Latest / All In with Allie / The Secrets Behind Making 6 Figure Months, PASSIVELY with Brie Groves
Transcript
- 0:12Bree Groves, which shake and bacon. Hey, hey, oh man,
- 0:19Okay, so I'm just so happy to have you here. If we've been
- 0:24in each other's world for I guess a couple years now, would you say
- 0:29I'd like loving each other kind of from a far type situation, which is
- 0:35nice. But just a little background on you for the people. A lot
- 0:42of people who at least follow me on Instagram already follow you, but I
- 0:47know I have listeners who don't necessarily keep up with all the things on the
- 0:51gram. So a little bit about you. You are an entrepreneur, you're
- 0:56an educator, you are a game changer in your space. You are assumed
- 1:00to be seven figure business owner. You are a mama of three wifey.
- 1:08What am I missing? All the things? Yeah, that's pretty much it.
- 1:12Those are the big ones. Those are the big ones. Yeah.
- 1:18And you're just you're just doing the damn thing. I mean, you have,
- 1:21really you've You've always been somebody to take massive action, which is one
- 1:26of the things that I really admire about you. There are a lot of
- 1:29people who talk the talk. You're somebody who you don't even really talk the
- 1:33talk. You just do the damn thing and take action, which I really
- 1:37admire because I'm kind of a shit talker myself, but I love when somebody
- 1:41like quietly just like run shit and you're doing it. So I really admire
- 1:48that about you. But before we dive into, you know, the deeper
- 1:53things that we're going to be talking about, because we're going to be talking
- 1:55about so many good things today. We're gonna be talking about like embodying that
- 2:00next level mindset and taking fast action and how you've created what you've created,
- 2:07and you know, we're to be going there. But before we go there,
- 2:10give us a rundown of how you got started, how you got from
- 2:16where you are now, or how you go Yeah, how you got to
- 2:19where you are now? Yeah, totally. Yeah. I'm always like,
- 2:22Okay, what's the like short version of this because it's long, right,
- 2:25give us a long version, a long version. Yeah. So, you
- 2:29know, like I've always been the type of person that's wanted to do her
- 2:32own thing, you know, Like I wanted to have my own business,
- 2:36I wanted to be an entrepreneur, but like for the longest time, I
- 2:39just had no idea what it was or what I wanted to do, So
- 2:43I did nothing, which I think is what a lot of people do,
- 2:46right like you just when you don't know what to do, you just feel
- 2:50stuck and you don't do anything. So I was like, okay, this
- 2:53way, So for context, when was this, Like when were you not
- 2:55taking action? Probably like college years, which was like twelve fifteen years ago.
- 3:05Got it okay. So when I was like, okay, like I
- 3:08want to do something that's my own, I know that there's more in me.
- 3:13I don't want to just work. I had like an administrative job.
- 3:17I don't want to do this like for the rest of my life. And
- 3:22at that time, I didn't have any kids yet, you know. So
- 3:23I decided to like start a blog, and I was like, I love
- 3:27fashion, I'll sort of fashion blog. So I did that, but I
- 3:30really like treated it more as like a hobby kind of a thing. But
- 3:35I gained a lot of experience from it. Then I got pregnant with my
- 3:39first son and had to go back to work, Like I had a C
- 3:43section. I had to go back to work six weeks after he was born,
- 3:46Like my first baby. Had to go back to work full time literally
- 3:51just so we could like keep our bills paid, you know, Like there
- 3:53was no option for me to not go back to work, and that was
- 3:57like the hardest thing ever. And that's when I really started to like be
- 4:01like, Okay, this is not what I want for my life, and
- 4:05if I want something different, I have to like start doing something different.
- 4:11So I decided, you know, I kind of like didn't do much for
- 4:15like a year or two until I had my daughter a couple of years later,
- 4:20and then I had to go back to work again. And wow,
- 4:25I cut my hours back a little bit like thirty, like down from forty
- 4:29to thirty. But it was just I was like I cannot keep doing this,
- 4:32Like I'm not seeing my babies. I like I want to be home
- 4:36with them, and like we're still struggling financially, like there's what's the like
- 4:41payoff here. So that's when I was like, I'm just starting something because
- 4:45I need to do something. So that's when I decided to start an online
- 4:47boutique because I liked clothes. I had done the blog, and I was
- 4:54like, I have no experience, but I can learn. So I found
- 4:58a course on like commerce and learned like how to source products and how to
- 5:01like build e commerce website and all that stuff, and I just went all
- 5:05in with my vision in mind of quitting my job being home with my babies.
- 5:11Like that was literally what drove me to action was having that vision and
- 5:15like feeling those feelings of like what was it going to feel like when I
- 5:20get to quit my job and be home with my kids. So I launched
- 5:25that and I scaled it organically on Instagram. Year was this, This was
- 5:30twenty sixteen. Okay, okay, So you launched your online boutique. So
- 5:35you knew nothing, you absolutely you just you bought a course. You're like,
- 5:39that sounds cool. I love clothes. I want to do an online
- 5:42boutique. I feel like that's such a huge undertaking. Yeah, and it
- 5:47was like, okay, you know what that sounds fine, I'm going to
- 5:49go for it. Yeah, and you did it. So you had like
- 5:53how did you do that? Did you have the clothes in your house and
- 5:56you were like actually shipping them out? Yeah? So I like I saw
- 6:00like I bought some products wholesale. I did like a pre sale scenario like
- 6:03where I was like, hey, you can shop early or whatever. But
- 6:08yeah, I had him in my house. I shipped him out of my
- 6:11house and it like my first like I think it was my first like forty
- 6:16five days, I did six thousand dollars, and like for me at that
- 6:19time, like that was like oh my gosh, like, yeah, you
- 6:23saw the writing on the way I saw. I saw it, and I
- 6:28was just willing to learn, you know. So I learned and I implemented,
- 6:31and there were late nights that I stayed up, you know after the
- 6:34kids went to bed, or with my laptop while I was nursing, you
- 6:38know. But then I started to see and really understand what was possible,
- 6:46and I just went all in on social media. That's really where I started
- 6:48like getting like the foundations of like where I learned how to like grow and
- 6:54make sales on social media. I was I'd be like in the bathroom on
- 6:57my bathroom break, like throwing up a post, you know. Yeah,
- 7:00back in like the old Instagram where it was the only photos. So much
- 7:06since then, but yeah, I ran simple days, yeah right, the
- 7:11old days. But yeah, I scaled that to multiple six figures and sales
- 7:18loved it. But then I started to get questions from other small business owners
- 7:25that were a lot of them like product based businesses, because that's kind of
- 7:28like the space I was in like, how are you doing this? How
- 7:31are you how are you making sales on Instagram? How are you growing your
- 7:35business? So then I that's when I started looking into creating more like digital
- 7:40offers to help other people learn. So I started doing that. Probably started
- 7:47doing that in like twenty nineteen, twenty nineteen ish, and I like juggled
- 7:55to the two for a while, and then I started to get really burned
- 7:58out. It was just like too much, and I did That's a big
- 8:03part that I skipped. I did get to quit my job with my boutine.
- 8:07What did that look like? That was like so amazing? It was
- 8:13It was probably like I think my daughter was like nine months old, and
- 8:16I quit once my income from the boutique replaced my income from my job,
- 8:22and it was just the most amazing feeling in the world. It was exactly
- 8:28like I envisioned it feeling. So can we pause there for just a second,
- 8:33because I know there's so many people listening who would love to quit their
- 8:39current job. You know, that's one of their big goals is to be
- 8:43able to go all in and leave the other things so they can pursue their
- 8:48side thing is full time. So what was that like? Because you say
- 8:54you went all in on the side business. Are there times where you were
- 9:01like you were tempted to quit early and go like even more all in?
