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Navigating the Entrepreneurial Landscape: Lessons from Kristen Wiley · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:02
  Women
• 0:02
  Show.
• 0:03
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:06
  of
• 0:06
  women
• 0:07
  in
• 0:07
  business.
• 0:08
  A
• 0:08
  new
• 0:09
  model
• 0:09
  of
• 0:10
  leadership
• 0:10
  is
• 0:10
  emerging
• 0:11
  and
• 0:11
  we
• 0:12
  are
• 0:12
  here
• 0:12
  to
• 0:13
  amplify
• 0:14
  the
• 0:14
  voices
• 0:14
  of
• 0:15
  women
• 0:15
  leading
• 0:16
  the
• 0:16
  way.
• 0:17
  I
• 0:17
  am
• 0:17
  your
• 0:18
  host
• 0:18
  Coco
• 0:18
  Zelman,
• 0:19
  five
• 0:19
  time
• 0:20
  founder,
• 0:20
  impact
• 0:21
  investor
• 0:22
  and
• 0:22
  creator
• 0:23
  of
• 0:23
  the
• 0:23
  Force
• 0:23
  for
• 0:24
  Good
• 0:24
  system.
• 0:25
  Thank
• 0:26
  you
• 0:26
  for
• 0:26
  joining
• 0:26
  us
• 0:27
  today
• 0:27
  as
• 0:27
  we
• 0:27
  illuminate
• 0:28
  the
• 0:28
  path
• 0:28
  to
• 0:28
  unlocking
• 0:29
  opportunities
• 0:29
  and
• 0:30
  prosperity
• 0:30
  for
• 0:31
  women
• 0:31
  led
• 0:31
  enterprises
• 0:32
  prizes
• 0:32
  by
• 0:32
  amplifying
• 0:33
  the
• 0:33
  voice
• 0:34
  and
• 0:34
  wisdom
• 0:35
  of
• 0:35
  women.
• 0:37
  We
• 0:37
  have
• 0:37
  with
• 0:38
  us
• 0:38
  today
• 0:38
  a
• 0:39
  purpose
• 0:39
  led
• 0:40
  architect
• 0:41
  of
• 0:41
  influence.
• 0:43
  So
• 0:43
  honored
• 0:44
  to
• 0:44
  introduce
• 0:45
  you
• 0:45
  today
• 0:45
  to
• 0:45
  Kristin
• 0:46
  Wiley,
• 0:47
  the
• 0:47
  founder
• 0:47
  and
• 0:48
  CEO
• 0:49
  of
• 0:50
  Statusphere,
• 0:51
  the
• 0:52
  leading
• 0:53
  micro
• 0:53
  influencer
• 0:55
  platform
• 0:56
  purposed
• 0:56
  built
• 0:57
  to
• 0:57
  scale
• 0:58
  consumer
• 0:59
  to
• 0:59
  consumer
• 1:00
  marketing.
• 1:01
  A
• 1:01
  former
• 1:02
  food
• 1:02
  blogger
• 1:03
  and
• 1:03
  brand
• 1:03
  manager,
• 1:04
  Kristin
• 1:05
  saw
• 1:05
  firsthand
• 1:06
  how
• 1:06
  broken
• 1:07
  the
• 1:07
  influencer
• 1:08
  marketing
• 1:09
  ecosystem
• 1:10
  was
• 1:10
  and
• 1:11
  built
• 1:12
  the
• 1:12
  infrastructure
• 1:13
  she
• 1:13
  wished
• 1:14
  existed.
• 1:16
  Today,
• 1:17
  Satisphere
• 1:17
  serves
• 1:18
  hundreds
• 1:18
  of
• 1:18
  consumer
• 1:19
  brands
• 1:20
  by
• 1:20
  eliminating
• 1:21
  the
• 1:21
  friction
• 1:22
  of
• 1:22
  influencer
• 1:24
  campaign
• 1:24
  management
• 1:25
  using
• 1:26
  300/plus
• 1:27
  first
• 1:28
  party
• 1:28
  data
• 1:29
  points
• 1:30
  to
• 1:30
  match
• 1:30
  brands
• 1:31
  with
• 1:32
  perfectly
• 1:32
  aligned
• 1:33
  creators.
• 1:35
  Under
• 1:35
  her
• 1:35
  leadership,
• 1:36
  the
• 1:36
  company
• 1:37
  has
• 1:37
  become
• 1:37
  a
• 1:38
  pioneer
• 1:39
  in
• 1:39
  the
• 1:39
  next
• 1:40
  frontier
• 1:40
  of
• 1:41
  marketing,
• 1:42
  social
• 1:42
  search
• 1:43
  and
• 1:43
  C2C
• 1:44
  led
• 1:45
  growth.
• 1:46
  Kristin
• 1:47
  is
• 1:47
  not
• 1:48
  just
• 1:48
  building
• 1:48
  software,
• 1:49
  she's
• 1:50
  building
• 1:50
  the
• 1:50
  future
• 1:51
  of
• 1:51
  how
• 1:52
  brands
• 1:53
  scale
• 1:53
  trust
• 1:54
  one
• 1:54
  real
• 1:55
  human
• 1:55
  at
• 1:55
  a
• 1:56
  time.
• 1:57
  Welcome
• 1:58
  Kristen.
• 1:59
  Thank
• 1:59
  you
• 1:59
  so
• 2:00
  much
• 2:00
  for
• 2:00
  having
• 2:00
  me
• 2:00
  and
• 2:01
  for
• 2:01
  the
• 2:01
  kind
• 2:01
  intro.
• 2:02
  Oh,
• 2:02
  it's
• 2:03
  such
• 2:03
  a
• 2:03
  pleasure
• 2:03
  to
• 2:03
  have
• 2:04
  you
• 2:04
  Kristen.
• 2:04
  So
• 2:05
  as
• 2:05
  we
• 2:05
  begin,
• 2:05
  we
• 2:05
  always
• 2:06
  like
• 2:06
  to
• 2:06
  start
• 2:06
  out
• 2:07
  with
• 2:07
  one
• 2:08
  book
• 2:09
  written
• 2:09
  by
• 2:10
  a
• 2:10
  woman
• 2:11
  that
• 2:11
  is
• 2:11
  significantly
• 2:12
  influenced
• 2:13
  your
• 2:14
  life.
• 2:15
  One
• 2:16
  popped
• 2:16
  in
• 2:16
  my
• 2:16
  head
• 2:16
  right
• 2:16
  away
• 2:17
  and
• 2:17
  that's
• 2:17
  a
• 2:18
  book
• 2:18
  I
• 2:18
  came
• 2:18
  across
• 2:19
  later
• 2:19
  in
• 2:20
  my
• 2:20
  career
• 2:20
  but
• 2:21
  it's
• 2:21
  called
• 2:21
  I'm
• 2:21
  not
• 2:21
  really
• 2:22
  a
• 2:22
  Waitress
• 2:22
  by
• 2:22
  by
• 2:22
  Susie
• 2:23
  Weiss,
• 2:23
  the
• 2:23
  founder
• 2:24
  of
• 2:24
  opi.
• 2:25
  I
• 2:25
  love
• 2:25
  her
• 2:25
  story
• 2:26
  and
• 2:26
  just
• 2:26
  how
• 2:27
  she
• 2:27
  really
• 2:28
  crafted
• 2:28
  her
• 2:28
  whole
• 2:29
  career
• 2:29
  and
• 2:29
  how
• 2:29
  it
• 2:29
  was
• 2:30
  just
• 2:30
  like
• 2:30
  little
• 2:30
  moments
• 2:30
  that
• 2:31
  ended
• 2:31
  up
• 2:31
  changing
• 2:31
  the
• 2:31
  whole
• 2:32
  trajectory
• 2:32
  of
• 2:32
  her
• 2:32
  career
• 2:33
  in
• 2:33
  life.
• 2:33
  And
• 2:34
  I
• 2:34
  really
• 2:34
  appreciated
• 2:35
  first
• 2:35
  person
• 2:35
  storytelling
• 2:36
  so.
• 2:37
  Oh,
• 2:37
  I
• 2:37
  love
• 2:37
  that
• 2:38
  I
• 2:38
  have
• 2:38
  not
• 2:39
  read
• 2:39
  this
• 2:39
  book
• 2:40
  and
• 2:40
  I
• 2:40
  love
• 2:41
  founder
• 2:42
  stories
• 2:42
  and
• 2:43
  and
• 2:43
  memoirs.
• 2:44
  You
• 2:45
  know
• 2:45
  their
• 2:45
  stories
• 2:45
  of.
• 2:46
  Of
• 2:46
  their
• 2:47
  experience
• 2:48
  of
• 2:48
  building
• 2:48
  their
• 2:48
  companies.
• 2:49
  So
• 2:49
  I'm
• 2:50
  not
• 2:50
  really
• 2:50
  a
• 2:50
  Waitress.
• 2:51
  That's.
• 2:51
  Yes,
• 2:52
  it's
• 2:52
  the
• 2:52
  name
• 2:52
  of
• 2:53
  one
• 2:53
  of
• 2:53
  her
• 2:53
  nail
• 2:53
  polishes
• 2:54
  because
• 2:54
  she
• 2:54
  has
• 2:54
  all
• 2:54
  those
• 2:54
  fun
• 2:55
  nail
• 2:55
  polish
• 2:55
  names
• 2:55
  on
• 2:55
  the
• 2:56
  OPI
• 2:56
  bottle.
• 2:56
  So
• 2:57
  it's
• 2:57
  the
• 2:57
  name
• 2:57
  of
• 2:57
  one
• 2:57
  of
• 2:57
  their
• 2:58
  most
• 2:58
  famous
• 2:58
  nail
• 2:59
  polishes
• 2:59
  which
• 2:59
  is
• 2:59
  called
• 3:00
  I'm
• 3:00
  not
• 3:00
  really
• 3:00
  a
• 3:00
  Waitress.
• 3:01
  But
• 3:01
  yeah,
• 3:01
  I
• 3:02
  love
• 3:02
  it.
• 3:02
  I
• 3:02
  will
• 3:02
  check
• 3:03
  it
• 3:03
  out
• 3:03
  and
• 3:03
  for
• 3:04
  everybody,
• 3:04
  let's
• 3:04
  go
• 3:05
  over
• 3:05
  to
• 3:06
  your
• 3:06
  favorite
• 3:07
  place
• 3:07
  to
• 3:07
  buy
• 3:07
  books
• 3:08
  and
• 3:08
  get
• 3:09
  yourself
• 3:09
  a
• 3:09
  copy.
• 3:10
  Sounds
• 3:10
  great.
• 3:11
  I
• 3:11
  always
• 3:11
  like
• 3:11
  to
• 3:12
  begin
• 3:13
  our
• 3:13
  conversations
• 3:14
  with
• 3:14
  learning
• 3:15
  more
• 3:15
  about
• 3:15
  you
• 3:16
  and
• 3:16
  your
• 3:16
  experience
• 3:17
  and
• 3:17
  history.
