8:22
  terms
• 8:22
  of
• 8:22
  being
• 8:22
  the
• 8:22
  biggest
• 8:23
  animated
• 8:23
  movie
• 8:24
  Netflix
• 8:24
  have
• 8:24
  had
• 8:24
  that
• 8:25
  isn't
• 8:25
  K
• 8:25
  Pop
• 8:26
  Demon
• 8:26
  Hunters.
• 8:28
  So
• 8:28
  you
• 8:28
  know,
• 8:29
  they
• 8:29
  are
• 8:29
  kind
• 8:30
  of
• 8:30
  starting
• 8:30
  to,
• 8:31
  well,
• 8:32
  let's
• 8:32
  see,
• 8:33
  let's
• 8:33
  give
• 8:33
  it
• 8:33
  another
• 8:33
  year
• 8:33
  to
• 8:34
  see
• 8:34
  if
• 8:34
  there's
• 8:34
  consistency
• 8:34
  in
• 8:35
  what
• 8:35
  they're
• 8:35
  building
• 8:35
  there.
• 8:35
  Because
• 8:35
  they
• 8:36
  had
• 8:36
  had
• 8:36
  some
• 8:36
  build
• 8:37
  animated
• 8:37
  movies
• 8:37
  with
• 8:38
  the
• 8:38
  Sea
• 8:38
  Beast
• 8:38
  and
• 8:38
  Leo,
• 8:39
  which
• 8:40
  then
• 8:40
  seemed
• 8:40
  to
• 8:40
  drop
• 8:41
  and
• 8:41
  now
• 8:41
  is
• 8:41
  maybe
• 8:41
  back
• 8:41
  on
• 8:42
  form
• 8:42
  with
• 8:42
  Swapped
• 8:43
  and
• 8:43
  K
• 8:43
  Pop.
• 8:43
  But
• 8:44
  we
• 8:44
  need
• 8:44
  to
• 8:44
  wait
• 8:44
  for
• 8:44
  them
• 8:44
  to
• 8:45
  have
• 8:45
  one
• 8:45
  or
• 8:45
  two
• 8:45
  more
• 8:46
  in
• 8:46
  the
• 8:46
  tank
• 8:47
  before
• 8:47
  we
• 8:47
  say
• 8:47
  it's
• 8:48
  a
• 8:48
  working
• 8:48
  strategy.
• 8:50
  But
• 8:52
  I
• 8:53
  don't
• 8:53
  see
• 8:53
  them
• 8:54
  pivoting
• 8:55
  to
• 8:55
  try
• 8:55
  to
• 8:57
  grab
• 8:58
  this
• 8:58
  between
• 8:58
  the
• 8:59
  teeth.
• 8:59
  Grab
• 9:00
  this
• 9:00
  as
• 9:00
  a
• 9:00
  strategy
• 9:01
  between
• 9:01
  the
• 9:01
  teeth.
• 9:01
  They
• 9:02
  still
• 9:02
  remain
• 9:02
  very
• 9:02
  focused
• 9:03
  on
• 9:03
  streaming
• 9:03
  as
• 9:03
  their
• 9:04
  North
• 9:04
  Star,
• 9:05
  this
• 9:05
  type
• 9:05
  of
• 9:05
  franchise
• 9:06
  activity.
• 9:06
  Although
• 9:06
  they're
• 9:07
  obviously
• 9:07
  happy
• 9:07
  to
• 9:08
  take
• 9:08
  the
• 9:08
  money
• 9:08
  in
• 9:08
  their
• 9:08
  back
• 9:08
  pocket
• 9:09
  because
• 9:09
  it's
• 9:09
  not
• 9:10
  chump
• 9:10
  change,
• 9:12
  it's
• 9:12
  still
• 9:13
  a
• 9:13
  bit
• 9:13
  more
• 9:13
  opportunistic
• 9:14
  rather
• 9:14
  than
• 9:15
  something
• 9:15
  that
• 9:15
  they're
• 9:15
  trying
• 9:15
  to
• 9:16
  orientate
• 9:17
  around,
• 9:17
  which
• 9:18
  obviously
• 9:18
  I
• 9:18
  find
• 9:19
  frustrating
• 9:19
  because
• 9:19
  I'm
• 9:19
  like,
• 9:20
  this
• 9:20
  is
• 9:20
  so
• 9:20
  great,
• 9:21
  let's
• 9:21
  do
• 9:21
  this
• 9:21
  again.
• 9:21
  Let's
• 9:22
  always
• 9:22
  do
• 9:22
  this
• 9:23
  forever
• 9:23
  because
• 9:23
  that's,
• 9:24
  you
• 9:24
  know,
• 9:24
  that's
• 9:25
  the
• 9:25
  pipeline
• 9:25
  of
• 9:25
  kids
• 9:26
  media
• 9:26
  that
• 9:26
  we
• 9:26
  love.
• 9:28
  But
• 9:28
  it
• 9:28
  doesn't
• 9:28
  feel
• 9:29
  like
• 9:29
  something
• 9:29
  that
• 9:29
  they're
• 9:30
  going
• 9:30
  after.
• 9:32
  So
• 9:32
  Emily,
• 9:33
  talk
• 9:33
  about
• 9:33
  consumer
• 9:34
  products.
• 9:34
  Have
• 9:34
  we
• 9:34
  had
• 9:34
  any
• 9:35
  data
• 9:35
  as
• 9:35
  to
• 9:35
  their
• 9:36
  sell
• 9:36
  through
• 9:36
  success?