- 9:07You have full time all in or was it one of those things was like
- 9:11in agreement with your husband or just in agreement with yourself, Like once we
- 9:16hit this amount per month, that's my green light. Like, what take
- 9:20us through that thought process because I think it'd be really helpful because for me,
- 9:24I had clients in my old business whenever I was managing social media,
- 9:31and once I made my first dollar, I was like, I'm out.
- 9:35I'm about to be a millionaire. Deuces. I fired everybody and it was
- 9:41so hard, And obviously I wouldn't change it because it got me to where
- 9:45I am, but it was so damn hard, and I know I totally
- 9:48could have balanced. I just didn't want to do the balance. So from
- 9:52somebody who's done the opposite, take us through that thought process. Yeah.
- 9:56I mean with quitting, it was like, okay, if if we can
- 10:00replace my salary and like like consistently it was like three months, I think
- 10:05then we were like then then I'm done. So that's that's what we did.
- 10:11Once I got to that point I quit and gosh, it was Yeah,
- 10:18it was the best feeling because I had I had seen it, you
- 10:24know, but like I had, that's what drove me to action every day
- 10:30and in my business was that vision that I had in mind, and it
- 10:37was it was like it was a hustle, you know, like, yeah,
- 10:41it wasn't like easy, like I said, I had like late nights,
- 10:43I had to ship out like products like I had like my sister in
- 10:48law at one point she like helped me do like my shipping. Like it
- 10:50wasn't like easy. And there for sure were a lot of times where I
- 10:52like thought about quitting like this, this maybe just isn't going to work,
- 10:56or maybe this is just too hard. But it was like that vision that
- 11:01kept me going because I'm like if I quit and I go back to what
- 11:05I'm doing, then and like how am I going to get children? I
- 11:07want to go. Yeah, so it definitely was hard. I always like
- 11:13feel like one thing I've learned in my business journey, and I'm sure you
- 11:15would probably agree, I feel like the best things are like right around the
- 11:18corner from like the hard moments, perfect time when you want to quit,
- 11:24when you want to give up when you're like this sucks, it's not working,
- 11:28I'm tired, like whatever, Like there's so much goodness on the other
- 11:33side of that. So now I've learned to like lean into that instead of
- 11:37like run from it. But there were, for sure times where I just
- 11:41thought about giving up, but my vision kept me going. So yeah,
- 11:48and then so fast forward two thousand and like nineteen, I started doing the
- 11:52coaching and that and juggled them both for a while, and then I was
- 11:56like they were both kind of like I couldn't give my all to both.
- 12:00Some people can do that. I just had a really hard time with that.
- 12:03I don't know how people do it either. I don't know either.
- 12:05It was like I felt like I was I just wasn't giving they were.
- 12:11I was like hurting both businesses really, so I made the really really hard
- 12:18decision to close my boutique, which is like literally when I kind of probably
- 12:22similar experience to what you had when you had to like let all your clients
- 12:26go, because like it was my baby. I built it up. It
- 12:28was like this brand, it was successful. It didn't make sense to anyone
- 12:31else. They were like, you're making sales, this is successful, it's
- 12:35making you money. Why because like at that point, my boutique was actually
- 12:39making more than my coaching business was, So it just it didn't make sense.
- 12:43But sometimes following your heart does it make sense, right, So then
- 12:50that's really where I was feeling pulled was in the coaching So I closed that
- 12:54down, like dove into helping other women grow their business is online, helping
- 13:01them grow a presence and a brand on social media. And I've had a
- 13:07whole lots of different you know, like digital products and courses and offers since
- 13:11then. And you know, there was a period of time I didn't just
- 13:16start going all in with that business and it just took off immediately. It
- 13:20actually like was a couple years of like okay, Like it felt very like
- 13:24plateaued for a while, and that was another period when it's like okay,
- 13:31like I don't want to keep doing this, and like even my husband,
- 13:33who is so supportive, he was like, okay, so do you think
- 13:37like this is like this is gonna work kind of thing. But I stuck
- 13:43with it and wasn't will or I was willing to just try things and throw
- 13:48things out there and you know, not see failures as failures, but just
- 13:54says like data and like, Okay, that didn't work. Let's try this.
- 13:58Okay, let's try this. And I learned so much through that implementation
- 14:01that I don't think I would have learned any other way. And eventually,
- 14:05like I found my sweet spot and I'm like things started to click, and
- 14:11now like my business is more successful than I ever imagined, and it's so
- 14:18fulfilling, helping so many other women start their online businesses, and I just
- 14:22I love it so much. But I could have never like envisioned that way
- 14:26back when when I was just thinking about starting my boutique. But you just
- 14:28have to get started with something and you'll figure it out as you go.
- 14:33You don't have to have the whole plan, like I don't know where I'll
- 14:37be in five years, like, but you just keep doing, you just
- 14:39keep doing the thing. Oh girl, we don't know where we're going to
- 14:41be in five months. I mean with all of the new tools that are
- 14:50coming out every single day, and you know, like we have threads now.
- 14:52Threads wasn't a thing just a few months ago. And the way that
- 14:56Instagram changes and using reels reels wasn't a thing two years ago or three years
- 15:01ago. So the rate at which online. The online space obviously changes and
- 15:09with AI and all again all the tools and the way of doing business and
- 15:13the strategies that work. Let alone if you're running a business on it and
- 15:20you're trying to teach it, it's really really fascinating. But what I love,
- 15:26Okay, well, before I get into like my thoughts on your story
- 15:30and my deepening questions, I would love to hear what the timeline was,
- 15:39more specifically, when you shifted to teaching and you said that there was like
- 15:46some time I think you said a couple of years where it like it was
- 15:48okay, but it wasn't as fast as maybe you anticipated. It felt a
- 15:54little plateaued, and then there was a point where things clicked for you.
- 15:58And I would love to hear what that timeline is because I know, for
- 16:03anybody who is experiencing a plateau or who's getting started, or like I know
- 16:08for me, I mean I say this constantly in every single episode, entrepreneurship
- 16:14comes in ways waves. I'm in a plateau right now, you know.
- 16:17So it's like it feels good to hear that, Like the plateau doesn't last
- 16:22forever unless you quit, and then that's just the end of your story.
- 16:26Yeah, yeah, totally. Yeah, I mean I think so. I
- 16:30like I started the coaching to twenty nineteen. I probably it was sometime twenty
- 16:36twenty when I decided to close down the boutique. I just remember it was
- 16:38some time when I was stuck at home, and you know, at that
- 16:45point, like most of my courses and programs were like centered around Instagram,
- 16:49you know, uh, Instagram growth, that kind of thing, which I
- 16:56liked, but I really wanted to help women more with like you know,
- 17:00like the deep things that matter, like the foundations and growing your business versus
- 17:07like you know, hashtags, use these hashtags, use this, use like
- 17:11this hook like you know, like you what filter do? I what preset?
- 17:17And I'm like, I want to talk about reprogramming your brain. Okay,
- 17:22like the let's get to the juicy or if you are here, but
- 17:25what app do you use to add text on? And it's like, oh
- 17:30my gosh, I'm gonna jump out a window. Oh my gosh, I
- 17:33relate so much. Yes, it's like that's like all of the like sprinkles
- 17:37on top of your like content that really yeah, like they can make it
- 17:41like pretty and help a little bit, but it's not the foundation to like
- 17:45experience, like that's not why you're like your preset isn't why you're not making
- 17:49money, baby, like babies, what's right? Talk about this exactly?
