Latest / Sleeping Barber - A Marketing Podcast
SBP 079: First, Look Like Your Brand. With Dr. Ella Ward.
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In the latest episode of the Sleeping Barber Podcast, we sit down with Dr. Ella Ward, a senior marketing scientist from the Ehrenberg-Bass Institute.
Dr. Ward shares her expertise on the importance of visual brand identity, the difference between being data-driven and evidence-based, how to create cohesive brand packaging and most importantly Marc and V get a lesson on Aussie rules footy! This is an episode you do not want to miss!
Don't forget to join our hosts, Vassilis and Marc, for some post-podcast banter!
Quote of the episode:
“Your strategy can’t be based on…
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