
230: 'Rooms for Storytelling', with Keith Gerchak
Keith Gerchak joins the podcast to talk about the double life he's been living for thirty years: designing spaces for storytelling as the Design Principal at TheatreDNA, and inhabiting those spaces as an actor and filmmaker. We explore what makes performing arts buildings unlike any other building type, the surprising parallels between directing a feature film and managing an architecture project, and how technology — from Revit to AI — can either serve a story or quietly strip it of meaning.
This episode is especially relevant for architects and design technologists who feel the tension…
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