• 9:36
  Because
• 9:37
  obviously
• 9:37
  they
• 9:37
  did
• 9:37
  that
• 9:38
  dual
• 9:38
  deal
• 9:38
  with
• 9:39
  Mattel
• 9:39
  and
• 9:39
  Hasbro
• 9:40
  in
• 9:40
  order
• 9:40
  to
• 9:40
  get
• 9:40
  product
• 9:40
  out
• 9:41
  into
• 9:41
  the
• 9:41
  market
• 9:41
  as
• 9:42
  quickly
• 9:42
  as
• 9:42
  possible.
• 9:43
  Have
• 9:43
  we
• 9:43
  had
• 9:44
  any
• 9:45
  NPD
• 9:46
  or
• 9:46
  sell
• 9:46
  through
• 9:46
  data
• 9:46
  from
• 9:47
  that?
• 9:47
  I
• 9:48
  haven't
• 9:48
  managed
• 9:48
  to
• 9:48
  come
• 9:49
  up
• 9:49
  with
• 9:49
  any.
• 9:49
  You
• 9:49
  know
• 9:49
  how
• 9:49
  hard
• 9:50
  NPD
• 9:50
  data
• 9:51
  is
• 9:51
  Scrabble
• 9:52
  for
• 9:52
  when
• 9:52
  you're
• 9:53
  out
• 9:53
  here
• 9:53
  in
• 9:53
  the
• 9:53
  wilderness,
• 9:54
  Joe?
• 9:54
  Yes,
• 9:55
  yes.
• 9:55
  And
• 9:55
  I've
• 9:56
  tried
• 9:56
  knocking
• 9:56
  on
• 9:56
  their
• 9:57
  door
• 9:57
  and
• 9:57
  being
• 9:57
  kind
• 9:57
  to
• 9:57
  them
• 9:57
  and
• 9:58
  sending
• 9:58
  them
• 9:58
  biscuits,
• 9:58
  but
• 9:59
  it
• 9:59
  hasn't
• 9:59
  paid
• 9:59
  off.
• 10:00
  I
• 10:00
  mean
• 10:00
  what
• 10:00
  we
• 10:00
  can
• 10:00
  see
• 10:01
  is,
• 10:01
  you
• 10:01
  know,
• 10:01
  the,
• 10:01
  the
• 10:02
  Mattel
• 10:02
  dolls
• 10:02
  have
• 10:02
  come
• 10:02
  out.
• 10:03
  There
• 10:03
  was
• 10:03
  a
• 10:04
  huge
• 10:04
  pre
• 10:04
  order
• 10:04
  campaign.
• 10:05
  There
• 10:05
  was
• 10:06
  so
• 10:06
  much
• 10:06
  pent
• 10:06
  up
• 10:07
  demand.
• 10:08
  We
• 10:09
  have
• 10:09
  to
• 10:09
  believe
• 10:09
  that
• 10:09
  they've
• 10:10
  been
• 10:10
  successful.
• 10:11
  We're
• 10:11
  seeing
• 10:11
  the
• 10:11
  plush
• 10:12
  hit.
• 10:12
  I
• 10:13
  was
• 10:13
  in
• 10:13
  my
• 10:13
  local
• 10:13
  Smith's
• 10:14
  there
• 10:14
  a
• 10:14
  couple
• 10:14
  of
• 10:14
  weeks
• 10:14
  ago.
• 10:15
  The
• 10:15
  derpy
• 10:16
  tigers
• 10:16
  are
• 10:16
  way
• 10:17
  cuter
• 10:17
  than
• 10:17
  my
• 10:17
  no
• 10:18
  offense,
• 10:18
  knockoff
• 10:18
  from
• 10:19
  China
• 10:19
  that
• 10:20
  I
• 10:20
  managed
• 10:20
  to
• 10:21
  secure
• 10:21
  about
• 10:21
  six
• 10:21
  weeks
• 10:21
  after
• 10:22
  the
• 10:22
  movie
• 10:22
  came
• 10:22
  out.
• 10:23
  And
• 10:24
  you're
• 10:24
  seeing
• 10:24
  it
• 10:24
  everywhere.
• 10:24
  You're
• 10:25
  seeing
• 10:25
  it
• 10:25
  in
• 10:25
  pennies
• 10:26
  or
• 10:26
  pre
• 10:26
  Primark.
• 10:27
  Excuse
• 10:27
  me.
• 10:27
  And
• 10:29
  you
• 10:29
  know,
• 10:29
  we
• 10:30
  have
• 10:30
  to
• 10:30
  believe
• 10:30
  the
• 10:30
  demand
• 10:31
  is
• 10:31
  there
• 10:31
  and
• 10:31
  that.
• 10:32
  That
• 10:32
  it's
• 10:32
  following
• 10:32
  through.
• 10:34
  You
• 10:34
  know,
• 10:34
  there's
• 10:35
  all
• 10:35
  sorts
• 10:35
  of
• 10:35
  different
• 10:35
  lines
• 10:36
  coming
• 10:36
  in.
• 10:37
  And,
• 10:38
  you
• 10:38
  know,
• 10:38
  there's
• 10:39
  no
• 10:39
  way
• 10:39
  that
• 10:39
  the
• 10:39
  consumer
• 10:40
  products
• 10:40
  aren't
• 10:40
  selling
• 10:40
  through
• 10:41
  on
• 10:41
  this.
• 10:42
  I
• 10:42
  think
• 10:42
  the
• 10:42
  question
• 10:43
  is
• 10:43
  then,
• 10:43
  like,
• 10:43
  how
• 10:44
  do
• 10:44
  they
• 10:44
  manage
• 10:44
  to
• 10:44
  keep
• 10:44
  it
• 10:45
  going
• 10:45
  to
• 10:45
  2029?