- 17:55Go ahead? Sorry, yeah, so you know, And I like fought
- 17:59that for a while because I was like, well, like I'm just gonna
- 18:03keep doing like the like Instagram thing or whatever, even though like in my
- 18:07heart, I wanted to do something different. And then it was like when
- 18:11I finally like started leaning into helping women like actually start from scratch like I
- 18:18did, like with no experience, like not knowing what to do. Like
- 18:23that's really when things started to shift for me. And really when I just
- 18:30like stopped caring about what people think, which I know it sounds like so
- 18:34cliche, like don't care what people think, like just show up unapologetically,
- 18:40but that's really what it was, especially in my content, because like I
- 18:44remember being like afraid to be like, hey, like comment like below if
- 18:48you want me to like send you this link or tell me your thoughts.
- 18:52Like I was nervous to like give like calls to action and my content because
- 18:56I was like, well, what if nobody what if nobody does, then
- 19:00I'm gonna look stupid, you know, like and trust me there, we've
- 19:03all done it where nobody commented if it's not a good time, and it's
- 19:08part of it right exactly. So so I just was like, you know
- 19:14what, I don't care, Like I don't care if no one comments.
- 19:18I'm here. I'm doing my thing like I'm going for it. I'm building
- 19:21my business like trusting my heart, trusting like my intuitions, the things that
- 19:26I feel like I'm called to do. And then things started to pick up
- 19:30momentum. But it didn't just like magically pick up momentum. I like really,
- 19:36because I was saying, you know, it's easy to say like I'm
- 19:38doing all the things, I'm like doing everything right, but then when you
- 19:42like take a step back, you're like, Okay, am I really like,
- 19:45am I really doing everything I know to do? Yeah? Make those
- 19:51right? Right? Am I doing the right things? Like we can.
- 19:55You can run yourself ragged and busy all day long, but like I always
- 19:59I've been talking about this lately this week, that Pereto principle, Right,
- 20:02eighty percent of your results are going to come from only twenty percent of your
- 20:04actions. So people literally are so busy doing quote unquote what they assume is
- 20:11all of the things when it's like, yeah, but two of those things
- 20:15need to be done really well because that's where your results are going to come
- 20:18from, and they're avoiding those things, right exactly, Oh my gosh,
- 20:22totally. It's like spending three hours a day on making your website look pretty.
- 20:26It's not going to make you many yeah, right exactly. Yeah,
- 20:30but it's easy to get caught up in those things, like the busy work
- 20:34kind of thing it is. And I'm not when I say that, like
- 20:37I'm not making fun. We've all been there. Oh yeah. But and
- 20:41the only reason why I can point that out now is because I witnessed it
- 20:45in myself. I had to call it out in myself, and now because
- 20:48I've been there and I have that level of awareness, I can see it
- 20:52when other people are doing it too. And you're absolutely right, it's like
- 20:56I had. I mean, you and I have similar stories in regard to
- 21:00when things took off. For me, it was very similar. It was
- 21:03like, Okay, I'm gonna start talking about the things that I actually want
- 21:07to talk about, not talking about hashtags anymore. Sorry, and I'm gonna
- 21:12allow myself to be more of who I am, and also stop putting at
- 21:19the bottom of my to do list the thing that's most important because I'm afraid
- 21:23of failing, or because I'm afraid that it's going to be hard or it's
- 21:26going to be awkward. Like that's the thing that's actually going to move the
- 21:30needle. And I love how you said the feeling like you start to move
- 21:36toward that feeling now, the nervousness, the feeling of like, oh gosh,
- 21:40what if this doesn't work? Because you're absolutely right, that's where the
- 21:44growth comes from when you do the thing, when you go through the hard
- 21:47season, Like that's a good sign. But so many people are addicted to
- 21:52comfort that they feel any ounce of anxiety, any ounce of discomfort, any
- 21:57ounce of nervousness, and say, oh no, this is bad. I'm
- 22:02in a dangerous zone. Let me go numb out some more. Let me
- 22:03go get comfortable and put a big old blanket around myself and wonder why I'm
- 22:07not moving and going anywhere because I'm saying that I want to do it.
- 22:11I'm doing quote all the things, but when things get hard, I were
- 22:14tracked and you just I mean, you said it so well, like you've
- 22:18got to recognize that that is actually good for you, it is helping you.
- 22:22Yes, Oh it's so true. It's so true. And yeah,
- 22:27the best things are on the other side of that. And I always,
- 22:30like I tell my students, I'm like, you have to like get to
- 22:33a place where like your vision and your desires are louder than your fears,
- 22:38Like you have to make them louder in your head and make them stronger in
- 22:42your head. So I mean, that's that's really that's really what I had
- 22:47to do. But then I had to do like what you're saying, I
- 22:48had to assess and be like, what are my income producing actions? Like
- 22:53what do I have to do every day to meet my goal? Because like
- 22:59it's really daily actions that lead to the to the end goal, whatever your
- 23:04end goal is. Like, we went me and my husband. I think
- 23:07I told you about this when we were in Nashville, but we went to
- 23:11Disney World, like back in August. My husband is just to you too,
- 23:15Yep, just the two of us. I'm like total Disney. That
- 23:18was my favorite part. I was like, wait, the kid, you
- 23:19have three children and that's amazing. And we went alone. Yeah. Yeah,
- 23:25so yeah, I've gotten like since I was a kid. It's just
- 23:27what's I love it the nostalgic thing for me. But we went like with
- 23:32we were planning a trip to go without our kids, and I was like,
- 23:34I want to stay at the nice place, Like I want to stay
- 23:37at the Grand Floridian, and which is like so beautiful, yeah, beautiful
- 23:44hotel there. I did never stay it there before, and I've been going
- 23:47there since I was a kid, you know. So I was like,
- 23:48that's my goal. Like that's like the tangible thing that I'm putting as my
- 23:52goal. And this was like in May when I had launched like my My,
- 23:56a new digital product, and I was like, Okay, if I
- 23:59can like one sale a day, Like if I can make one sale a
- 24:03day, then I'll feel like I can reach my goal. And I literally
- 24:06like saw myself and like felt what it would feel like to like check into
- 24:10the nice hotel and be like I belong here like this, like I'm not
- 24:15going into debt to stay here, like this is easy and I can pay
- 24:18for this and we can have fun and like my business is making money.
- 24:22Like I really like just felt those feelings and I'd like let that drive me
- 24:26to action. Every day of Okay, what do I need to do today
- 24:30to make that one sale? And then the next day, okay, what
- 24:33do I need to do to make that one sale? And then that it
- 24:37probably took and for for me and for most people, that thing is marketing
- 24:44or content. I was going to ask you, what what are these what
- 24:47are the actions? Because there's not a lot of them. It's very quite
- 24:51simple, right for me, it was. I mean obviously, like I
- 24:53had to take the time, and I teach my students how to like take
- 24:56the time to like, Okay, let's you have to get like honed in
- 24:59on your messaging, you have to like figure out who you're speaking to,
- 25:03like all of those things. But then I literally just like repeated myself every
- 25:08day, and my content I talked about the same thing, was talking to
- 25:12the same person, you know, just showcasing my product as like the solution,
- 25:17as like the thing that's bridging the gap between what my idel customer like
- 25:21where they are now and where they want to go. And I was just
- 25:23like presenting it as the solution and just like also showing up to connect and
- 25:30serve people and like actually talk to people and have conversations and respond to messages
- 25:36and things like that. So that was really like those are my income producing
- 25:40actions. For me, it was like one real a day on the weekdays
- 25:44and then like engaging daily, except for like I gave myself the weekends off
- 25:49when okay, pause engaging daily because this is I want people to hear this.