• 3:18
  Maybe
• 3:19
  share
• 3:19
  with
• 3:19
  us
• 3:20
  a
• 3:21
  few
• 3:21
  defining
• 3:22
  moments
• 3:22
  that
• 3:22
  really
• 3:23
  have
• 3:23
  shaped
• 3:23
  who
• 3:23
  you
• 3:24
  are.
• 3:24
  Kristen
• 3:25
  so
• 3:25
  looking
• 3:26
  back,
• 3:26
  what
• 3:26
  are
• 3:27
  three
• 3:27
  defining
• 3:28
  experiences
• 3:29
  that
• 3:29
  sort
• 3:30
  of
• 3:30
  bring
• 3:30
  you
• 3:31
  to
• 3:31
  where
• 3:31
  you
• 3:31
  are
• 3:32
  today?
• 3:32
  Those
• 3:33
  big
• 3:33
  moments
• 3:33
  of
• 3:34
  saying
• 3:34
  yes
• 3:35
  or
• 3:35
  saying
• 3:35
  no,
• 3:36
  standing
• 3:37
  your
• 3:37
  ground,
• 3:38
  facing
• 3:38
  heartbreak,
• 3:39
  overcoming
• 3:41
  something
• 3:41
  with
• 3:42
  pride,
• 3:43
  unexpected
• 3:44
  gift.
• 3:44
  So
• 3:45
  what
• 3:45
  would
• 3:45
  be
• 3:46
  a
• 3:46
  few
• 3:46
  of
• 3:46
  those
• 3:47
  personal
• 3:47
  moments
• 3:48
  that
• 3:48
  you
• 3:48
  could
• 3:48
  share
• 3:48
  with
• 3:49
  us
• 3:49
  on
• 3:50
  your
• 3:50
  journey?
• 3:51
  Yeah,
• 3:51
  absolutely.
• 3:52
  There's
• 3:52
  been
• 3:52
  many.
• 3:52
  But
• 3:53
  it's
• 3:53
  funny,
• 3:53
  even
• 3:54
  at
• 3:54
  Statusphere,
• 3:55
  the
• 3:55
  company
• 3:55
  jokes
• 3:56
  that
• 3:56
  we
• 3:56
  have
• 3:56
  a
• 3:56
  lot
• 3:56
  of
• 3:57
  like
• 3:57
  Statusphere
• 3:58
  sliding
• 3:58
  door
• 3:58
  moments
• 3:59
  where
• 3:59
  it's
• 3:59
  like
• 3:59
  those
• 3:59
  little
• 4:00
  moments
• 4:00
  that
• 4:00
  change
• 4:01
  the
• 4:01
  whole
• 4:01
  trajectory
• 4:02
  of
• 4:02
  the
• 4:02
  career.
• 4:02
  And
• 4:02
  I
• 4:02
  feel
• 4:03
  like
• 4:03
  I've
• 4:03
  had
• 4:03
  a
• 4:03
  few
• 4:04
  really
• 4:04
  key
• 4:04
  ones
• 4:04
  in
• 4:05
  my
• 4:05
  life.
• 4:05
  I
• 4:05
  would
• 4:06
  say
• 4:06
  the
• 4:06
  very
• 4:06
  first
• 4:06
  one
• 4:07
  is
• 4:07
  actually
• 4:07
  I
• 4:08
  went
• 4:08
  to
• 4:08
  school.
• 4:08
  I
• 4:09
  actually
• 4:09
  always
• 4:09
  wanted
• 4:09
  to
• 4:09
  be
• 4:10
  in
• 4:10
  marketing.
• 4:10
  I.
• 4:10
  I
• 4:10
  wanted
• 4:10
  to
• 4:11
  be
• 4:11
  a
• 4:11
  marketer
• 4:11
  since
• 4:11
  I
• 4:11
  was
• 4:11
  very
• 4:12
  little.
• 4:12
  There's
• 4:12
  videos
• 4:12
  of
• 4:12
  me
• 4:13
  making
• 4:13
  ads
• 4:13
  since
• 4:13
  I
• 4:14
  was
• 4:14
  like,
• 4:14
  you
• 4:15
  know,
• 4:15
  six
• 4:15
  years
• 4:15
  old.
• 4:16
  Like,
• 4:16
  it's
• 4:16
  like
• 4:16
  I
• 4:16
  always
• 4:17
  wanted
• 4:17
  to
• 4:17
  do
• 4:17
  an
• 4:17
  advertising,
• 4:18
  which
• 4:18
  is
• 4:18
  a
• 4:18
  very
• 4:18
  weird
• 4:18
  thing
• 4:18
  for
• 4:19
  a
• 4:19
  kid
• 4:19
  to
• 4:19
  want
• 4:19
  to
• 4:20
  go
• 4:20
  into
• 4:20
  is
• 4:20
  advertising
• 4:21
  and
• 4:21
  marketing.
• 4:22
  But
• 4:22
  of
• 4:22
  course,
• 4:22
  social
• 4:23
  media
• 4:23
  marketing
• 4:23
  wasn't
• 4:24
  a
• 4:24
  thing
• 4:24
  I
• 4:24
  knew
• 4:24
  existed
• 4:25
  until
• 4:25
  I
• 4:25
  got
• 4:25
  into
• 4:26
  college.
• 4:26
  This
• 4:26
  is
• 4:27
  back
• 4:27
  in
• 4:27
  2010.
• 4:28
  I
• 4:29
  went
• 4:29
  to
• 4:29
  my
• 4:29
  very
• 4:29
  first
• 4:30
  class
• 4:30
  in
• 4:31
  college
• 4:31
  for
• 4:31
  my
• 4:31
  major,
• 4:32
  which
• 4:32
  was
• 4:32
  advertising
• 4:33
  and
• 4:33
  public
• 4:33
  relations.
• 4:33
  My
• 4:34
  professor
• 4:34
  said
• 4:35
  the
• 4:35
  very
• 4:35
  first
• 4:35
  day
• 4:36
  you're
• 4:36
  here,
• 4:36
  but
• 4:36
  you're
• 4:37
  not
• 4:37
  going
• 4:37
  to
• 4:37
  really
• 4:37
  learn
• 4:37
  much
• 4:38
  here.
• 4:38
  You'll
• 4:38
  learn
• 4:39
  way
• 4:39
  more
• 4:39
  if
• 4:39
  you
• 4:39
  go
• 4:40
  home
• 4:40
  and
• 4:40
  you
• 4:40
  start
• 4:40
  a
• 4:40
  blog.
• 4:41
  Blog
• 4:41
  about
• 4:41
  anything,
• 4:42
  doesn't
• 4:42
  matter
• 4:43
  what.
• 4:43
  But
• 4:43
  if
• 4:43
  you
• 4:43
  do
• 4:44
  that,
• 4:44
  you'll
• 4:44
  learn
• 4:44
  more
• 4:44
  than
• 4:45
  you
• 4:45
  will
• 4:45
  in
• 4:45
  any
• 4:45
  school
• 4:46
  class.
• 4:46
  And
• 4:47
  that
• 4:47
  night
• 4:47
  I
• 4:48
  listened
• 4:48
  to
• 4:48
  him.
• 4:48
  I
• 4:48
  was
• 4:49
  like,
• 4:49
  okay,
• 4:49
  it
• 4:49
  wasn't
• 4:49
  even
• 4:49
  an
• 4:50
  assignment
• 4:50
  for
• 4:50
  the
• 4:50
  class.
• 4:51
  I
• 4:51
  just
• 4:51
  did
• 4:51
  it.
• 4:51
  Cuz
• 4:51
  he
• 4:52
  said,
• 4:52
  you'll
• 4:52
  learn
• 4:52
  a
• 4:53
  bunch.
• 4:53
  And
• 4:53
  I
• 4:53
  was
• 4:53
  like,
• 4:53
  all
• 4:53
  right,
• 4:53
  that
• 4:53
  sounds
• 4:54
  fun.
• 4:54
  So
• 4:54
  I
• 4:54
  started
• 4:55
  a
• 4:55
  blog.
• 4:55
  About
• 4:55
  what?
• 4:56
  Just
• 4:56
  a
• 4:56
  hobby.
• 4:57
  That
• 4:57
  was
• 4:57
  one
• 4:57
  of
• 4:57
  my
• 4:57
  favorites.
• 4:58
  I
• 4:58
  love
• 4:58
  crafting
• 4:59
  and
• 4:59
  baking.
• 5:00
  So
• 5:00
  I
• 5:00
  started
• 5:01
  a.
• 5:01
  A
• 5:01
  blog
• 5:01
  about
• 5:02
  it.
• 5:02
  And
• 5:02
  little
• 5:03
  did
• 5:03
  I
• 5:03
  know
• 5:03
  that
• 5:03
  would
• 5:03
  change
• 5:04
  the
• 5:04
  entire
• 5:04
  trajectory
• 5:04
  of
• 5:04
  my
• 5:05
  life.
• 5:05
  So
• 5:06
  that
• 5:06
  would,
• 5:07
  I
• 5:07
  would
• 5:07
  say
• 5:07
  is
• 5:07
  one
• 5:07
  of
• 5:08
  the
• 5:08
  moments
• 5:08
  where
• 5:08
  I
• 5:08
  think
• 5:08
  back,
• 5:09
  if
• 5:09
  I
• 5:09
  wouldn't
• 5:09
  have
• 5:09
  started
• 5:09
  that
• 5:09
  blog,
• 5:10
  I
• 5:10
  wouldn't
• 5:10
  be
• 5:10
  anywhere
• 5:11
  close
• 5:11
  to
• 5:11
  where
• 5:11
  I
• 5:11
  am
• 5:11
  now.
• 5:12
  Well,
• 5:12
  and
• 5:12
  what
• 5:12
  did
• 5:13
  you
• 5:13
  learn
• 5:13
  as
• 5:14
  you
• 5:14
  did
• 5:14
  that,
• 5:15
  you
• 5:15
  know,
• 5:15
  in
• 5:15
  college?
• 5:16
  Like,
• 5:17
  what
• 5:17
  was
• 5:17
  that
• 5:17
  like?
• 5:18
  Tell
• 5:18
  us
• 5:18
  about
• 5:18
  that.
• 5:18
  Yeah,
• 5:19
  I
• 5:19
  mean,
• 5:19
  first
• 5:20
  I
• 5:20
  just
• 5:20
  was
• 5:20
  like,
• 5:20
  okay,
• 5:21
  I
• 5:21
  gotta
• 5:22
  figure
• 5:22
  out
• 5:22
  what
• 5:22
  a
• 5:22
  blogging
• 5:22
  platform
• 5:23
  is.
• 5:23
  Then
• 5:23
  I
• 5:23
  started
• 5:23
  learning
• 5:24
  every,
• 5:24
  you
• 5:24
  know,
• 5:24
  you
• 5:25
  start
• 5:25
  with
• 5:25
  like
• 5:25
  tumblr
• 5:26
  Then
• 5:26
  I
• 5:26
  was
• 5:26
  like,
• 5:26
  I
• 5:26
  want
• 5:27
  a
• 5:27
  custom
• 5:27
  WordPress
• 5:27
  blog.