• 10:46
  Right.
• 10:47
  The
• 10:47
  next
• 10:47
  movie
• 10:47
  is
• 10:48
  there.
• 10:48
  Wow.
• 10:48
  Is
• 10:48
  that
• 10:48
  when
• 10:48
  the
• 10:49
  next
• 10:49
  movie
• 10:49
  schedule?
• 10:49
  Yeah,
• 10:50
  yeah.
• 10:50
  So
• 10:50
  that's
• 10:50
  four.
• 10:51
  2025
• 10:51
  to
• 10:52
  2029
• 10:52
  is
• 10:52
  four
• 10:53
  years
• 10:54
  for
• 10:54
  the
• 10:54
  sequel
• 10:54
  to
• 10:54
  come
• 10:55
  through.
• 10:55
  Now,
• 10:55
  listen,
• 10:56
  they
• 10:56
  need
• 10:56
  to
• 10:56
  get
• 10:56
  the
• 10:56
  sequel
• 10:57
  right.
• 10:57
  And
• 10:57
  I
• 10:57
  think
• 10:59
  prioritizing
• 10:59
  that
• 11:00
  at
• 11:00
  the
• 11:00
  expense
• 11:01
  of
• 11:01
  whatever
• 11:02
  voracious
• 11:03
  franchise
• 11:03
  appetite
• 11:05
  the
• 11:05
  quarterly
• 11:06
  earnings
• 11:06
  might
• 11:06
  want
• 11:07
  is
• 11:07
  the
• 11:07
  most
• 11:07
  important
• 11:08
  thing.
• 11:08
  If
• 11:08
  they
• 11:08
  get
• 11:08
  it
• 11:08
  wrong,
• 11:10
  they've
• 11:10
  just
• 11:11
  melted
• 11:12
  the
• 11:12
  entire
• 11:13
  thing.
• 11:14
  But
• 11:14
  the
• 11:15
  question
• 11:15
  is
• 11:15
  how
• 11:15
  they
• 11:15
  manage
• 11:16
  to
• 11:16
  tempo
• 11:16
  between
• 11:16
  now
• 11:17
  and
• 11:17
  then.
• 11:17
  And
• 11:18
  the
• 11:18
  one
• 11:18
  thing
• 11:18
  I
• 11:18
  would
• 11:18
  say
• 11:18
  we're
• 11:19
  missing
• 11:19
  so
• 11:19
  far
• 11:20
  on
• 11:20
  the
• 11:20
  what
• 11:20
  next
• 11:21
  kind
• 11:21
  of
• 11:21
  checklist
• 11:22
  that
• 11:22
  I
• 11:22
  wrote
• 11:22
  back
• 11:22
  in
• 11:22
  August
• 11:23
  is
• 11:23
  new
• 11:24
  content.
• 11:24
  Right.
• 11:25
  They
• 11:25
  haven't
• 11:25
  had
• 11:26
  any.
• 11:26
  Like,
• 11:26
  they've
• 11:27
  done
• 11:27
  a
• 11:27
  few
• 11:27
  things.
• 11:27
  They've
• 11:27
  done
• 11:28
  like
• 11:28
  they
• 11:28
  like
• 11:28
  rolled
• 11:29
  out
• 11:29
  the.
• 11:29
  They
• 11:30
  rolled
• 11:30
  out
• 11:30
  like
• 11:30
  the
• 11:30
  music
• 11:30
  videos
• 11:31
  as
• 11:31
  like
• 11:31
  a
• 11:31
  playlist
• 11:32
  on
• 11:32
  Netflix.
• 11:32
  Actually
• 11:33
  ended
• 11:33
  up
• 11:33
  being
• 11:33
  like
• 11:33
  something
• 11:34
  like
• 11:34
  the
• 11:34
  18th
• 11:34
  biggest
• 11:35
  TV
• 11:36
  series
• 11:36
  on
• 11:36
  Netflix
• 11:37
  in.
• 11:37
  In
• 11:37
  H225.
• 11:39
  They've
• 11:40
  done
• 11:40
  some
• 11:40
  fan
• 11:40
  stuff
• 11:41
  and
• 11:42
  they've
• 11:42
  obviously
• 11:42
  created
• 11:42
  content.
• 11:43
  Like,
• 11:43
  you
• 11:43
  know,
• 11:43
  there's.
• 11:44
  There's
• 11:44
  this.
• 11:44
  There's
• 11:45
  like
• 11:46
  the
• 11:46
  Hunt
• 11:47
  tricks
• 11:47
  at
• 11:47
  Macy's
• 11:47
  Thanksgiving
• 11:48
  Day
• 11:48
  was
• 11:49
  like
• 11:49
  a
• 11:49
  whole
• 11:49
  thing.
• 11:50
  Every
• 11:50
  time
• 11:50
  they.
• 11:50
  Those
• 11:51
  ladies
• 11:51
  come
• 11:52
  out
• 11:52
  and
• 11:52
  sing
• 11:52
  the
• 11:52
  music,
• 11:53
  it's
• 11:54
  a
• 11:54
  whole
• 11:54
  other
• 11:54
  content
• 11:55
  moment.
• 11:55
  But
• 11:55
  in
• 11:55
  terms
• 11:56
  of
• 11:57
  new
• 11:57
  story
• 11:57
  or
• 11:58
  new
• 11:58
  music
• 11:58
  or
• 11:59
  something,
• 12:00
  that's
• 12:00
  more
• 12:00
  than
• 12:00
  the
• 12:01
  film.