- 25:56This is part of the strategy and it's a big piece. But I
- 25:59will say I will say I go in seasons with this, Like there are
- 26:03seasons where I'm super in my DMS and like I want to engage. I
- 26:08want to hear about your puppy and like where you all are going on vacation
- 26:12and what you had a dream about last night, and like the type of
- 26:15ice cream that you're loving right now. But then there are other seasons,
- 26:19for example, like this season I'm in right now, like I have less
- 26:22bandwidth just because I've got I've got a small baby. We're still not fully
- 26:27sleeping. There's a lot going on, you know, and that's fine,
- 26:33But I'm just curious what does that look like for you? Like from a
- 26:36strategic perspective, you post a real a day and then you show up in
- 26:41your stories and I want to talk more about that because I think you're you're
- 26:44so brilliant with your marketing, and I want to dive deeper. But as
- 26:48far as engagement, what does this actually look like? Yeah? So for
- 26:52me, I mean I like so, like I said, kind of all
- 26:56my contents based around like presenting a solution to my customers, but really like
- 27:03serving them with my products. So it's not it doesn't feel like selling,
- 27:07like I know a lot of people are afraid of being sales e. You're
- 27:10like you're serving them with your with your with your content. But as far
- 27:14as like engagement goes, I like would always have something in like my reel
- 27:18and and I prioritize reels during this time, and I still do because it
- 27:22is like kind of the like most prioritized form of content, like is like
- 27:29just ting the Internet across the board. You know, there's TikTok, there's
- 27:33like YouTube shorts, just like everything's video content. So I can't even remember
- 27:38the last time I did like a normal post besides a real So I was
- 27:42like, I'm gonna do a real and I would either like ask a question
- 27:48in there or like I use chat automations like and that's like part of like
- 27:55the passive systems that I teach to like help get my resources to people like
- 28:00when they're looking for it. So I would be like, hey, comment
- 28:04passes below and I'll send you the link to my free guide like with all
- 28:07the steps to get started. So someone does that and that like starts a
- 28:12conversation in your DMS with someone, right, So it's it's beneficial in two
- 28:18ways, where it's getting someone the resource right when they're on because we know
- 28:22how important it is keep people's attention on social media when they're there, but
- 28:27then also it starts conversation, so I do it that way, and then
- 28:30you know, I always like follow up with like, hey, if you
- 28:33have any questions, like, I'm here to chat, so I leave that
- 28:37open and then I just like take the time to like respond, respond to
- 28:42comments, respond to questions. And then in my stories, I you know,
- 28:48I do things in my stories to drum up engagement. Okay, now
- 28:55you use many chat and this is the automation piece. So I'm sure people
- 29:00listening you've seen this, You've seen me do this, You've seen other people
- 29:03do this where it's like this newer. It's not like super new, but
- 29:07it's I feel like it's more utilized now where people are giving a call to
- 29:11action, You comment and you get an automatic DM. And I think you
- 29:15can do other things too, but I think that's like the main way that
- 29:18people use it. So utilize many chat and when do you do this?
- 29:23So let's say like you made a post and somebody says, okay, I
- 29:27want I want your playbook, so passive and it sends them. So does
- 29:30it just say like, hey, here's here's the link to the playbook,
- 29:36grab it. And then the call to action is if you have any questions,
- 29:38let me know that can Is that the conversation opener or does it go
- 29:44deeper? Does it say like what kind of business do you have? And
- 29:47then you let them respond? Yeah, it's pretty simple. So I do
- 29:52like, hey, like here's here's the link to the info on the playbook,
- 29:55as you requested, you know, and then it shoots. It has
- 29:57like a little like learn more button so they can click that button. It
- 30:02takes them to the sales page. And I have like I have like an
- 30:04Instagram version of my sales page that's like way more dumb down than like my
- 30:08big long form sales page. That's just like bullets to the point. Here's
- 30:12what you're getting a couple testimonials, and I when I switched that that like
- 30:18did I saw a like shift in my conversions. And then it's just like,
- 30:23hey, yeah, if you have any questions about anything, reach out.
- 30:27I'm here to chat because people like people know that it's an automation and
- 30:32people are fine with it, but it is nice to be like, hey,
- 30:36if you do want to chat, I actually am I actually am here
- 30:37to I really am a human. I'm not rebought right, I'm actually really
- 30:45pleasantly surprised by the response of people being cool because I feel like a year
- 30:51ago, if somebody been like, you know, there's gonna be come a
- 30:52time where you're using this chat automation and I mean again, this has been
- 30:56around for a while, but I never embraced I was like, no,
- 31:00people aren't gonna vibe with that, Like people don't want to talk to robots.
- 31:03But what's cool about it? And I think the thing that people appreciate
- 31:07is the speed which they can say I'm interested and they get the information they
- 31:11can move. Otherwise, you, like you said, you lose people's interests
- 31:17totally. And that's that's what like in the beginning, I was like,
- 31:21Okay, I can manage this manually. I'll just set the links manually.
- 31:23Well, then I'm like, I'm like, my whole goal is to like
- 31:27automate things as much as possible. And if I'm always having to be on
- 31:30my phone responding to people, I'd like, that's not what I'm going for.
- 31:36But and also like I'm not serving them if they if it's three hours
- 31:41later and they've moved on and they're trying to like feed their family dinner,
- 31:44and they might just forget about it. That's like human nature, Like how
- 31:47many times do we abandon her when we're shopping or whatever. So yeah,
- 31:52I love the automations. But then I I weave lots of like authenticity and
- 31:56real conversation into my content and in my stories and things like that. So
- 32:01I do think that most people appreciate it. And it is like, as
- 32:06a business owner, it's such a weight lifted because you're able to get someone
- 32:10what they're asking for, who's interested, You're able to get it to them
- 32:15literally immediately. Yeah, it's a it's a fantastic strategy. So Okay,
- 32:20that's helpful to know like what your DMS look like and the time that you're
- 32:24spending. You're just taking the time and it's a priority. It's part of
- 32:28your It's not just this thing that you kind of make time for, it's
- 32:32it's part of your business. These are your office hours that you're prioritizing here.
- 32:37And I want to say too, you're so good at I'm going to
- 32:44say this, but like I don't mean it. In it like a simple
- 32:46way, like keeping your marketing simple, and it's so effective. Like I
- 32:52feel like the more simple it can be, the more effective. And you're
- 32:55so good at while you're on a walk, or while you're out with your
- 33:00babies, or you're at Disney World, or you're about to get your nails
- 33:06done, or you're just in the car at car pickup, taking a cute
- 33:09little picture or a little video and posting a you know, like a screen
- 33:15grab of somebody's testimonial for one of your programs or a DM of somebody saying,
- 33:20Bree, you like I just made my first hundred dollars, first thousand
- 33:23dollars, And you're so good at using that as your marketing and to your
- 33:29point, serving and showcasing this solution. And I couldn't agree with you more.
- 33:35I think a lot of people they have this anxiety and this like weird
- 33:38charge and frequency with the words selling, so they don't allow themselves to do
- 33:43it. But all you're doing if you really believe in what you're selling,
- 33:47and you really believe it's the solution to your audience's problem, you are serving
- 33:52them. Hey, you want to make more money, I've got the thing
- 33:57for you here. Allow me to cut a sligh of this for you.
- 34:00You're welcome, you know it. Just it totally changes that. And I
- 34:05love watching you market because it feels so seamless to your day to day,
- 34:10Like you're not making these super fancy graphics. You're not going like over the
- 34:17top. It feels very attainable. It feels like like if I didn't have
- 34:22the business that I had, and I was following you, and I had
- 34:25any desire in my bones to start a business, but I had any doubt.