• 5:28
  So
• 5:28
  then
• 5:28
  I
• 5:28
  learned
• 5:28
  how
• 5:28
  to
• 5:28
  build
• 5:29
  a
• 5:29
  WordPress
• 5:29
  blog.
• 5:29
  Then
• 5:30
  I
• 5:30
  was
• 5:30
  like,
• 5:30
  well,
• 5:30
  I
• 5:30
  want
• 5:30
  people
• 5:31
  to
• 5:31
  go
• 5:31
  to
• 5:31
  this
• 5:31
  blog,
• 5:31
  so
• 5:32
  I
• 5:32
  need
• 5:32
  to
• 5:32
  learn
• 5:32
  SEO.
• 5:33
  So
• 5:33
  I
• 5:33
  ended
• 5:33
  up
• 5:33
  learning
• 5:34
  how
• 5:34
  to
• 5:34
  optimize
• 5:35
  my
• 5:35
  blog.
• 5:35
  And
• 5:35
  then
• 5:36
  I
• 5:36
  was
• 5:36
  like,
• 5:36
  how
• 5:36
  do
• 5:36
  I
• 5:36
  get
• 5:36
  on
• 5:37
  platforms?
• 5:37
  Or
• 5:37
  like,
• 5:38
  get
• 5:38
  BuzzFeed
• 5:39
  to
• 5:39
  pick
• 5:39
  me
• 5:39
  up?
• 5:39
  This
• 5:39
  is
• 5:39
  when
• 5:39
  BuzzFeed
• 5:40
  was
• 5:40
  big.
• 5:40
  And
• 5:40
  so
• 5:40
  then
• 5:41
  I
• 5:41
  figured
• 5:41
  that
• 5:41
  out,
• 5:41
  and
• 5:42
  then
• 5:42
  I
• 5:42
  was
• 5:42
  like,
• 5:42
  how
• 5:42
  do
• 5:42
  I
• 5:42
  get
• 5:42
  paid
• 5:43
  for
• 5:43
  this?
• 5:43
  And
• 5:43
  then
• 5:43
  I
• 5:44
  started
• 5:44
  joining
• 5:44
  all
• 5:44
  these
• 5:44
  blogger
• 5:45
  networks
• 5:45
  where
• 5:46
  I
• 5:46
  was
• 5:46
  like,
• 5:47
  starting
• 5:47
  to
• 5:47
  get
• 5:47
  matched
• 5:48
  with
• 5:48
  brands.
• 5:48
  And
• 5:49
  that's
• 5:49
  really
• 5:49
  the
• 5:50
  whole
• 5:50
  starting
• 5:51
  point
• 5:51
  to
• 5:51
  statusphere.
• 5:52
  So,
• 5:53
  yeah,
• 5:53
  ah,
• 5:54
  got
• 5:54
  it,
• 5:54
  got
• 5:54
  it.
• 5:55
  So
• 5:55
  well,
• 5:55
  and
• 5:55
  what
• 5:56
  you
• 5:56
  talk
• 5:56
  about
• 5:56
  right
• 5:56
  there,
• 5:57
  I
• 5:57
  think
• 5:57
  is
• 5:57
  one
• 5:58
  of
• 5:58
  the
• 5:58
  critical
• 6:00
  success
• 6:00
  factors
• 6:01
  for
• 6:01
  founders.
• 6:01
  You
• 6:02
  just
• 6:02
  have
• 6:02
  to
• 6:02
  be
• 6:02
  a
• 6:02
  great
• 6:03
  problem
• 6:03
  solver.
• 6:04
  You
• 6:04
  have
• 6:04
  to
• 6:04
  be
• 6:05
  relentless
• 6:06
  in
• 6:07
  pursuit
• 6:07
  to
• 6:07
  the
• 6:08
  solution.
• 6:09
  Don't
• 6:09
  have
• 6:09
  to.
• 6:09
  The
• 6:09
  problem
• 6:10
  is.
• 6:10
  Right.
• 6:11
  It's
• 6:11
  so
• 6:11
  funny
• 6:11
  you
• 6:12
  say
• 6:12
  that.
• 6:12
  People
• 6:12
  always
• 6:12
  say
• 6:13
  like,
• 6:13
  like,
• 6:13
  do
• 6:14
  you
• 6:14
  like
• 6:14
  your
• 6:14
  job?
• 6:15
  I
• 6:15
  was
• 6:15
  like,
• 6:15
  I.
• 6:15
  My
• 6:16
  probably
• 6:16
  my
• 6:16
  biggest
• 6:16
  dopamine
• 6:17
  hit
• 6:17
  is
• 6:17
  from
• 6:17
  solving
• 6:18
  a
• 6:18
  problem.
• 6:18
  So
• 6:19
  I
• 6:19
  always
• 6:19
  say,
• 6:19
  like,
• 6:19
  I
• 6:19
  picked
• 6:20
  the
• 6:20
  right
• 6:20
  career
• 6:20
  because
• 6:21
  there
• 6:21
  is
• 6:21
  a
• 6:21
  new
• 6:21
  problem
• 6:22
  every
• 6:22
  day,
• 6:22
  every
• 6:23
  hour,
• 6:23
  every
• 6:23
  minute.
• 6:24
  If
• 6:24
  you
• 6:24
  don't
• 6:24
  like
• 6:25
  problem
• 6:25
  solving,
• 6:25
  don't
• 6:26
  become
• 6:26
  an
• 6:26
  entrepreneur.
• 6:26
  But
• 6:27
  if
• 6:27
  you
• 6:27
  like
• 6:27
  it,
• 6:27
  it's
• 6:27
  the
• 6:27
  perfect
• 6:28
  career
• 6:28
  for
• 6:28
  you.
• 6:28
  Well,
• 6:29
  and
• 6:29
  I
• 6:29
  would
• 6:29
  say
• 6:29
  particularly
• 6:30
  in
• 6:30
  the
• 6:30
  area
• 6:31
  marketing,
• 6:32
  right,
• 6:32
  because
• 6:32
  you're
• 6:32
  constantly
• 6:33
  trying
• 6:33
  to
• 6:34
  improve
• 6:34
  and
• 6:35
  tackle
• 6:35
  that
• 6:35
  problem
• 6:36
  of,
• 6:37
  of
• 6:37
  improving
• 6:38
  your
• 6:38
  conversion
• 6:39
  rates,
• 6:39
  improving,
• 6:40
  you
• 6:40
  know,
• 6:40
  whatever
• 6:40
  the
• 6:40
  hits
• 6:41
  are
• 6:41
  and
• 6:41
  whatever
• 6:42
  those
• 6:42
  metric
• 6:42
  are
• 6:43
  that
• 6:43
  lead
• 6:43
  to
• 6:44
  the
• 6:44
  bigger
• 6:45
  sale,
• 6:45
  et
• 6:45
  cetera.
• 6:46
  And
• 6:46
  it's
• 6:46
  constantly
• 6:47
  changing
• 6:47
  too.
• 6:47
  So
• 6:47
  you
• 6:48
  have
• 6:48
  to
• 6:48
  keep
• 6:48
  a
• 6:48
  pulse
• 6:48
  on
• 6:48
  it.
• 6:49
  And
• 6:49
  you
• 6:49
  can't
• 6:49
  be
• 6:49
  stuck
• 6:50
  with
• 6:50
  what
• 6:50
  you
• 6:50
  did
• 6:50
  before.
• 6:51
  Because
• 6:51
  I
• 6:51
  remember
• 6:52
  when
• 6:52
  I
• 6:52
  started
• 6:52
  my
• 6:53
  blog,
• 6:53
  my
• 6:53
  main
• 6:53
  traffic
• 6:54
  was
• 6:54
  Facebook
• 6:55
  pages.
• 6:55
  Instagram
• 6:56
  didn't
• 6:56
  exist,
• 6:57
  so
• 6:57
  if
• 6:57
  I
• 6:57
  was
• 6:57
  stuck
• 6:57
  on
• 6:58
  Facebook,
• 6:58
  you
• 6:58
  wouldn't
• 6:58
  have
• 6:58
  been
• 6:59
  able
• 6:59
  to
• 6:59
  evolve.
• 6:59
  So
• 7:00
  marketing
• 7:00
  is
• 7:00
  ever
• 7:01
  changing.
• 7:01
  I'm
• 7:02
  curious
• 7:02
  to
• 7:02
  know
• 7:02
  your
• 7:02
  thoughts
• 7:03
  on
• 7:03
  this.
• 7:03
  I
• 7:03
  always
• 7:03
  believe
• 7:04
  that
• 7:04
  as
• 7:04
  long
• 7:04
  as
• 7:04
  you
• 7:05
  have
• 7:05
  a
• 7:05
  real
• 7:05
  customer
• 7:06
  and
• 7:06
  a
• 7:06
  real
• 7:06
  problem,
• 7:07
  growth
• 7:07
  is
• 7:08
  a
• 7:08
  puzzle
• 7:08
  you
• 7:08
  can
• 7:09
  solve.
• 7:09
  But
• 7:10
  you
• 7:10
  have
• 7:10
  to
• 7:11
  be
• 7:11
  able
• 7:12
  to
• 7:12
  identify
• 7:12
  what
• 7:13
  the
• 7:13
  problems
• 7:13
  are
• 7:13
  and
• 7:14
  then
• 7:14
  solve
• 7:14
  them
• 7:14
  through
• 7:15
  data.
• 7:16
  I
• 7:16
  think
• 7:16
  one
• 7:16
  of
• 7:16
  my
• 7:16
  favorite
• 7:17
  quotes
• 7:17
  is,
• 7:17
  you
• 7:17
  have
• 7:17
  to
• 7:17
  be
• 7:17
  in
• 7:18
  love
• 7:18
  with
• 7:18
  the
• 7:18
  problem,
• 7:18
  not
• 7:18
  the
• 7:19
  solution.
• 7:19
  If
• 7:19
  you
• 7:20
  are
• 7:20
  in
• 7:20
  love
• 7:20
  with
• 7:20
  the
• 7:20
  problem,
• 7:21
  you
• 7:21
  will
• 7:21
  figure
• 7:22
  it
• 7:22
  out
• 7:22
  as
• 7:22
  an
• 7:22
  entrepreneur.
• 7:23
  But
• 7:23
  that's
• 7:23
  where
• 7:23
  entrepreneurs
• 7:24
  get
• 7:24
  into
• 7:24
  a
• 7:24
  tricky
• 7:25
  spot
• 7:25
  when
• 7:25
  they
• 7:25
  fall
• 7:25
  in
• 7:26
  love
• 7:26
  with
• 7:26
  the
• 7:26
  solution
• 7:26
  and
• 7:27
  because
• 7:27
  the
• 7:27
  solution
• 7:28
  can
• 7:28
  change.