• 12:01
  We
• 12:02
  haven't
• 12:02
  seen
• 12:02
  anything
• 12:02
  yet.
• 12:03
  And
• 12:04
  I
• 12:04
  don't
• 12:04
  know.
• 12:04
  There's
• 12:04
  a
• 12:04
  couple
• 12:05
  of.
• 12:05
  There's
• 12:05
  a
• 12:05
  couple
• 12:05
  of
• 12:05
  opportunities.
• 12:06
  There
• 12:07
  was.
• 12:08
  I
• 12:08
  think
• 12:08
  there's
• 12:08
  a
• 12:08
  ton
• 12:09
  of
• 12:09
  opportunities
• 12:09
  to
• 12:10
  keep
• 12:10
  that.
• 12:10
  I
• 12:11
  agree.
• 12:11
  Yeah.
• 12:12
  That
• 12:12
  IP
• 12:12
  alive
• 12:13
  because
• 12:13
  as
• 12:13
  we
• 12:13
  were
• 12:14
  talking
• 12:14
  about
• 12:15
  the
• 12:15
  fact
• 12:15
  that
• 12:15
  it
• 12:15
  exists
• 12:15
  as
• 12:16
  much
• 12:16
  on
• 12:16
  music,
• 12:16
  you
• 12:17
  kind
• 12:17
  of
• 12:17
  feel
• 12:17
  like
• 12:17
  they
• 12:18
  could
• 12:18
  lean
• 12:18
  into
• 12:18
  it
• 12:19
  being
• 12:19
  quite
• 12:19
  meta
• 12:20
  and
• 12:20
  having
• 12:21
  that
• 12:21
  band
• 12:21
  almost
• 12:22
  exist
• 12:22
  outside
• 12:23
  the
• 12:23
  confines
• 12:24
  of
• 12:24
  the
• 12:24
  movie.
• 12:25
  So,
• 12:25
  you
• 12:26
  know,
• 12:26
  have
• 12:26
  new
• 12:26
  music
• 12:27
  potentially
• 12:27
  and
• 12:29
  you
• 12:29
  know,
• 12:29
  maybe
• 12:30
  even
• 12:30
  look
• 12:30
  at
• 12:31
  a
• 12:31
  way
• 12:31
  that
• 12:31
  you
• 12:31
  could
• 12:31
  do
• 12:32
  a
• 12:32
  live
• 12:33
  concert,
• 12:34
  you
• 12:34
  know,
• 12:34
  potentially
• 12:35
  like
• 12:35
  a
• 12:35
  Gorillaz
• 12:36
  style
• 12:36
  live
• 12:37
  concert
• 12:37
  kind
• 12:37
  of
• 12:38
  event.
• 12:39
  Yes,
• 12:39
  they
• 12:39
  are,
• 12:39
  they
• 12:40
  are
• 12:40
  talking
• 12:40
  about.
• 12:40
  So
• 12:40
  there,
• 12:41
  there's
• 12:41
  a
• 12:41
  deal
• 12:41
  in
• 12:42
  for
• 12:42
  live
• 12:42
  concerts.
• 12:43
  This
• 12:44
  like
• 12:44
  for.
• 12:44
  I'm
• 12:45
  not
• 12:45
  sure
• 12:45
  if
• 12:45
  it's
• 12:45
  this
• 12:45
  year
• 12:45
  or
• 12:45
  next
• 12:46
  year.
• 12:46
  I
• 12:46
  need
• 12:46
  to
• 12:47
  look
• 12:47
  at,
• 12:47
  I
• 12:47
  need
• 12:47
  to
• 12:47
  look
• 12:47
  at
• 12:47
  the
• 12:47
  details
• 12:48
  how
• 12:48
  they're
• 12:48
  going
• 12:48
  to
• 12:48
  execute
• 12:49
  that.
• 12:49
  Obviously
• 12:49
  I
• 12:49
  don't
• 12:49
  think
• 12:49
  it's
• 12:50
  going
• 12:50
  to
• 12:50
  be
• 12:52
  E.J.
• 12:52
  And
• 12:53
  Remy
• 12:54
  and
• 12:54
  going
• 12:55
  to,
• 12:55
  you
• 12:55
  know,
• 12:55
  all
• 12:56
  the
• 12:56
  different
• 12:56
  markets
• 12:56
  individually.
• 12:57
  It's
• 12:57
  going
• 12:57
  to
• 12:57
  be
• 12:57
  more
• 12:57
  of
• 12:57
  an
• 12:58
  experience
• 12:58
  that's
• 12:58
  replicable
• 12:59
  and
• 12:59
  stuff
• 12:59
  like
• 13:00
  that.
• 13:00
  So
• 13:00
  that
• 13:00
  is
• 13:01
  another
• 13:01
  one
• 13:01
  that
• 13:01
  they've
• 13:01
  managed
• 13:02
  to
• 13:02
  tick
• 13:02
  off.
• 13:02
  I
• 13:02
  mean
• 13:03
  Netflix,
• 13:04
  they
• 13:04
  have
• 13:04
  done
• 13:05
  really
• 13:05
  well
• 13:05
  with
• 13:05
  this
• 13:06
  franchise
• 13:06
  management.