- 34:29If I saw you, I would be like, Okay, if it
- 34:32can look like that and be as successful as she is, I'm in,
- 34:37like, say less, I'm in. You're just so brilliant at your strategy
- 34:40in that way. Oh thank you? Yeah? Yeah, I mean I
- 34:45really I really try to just like because like I want to show my students
- 34:52and clients that like, you can do this, like it doesn't have to
- 34:57look perfect, Like I like don't have makeup on like most days, you
- 35:01know. But I'm still like in my stories and showing that transformation and showing
- 35:07showing how it's making a difference like for me in my life, and how
- 35:12it's making a difference in my student's life and how lives and how it's affecting
- 35:16them and helping them with Also, I mean, like you said, like
- 35:21the real life things like hey, I'm in the carporal pickup line, but
- 35:23I just got the DM. You know, it doesn't have to be a
- 35:27lot of times, especially with social media, like you said earlier, people
- 35:30focus on like does my grand have to look perfect? Do I have to
- 35:34make fancy covers in Canva? Like all this stuff. I'm like, no,
- 35:38like, just get it out there, Like, yeah, just get
- 35:42it out there. Some of the most like successful accounts on Instagram like are
- 35:47not like aesthetic. And I think it's important to have like a brand and
- 35:51colors and like a vibe. But but a brand isn't an esthetic, right,
- 35:57Like it's something that you can have. But you're absolutely right, there
- 36:00are a lot of people, like I think of Glennon Doyle, who is
- 36:02one of the greatest authors of our generation, and you know, she has
- 36:06an insane audience and following in message, and I think the last time I
- 36:09looked at her page, I mean it was a hot ass mess. Like
- 36:13it doesn't matter if you have a message and you're taking action and you're you
- 36:17figured out what your zone of genius is and you double the hell down on
- 36:21that and you serve and you serve and you serve like it's your job because
- 36:24it is. You're going to get somewhere and that that's exactly what you've done.
- 36:30Do you feel comfortable sharing And if you don't, you don't have to
- 36:34share this because it's deeply, deeply personal. But do you feel comfortable sharing
- 36:38your revenue growth and like even like a roundabout of what it looks like maybe
- 36:45what it was a year ago versus what it is now. And by the
- 36:47way, we could totally take this out if you don't feel comfortable, Yeah,
- 36:51totally, No, I feel comfortable. And I always like I try
- 36:53to be transparent, even like with my audience on Instagram, because I want
- 36:58them to see like what's possible, Like that's really what like in the beginning
- 37:02what made me think, Okay, I can maybe I can start a boutique
- 37:06is because I saw another mom who had an e commerce business who was like,
- 37:10I went from zero to one hundred K in a year, Like if
- 37:15I could do this, you can do this, So like, yeah,
- 37:16I think it's so important to share that, like in an authentic way.
- 37:22Obviously there's like a lot of like scammy crap on Instagram, you know,
- 37:28where someone's like I've made a million dollars in three weeks. But I always
- 37:32emphasized like like like anything that's worth anything, like it takes work and it
- 37:38takes intention. It doesn't happen overnight, but you absolutely can have insane results
- 37:45and growth. And for me, I mean if I think like this,
- 37:49like this time last year, it was probably like when I was in like
- 37:52a really in between spot where I was like teaching like the like my old
- 37:58kind of like Instagram strategy course and like like trying to like figure out,
- 38:01Okay, what's the offer where I can really start helping women, like start
- 38:06from scratch. And that's when I decided to start. In the spring of
- 38:12this year is when I started working on my passive profit playbook, which is
- 38:15like like my like foundational offer to helping women, like start with like one
- 38:22digital product, right, like, just start with the one thing, Like
- 38:23you don't have to know all of the things, just start with something.
- 38:27So I mean this time last year, I mean my revenues were super inconsistent.
- 38:35I mean if I had like a if I had a five thousand dollars
- 38:37month, that was like a really good month. Shut up at this time
- 38:43last year. Yeah, dude, what y'all wait till you hear what she's
- 38:46doing right now. You're gonna die. O MG, this is this is
- 38:53what makes me so happy though, Like, and this is why I asked
- 38:58this question. I didn't realize it was that drastic of a difference, but
- 39:01holy shit, Like this is because I know you were about to you were
- 39:07about to blow some people's minds on what is possible because we've all been in
- 39:12that season of like damn, if this doesn't improve at some point, then
- 39:15I just don't have what it takes. Like I just you know, and
- 39:19you hear what other people are doing and it can mess with your head.
- 39:21Okay, so go ahead, keep going please yep. So, Like like
- 39:24I said, like I had like put out a ton of different things like
- 39:28just testing to see what worked, and this was like one of the things
- 39:31that I was like, okay, like let's try this. But it felt
- 39:35the most aligned, like in my heart, like it felt like the thing
- 39:39that like this is my this is the thing. So I launched that in
- 39:46May. I think back then, gosh, i'd have to go back and
- 39:52look. I think I had twenty thousand followers back then on Instagram, and
- 39:57my first month, gosh, i'd have to I have an Instagram post where
- 40:01I like go through it month by month, and I can't remember what the
- 40:04first month was. I literally can't remember. I feel like it was like
- 40:07ten or something, which which was awesome, like yeah, so awesome because
- 40:13I had kind of thrown everything out of the water and like wasn't really making
- 40:16much revenue at all the like like late winter, early spring, because I
- 40:22was like I basically like burned everything and was like rebuilding. So but then
- 40:27it was then June was forty five K, and then July was seventy five
- 40:32K, and then August and September we're both past the sixth figure mark.
- 40:39September was one twenty five, twenty five, and when we October seventeenth,
- 40:49I met sixty I think for the month. Oh my god, which is
- 40:53just it sounds insane and like fast, but I tell my students, like,
- 41:00it's the compounded action over time. Like if I hadn't done the work
- 41:07and tested and learned and tried and saw what did and didn't work, it
- 41:10seemed really fast. But it's I mean, it's a combination of things.
- 41:15But it's because I like finally did the thing that I like felt in my
- 41:21heart that I needed to do. I took the stinking action the right actions
- 41:24every day. I mean, that really is the biggest thing. Well,
- 41:30that's why I asked you your background. Yeah right, I didn't come in
- 41:35here and I was like, yo, she's six figures a month. Here's
- 41:38what she does. Now. Yeah, it'd be like cool, thanks,
- 41:44But like to hear that there was a time where you quit your job to
- 41:51be home with your babies, had another baby, had to go back to
- 41:54your job, quit again, or like lowered your hours balancing this boutique that
- 42:00you had no idea how to run and you just figured it out, super
- 42:05scrappy, balancing both worlds. Finally get to the point where you're breaking even
- 42:09on the job versus the business. Quit the business, decide that this business
- 42:15that's paying you isn't really the thing that you want to do. Everybody thinks
- 42:17that you're crazy. You shift your business and you pivot towards what you're actually
- 42:22passionate about. You have to do that. A couple of times. You're
- 42:25putting out these offers. You're hitting about five to k a month, which
- 42:29is like okay, but all the while, data data, data, data,
- 42:37data, data. And then all of a sudden you're like, okay,
- 42:39I tried this, didn't work. Let me tweak it this way.
- 42:43Okay, that worked a little bit more. Let me tweak it a little
- 42:45bit more this way. Let me say this a little different, let me
- 42:46do this a little different. Wow, that worked really well. And then
- 42:49the next thing, you know, boom and it freaking clicks. But this
- 42:54is like, how many years does that breathe that it took you to get
- 42:58to this point? Oh my gosh. I mean, if you go back
- 43:00to I mean, I started the boutique in twenty sixteen, right, if
- 43:04you go all the way back to that, I started my coaching, I
- 43:07guess in twenty nineteen, so you know, yeah, that's what four years?