• 7:28
  So
• 7:29
  that
• 7:29
  was
• 7:29
  your
• 7:29
  first
• 7:29
  Experience.
• 7:30
  You
• 7:31
  created
• 7:31
  your
• 7:31
  first
• 7:32
  food
• 7:32
  blog.
• 7:33
  What
• 7:33
  would
• 7:33
  be
• 7:34
  your
• 7:34
  second
• 7:34
  moment?
• 7:35
  I
• 7:35
  started
• 7:35
  that
• 7:36
  blog.
• 7:36
  I
• 7:36
  got
• 7:36
  hired
• 7:37
  out
• 7:37
  of
• 7:37
  college
• 7:38
  at
• 7:38
  a
• 7:38
  PR
• 7:38
  agency
• 7:38
  managing
• 7:39
  their
• 7:39
  blogger
• 7:39
  network.
• 7:40
  My
• 7:40
  professor
• 7:40
  was
• 7:41
  correct.
• 7:41
  They
• 7:41
  didn't
• 7:41
  care
• 7:42
  about
• 7:42
  my
• 7:42
  degree.
• 7:42
  They
• 7:43
  just
• 7:43
  were
• 7:43
  like,
• 7:43
  the
• 7:44
  blog,
• 7:44
  we
• 7:44
  want
• 7:44
  you
• 7:44
  to
• 7:45
  do
• 7:45
  this.
• 7:45
  So
• 7:45
  for
• 7:45
  the
• 7:46
  next
• 7:46
  several
• 7:46
  years,
• 7:47
  I
• 7:47
  worked
• 7:47
  at
• 7:47
  different
• 7:48
  PR
• 7:48
  agencies
• 7:48
  and
• 7:48
  ended
• 7:49
  up
• 7:49
  at
• 7:49
  a
• 7:49
  content
• 7:49
  marketing
• 7:50
  agency
• 7:50
  doing
• 7:51
  both
• 7:51
  sales
• 7:51
  and
• 7:52
  building
• 7:52
  out
• 7:52
  their
• 7:52
  influencer
• 7:53
  marketing
• 7:53
  offerings.
• 7:54
  Just
• 7:54
  because
• 7:54
  I
• 7:54
  had
• 7:54
  this
• 7:55
  background.
• 7:56
  While
• 7:56
  I
• 7:57
  was
• 7:57
  there,
• 7:57
  I.
• 7:58
  I
• 7:58
  had
• 7:58
  an
• 7:58
  amazing
• 7:59
  boss
• 7:59
  that
• 8:00
  I'm
• 8:00
  still
• 8:00
  so
• 8:00
  thankful
• 8:01
  and
• 8:01
  he's
• 8:01
  still
• 8:02
  an
• 8:02
  advisor
• 8:02
  today
• 8:02
  who
• 8:03
  is
• 8:03
  very
• 8:03
  supportive.
• 8:03
  I
• 8:04
  had
• 8:04
  this
• 8:04
  idea
• 8:04
  for
• 8:04
  Statusphere
• 8:05
  for
• 8:05
  years
• 8:05
  and
• 8:05
  I
• 8:06
  told
• 8:06
  him
• 8:06
  about
• 8:06
  it
• 8:07
  and
• 8:07
  some
• 8:07
  bosses
• 8:08
  may
• 8:08
  not
• 8:08
  support
• 8:08
  you,
• 8:09
  but
• 8:09
  I
• 8:09
  was
• 8:09
  very
• 8:09
  lucky
• 8:10
  that
• 8:10
  he
• 8:10
  was
• 8:10
  a
• 8:10
  supportive
• 8:11
  boss.
• 8:11
  That
• 8:11
  was
• 8:11
  like,
• 8:12
  I
• 8:12
  think
• 8:12
  he
• 8:12
  could
• 8:12
  see
• 8:13
  that
• 8:13
  I
• 8:13
  was
• 8:14
  probably
• 8:14
  going
• 8:14
  to
• 8:14
  outgrow
• 8:14
  and
• 8:15
  instead
• 8:15
  of
• 8:15
  trying
• 8:15
  to
• 8:15
  stop
• 8:16
  me,
• 8:16
  he
• 8:16
  supported
• 8:16
  me,
• 8:17
  which
• 8:17
  I
• 8:17
  really
• 8:17
  appreciate.
• 8:18
  Right
• 8:18
  when
• 8:18
  I
• 8:18
  was
• 8:18
  going
• 8:18
  to
• 8:19
  make
• 8:19
  the
• 8:19
  jump,
• 8:19
  I
• 8:19
  was
• 8:19
  like,
• 8:19
  okay,
• 8:20
  I'm
• 8:20
  going
• 8:20
  to
• 8:20
  start
• 8:20
  this
• 8:21
  company.
• 8:21
  I
• 8:21
  started
• 8:21
  as
• 8:22
  a
• 8:22
  side
• 8:22
  hustle.
• 8:22
  I
• 8:22
  was
• 8:22
  like,
• 8:22
  I'm
• 8:23
  going
• 8:23
  to
• 8:23
  start
• 8:23
  this
• 8:23
  company
• 8:23
  as
• 8:23
  a
• 8:23
  side
• 8:23
  hustle.
• 8:24
  I'm
• 8:24
  getting
• 8:24
  ready
• 8:25
  to
• 8:25
  do
• 8:25
  it.
• 8:25
  I
• 8:26
  got
• 8:26
  another
• 8:26
  job
• 8:27
  offer.
• 8:27
  It
• 8:27
  was
• 8:27
  like
• 8:28
  a
• 8:28
  dream
• 8:28
  job
• 8:28
  offer.
• 8:29
  It
• 8:29
  was
• 8:29
  like
• 8:30
  double
• 8:30
  the
• 8:31
  money
• 8:31
  I
• 8:31
  was
• 8:31
  making
• 8:31
  as
• 8:32
  a
• 8:32
  20
• 8:32
  something
• 8:32
  year
• 8:32
  old.
• 8:33
  And
• 8:33
  it
• 8:33
  was
• 8:33
  the
• 8:33
  moment
• 8:34
  where
• 8:34
  I
• 8:34
  had
• 8:34
  to
• 8:34
  decide,
• 8:34
  do
• 8:35
  I
• 8:35
  want
• 8:35
  to
• 8:35
  go
• 8:35
  for
• 8:35
  it
• 8:36
  and
• 8:36
  build
• 8:36
  this
• 8:36
  thing?
• 8:36
  I've
• 8:37
  never
• 8:37
  been
• 8:37
  an
• 8:38
  entrepreneur
• 8:38
  in
• 8:38
  this
• 8:39
  sense
• 8:39
  before.
• 8:39
  I've
• 8:39
  never
• 8:39
  done
• 8:39
  any
• 8:40
  of
• 8:40
  this.
• 8:40
  Or
• 8:40
  do
• 8:40
  I
• 8:41
  take
• 8:41
  this
• 8:41
  amazing
• 8:41
  job
• 8:42
  with
• 8:42
  a
• 8:42
  female
• 8:42
  founder
• 8:43
  who
• 8:43
  I
• 8:43
  loved
• 8:44
  and
• 8:44
  she
• 8:44
  was
• 8:45
  offering
• 8:45
  me
• 8:45
  an
• 8:45
  unprecedented
• 8:46
  role
• 8:46
  for
• 8:46
  someone
• 8:46
  my
• 8:47
  age.
• 8:47
  There
• 8:47
  was
• 8:48
  like
• 8:48
  a
• 8:48
  week
• 8:48
  of
• 8:48
  no
• 8:48
  sleeping
• 8:49
  and
• 8:49
  I
• 8:49
  was
• 8:49
  like,
• 8:50
  what
• 8:50
  am
• 8:50
  I
• 8:50
  gonna
• 8:51
  do?
• 8:51
  What
• 8:51
  am
• 8:51
  I
• 8:51
  gonna
• 8:51
  do?
• 8:51
  I
• 8:51
  love
• 8:52
  her.
• 8:52
  I
• 8:52
  love
• 8:52
  what
• 8:52
  she's
• 8:53
  building.
• 8:54
  Her
• 8:54
  company
• 8:54
  was
• 8:54
  still
• 8:55
  very
• 8:55
  small,
• 8:55
  but
• 8:55
  she
• 8:55
  had
• 8:55
  raised
• 8:56
  funding.
• 8:56
  I
• 8:57
  had
• 8:57
  actually
• 8:57
  learned
• 8:57
  a
• 8:57
  lot.
• 8:57
  My
• 8:58
  funding
• 8:58
  journey
• 8:58
  was
• 8:58
  a
• 8:58
  lot
• 8:59
  because
• 8:59
  of
• 8:59
  her,
• 8:59
  of
• 8:59
  how
• 8:59
  I
• 9:00
  learned
• 9:00
  from
• 9:00
  her.
• 9:00
  I
• 9:01
  ended
• 9:01
  up
• 9:01
  making
• 9:01
  the
• 9:01
  decision
• 9:01
  which
• 9:02
  she
• 9:02
  respected
• 9:03
  as
• 9:03
  a
• 9:03
  fellow
• 9:03
  female
• 9:03
  founder.
• 9:04
  But
• 9:04
  you
• 9:04
  will
• 9:05
  love
• 9:05
  the
• 9:05
  full
• 9:05
  circle
• 9:05
  moments.
• 9:06
  The
• 9:06
  moment
• 9:06
  where
• 9:06
  I
• 9:07
  just
• 9:07
  made
• 9:07
  my
• 9:07
  decision
• 9:08
  was
• 9:08
  like,
• 9:08
  what
• 9:08
  will
• 9:08
  I
• 9:09
  regret
• 9:09
  more?
• 9:09
  And
• 9:09
  I
• 9:09
  was
• 9:10
  like,
• 9:10
  if
• 9:10
  somebody
• 9:10
  else
• 9:10
  builds
• 9:11
  Statusphere,
• 9:11
  I
• 9:12
  will
• 9:12
  never
• 9:12
  be
• 9:12
  able
• 9:12
  to
• 9:13
  forgive
• 9:13
  myself.
• 9:13
  And
• 9:13
  that
• 9:13
  was
• 9:14
  the
• 9:14
  moment.
• 9:14
  It
• 9:14
  just
• 9:14
  like
• 9:14
  switched
• 9:15
  for
• 9:15
  me
• 9:15
  and
• 9:15
  I
• 9:15
  was
• 9:15
  like,
• 9:15
  I'm
• 9:16
  doing
• 9:16
  it,
• 9:16
  I'm
• 9:16
  going
• 9:16
  for
• 9:16
  it.
• 9:17
  So
• 9:17
  I
• 9:17
  told
• 9:17
  her
• 9:18
  this.
• 9:18
  She
• 9:18
  was
• 9:18
  obviously
• 9:19
  bummed,
• 9:19
  but
• 9:19
  she
• 9:20
  understood.