• 13:07
  Isn't
• 13:07
  there,
• 13:08
  you
• 13:09
  know,
• 13:09
  isn't
• 13:09
  a
• 13:09
  muscle
• 13:10
  that
• 13:10
  they
• 13:10
  are
• 13:10
  regularly
• 13:11
  flexing
• 13:12
  and
• 13:12
  the
• 13:12
  amount
• 13:13
  that
• 13:13
  they've
• 13:13
  managed
• 13:13
  to
• 13:14
  get
• 13:14
  to
• 13:14
  get
• 13:15
  done
• 13:15
  on
• 13:15
  this
• 13:15
  so
• 13:15
  far
• 13:16
  is
• 13:16
  really
• 13:17
  impressive.
• 13:18
  People
• 13:18
  talk
• 13:19
  about
• 13:19
  it
• 13:19
  like
• 13:19
  it's
• 13:19
  their
• 13:20
  Frozen
• 13:20
  moment.
• 13:20
  But
• 13:21
  like
• 13:21
  Frozen
• 13:22
  was
• 13:22
  at
• 13:22
  Disney,
• 13:22
  who
• 13:23
  is
• 13:23
  the
• 13:23
  franchise
• 13:23
  like
• 13:24
  franchise
• 13:24
  monster.
• 13:25
  Right.
• 13:25
  So
• 13:25
  that
• 13:26
  was
• 13:26
  all
• 13:26
  muscles
• 13:26
  that
• 13:27
  they
• 13:27
  were
• 13:27
  used
• 13:27
  to
• 13:27
  flexing.
• 13:28
  They
• 13:28
  just
• 13:28
  need
• 13:28
  to
• 13:28
  flex
• 13:28
  them
• 13:28
  a
• 13:28
  different
• 13:29
  direction.
• 13:29
  It
• 13:29
  was
• 13:29
  fine.
• 13:32
  But
• 13:32
  I
• 13:32
  do
• 13:32
  think
• 13:33
  this
• 13:33
  question
• 13:33
  of
• 13:33
  new
• 13:34
  content
• 13:34
  is,
• 13:35
  is
• 13:35
  becoming
• 13:35
  very
• 13:37
  like
• 13:37
  prescient
• 13:38
  because
• 13:38
  it's
• 13:38
  been,
• 13:39
  it's
• 13:39
  been
• 13:39
  a
• 13:39
  year,
• 13:39
  right?
• 13:40
  It's
• 13:40
  been
• 13:40
  a
• 13:40
  year
• 13:40
  and
• 13:41
  there's
• 13:41
  nothing
• 13:41
  new.
• 13:43
  So
• 13:44
  I
• 13:44
  was
• 13:44
  going
• 13:44
  to
• 13:44
  say
• 13:44
  the
• 13:44
  difference
• 13:45
  with
• 13:45
  Frozen
• 13:45
  is
• 13:46
  that,
• 13:47
  that
• 13:48
  this
• 13:48
  is
• 13:48
  very
• 13:48
  much
• 13:49
  a
• 13:49
  kind
• 13:49
  of
• 13:49
  post
• 13:50
  social
• 13:50
  media
• 13:51
  sort
• 13:52
  of
• 13:52
  creator
• 13:53
  moment
• 13:53
  for
• 13:54
  K
• 13:54
  Pop
• 13:54
  Demon
• 13:55
  Hunters,
• 13:55
  which
• 13:55
  isn't
• 13:55
  a
• 13:56
  kind
• 13:56
  of
• 13:56
  an
• 13:56
  environment
• 13:56
  that
• 13:56
  Frozen
• 13:57
  really
• 13:57
  had
• 13:57
  to
• 13:57
  contend
• 13:58
  with
• 13:58
  in
• 13:58
  the
• 13:58
  same
• 13:58
  way.
• 13:59
  And
• 13:59
  so
• 13:59
  I
• 13:59
  feel
• 14:00
  like
• 14:00
  Netflix
• 14:01
  have
• 14:01
  to
• 14:01
  find
• 14:02
  a
• 14:02
  way
• 14:02
  to
• 14:02
  kind
• 14:02
  of
• 14:02
  empower
• 14:03
  that
• 14:03
  fan
• 14:03
  base.
• 14:04
  Yeah,
• 14:05
  I
• 14:05
  was
• 14:05
  going
• 14:05
  to
• 14:05
  say
• 14:05
  something
• 14:06
  similar
• 14:07
  Andy,
• 14:07
  that
• 14:08
  that
• 14:10
  Frozen
• 14:11
  was
• 14:11
  from
• 14:11
  a
• 14:11
  different
• 14:12
  time.
• 14:12
  And
• 14:12
  it
• 14:13
  seems
• 14:13
  a
• 14:13
  little
• 14:13
  bit
• 14:13
  silly
• 14:14
  in
• 14:14
  the,
• 14:14
  in
• 14:14
  the
• 14:14
  grand
• 14:15
  scheme
• 14:15
  of
• 14:15
  things.
• 14:15
  Not
• 14:16
  a,
• 14:16
  not
• 14:16
  a
• 14:17
  long
• 14:17
  time
• 14:17
  ago,
• 14:17
  but
• 14:18
  a
• 14:18
  different
• 14:19
  era
• 14:19
  in
• 14:19
  terms
• 14:19
  of
• 14:20
  the
• 14:20
  amount
• 14:20
  of
• 14:20
  other
• 14:21
  content
• 14:22
  that
• 14:22
  is
• 14:22
  now
• 14:22
  vying
• 14:23
  for
• 14:23
  that
• 14:23
  demographics,
• 14:24
  attention
• 14:25
  and
• 14:27
  they,
• 14:28
  that,
• 14:29
  that
• 14:29
  silence
• 14:30
  and
• 14:30
  it's
• 14:30
  not
• 14:30
  true
• 14:31
  silence
• 14:31
  but
• 14:31
  it
• 14:32
  is
• 14:32
  almost
• 14:32
  deafening
• 14:33
  in
• 14:33
  terms
• 14:33
  of
• 14:35
  anonymity.