- 43:12Yeah, and again, and this is It kind of leads me to
- 43:15where you and I came together because we started working together when things like started
- 43:22really popping off, and I'll never forget you reach out to me. You're
- 43:23like, Ali, I don't know what's happening. I do know, but
- 43:28this is crazy. I'm like, girl, it's your time to shine.
- 43:30Let's go, you know. And it's just been so cool because you were
- 43:35popping off well before. You can't like I listen, you were already doing
- 43:37the damn thing, you know, and like anyway, you know, hearing
- 43:43what you're doing and seeing from my perspective your zone of genius, it's like,
- 43:47oh damn. And the sexiest part about what it is that you do
- 43:52is how simplified it is. That's the thing. Like, you're doing this
- 43:57mostly mostly from a ninety seven dollars offer digital passive. She has done it
- 44:05one time. She has created a funnel, and she's got this automation.
- 44:09She So your job, quite literally is to show up, create a real
- 44:15day, engage, build some connection, show that you're a real life human,
- 44:19share how this is supporting other people, and it just runs its freaking
- 44:22self, like the gasoline is the content in the marketing. And then the
- 44:27engine is the thing that you set one time and walked away. And it's
- 44:30just like I'm obsessed because I know so many people in their own right who
- 44:37are creating the most incredible businesses and it's great, But I don't think I've
- 44:44yet to come across somebody who is doing it at and hitting these type of
- 44:50results and as simplified as a manner that you are. So that is like
- 44:58I'm so bl loan away by it, and you should be so proud of
- 45:02yourself. I mean, I tell you this every day of your life,
- 45:05but I'm like, bring your bockstock. Yeah, but uh, anyway,
- 45:09it's so cool, but like it brings me to where you and I kind
- 45:14of came together because number one, I saw what you're doing. I'm like,
- 45:19sh I want some of that. Like I'm sitting here sending these messages
- 45:23myself. I'm all, you know, like if anybody needs passive in their
- 45:28world, it's me. It's just one of those things that like I'll do
- 45:31it later. I'll come to it later. I'll come to it later,
- 45:34you know. And then and the reason why you came to me is to
- 45:38diversify and kind of like kick up your not your offer is a notch right,
- 45:43how to take them from this ninety seven dollars offer and create the offer
- 45:46ladder and grow what is an insane business right now to like, uh,
- 45:53even more insane business, you know, by by by nurturing and continuing to
- 45:59serve the people who love you and who have earned You've earned their trust through
- 46:02this offer. So one at the thing, like I'll never forget. We
- 46:07were boxering one day and we were just like, I was like, you
- 46:12know, you bring this to the table. I bring this to the table.
- 46:15What would it look like if we somehow joined forces because we both we
- 46:22have like this the pieces of the puzzle, you know, but just different
- 46:27yep. And we're like, yeah, that's that's a cool idea. And
- 46:31what was it? Like two weeks later, we're in Nashville together. How
- 46:36fast was it? Oh? Yeah, it was so fast. You were
- 46:37like this would be cool. I was like, yes, hey, I
- 46:43booked a flight. I think I booked it in the middle of the night,
- 46:45at like one am. And you didn't even know that I booked it.
- 46:46Yeah, you were like, I booked a fight. I was like,
- 46:49great, I'll figure out an air baby. But yeah, it was
- 46:54fast. It was so fast. Well, and that's that's point too that
- 47:00I know that we wanted to talk about, because while your story my story,
- 47:07anybody who's who's achieved anything in ninety nine point nine percent of most cases,
- 47:14especially with business and especially online business, it's it's it's a process,
- 47:17it's a road right to get there, and then like things pop off and
- 47:21it looks like an overnight success, and we all know how that works.
- 47:24But or and as you kind of start figuring out and you got a foundation
- 47:31under your feet and you realize what it is that you're doing, there comes
- 47:35a point where you start taking action faster. And I think about this a
- 47:42lot because I have seasons where I feel like I'm like in an overthinking season,
- 47:47and then there are seasons where I my confidence. I think it's totally
- 47:51linked to your confidence, and my confidence is a little bit higher, and
- 47:55I move faster, and you can't deny when you move faster and you have
- 48:00higher confidence, and you don't overthink the things. Things move, and things
- 48:04happen, And we love that. And in our case, like that's kind
- 48:08of a common denominator with both of us, is we both when we get
- 48:15ideas, we don't sit there like, Okay, let's sit down and let's
- 48:20like look at the optics and let's figure out it's just like, no,
- 48:23I love that idea. I'm going to book a plane ticket. We're gonna
- 48:27get together, let's take some cute pictures and let's get this on and pop
- 48:29in. And I wanted people to hear that, even if that's the only
- 48:32thing we say about that, Yeah, I want people to hear that because
- 48:37we've put together what I'm calling a super offer, because to me, that's
- 48:42what it is. I love it, and I know one day we're going
- 48:46to look back and be like, holy shit, like from this random idea
- 48:50and us moving really fast, you know, within a span of a couple
- 48:52of weeks, getting together, taking some cute pictures and delivering and serving our
- 48:58audience in this way. This happened like look what we created, Look look
- 49:02what we helped people do. Yeah, and it's because we moved fast and
- 49:07we didn't over freaking think it. Now, how has this been? Do
- 49:13you have anything to add, like how you've learned how to do this yourself?
- 49:16Because like I said, I've I've had seasons where and I feel like
- 49:21in the beginning of my business it was all overthinking because you don't really know
- 49:23when you're you're more nervous, you don't know it's gonna work. But the
- 49:28faster you move, even if you mess up, you're learning right, and
- 49:31it's like, okay, that didn't work. Now we get to hurry to
- 49:35the part that does work. So I just want to see if you want
- 49:37to riff on it a little bit. Yeah, yeah, totally. I
- 49:39love that, And I think I've learned the same thing like in business,
- 49:43like just like you're never gonna know if something is gonna come of something if
- 49:49you don't just try it and like throw it out there. And I have
- 49:52found that a lot of times it's the things that I throw out there because
- 49:57I'm excited about them that that really do the best, Like especially when you're
- 50:05marketing your business on social media, like people feel that, like people can
- 50:07feel through your content how you're showing up and if you're excited about something,
- 50:13so I really in person, Yeah, I love it. I love that
- 50:16we just like jumped on it and self asked, and I'm so excited about
- 50:19it. It's gonna be so good. Well, and I want to add
- 50:22something to what you just say, because what you just said was really powerful.
- 50:27And this is I'm glad you said it, because this is one of
- 50:30the reasons why I try and remind myself to move because when you get a
- 50:35good idea, not to say that every single idea that runs through your head
- 50:38you need to jump on. So what I'm saying, but you know when
- 50:44you get a goodie, right, yeah, and the energy behind it,
- 50:50and that energy is magnetic when you feel something and you're like, oh damn.
- 50:55And that's how we felt. Like when we started having this conversation.
- 51:00I was like, do you think and you're like, oh my god,
- 51:01that would be brilliant. Are you kidding? And like the energy was palpable.
- 51:06Now if we had been like, you know, Halloween's here, so
- 51:10my kids like probably want to go trick or treating, so and like,
- 51:15you know, Breeze going to Hawaii this week and then next thing, you
- 51:19know, Thanksgiving, and then the next thing, you know, Christmas,
- 51:21and nobody you know, I heard that people don't like to buy over the
- 51:23holidays, So maybe we table this until January, right, Like, let's
- 51:29just be safe, let's get through the holidays. We'll come back together.