• 9:20
  She
• 9:20
  also
• 9:21
  became
• 9:21
  an
• 9:21
  advisor
• 9:22
  as
• 9:22
  well
• 9:22
  and
• 9:22
  she
• 9:23
  ended
• 9:23
  up
• 9:23
  becoming
• 9:23
  an
• 9:24
  investor
• 9:24
  later
• 9:24
  on
• 9:24
  and
• 9:25
  her
• 9:25
  company
• 9:25
  ended
• 9:26
  up
• 9:26
  being
• 9:26
  a
• 9:26
  unicorn.
• 9:27
  So.
• 9:27
  Yeah.
• 9:28
  How
• 9:28
  crazy
• 9:28
  is
• 9:28
  that?
• 9:29
  Oh,
• 9:30
  it's
• 9:31
  wonderful.
• 9:31
  You
• 9:32
  know,
• 9:32
  and
• 9:32
  I
• 9:32
  feel
• 9:32
  like
• 9:33
  so
• 9:33
  much
• 9:33
  of
• 9:33
  our
• 9:34
  ability
• 9:34
  to
• 9:34
  be.
• 9:35
  To.
• 9:35
  To
• 9:36
  be
• 9:36
  able
• 9:36
  to
• 9:36
  launch
• 9:36
  great
• 9:37
  businesses
• 9:37
  that
• 9:38
  have
• 9:38
  impact
• 9:38
  and
• 9:39
  vision
• 9:39
  is
• 9:40
  our
• 9:40
  ability
• 9:40
  to
• 9:40
  listen
• 9:41
  to
• 9:41
  our
• 9:41
  guidance
• 9:41
  and
• 9:42
  our
• 9:42
  wisdom.
• 9:43
  Right.
• 9:43
  And
• 9:43
  that's
• 9:44
  what
• 9:44
  you
• 9:44
  were
• 9:44
  listening
• 9:44
  to.
• 9:45
  You
• 9:45
  were
• 9:45
  craving
• 9:46
  something
• 9:46
  deep
• 9:47
  within
• 9:47
  you,
• 9:48
  and
• 9:48
  you
• 9:48
  were
• 9:48
  willing
• 9:49
  to
• 9:49
  do
• 9:49
  that
• 9:50
  not
• 9:50
  because
• 9:50
  you
• 9:51
  didn't
• 9:51
  have
• 9:51
  any
• 9:51
  other
• 9:52
  choices,
• 9:53
  but
• 9:53
  because
• 9:54
  it
• 9:54
  was
• 9:54
  such
• 9:55
  a
• 9:55
  great
• 9:55
  option.
• 9:56
  You
• 9:56
  couldn't
• 9:56
  live
• 9:56
  with
• 9:56
  yourself
• 9:57
  not
• 9:57
  to.
• 9:58
  Yeah,
• 9:58
  yeah.
• 9:59
  And
• 9:59
  I
• 9:59
  was
• 10:00
  talking
• 10:00
  to
• 10:00
  friends,
• 10:00
  my
• 10:01
  parents,
• 10:01
  and
• 10:02
  I
• 10:02
  think
• 10:02
  finally
• 10:02
  a
• 10:02
  friend
• 10:02
  was
• 10:03
  like,
• 10:03
  yeah,
• 10:03
  what
• 10:03
  are
• 10:03
  you
• 10:03
  going
• 10:03
  to
• 10:03
  regret
• 10:04
  more?
• 10:04
  And
• 10:04
  I've
• 10:04
  used
• 10:04
  that
• 10:05
  question
• 10:05
  to
• 10:06
  answer.
• 10:06
  It
• 10:06
  makes
• 10:07
  everything
• 10:07
  so
• 10:07
  much
• 10:07
  more
• 10:08
  decisive,
• 10:08
  at
• 10:08
  least
• 10:08
  for
• 10:08
  me.
• 10:09
  Whenever
• 10:09
  I'm
• 10:09
  at
• 10:10
  a
• 10:10
  crossroads,
• 10:10
  I
• 10:11
  say,
• 10:11
  which
• 10:11
  one
• 10:11
  will
• 10:11
  I
• 10:12
  regret
• 10:12
  more?
• 10:12
  And
• 10:12
  it
• 10:13
  just
• 10:13
  is
• 10:13
  a
• 10:13
  really
• 10:13
  easy
• 10:14
  litmus
• 10:14
  test
• 10:14
  to
• 10:15
  make
• 10:15
  a
• 10:15
  decision,
• 10:15
  at
• 10:15
  least
• 10:15
  for
• 10:16
  me.
• 10:16
  That
• 10:16
  was
• 10:16
  the
• 10:16
  first
• 10:17
  time
• 10:17
  I
• 10:17
  used
• 10:17
  that
• 10:18
  framework,
• 10:18
  and
• 10:19
  so
• 10:19
  far
• 10:19
  it's
• 10:19
  worked
• 10:19
  out
• 10:20
  for
• 10:20
  me.
• 10:20
  That's
• 10:20
  brilliant.
• 10:21
  Really.
• 10:21
  Right.
• 10:22
  We
• 10:22
  can
• 10:22
  all
• 10:22
  put
• 10:23
  that
• 10:23
  right
• 10:23
  to
• 10:23
  work.
• 10:24
  That
• 10:24
  wisdom
• 10:24
  of
• 10:25
  what?
• 10:25
  Which.
• 10:25
  Which
• 10:26
  choice
• 10:27
  will
• 10:27
  I
• 10:27
  regret
• 10:28
  more?
• 10:28
  And
• 10:29
  that
• 10:29
  helps
• 10:29
  us
• 10:29
  to
• 10:30
  surface
• 10:30
  the
• 10:30
  right
• 10:30
  answer.
• 10:32
  So
• 10:32
  tell
• 10:32
  us
• 10:32
  your
• 10:33
  third
• 10:33
  moment.
• 10:33
  My
• 10:34
  third
• 10:34
  moment.
• 10:35
  So
• 10:35
  my
• 10:35
  third
• 10:35
  moment.
• 10:36
  I
• 10:36
  started
• 10:36
  the
• 10:37
  company.
• 10:37
  I
• 10:37
  had
• 10:38
  no
• 10:38
  idea.
• 10:38
  When
• 10:39
  I
• 10:39
  say
• 10:39
  I
• 10:39
  started
• 10:39
  the
• 10:39
  company,
• 10:40
  I
• 10:40
  was
• 10:40
  an
• 10:40
  advertising
• 10:40
  major.
• 10:41
  I
• 10:41
  had
• 10:41
  no
• 10:41
  degree.
• 10:42
  I
• 10:42
  had
• 10:42
  no
• 10:42
  idea
• 10:43
  how
• 10:43
  to
• 10:43
  start
• 10:43
  a
• 10:43
  business.
• 10:44
  And
• 10:44
  I
• 10:45
  went
• 10:46
  to
• 10:46
  actually,
• 10:47
  a.
• 10:48
  You'll
• 10:48
  appreciate
• 10:48
  this.
• 10:48
  I
• 10:49
  went
• 10:49
  to
• 10:49
  a
• 10:49
  lawyer,
• 10:49
  and
• 10:50
  I
• 10:51
  was
• 10:51
  like,
• 10:51
  I'm
• 10:51
  trying
• 10:52
  to
• 10:52
  start
• 10:52
  a
• 10:52
  company.
• 10:52
  Like,
• 10:53
  I.
• 10:53
  This
• 10:54
  is
• 10:54
  what
• 10:54
  I
• 10:54
  want
• 10:54
  to
• 10:54
  do.
• 10:54
  And
• 10:55
  the
• 10:55
  lawyer
• 10:55
  said,
• 10:56
  you
• 10:56
  can't
• 10:57
  start
• 10:57
  a
• 10:57
  company
• 10:57
  like
• 10:57
  that.
• 10:57
  That's
• 10:58
  not
• 10:58
  allowed.
• 10:58
  I
• 10:59
  was
• 10:59
  like,
• 11:00
  what?
• 11:00
  It
• 11:00
  doesn't
• 11:01
  even
• 11:01
  make
• 11:01
  sense.
• 11:01
  I
• 11:02
  knew
• 11:02
  very
• 11:02
  little.
• 11:02
  I
• 11:02
  hadn't
• 11:03
  engaged
• 11:03
  with
• 11:03
  a
• 11:03
  lot
• 11:03
  of
• 11:03
  lawyers.
• 11:04
  Now
• 11:04
  I
• 11:04
  know
• 11:04
  better.
• 11:05
  And
• 11:05
  I'm
• 11:05
  telling
• 11:05
  this
• 11:05
  story,
• 11:06
  too,
• 11:06
  for
• 11:06
  hopefully,
• 11:07
  if
• 11:07
  you
• 11:07
  have
• 11:07
  listeners
• 11:08
  as
• 11:08
  well,
• 11:08
  like,
• 11:08
  lawyers
• 11:09
  definitely
• 11:09
  don't
• 11:09
  know
• 11:10
  everything,
• 11:10
  and
• 11:10
  it
• 11:10
  all
• 11:10
  depends
• 11:11
  on
• 11:11
  what
• 11:11
  category
• 11:11
  they're
• 11:11
  in.
• 11:11
  But
• 11:12
  if
• 11:12
  I
• 11:12
  would
• 11:12
  have
• 11:12
  listened
• 11:12
  to
• 11:13
  that
• 11:13
  lawyer,
• 11:14
  I
• 11:14
  would
• 11:14
  have
• 11:14
  never
• 11:15
  started
• 11:15
  the
• 11:15
  company
• 11:16
  because
• 11:16
  he
• 11:16
  literally
• 11:17
  was
• 11:17
  like,
• 11:17
  what
• 11:17
  you're
• 11:17
  doing?
• 11:17
  And
• 11:18
  now
• 11:18
  I
• 11:18
  realize
• 11:18
  he
• 11:18
  didn't
• 11:19
  have
• 11:19
  background
• 11:19
  in
• 11:19
  what
• 11:19
  I
• 11:19
  was
• 11:20
  doing,
• 11:20
  but
• 11:20
  I
• 11:20
  paid
• 11:21
  money
• 11:21
  to
• 11:21
  talk
• 11:21
  to
• 11:21
  a
• 11:21
  lawyer
• 11:22
  to
• 11:22
  tell
• 11:22
  me
• 11:22
  I
• 11:22
  couldn't
• 11:23
  start
• 11:23
  the
• 11:23
  company.
• 11:24
  And
• 11:24
  I
• 11:24
  think
• 11:24
  that
• 11:25
  just,
• 11:26
  like,
• 11:26
  not
• 11:26
  listening
• 11:27
  to
• 11:27
  him,
• 11:27
  looking
• 11:28
  back,
• 11:28
  I
• 11:28
  think
• 11:29
  there's
• 11:29
  a
• 11:29
  world
• 11:29
  where
• 11:29
  maybe
• 11:29
  I
• 11:30
  did,
• 11:30
  but
• 11:30
  I
• 11:31
  was
• 11:31
  like,
• 11:31
  nope,
• 11:31
  I'm
• 11:31
  not
• 11:31
  listening
• 11:32
  to
• 11:32
  him.