• 14:35
  Sneaks
• 14:36
  upon
• 14:36
  you.
• 14:38
  You
• 14:38
  know,
• 14:38
  you
• 14:38
  become
• 14:39
  anonymous
• 14:39
  and
• 14:40
  silent
• 14:40
  very
• 14:40
  quickly
• 14:41
  in
• 14:41
  this
• 14:41
  sea
• 14:41
  of
• 14:42
  infinite
• 14:42
  content
• 14:42
  and
• 14:43
  choice
• 14:43
  in
• 14:44
  which
• 14:44
  those
• 14:45
  K
• 14:45
  Pop
• 14:45
  Demon
• 14:45
  Hunters
• 14:46
  fans
• 14:46
  are
• 14:46
  swimming.
• 14:47
  So
• 14:48
  this,
• 14:49
  it
• 14:49
  feels
• 14:50
  like
• 14:51
  yes,
• 14:52
  get
• 14:52
  the
• 14:52
  movie
• 14:53
  right.
• 14:53
  Have
• 14:53
  Maggie
• 14:54
  Kang
• 14:54
  and
• 14:54
  Chris
• 14:55
  Applehands,
• 14:56
  you
• 14:56
  know,
• 14:56
  they're
• 14:57
  pouring
• 14:57
  over
• 14:57
  a
• 14:58
  kick
• 14:58
  ass
• 14:58
  movie
• 14:59
  for
• 14:59
  2029.
• 15:00
  But
• 15:00
  in
• 15:00
  between
• 15:00
  times,
• 15:01
  what
• 15:01
  are
• 15:01
  the
• 15:01
  little
• 15:01
  tidbits
• 15:02
  that
• 15:02
  you're
• 15:02
  gonna
• 15:03
  give
• 15:03
  the
• 15:03
  fandom.
• 15:04
  It
• 15:04
  could
• 15:04
  be
• 15:05
  something
• 15:05
  relatively
• 15:06
  low
• 15:06
  lift,
• 15:06
  you
• 15:07
  know,
• 15:07
  more
• 15:08
  kind
• 15:08
  of
• 15:08
  graphic,
• 15:09
  almost
• 15:10
  webtoon
• 15:10
  esque
• 15:11
  stuff.
• 15:11
  I
• 15:11
  don't
• 15:11
  know,
• 15:11
  vertical
• 15:12
  macro
• 15:12
  dramas
• 15:13
  that
• 15:13
  focuses
• 15:14
  in
• 15:14
  on
• 15:14
  certain
• 15:15
  just
• 15:15
  relationships
• 15:16
  and
• 15:16
  not
• 15:16
  grand
• 15:16
  stuff.
• 15:17
  Oh,
• 15:17
  you're
• 15:17
  free
• 15:17
  consulting
• 15:18
  again.
• 15:18
  Sorry.
• 15:18
  Yeah,
• 15:19
  and
• 15:19
  I
• 15:19
  like
• 15:20
  that.
• 15:20
  I
• 15:20
  like
• 15:20
  bang
• 15:21
  out.
• 15:22
  I
• 15:22
  like
• 15:23
  the
• 15:23
  microdramas
• 15:24
  thing.
• 15:24
  I'd
• 15:24
  definitely
• 15:25
  be
• 15:25
  leaning
• 15:25
  into
• 15:25
  that
• 15:25
  because
• 15:26
  it
• 15:26
  feels
• 15:26
  like
• 15:28
  it's
• 15:28
  kind
• 15:28
  of
• 15:28
  has,
• 15:29
  it
• 15:29
  has
• 15:29
  soap
• 15:30
  opera
• 15:30
  elements
• 15:30
  to
• 15:31
  it.
• 15:32
  K
• 15:32
  pop.
• 15:32
  And
• 15:32
  it
• 15:33
  does
• 15:33
  feel
• 15:33
  like
• 15:34
  you
• 15:34
  could
• 15:34
  explore
• 15:35
  some
• 15:35
  of
• 15:36
  those
• 15:36
  without
• 15:37
  compromising
• 15:37
  the
• 15:38
  quality
• 15:38
  of
• 15:38
  the,
• 15:39
  the
• 15:39
  main,
• 15:41
  the
• 15:41
  main
• 15:41
  feature
• 15:42
  film
• 15:42
  musical
• 15:43
  microgram.
• 15:44
  But
• 15:44
  yeah,
• 15:44
  as
• 15:45
  Emily
• 15:45
  said,
• 15:45
  that
• 15:46
  is,
• 15:46
  that
• 15:46
  does
• 15:47
  cross
• 15:47
  the
• 15:47
  line
• 15:47
  into
• 15:47
  maybe
• 15:48
  free
• 15:48
  consulting.
• 15:50
  No,
• 15:50
  totally.
• 15:52
  And
• 15:52
  listen,
• 15:52
  it's
• 15:53
  such
• 15:53
  the
• 15:53
  thing
• 15:53
  about
• 15:53
  it
• 15:54
  is,
• 15:54
  as
• 15:54
  well
• 15:55
  as
• 15:55
  it's
• 15:55
  a
• 15:55
  different
• 15:55
  year
• 15:55
  to
• 15:56
  Frozen.