- 51:34I would put a lot of money down that we would never do it.
- 51:37Oh, or if we did, it just wouldn't be the same, like
- 51:43that energy of the good idea. And I truly believe, Like there's what's
- 51:46the book by Elizabeth Gilbert, Big Magic. She talks about this. She
- 51:51like where the mus you know, if you believe in I don't know.
- 51:53She she goes there, but it's like this, there's a creative muse that
- 51:58floats around and when you're and you're tapped in, they drop this idea on
- 52:01your head and if you don't move on it, they're gonna move on to
- 52:06somebody else who will move on it. So anyway, I just wanted to
- 52:09throw that out there because I really do believe, again, not every single
- 52:14idea that comes through your head is a banger, trust me. I know
- 52:21I've tested that theory too. Nope, but but yeah, when you get
- 52:24the idea, move go because the more that you and the more that I
- 52:30tinker with it. And I'm like, well maybe because we when we thought
- 52:35of this idea, which we're going to tell you guys about it obviously,
- 52:37but when we got it, it was very clear We're like, this is
- 52:40going to be a program and we want it to be like like we we
- 52:45already knew the price point. You know, we're like, we like that,
- 52:50and I think if we had and there was a moment where we're like,
- 52:52well, should we make it more of like this or should we mess
- 52:54with it more of it like that? Then you're kind of like you're taking
- 52:59that idea and you're altering it from a very mind based, three D human
- 53:06perspective, which sometimes is okay, but sometimes that first idea is the move.
- 53:13I'm proud of ourselves for keeping the idea the idea, and it's just
- 53:19it's badass. So do you want to talk about it? Yeah, let's
- 53:22talk about it. Yay, Okay. So, like I said, Bri
- 53:27and I we bring different levels of expertise to the table. You know,
- 53:30she has figured out and I would say completely nailed the passive side and the
- 53:37simplicity and like, hey start here and set it and forget it. I
- 53:44bring the like, Okay, let's pour gasoline on that fire. You know,
- 53:47let's take that thing or the idea that you have and let's take it
- 53:52next level and take it from an idea and a thing that works to a
- 53:59business to like a legacy type vibe, a brand vibe. You know.
- 54:05So those two things come together the super offer that we're calling passive social sales
- 54:12because that's exactly what it is and what we're going to be teaching. Because
- 54:16this is available right now. As this goes live, you can join.
- 54:24The price point I think is like half of what it will be eventually,
- 54:29right yeah, because it's not coming out, it won't be available till November,
- 54:31so we're pre selling it right now like an insane deal. And what
- 54:36you're going to learn in this is our signature three tiered passive organic business model
- 54:42to create raving clients in scalable skit s scalable sales. You're gonna learn step
- 54:50by step guidance on your brand in social media aesthetic because that's important. Your
- 54:53brand and your aesthetic is important. So we're going to talk about that,
- 54:57how to create and attract in the right clients so that people will actually buy
- 55:00from you. We're going to talk about how to decide the revenue that actually
- 55:05makes sense for you and that you actually want to claim, and how to
- 55:08structure this three tiered system to hit that level of revenue, which is very
- 55:15important. We don't want to just say I want a seven figure business and
- 55:19then sell a ninety seven dollars offer with three hundred people following you. The
- 55:22math does it math? So we need to figure that out. Bree,
- 55:27of course, is going to teach us all how to automate this thing,
- 55:30how to put it in the machine, through your social media, through many
- 55:36Chat, and the funnel piece. So she's showing both. She's not only
- 55:39going to show many Chat, She's going to show the funnel piece for all
- 55:44of those funnels that are going to serve your people. And then we're going
- 55:49to talk about social media content too, because again, if you want,
- 55:52like you can have the funnel all day, but if you don't understand how
- 55:55to market these things in an effective way, nobody's going to buy. So
- 56:00that is passive social sales. I mean you can go to the link in
- 56:02the show notes or either of our instagrams and learn more about it and join.
- 56:08Oh I'm so excited. I wanted to start. I know, I
- 56:15know, but you're going to Hawaii. So because she's living and that that
- 56:22was the driver and what got us most excited about this. What makes me
- 56:27personally, selfishly the most excited about this is because what I teach some of
- 56:35it can be passive for sure, but it's a little bit more hands on
- 56:38in the way that I've traditionally taught it. You know, you're going to
- 56:43have your moments where you are hosting the call and you are you know,
- 56:45doing the things. But with this, you can go and set it and
- 56:52create it and then take off all of the holidays and just let it run
- 56:55for you and batch a little bit of content and schedule your or take five
- 57:00minutes a day post your content, let that fuel the machine, and go
- 57:06live your life. And that's our our tagline for this is set it,
- 57:10forget it, and live your life. So yeah, I love it.
- 57:17It's so good. It really is, like it it like makes me so
- 57:22excited when I was like think about how we were like in that moment,
- 57:24like what was it was it a month ago that we even had this idea.
- 57:29It was not that long ago, No, it was, But it's
- 57:31just it just makes sense, like you have helped me to like build in
- 57:37the offers like next level to help my students and my clients at different at
- 57:45different points in their journey. So I love that we're teaching that. And
- 57:50it's really like it's like building your building a business by design, like based
- 57:53on what you want and like what you goles are and what what is your
- 57:58revenue? You your revenue goal, and that's going to look different for everyone.
- 58:02So yeah, it's gonna be fully We're not going to be like,
- 58:06Okay, you need to go for this goal. It's going to be like,
- 58:08here's how to determine what your goal is and what it what it wants
- 58:14to look like, what your offer wants to look like. We're not going
- 58:15to say you need to create first a digital product and then you need to
- 58:20have a course, and we're just going to present you a bunch of different
- 58:22ideas and show you how to set it in a funnel and how to automate
- 58:27it, and how to price it to hit your goal, and then how
- 58:31to market it to get to the people. So it's fully customizable so that
- 58:37you can live well you earn, and earn well you live. So we
- 58:42have a few more minutes. I would love to hear before we go,
- 58:46because you touched on a couple of things or one thing specifically that I really
- 58:50wanted to go deep on, and I think it's important for this conversation too,
- 58:54and that's like the mindset piece. And you mentioned a few times times
- 59:00how it's not that you knew the actions to take, it's that you you
- 59:07started with a vision. It was the vision that fueled you, but then
- 59:10you took it even deeper and you're like I felt the feelings of walking into
- 59:15the Floridian and paying it with cash and being comfortable, and like that was
- 59:21the thing that pushed you. So do you have practices around this? Do
- 59:27you meditate? Like what does your mindfulness practices look like? If you even
- 59:31or you may not have any, you may keep it that simple, which
- 59:35I think I would fall in love with you even more so just tell us
- 59:37yeah, totally, Yeah, I have Like I've never really been like the
- 59:43person to like keep up with a vision board and like like I've tried to
- 59:46and I've like made the cute thing and then it like sat in a closet
- 59:50somewhere. But like, yeah, for me, like at least the way
- 59:54my brain works, it helps when I have short term goals, like for
- 59:59me saying like I want to build my dream home in five years, Like
- 1:00:02that's awesome, and I do want to do that, but like like I
- 1:00:07need something that's like more tangible and like that you can feel now, Yes,
- 1:00:14So I can feel now like and that could be anything, you know
- 1:00:17what I mean, but like that was the that was the thing, And
- 1:00:22I do think it's really important to like because like one of the biggest like
- 1:00:25things that come up when I'm having conversations with women who are thinking about starting
- 1:00:30something is like it's always the same, like, well, what I see
- 1:00:35so many people doing what I'm doing? What's going to make someone want to
- 1:00:38buy from me? When there's other people selling this? And like what if
- 1:00:43I don't have what? It? Like? It's just like your brain is
- 1:00:45full of all of the like negative what if and like you won't you can't
- 1:00:52do anything if if you let that take if you let that kind of craft
- 1:00:58take up all of the space in your brain, like you because the truth
- 1:01:01is like there's a lot of people that like do what I do? You
- 1:01:06know what I mean? But like I say all the time, I'm a
- 1:01:09diamond. Doesen't like what it is that I what it is that I teach
- 1:01:14is a diamond? Doesn't I am the differentiator? You are the differentiator.
