How Kasim Aslam's Agency Became the World Authority on Google Ads | Ep #671

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Feb 14, 2024 · 38m

Are you running a full-service agency? Have you already considered niching down? What about broadening your services once you do? Today's guest built an agency that became a world authority on Google ads. Even though he eventually sold, he now believes more growth may have been possible with patience and the vision to expand his services after niching down, which he calls the "hourglass method". Tune in to learn about his early failures and successes as a young entrepreneur, the lessons he takes from his years of experience and selling his agency, and why he believes agencies are the future…