• 15:56
  I
• 15:56
  totally
• 15:56
  agree
• 15:57
  with
• 15:57
  you,
• 15:57
  Joe,
• 15:57
  but
• 15:57
  it
• 15:57
  is,
• 15:58
  it
• 15:58
  is
• 15:58
  a,
• 15:59
  it's
• 15:59
  a
• 15:59
  different
• 15:59
  article
• 15:59
  to
• 16:00
  Frozen
• 16:00
  two.
• 16:00
  I
• 16:00
  think
• 16:01
  you,
• 16:01
  you
• 16:01
  made
• 16:01
  the
• 16:01
  point
• 16:02
  when
• 16:02
  we
• 16:02
  spoke
• 16:02
  about
• 16:02
  this
• 16:03
  last
• 16:03
  summer
• 16:03
  where
• 16:04
  you
• 16:04
  were
• 16:04
  like,
• 16:04
  it
• 16:04
  is
• 16:05
  so
• 16:05
  fan
• 16:05
  led
• 16:06
  by
• 16:07
  even
• 16:07
  the
• 16:07
  theme
• 16:07
  and
• 16:07
  the
• 16:08
  storyline.
• 16:08
  Right?
• 16:08
  Like
• 16:09
  it
• 16:09
  is,
• 16:09
  it
• 16:09
  is.
• 16:10
  So
• 16:11
  the
• 16:11
  fan,
• 16:11
  the
• 16:12
  awareness
• 16:12
  of
• 16:12
  fans,
• 16:12
  the,
• 16:13
  the,
• 16:13
  the
• 16:13
  acknowledgement
• 16:14
  of
• 16:14
  fandom
• 16:14
  is
• 16:15
  at
• 16:15
  the
• 16:15
  center
• 16:15
  of
• 16:16
  everything
• 16:16
  this
• 16:16
  movie
• 16:16
  is.
• 16:18
  The
• 16:18
  call
• 16:19
  I
• 16:19
  made
• 16:19
  was
• 16:19
  there's
• 16:19
  a
• 16:20
  couple
• 16:20
  of,
• 16:20
  there's
• 16:20
  a
• 16:20
  couple
• 16:20
  of
• 16:21
  song
• 16:21
  fragments
• 16:21
  in
• 16:22
  the
• 16:22
  movie,
• 16:22
  right?
• 16:22
  Genie's
• 16:23
  lament
• 16:23
  and
• 16:24
  Hunter's
• 16:24
  mantra,
• 16:26
  which
• 16:26
  are
• 16:26
  like,
• 16:27
  you
• 16:27
  know
• 16:27
  that
• 16:27
  thing
• 16:28
  when
• 16:28
  you
• 16:28
  half
• 16:28
  listen
• 16:28
  to
• 16:28
  a
• 16:29
  song
• 16:29
  and
• 16:29
  then
• 16:29
  you
• 16:29
  can't
• 16:29
  get
• 16:29
  it
• 16:29
  out
• 16:30
  of
• 16:30
  your
• 16:30
  head,
• 16:30
  right.
• 16:31
  Like
• 16:31
  they're
• 16:32
  sitting
• 16:32
  there.
• 16:33
  Obviously
• 16:33
  there's
• 16:34
  music
• 16:34
  written.
• 16:34
  You
• 16:35
  know,
• 16:35
  it's
• 16:35
  just
• 16:35
  a
• 16:35
  case
• 16:35
  of
• 16:36
  extension.
• 16:36
  Fans
• 16:36
  are
• 16:37
  taking
• 16:37
  them
• 16:37
  and
• 16:37
  extending
• 16:38
  them
• 16:38
  in
• 16:38
  their
• 16:38
  own
• 16:39
  versions
• 16:39
  at
• 16:39
  the
• 16:39
  moment
• 16:39
  too.
• 16:41
  So
• 16:41
  like
• 16:42
  even
• 16:42
  with
• 16:42
  that,
• 16:43
  where
• 16:43
  there's
• 16:43
  stuff
• 16:43
  on
• 16:43
  the
• 16:43
  cutting
• 16:44
  room
• 16:44
  floor
• 16:44
  that,
• 16:45
  you
• 16:45
  know,
• 16:45
  that
• 16:46
  doesn't
• 16:46
  have
• 16:46
  to
• 16:46
  be
• 16:46
  completely
• 16:47
  brand
• 16:47
  new.
• 16:47
  There
• 16:48
  was
• 16:48
  talk
• 16:48
  of
• 16:49
  a
• 16:49
  short
• 16:50
  that
• 16:50
  had
• 16:50
  been
• 16:51
  potentially
• 16:52
  had
• 16:52
  been
• 16:52
  inserted
• 16:52
  at
• 16:52
  one
• 16:52
  stage
• 16:54
  that's
• 16:54
  gone
• 16:55
  away.
• 16:55
  I
• 16:55
  don't
• 16:55
  know
• 16:55
  if
• 16:55
  that
• 16:55
  was
• 16:56
  true
• 16:56
  or
• 16:56
  not.
• 16:56
  Right.
• 16:56
  But
• 16:57
  it's
• 16:57
  like
• 16:58
  a
• 16:58
  part
• 16:58
  of
• 16:59
  it
• 16:59
  is
• 16:59
  also
• 16:59
  like
• 17:00
  don't
• 17:00
  sweat
• 17:00
  it,
• 17:01
  right?