• 11:32
  I'm
• 11:32
  just
• 11:32
  going
• 11:32
  to
• 11:33
  do
• 11:33
  it
• 11:33
  anyways.
• 11:33
  And
• 11:33
  now
• 11:34
  I'm
• 11:34
  So
• 11:34
  glad
• 11:34
  that
• 11:34
  I
• 11:35
  did.
• 11:35
  But
• 11:35
  there's
• 11:35
  so
• 11:36
  many
• 11:36
  of
• 11:36
  those
• 11:36
  moments
• 11:36
  where
• 11:37
  you
• 11:37
  really
• 11:37
  have
• 11:37
  to
• 11:37
  listen
• 11:38
  to
• 11:38
  your
• 11:38
  gut
• 11:38
  and
• 11:38
  listen.
• 11:39
  Realize
• 11:39
  that
• 11:39
  nobody
• 11:40
  knows
• 11:40
  what
• 11:40
  they're
• 11:40
  doing.
• 11:40
  I
• 11:40
  think
• 11:41
  that's
• 11:41
  the
• 11:41
  other.
• 11:41
  Like,
• 11:41
  my
• 11:42
  other
• 11:42
  biggest
• 11:42
  thing
• 11:42
  is
• 11:43
  once
• 11:43
  I
• 11:43
  realize
• 11:44
  that
• 11:44
  nobody,
• 11:44
  no
• 11:45
  matter
• 11:45
  how
• 11:45
  big
• 11:45
  their
• 11:46
  job
• 11:46
  is,
• 11:46
  no
• 11:46
  matter
• 11:47
  how
• 11:47
  successful
• 11:47
  they
• 11:47
  are,
• 11:47
  they
• 11:48
  don't
• 11:48
  really
• 11:48
  know
• 11:48
  what
• 11:48
  they're
• 11:49
  doing.
• 11:49
  They're
• 11:49
  just
• 11:49
  problem
• 11:50
  solving.
• 11:50
  And
• 11:50
  once
• 11:51
  you
• 11:51
  realize
• 11:51
  that,
• 11:52
  it
• 11:52
  just
• 11:52
  opens
• 11:52
  up
• 11:53
  a
• 11:53
  whole
• 11:53
  door
• 11:53
  of
• 11:53
  possibilities
• 11:54
  as
• 11:54
  well.
• 11:54
  And
• 11:55
  I
• 11:55
  think
• 11:55
  that
• 11:55
  was
• 11:55
  my
• 11:55
  moment
• 11:56
  for
• 11:56
  me
• 11:56
  when
• 11:56
  I
• 11:56
  was
• 11:56
  like,
• 11:57
  you
• 11:57
  know
• 11:57
  what?
• 11:57
  I
• 11:58
  don't
• 11:58
  think
• 11:58
  anyone
• 11:58
  knows
• 11:58
  any
• 11:58
  better
• 11:59
  than
• 11:59
  I
• 11:59
  do.
• 11:59
  So
• 12:00
  it
• 12:00
  gave
• 12:00
  me
• 12:00
  the
• 12:00
  confidence
• 12:01
  to
• 12:01
  start.
• 12:02
  I
• 12:02
  love
• 12:02
  that,
• 12:03
  you
• 12:03
  know,
• 12:03
  Kristen,
• 12:04
  there's
• 12:04
  such
• 12:04
  wisdom
• 12:05
  in
• 12:05
  that.
• 12:06
  And
• 12:07
  really
• 12:08
  to
• 12:08
  acknowledge
• 12:08
  you,
• 12:08
  to
• 12:09
  just
• 12:09
  be
• 12:09
  able
• 12:09
  to
• 12:09
  say,
• 12:10
  like,
• 12:10
  okay,
• 12:10
  this
• 12:10
  person
• 12:11
  who's
• 12:11
  supposed
• 12:11
  to
• 12:11
  be
• 12:11
  an
• 12:12
  expert,
• 12:12
  I
• 12:13
  don't
• 12:13
  have
• 12:13
  to
• 12:13
  listen
• 12:14
  to
• 12:14
  them.
• 12:14
  And
• 12:14
  I
• 12:14
  think
• 12:14
  that's
• 12:15
  something
• 12:15
  that's.
• 12:16
  As
• 12:17
  entrepreneurs,
• 12:17
  we
• 12:17
  learn
• 12:18
  that
• 12:18
  we
• 12:18
  get
• 12:19
  a
• 12:19
  lot
• 12:19
  of
• 12:19
  advice.
• 12:19
  People
• 12:20
  give
• 12:20
  us
• 12:20
  a
• 12:20
  lot
• 12:21
  of
• 12:21
  advice.
• 12:22
  And
• 12:22
  you
• 12:22
  want
• 12:23
  to
• 12:23
  be
• 12:23
  open.
• 12:24
  We
• 12:24
  always
• 12:24
  want
• 12:24
  to
• 12:24
  be
• 12:25
  open.
• 12:25
  We
• 12:25
  always
• 12:25
  want
• 12:25
  to
• 12:25
  be
• 12:26
  coachable.
• 12:27
  However
• 12:27
  we
• 12:28
  want
• 12:28
  to
• 12:28
  manage
• 12:28
  our
• 12:29
  risk,
• 12:29
  we
• 12:29
  don't
• 12:29
  want
• 12:29
  to
• 12:30
  just
• 12:31
  drive
• 12:31
  the
• 12:31
  company
• 12:31
  off
• 12:32
  a
• 12:32
  cliff.
• 12:34
  And
• 12:34
  at
• 12:34
  the
• 12:35
  same
• 12:35
  time,
• 12:36
  we
• 12:36
  don't
• 12:36
  have
• 12:36
  to
• 12:36
  listen
• 12:37
  to
• 12:37
  our
• 12:37
  advisors
• 12:38
  every
• 12:38
  single
• 12:39
  time.
• 12:39
  Yeah,
• 12:40
  and.
• 12:40
  And
• 12:40
  good
• 12:40
  for
• 12:41
  you,
• 12:41
  because
• 12:41
  I'm
• 12:42
  sure
• 12:42
  this
• 12:42
  person
• 12:42
  isn't
• 12:43
  an
• 12:43
  entrepreneur.
• 12:44
  Ben,
• 12:44
  that's
• 12:44
  another
• 12:45
  thing.
• 12:45
  I
• 12:45
  mean,
• 12:45
  there's
• 12:45
  so
• 12:46
  many.
• 12:46
  There's
• 12:46
  like
• 12:46
  another.
• 12:47
  What's
• 12:48
  the
• 12:48
  other
• 12:48
  saying
• 12:48
  that
• 12:49
  says,
• 12:49
  like,
• 12:49
  if
• 12:49
  you
• 12:49
  don't
• 12:50
  like.
• 12:51
  The
• 12:52
  only
• 12:52
  people
• 12:52
  criticizing
• 12:53
  are
• 12:53
  typically
• 12:53
  ones
• 12:53
  that
• 12:53
  haven't
• 12:54
  done.
• 12:54
  Don't
• 12:54
  listen
• 12:54
  to
• 12:54
  anyone
• 12:55
  who
• 12:55
  hasn't
• 12:55
  done
• 12:55
  more
• 12:55
  than
• 12:55
  you
• 12:56
  in
• 12:56
  that
• 12:56
  specific
• 12:56
  area.
• 12:57
  There
• 12:57
  probably
• 12:58
  wouldn't
• 12:58
  be
• 12:58
  criticizing
• 12:59
  you
• 12:59
  because
• 12:59
  they
• 12:59
  know
• 13:00
  how
• 13:00
  hard
• 13:00
  it
• 13:00
  is
• 13:00
  to
• 13:01
  get
• 13:01
  there.
• 13:01
  And
• 13:01
  I
• 13:01
  think
• 13:02
  to
• 13:02
  your
• 13:02
  point,
• 13:02
  like,
• 13:03
  the.
• 13:03
  That
• 13:04
  all
• 13:04
  advice
• 13:05
  is
• 13:05
  helpful,
• 13:05
  but
• 13:05
  it's
• 13:06
  not
• 13:06
  always
• 13:06
  good.
• 13:06
  So
• 13:07
  you
• 13:07
  have
• 13:07
  to
• 13:07
  like,
• 13:07
  it's
• 13:07
  helpful
• 13:08
  because
• 13:08
  it
• 13:08
  gives
• 13:08
  you
• 13:08
  some
• 13:08
  context
• 13:09
  of
• 13:09
  what
• 13:09
  people
• 13:09
  think.
• 13:09
  But
• 13:10
  at
• 13:10
  the
• 13:10
  end
• 13:10
  of
• 13:10
  the
• 13:10
  day,
• 13:10
  it's
• 13:10
  not
• 13:10
  all
• 13:11
  good
• 13:11
  advice.
• 13:12
  So.
• 13:12
  Yeah.
• 13:12
  And
• 13:13
  when
• 13:13
  you're
• 13:13
  starting
• 13:13
  a
• 13:14
  company,
• 13:14
  it's
• 13:14
  very
• 13:14
  tempting
• 13:15
  to
• 13:16
  feel
• 13:16
  vulnerable
• 13:17
  and
• 13:17
  feel
• 13:18
  like
• 13:18
  you
• 13:18
  have
• 13:18
  to
• 13:18
  listen
• 13:19
  to
• 13:19
  all
• 13:19
  these
• 13:19
  people
• 13:19
  that
• 13:20
  are
• 13:20
  supposed
• 13:20
  to
• 13:20
  know
• 13:20
  more
• 13:21
  than
• 13:21
  you.
• 13:21
  I
• 13:21
  think
• 13:21
  it's
• 13:22
  one
• 13:22
  of
• 13:22
  the
• 13:22
  traits
• 13:22
  that
• 13:23
  separate
• 13:23
  the
• 13:24
  girls
• 13:24
  from
• 13:24
  the
• 13:24
  women,
• 13:25
  the
• 13:25
  ones
• 13:25
  who
• 13:25
  are
• 13:26
  able
• 13:26
  to
• 13:26
  say,
• 13:27
  you
• 13:27
  know
• 13:27
  what,
• 13:27
  thank
• 13:28
  you,
• 13:28
  I
• 13:28
  appreciate
• 13:29
  the
• 13:29
  advice.
• 13:30
  I'm
• 13:30
  going
• 13:31
  to
• 13:31
  follow
• 13:31
  a
• 13:31
  different
• 13:31
  path.
• 13:32
  I
• 13:32
  mean,
• 13:32
  I'm
• 13:32
  the
• 13:32
  same
• 13:33
  way
• 13:33
  as
• 13:33
  you,
• 13:33
  Kristen.
• 13:33
  I
• 13:33
  started
• 13:34
  a
• 13:34
  healthcare
• 13:34
  company
• 13:34
  I
• 13:35
  never
• 13:35
  worked
• 13:35
  in
• 13:35
  healthcare.
• 13:36
  It
• 13:36
  was
• 13:36
  just
• 13:37
  like
• 13:37
  you
• 13:37
  said,
• 13:37
  it's
• 13:37
  one
• 13:38
  problem
• 13:39
  after
• 13:39
  the
• 13:39
  next.
