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Why Going It Alone in Franchising Is Your Biggest Risk | Franchise GPS | Ep 4
You don’t have to navigate the complex world of franchising alone—in fact, building a successful brand requires collective strength and proactive protection. In this episode of Franchise GPS, Chicago Sam sits down with Paul Rocchio, the VP of Membership for the International Franchise Association (IFA), to discuss how the organization champions both franchisors and franchisees on a global scale. From fighting critical regulatory battles in Washington, D.C., to offering elite executive education, Paul breaks down why active participation in the franchise community is the ultimate cheat code…
The skinny
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