• 17:01
  Like
• 17:01
  if
• 17:02
  the
• 17:02
  content's
• 17:02
  there
• 17:03
  and
• 17:03
  it's
• 17:03
  come
• 17:03
  from
• 17:03
  the
• 17:03
  heart
• 17:04
  of
• 17:04
  the
• 17:04
  movie,
• 17:04
  of
• 17:05
  the
• 17:05
  original
• 17:05
  movie,
• 17:05
  then
• 17:06
  there's
• 17:07
  plenty
• 17:07
  there
• 17:07
  that
• 17:07
  you
• 17:08
  can
• 17:08
  work
• 17:08
  with
• 17:08
  without
• 17:08
  having
• 17:09
  to
• 17:09
  worry
• 17:09
  about
• 17:09
  stepping
• 17:10
  on
• 17:10
  the
• 17:10
  toes
• 17:10
  of,
• 17:11
  you
• 17:11
  know,
• 17:11
  story
• 17:12
  world
• 17:13
  or
• 17:14
  whatever's
• 17:14
  building
• 17:15
  in
• 17:15
  the
• 17:15
  sequel.
• 17:16
  So
• 17:16
  yeah,
• 17:17
  it's
• 17:17
  just
• 17:17
  about
• 17:17
  having
• 17:18
  that
• 17:18
  confidence
• 17:18
  and
• 17:19
  having
• 17:19
  that,
• 17:19
  you
• 17:19
  know,
• 17:19
  without
• 17:20
  sweating
• 17:20
  it,
• 17:20
  I
• 17:20
  think.
• 17:21
  Yeah,.
• 17:23
  Yeah.
• 17:24
  But
• 17:24
  listen,
• 17:24
  a
• 17:24
  year
• 17:25
  of
• 17:25
  K
• 17:25
  Pop
• 17:25
  Demon
• 17:25
  Hunters,
• 17:26
  there
• 17:26
  we
• 17:26
  are.
• 17:26
  Happy
• 17:27
  birthday
• 17:27
  K
• 17:28
  Pop
• 17:28
  Demon
• 17:28
  Hunters.
• 17:29
  Yeah.
• 17:29
  And
• 17:30
  it
• 17:30
  is,
• 17:30
  it's,
• 17:30
  it's,
• 17:30
  it's
• 17:31
  a
• 17:31
  decade
• 17:31
  defining
• 17:32
  franchise
• 17:32
  in
• 17:32
  my,
• 17:33
  in
• 17:33
  my
• 17:33
  humble
• 17:33
  opinion.
• 17:34
  Like
• 17:34
  it's.
• 17:34
  We
• 17:34
  haven't
• 17:35
  had
• 17:35
  something
• 17:35
  new
• 17:35
  like
• 17:36
  this
• 17:36
  for
• 17:36
  kids,
• 17:36
  for
• 17:37
  kids
• 17:37
  of
• 17:37
  this
• 17:37
  age
• 17:37
  in.
• 17:38
  Yeah,
• 17:39
  yeah.
• 17:39
  No,
• 17:39
  I
• 17:40
  would
• 17:40
  agree
• 17:40
  with
• 17:40
  that.
• 17:41
  But
• 17:41
  I
• 17:41
  also
• 17:41
  feel
• 17:41
  like
• 17:41
  it.
• 17:42
  We're
• 17:42
  at
• 17:42
  a
• 17:42
  critical
• 17:43
  juncture.
• 17:44
  It
• 17:44
  will
• 17:44
  be
• 17:44
  interesting
• 17:45
  to
• 17:45
  see
• 17:45
  what
• 17:45
  they
• 17:45
  do.
• 17:46
  Yeah,
• 17:47
  yeah.
• 17:47
  Because
• 17:48
  there's
• 17:48
  a
• 17:48
  bridge
• 17:48
  to
• 17:48
  gap.
• 17:49
  A
• 17:49
  gap
• 17:50
  to
• 17:50
  bridge.
• 17:50
  Wrong
• 17:51
  way
• 17:51
  around.
• 17:52
  Gap
• 17:52
  to
• 17:53
  bridge.
• 17:53
  A
• 17:53
  bridge
• 17:53
  to
• 17:53
  gap.
• 17:54
  One
• 17:54
  or
• 17:54
  the
• 17:54
  other.
• 17:56
  What
• 17:56
  came
• 17:56
  first,
• 17:56
  the
• 17:57
  gap
• 17:57
  or
• 17:57
  the
• 17:57
  bridge?
• 17:57
  I
• 17:58
  know.
• 18:01
  Awesome.
• 18:02
  Fabulous.
• 18:02
  So
• 18:03
  shall
• 18:03
  I
• 18:03
  do
• 18:03
  a
• 18:03
  quick
• 18:03
  sign
• 18:04
  off?
• 18:04
  Yes.
• 18:05
  So
• 18:06
  hope
• 18:06
  you
• 18:06
  enjoyed
• 18:07
  that.
• 18:09
  Deep
• 18:09
  dive.
• 18:09
  Was
• 18:09
  it
• 18:10
  deep
• 18:10
  dive
• 18:10
  that,
• 18:11
  that
• 18:11
  kind
• 18:11
  of
• 18:12
  short
• 18:13
  discussion
• 18:14
  on
• 18:14
  K
• 18:14
  Pop
• 18:15
  Demon
• 18:15
  Hunters?
• 18:16
  Let
• 18:16
  us
• 18:16
  know
• 18:16
  your
• 18:17
  thoughts
• 18:17
  and
• 18:18
  you'll
• 18:19
  find
• 18:19
  us
• 18:19
  wherever
• 18:20
  you
• 18:20
  get
• 18:20
  your
• 18:20
  podcasts
• 18:20
  and
• 18:21
  we
• 18:21
  will
• 18:21
  see
• 18:21
  you
• 18:21
  all
• 18:22
  next
• 18:22
  week.