• 13:40
  So
• 13:41
  let's
• 13:41
  go
• 13:42
  to
• 13:42
  Statusphere
• 13:43
  for
• 13:43
  a
• 13:43
  second.
• 13:43
  You
• 13:43
  sort
• 13:44
  of
• 13:44
  led
• 13:44
  a
• 13:44
  little
• 13:44
  bit
• 13:45
  when
• 13:45
  you're
• 13:45
  talking
• 13:45
  about
• 13:46
  your
• 13:47
  food
• 13:47
  blog
• 13:47
  experience
• 13:48
  and
• 13:48
  then
• 13:48
  working
• 13:49
  up
• 13:49
  in
• 13:49
  PR
• 13:49
  and
• 13:50
  content
• 13:51
  that
• 13:51
  there
• 13:51
  was
• 13:52
  a
• 13:52
  need,
• 13:53
  something
• 13:53
  broken
• 13:54
  that
• 13:55
  you
• 13:55
  wanted
• 13:56
  to
• 13:56
  solve.
• 13:57
  What
• 13:57
  frustrated
• 13:58
  you
• 13:58
  so
• 13:58
  deeply
• 13:59
  that
• 13:59
  you
• 13:59
  knew
• 14:00
  you
• 14:00
  had
• 14:00
  to
• 14:01
  build
• 14:01
  status
• 14:02
  and
• 14:03
  why?
• 14:03
  What
• 14:04
  happened
• 14:04
  that
• 14:04
  made
• 14:05
  you
• 14:05
  see
• 14:05
  that
• 14:05
  Statusphere
• 14:06
  was
• 14:06
  required,
• 14:07
  the
• 14:07
  problem
• 14:07
  and
• 14:08
  the
• 14:08
  solution?
• 14:09
  Yeah,
• 14:10
  great
• 14:10
  question.
• 14:10
  I
• 14:11
  was
• 14:11
  working
• 14:11
  at
• 14:11
  all
• 14:11
  those
• 14:11
  different
• 14:12
  agencies
• 14:12
  running
• 14:13
  influencer
• 14:14
  marketing
• 14:14
  campaigns,
• 14:15
  and
• 14:15
  I
• 14:16
  was
• 14:16
  using
• 14:16
  all
• 14:16
  the
• 14:16
  different
• 14:16
  softwares
• 14:17
  that
• 14:17
  existed
• 14:17
  out
• 14:18
  there.
• 14:18
  There
• 14:19
  were
• 14:19
  a
• 14:19
  lot
• 14:19
  of
• 14:19
  them,
• 14:19
  even
• 14:20
  maybe
• 14:20
  less
• 14:20
  now
• 14:21
  than
• 14:21
  back
• 14:21
  in
• 14:21
  the
• 14:21
  day.
• 14:21
  I
• 14:22
  tried
• 14:22
  all
• 14:22
  of
• 14:22
  them
• 14:22
  and
• 14:22
  I
• 14:23
  saw
• 14:23
  how
• 14:23
  much
• 14:23
  money
• 14:24
  our
• 14:24
  agency
• 14:24
  was
• 14:25
  paying
• 14:25
  for
• 14:25
  these
• 14:25
  softwares.
• 14:26
  I
• 14:26
  was
• 14:26
  using
• 14:26
  them
• 14:27
  as
• 14:27
  both
• 14:27
  a
• 14:27
  brand
• 14:28
  and
• 14:28
  as
• 14:28
  a
• 14:28
  creator.
• 14:29
  And
• 14:29
  I
• 14:29
  felt
• 14:29
  like
• 14:29
  there
• 14:30
  were
• 14:30
  so
• 14:30
  many
• 14:30
  holes
• 14:31
  in
• 14:31
  the
• 14:31
  process
• 14:31
  where
• 14:31
  I
• 14:31
  was
• 14:32
  just
• 14:32
  like,
• 14:32
  I
• 14:32
  don't
• 14:33
  feel
• 14:33
  like
• 14:33
  this
• 14:33
  was
• 14:33
  designed
• 14:34
  by
• 14:34
  somebody
• 14:35
  who
• 14:35
  is
• 14:35
  ever
• 14:35
  a
• 14:36
  creator
• 14:36
  or
• 14:36
  the
• 14:36
  brand
• 14:37
  doing
• 14:37
  this.
• 14:37
  That's
• 14:37
  exactly
• 14:38
  at
• 14:38
  least
• 14:38
  how
• 14:38
  I
• 14:38
  felt.
• 14:39
  And
• 14:39
  the
• 14:40
  being
• 14:40
  a
• 14:40
  problem
• 14:41
  solver,
• 14:41
  which
• 14:41
  I
• 14:41
  think
• 14:42
  it's
• 14:42
  like,
• 14:42
  you
• 14:42
  realize
• 14:42
  that's
• 14:43
  the
• 14:43
  main
• 14:43
  common
• 14:43
  denominator
• 14:44
  of
• 14:44
  an
• 14:44
  entrepreneur
• 14:45
  is
• 14:45
  you're
• 14:46
  just
• 14:46
  like,
• 14:46
  I
• 14:46
  want
• 14:46
  to
• 14:46
  solve
• 14:46
  this
• 14:46
  problem
• 14:47
  like
• 14:47
  I
• 14:47
  see
• 14:47
  it.
• 14:48
  And
• 14:48
  I
• 14:48
  had
• 14:48
  my
• 14:48
  creator
• 14:49
  friends
• 14:49
  who
• 14:49
  were
• 14:50
  complaining
• 14:50
  that
• 14:50
  they
• 14:51
  were
• 14:51
  getting
• 14:51
  pitched
• 14:51
  brands
• 14:52
  that
• 14:52
  had
• 14:52
  nothing
• 14:53
  to
• 14:53
  do
• 14:53
  with
• 14:53
  their
• 14:53
  content
• 14:54
  and
• 14:54
  they
• 14:54
  were
• 14:54
  blogging
• 14:55
  about
• 14:55
  was
• 14:56
  so
• 14:56
  I
• 14:56
  would
• 14:56
  have
• 14:56
  vegan
• 14:57
  friends
• 14:57
  getting
• 14:57
  pitched,
• 14:58
  you
• 14:58
  know,
• 14:58
  beef
• 14:58
  jerky
• 14:59
  and
• 14:59
  things
• 14:59
  like
• 14:59
  that.
• 14:59
  I'm
• 15:00
  like,
• 15:00
  that's
• 15:00
  a
• 15:00
  bad
• 15:00
  experience
• 15:01
  on
• 15:01
  the
• 15:01
  brand
• 15:01
  side.
• 15:02
  The
• 15:02
  brands
• 15:02
  could
• 15:02
  not
• 15:03
  find
• 15:03
  the
• 15:03
  creators
• 15:03
  and
• 15:04
  scale
• 15:04
  it
• 15:04
  the
• 15:04
  way
• 15:04
  that
• 15:04
  they
• 15:04
  wanted
• 15:05
  to.
• 15:05
  I
• 15:05
  saw
• 15:06
  this
• 15:06
  vision
• 15:06
  of
• 15:06
  the
• 15:07
  future
• 15:07
  where
• 15:07
  I
• 15:07
  was
• 15:07
  like,
• 15:07
  there's
• 15:08
  a
• 15:08
  way
• 15:08
  to
• 15:08
  match
• 15:08
  these
• 15:09
  creators
• 15:09
  and
• 15:10
  brands
• 15:10
  at
• 15:10
  scale.
• 15:10
  And
• 15:11
  the
• 15:11
  other
• 15:11
  piece
• 15:11
  that
• 15:11
  I
• 15:12
  think
• 15:12
  was
• 15:12
  so
• 15:12
  key
• 15:12
  was
• 15:12
  these
• 15:13
  micros.
• 15:13
  I
• 15:14
  felt
• 15:14
  like
• 15:14
  the
• 15:14
  micro
• 15:14
  influencer
• 15:15
  or
• 15:15
  these
• 15:15
  creators
• 15:16
  with
• 15:16
  smaller
• 15:16
  amounts
• 15:17
  of
• 15:17
  followers.
• 15:17
  If
• 15:17
  you
• 15:17
  could
• 15:18
  get
• 15:18
  them
• 15:18
  to
• 15:18
  be
• 15:19
  a
• 15:19
  big
• 15:19
  army
• 15:20
  for
• 15:20
  you,
• 15:20
  you
• 15:20
  could
• 15:20
  make
• 15:21
  as
• 15:21
  much
• 15:21
  impact
• 15:22
  as
• 15:22
  a
• 15:22
  Super
• 15:23
  bowl
• 15:23
  ad.
• 15:23
  Like,
• 15:23
  that
• 15:24
  was
• 15:24
  my
• 15:24
  vision.
• 15:24
  I
• 15:24
  was
• 15:25
  like,
• 15:25
  if
• 15:25
  you
• 15:25
  have
• 15:25
  a
• 15:26
  thousand
• 15:26
  people
• 15:26
  posting
• 15:27
  about
• 15:27
  you
• 15:27
  on
• 15:27
  social
• 15:27
  media,
• 15:27
  that
• 15:28
  that's
• 15:29
  worth
• 15:29
  more
• 15:29
  than
• 15:29
  a
• 15:29
  Super
• 15:29
  bowl
• 15:30
  ad.
• 15:30
  How
• 15:30
  can
• 15:30
  we
• 15:30
  build
• 15:31
  a
• 15:31
  platform
• 15:31
  that
• 15:32
  can
• 15:32
  do
• 15:32
  that?
• 15:32
  Because
• 15:33
  all
• 15:33
  these
• 15:33
  small
• 15:33
  voices
• 15:34
  together,
• 15:34
  they
• 15:34
  mean
• 15:35
  a
• 15:35
  lot.
• 15:35
  But
• 15:35
  it's
• 15:36
  hard
• 15:36
  with
• 15:36
  big
• 15:36
  brands.
• 15:37
  They
• 15:37
  have
• 15:37
  big
• 15:37
  budgets,
• 15:38
  so
• 15:38
  they
• 15:38
  can't
• 15:38
  just
• 15:38
  do
• 15:38
  a
• 15:39
  few
• 15:39
  creators
• 15:39
  here,
• 15:39
  a
• 15:39
  few
• 15:39
  creators
• 15:40
  there.
• 15:40
  So
• 15:40
  I
• 15:40
  could
• 15:40
  see
• 15:41
  this
• 15:41
  really
• 15:41
  win
• 15:41
  win
• 15:42
  platform
• 15:43
  coming
• 15:43
  together
• 15:44
  and
• 15:44
  that's
• 15:44
  really
• 15:44
  where
• 15:45
  the
• 15:45
  idea
• 15:45
  for
• 15:45
  status
• 15:46
  here
• 15:46
  came
• 15:46
  from.