- 1:01:17This person who's listening to this is the secret sauce behind the thing. Like
- 1:01:22you're going to teach, you teach what you teach in a different way.
- 1:01:25I teach what I teach in a different way. But the overall, yeah,
- 1:01:29there's there's Allline business coaches for sand on the beach. You know,
- 1:01:32they're they're a bajillion right now. But guess what, cream rises to the
- 1:01:37top, and the second that business gets hard, they go and they you
- 1:01:42know, flow on to the next shiny object thing. Not everybody is meant
- 1:01:45to stay in this space. So I agree with you. I hate I
- 1:01:47said yesterday in my stories. Your mind is either destroying you or creating you.
- 1:01:51Yes, And I cannot stand when somebody has an idea or a vision
- 1:01:57that they actually genuinely want and they instantly with yeah, but somebody is already
- 1:02:01doing it better or they're so it's oversaturated or whatever, and it's like,
- 1:02:06oh my god, if you only knew how little that matters. Yep,
- 1:02:10yep, it's so true. It's it's so true. And I before I
- 1:02:15even started doing this, like, I saw the women, the other women
- 1:02:19doing it right, and you just you have to fill your mind with all
- 1:02:22of the like what can this be? What? What is possible? Like?
- 1:02:27What are all of the amazing what ifs? What if I can quit
- 1:02:30my job? What if Like when I first started, I was like,
- 1:02:32when I started my boutique, I was like, if I can just pay
- 1:02:36for our groceries, that would be awesome. Like that That was my first
- 1:02:40like tangible like thing like if I could just do this, how awesome would
- 1:02:45that be? Would that be worth it? Because another thing is like,
- 1:02:47well what if what if I do this for? Like what if I do
- 1:02:52all this work for three months and it like and I don't see you know,
- 1:02:55like results right away? Well, is is it worth it? Would
- 1:03:00it be worth it if it took a little longer, like if it took
- 1:03:04nine months, a year, like two years, would it still be worth
- 1:03:07it? Are the things that you want and the desires that you have like
- 1:03:12big enough that you that it's worth it to go through that time? Then
- 1:03:15stay where you are? Oh my god, I mean y'all. Imagine if
- 1:03:20Brie quit last year when she was plateaued at five grand and somehow like you
- 1:03:25quit and you went back to a job, and then some little magic fairy
- 1:03:30came and said, Brie, if you had just stuck it out, baby,
- 1:03:32in six months, you were about to catch on fire in six months
- 1:03:37flat. In a year, you would be making you know, ten twenty
- 1:03:44times what you were making per month. So I love that you said that.
- 1:03:49You're absolutely like, yeah, okay, what if you don't hit that
- 1:03:52goal in three months? But what if you hit it in six? What
- 1:03:54if you hit in eight? What if you hit half of that? And
- 1:03:58you're just happy do what you're doing versus miserable doing the other thing that is
- 1:04:02making you a little bit more money currently, So quality of life. But
- 1:04:09thank you for answering that, because I know I do this. We're like,
- 1:04:14I'm a big dreamer. So I love so much how you just explain
- 1:04:20that. Because when I visualize, and I've always saen this, I go
- 1:04:26straight to the like private jet like Kim Kardashian and that's beautiful. But it's
- 1:04:32like, hmm, my mind's like baby girl, you're wait. It's like
- 1:04:40we barely just were able to upgrade a three hour flight to first class,
- 1:04:45Like what are we? What are we doing here? You know? So
- 1:04:47I love I think that that's actually brilliant because I used to think, well,
- 1:04:51if I visualize too small, then that's where I'm gonna land. But
- 1:04:57look at you, like you started with, what if I can just pay
- 1:05:00for my groceries in a couple of months. What if I can book us
- 1:05:03at the Grand Floridian for our whatever, the anniversary, whatever. Okay,
- 1:05:09what if I can pay off my car in a couple months, Like starting
- 1:05:13with those baby steps, because that feels more real and attainable. And what
- 1:05:16we're looking for is your mind to get wrapped around the idea that it's possible,
- 1:05:23and then the feeling and the energy behind that thought. Because if you
- 1:05:28can feel what it feels like to pay your groceries and to not stress over
- 1:05:32your groceries, if you can feel what it feels like to book the first
- 1:05:35class ticket or to book the fancy hotel, or to hire the VA or
- 1:05:41the coach, or to buy the program, and your mind's like no,
- 1:05:44no, Like I think we can do this. Now you're able to actually
- 1:05:48figure out, Okay, what actions do I need to take to make this
- 1:05:50happen? Yeah, I don't know what actions I need to take right now
- 1:05:55to become Kim Kardashian. You know I'm figuring it out, but but I
- 1:06:01that's why I wanted to ask, because I just love so much how you
- 1:06:04explain that. I think we again overcomplicate it and try it and rush a
- 1:06:11little fast, like shoot, shoot for the freaking moon of course, like
- 1:06:15have a bigger vision. And also what's something that actually feels attainable and feels
- 1:06:21but also at the same time exciting to you? Yeah one, totally.
- 1:06:26Yeah, because I feel like it trains your brain too to be like you
- 1:06:30did that, Like you did that thing, you can do the next thing
- 1:06:33now, Like it gives you that confidence. Yeah a men, Well,
- 1:06:40this was an incredible conversation. I appreciate you so much for sharing the behind
- 1:06:46the scenes, and I appreciate you so much for believing in yourself enough to
- 1:06:54quit the job and to start the first business and to pivot to the second
- 1:06:59business and not quit when things were hard. I really appreciate that because of
- 1:07:04that, we're able to have this conversation today. We're able to work together,
- 1:07:10I'm able to be inspired by you, and we're able to continue to
- 1:07:14serve the people at even a higher level together as a collaboration. And I'm
- 1:07:18just so grateful for that. So thank you for taking the time and sharing
- 1:07:23your heart with us today. Yes, thank you absolutely. Oh my gosh.
- 1:07:26I'm so grateful that you asked me to be on here, and I
- 1:07:30love working with you and I'm so excited to do more with other women and
- 1:07:34help them with their businesses. And yes, we're good. So if you
- 1:07:41want what's going on, if you like the vibe and what Bree is created,
- 1:07:45that's what we're teaching you how to do. That's the move. So
- 1:07:46that's our goal. That's the vision of passive Social Sales. And it's available
- 1:07:51right now and when you listen to this in the future, it will be
- 1:07:55available as well. So go to the link in the show notes. Bree,
- 1:07:59where can you will find you? Is there anything else you want to
- 1:08:01share of, like what you want people to do? Yeah, you can
- 1:08:05find me. Instagram is like my place where I hang out. So it's
- 1:08:10at Bree Groves b R I E G R O V. Yes, that's
- 1:08:14where I am. You can shoot me a d M. Could she be
- 1:08:17in her DMS? We already know that my DMS, my VA do other
- 1:08:23stuff, but I do IDM. She does her DMS. I'm there,
- 1:08:27amazing. Well, I adore you and we'll have you back another time.
- 1:08:31Awesome, Thank you,