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How to Build a High Trust Specialty Practice: Systems, Standards, and Reputation | Dr. Rob Clark
In this episode, I sit down with Dr. Rob Clark (@bigbadvet) to talk about the entrepreneurial side of building a specialty practice where the work is high stakes, the clients are emotional, and reputation is everything.
We go beyond the clinical side and get into the real drivers of a great service business:
How specialization becomes your marketing
Why “simple, consistent” beats “complex, clever” in outcomes
The client experience pieces that create loyalty and referrals
Communicating clearly when people are stressed and unsure
Building standards, systems, and consistency behind the scenes…
The skinny
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