• 15:46
  I
• 15:46
  want
• 15:47
  this
• 15:47
  in
• 15:47
  my
• 15:47
  life
• 15:47
  as
• 15:47
  both
• 15:48
  a
• 15:48
  creator
• 15:48
  and
• 15:48
  a
• 15:48
  brand.
• 15:48
  I
• 15:49
  also
• 15:49
  see
• 15:49
  see
• 15:49
  where
• 15:50
  the
• 15:51
  industry
• 15:51
  is
• 15:51
  heading
• 15:52
  toward
• 15:52
  these
• 15:52
  micro
• 15:53
  influencers,
• 15:53
  these
• 15:53
  real
• 15:54
  people
• 15:54
  with
• 15:54
  real
• 15:54
  voices,
• 15:55
  this
• 15:55
  true
• 15:55
  word
• 15:56
  of
• 15:56
  mouth.
• 15:56
  Marketing
• 15:56
  at
• 15:57
  scale.
• 15:57
  Amazing.
• 15:59
  So
• 15:59
  just
• 15:59
  for
• 15:59
  all
• 16:00
  of
• 16:00
  our
• 16:00
  listeners
• 16:00
  who
• 16:01
  maybe
• 16:01
  are
• 16:01
  just
• 16:01
  familiar
• 16:02
  with
• 16:03
  influencer
• 16:03
  marketing,
• 16:05
  tell
• 16:05
  us
• 16:06
  what
• 16:06
  exactly
• 16:07
  statusphere
• 16:08
  does.
• 16:10
  Yes,
• 16:10
  we
• 16:10
  help
• 16:11
  brands
• 16:11
  scale
• 16:12
  micro
• 16:12
  influencer
• 16:13
  marketing.
• 16:13
  Our
• 16:14
  claim
• 16:14
  to
• 16:15
  fame
• 16:15
  is
• 16:15
  we're
• 16:15
  the
• 16:15
  only
• 16:16
  platform
• 16:16
  that
• 16:16
  can
• 16:17
  get
• 16:17
  over
• 16:17
  a
• 16:17
  thousand
• 16:17
  people
• 16:18
  posting
• 16:19
  on
• 16:19
  platforms
• 16:20
  like
• 16:20
  TikTok,
• 16:20
  Instagram
• 16:21
  or
• 16:21
  YouTube
• 16:21
  with
• 16:22
  less
• 16:22
  than
• 16:22
  an
• 16:22
  hour
• 16:23
  of
• 16:23
  setup
• 16:23
  time
• 16:24
  by
• 16:24
  the
• 16:24
  brands.
• 16:25
  So
• 16:25
  just
• 16:25
  like
• 16:26
  if
• 16:26
  you
• 16:26
  want
• 16:27
  to
• 16:27
  get
• 16:27
  a
• 16:27
  thousand
• 16:28
  people
• 16:28
  posting
• 16:28
  on
• 16:28
  Tik
• 16:29
  Tok
• 16:29
  about
• 16:29
  your
• 16:29
  new
• 16:30
  shampoo
• 16:31
  that
• 16:31
  targets
• 16:31
  women
• 16:31
  with
• 16:32
  curly
• 16:32
  hair,
• 16:32
  you
• 16:32
  can
• 16:32
  go
• 16:33
  on
• 16:33
  our
• 16:33
  platform
• 16:33
  and
• 16:34
  say,
• 16:34
  I
• 16:34
  want
• 16:34
  women
• 16:34
  between
• 16:35
  this
• 16:35
  age
• 16:35
  range
• 16:36
  who
• 16:36
  have
• 16:36
  this
• 16:36
  curl
• 16:37
  pattern
• 16:37
  of
• 16:37
  hair,
• 16:38
  who
• 16:38
  have
• 16:38
  kids
• 16:39
  or
• 16:39
  who
• 16:39
  have
• 16:39
  a
• 16:39
  Costco
• 16:39
  membership.
• 16:40
  And
• 16:40
  then
• 16:41
  our
• 16:41
  software,
• 16:41
  Those
• 16:42
  are
• 16:42
  those
• 16:42
  300
• 16:42
  data
• 16:42
  points
• 16:43
  matches.
• 16:44
  Make
• 16:44
  sure
• 16:44
  that
• 16:45
  they
• 16:45
  post.
• 16:45
  We
• 16:45
  have
• 16:46
  a
• 16:46
  full
• 16:46
  AI
• 16:47
  integration
• 16:48
  as
• 16:48
  well.
• 16:48
  Now
• 16:48
  the
• 16:49
  AI
• 16:49
  has
• 16:49
  taken
• 16:49
  our
• 16:49
  platform
• 16:50
  to
• 16:50
  a
• 16:50
  whole
• 16:50
  new
• 16:50
  level
• 16:50
  where
• 16:51
  it
• 16:51
  actually
• 16:51
  reviews
• 16:51
  every
• 16:52
  piece
• 16:52
  of
• 16:52
  content
• 16:52
  for
• 16:53
  brand
• 16:53
  guidelines,
• 16:53
  brand
• 16:54
  safety,
• 16:54
  brand,
• 16:54
  everything
• 16:55
  like
• 16:55
  that.
• 16:55
  Because
• 16:55
  if
• 16:56
  you're
• 16:56
  doing
• 16:56
  a
• 16:56
  thousand
• 16:56
  creators,
• 16:57
  you
• 16:57
  can't
• 16:57
  be
• 16:57
  reviewing
• 16:57
  them
• 16:57
  one
• 16:58
  by
• 16:58
  one
• 16:58
  and
• 16:59
  then
• 16:59
  ultimately
• 16:59
  the
• 17:00
  brands
• 17:00
  have
• 17:00
  all
• 17:00
  the
• 17:00
  content
• 17:01
  and
• 17:01
  the
• 17:01
  creators
• 17:01
  get
• 17:02
  those
• 17:02
  amazing
• 17:02
  collaborations
• 17:03
  really
• 17:03
  easily
• 17:04
  with
• 17:04
  only
• 17:04
  a
• 17:04
  few
• 17:05
  clicks.
• 17:05
  That's
• 17:06
  amazing.
• 17:06
  How
• 17:06
  do
• 17:06
  you
• 17:07
  measure
• 17:07
  success
• 17:09
  in
• 17:09
  your
• 17:09
  platform?
• 17:10
  Influencer
• 17:11
  marketing,
• 17:11
  historically,
• 17:12
  that's
• 17:12
  one
• 17:12
  of
• 17:13
  the
• 17:13
  hardest
• 17:13
  things,
• 17:13
  marketing
• 17:14
  in
• 17:14
  general.
• 17:14
  But
• 17:14
  really
• 17:15
  influencer
• 17:15
  marketing
• 17:15
  tracking
• 17:16
  is
• 17:16
  the
• 17:16
  holy
• 17:16
  grail.
• 17:17
  We
• 17:17
  are
• 17:17
  investing
• 17:18
  a
• 17:18
  lot
• 17:18
  into
• 17:18
  seeing
• 17:19
  how
• 17:19
  we
• 17:19
  can
• 17:19
  better
• 17:19
  track.
• 17:20
  But
• 17:20
  I
• 17:21
  tell
• 17:21
  my
• 17:21
  clients
• 17:21
  this
• 17:21
  all
• 17:22
  the
• 17:22
  time.
• 17:22
  Honestly,
• 17:22
  there's
• 17:23
  not
• 17:23
  a
• 17:23
  really
• 17:23
  great
• 17:23
  way
• 17:24
  to
• 17:24
  track
• 17:24
  because
• 17:24
  the
• 17:24
  buyer's
• 17:25
  journey
• 17:25
  does
• 17:25
  not.
• 17:26
  You
• 17:26
  don't
• 17:26
  just
• 17:26
  see
• 17:26
  an
• 17:26
  ad
• 17:27
  and
• 17:27
  buy
• 17:27
  immediately.
• 17:27
  It
• 17:28
  just
• 17:28
  doesn't
• 17:28
  happen.
• 17:28
  The
• 17:29
  studies
• 17:29
  used
• 17:29
  to
• 17:29
  be
• 17:29
  that
• 17:30
  you
• 17:30
  need
• 17:30
  to
• 17:30
  see
• 17:30
  a
• 17:30
  product
• 17:31
  or
• 17:31
  an
• 17:31
  ad
• 17:31
  seven
• 17:31
  times
• 17:32
  before
• 17:32
  you
• 17:32
  convert.
• 17:33
  I
• 17:33
  think
• 17:33
  the
• 17:33
  latest
• 17:34
  stat
• 17:34
  is
• 17:35
  like
• 17:35
  19
• 17:35
  times.
• 17:36
  So
• 17:36
  it's
• 17:36
  raising
• 17:37
  incredibly.
• 17:38
  So
• 17:38
  attribution
• 17:39
  is
• 17:39
  very
• 17:39
  hard.
• 17:40
  That
• 17:40
  said,
• 17:41
  brands
• 17:41
  are
• 17:41
  seeing
• 17:41
  amazing
• 17:42
  results
• 17:42
  and
• 17:42
  how
• 17:43
  they
• 17:43
  see
• 17:43
  it
• 17:43
  is
• 17:43
  they
• 17:43
  all
• 17:44
  have
• 17:44
  different
• 17:44
  metrics
• 17:45
  that
• 17:45
  are
• 17:45
  success
• 17:45
  for
• 17:46
  them.
• 17:46
  Our
• 17:46
  biggest
• 17:46
  buckets
• 17:47
  are
• 17:47
  either
• 17:47
  retail
• 17:48
  support.
• 17:48
  Sending
• 17:48
  creators
• 17:49
  into
• 17:49
  retail.
• 17:50
  Brands
• 17:50
  will
• 17:50
  measure
• 17:50
  lift
• 17:51
  in
• 17:51
  terms
• 17:51
  of
• 17:51
  their
• 17:51
  retail
• 17:52
  sales.
• 17:52
  Also,
• 17:53
  brands
• 17:53
  will
• 17:53
  be
• 17:53
  using
• 17:54
  the
• 17:54
  content
• 17:54
  in
• 17:54
  ads,
• 17:55
  which
• 17:55
  is
• 17:55
  a
• 17:55
  really
• 17:55
  easy
• 17:56
  way
• 17:56
  to
• 17:56
  see
• 17:56
  the
• 17:56
  roi
• 17:57
  because
• 17:57
  creator
• 17:58
  content
• 17:58
  or
• 17:58
  user
• 17:59
  generated
• 17:59
  content
• 18:00
  performs
• 18:00
  so
• 18:00
  well.
• 18:01
  You've
• 18:01
  probably
• 18:02
  seen
• 18:02
  that
• 18:02
  on
• 18:02
  your
• 18:02
  Instagram
• 18:03
  a
• 18:03
  million
• 18:03
  times.
• 18:03
  Brands
• 18:04
  need
• 18:04
  that
• 18:04
  content
• 18:05
  creators
• 18:06
  want
• 18:06
  those
• 18:06
  jobs
• 18:06
  to
• 18:07
  be
• 18:07
  able
• 18:07
  to
• 18:07
  create
• 18:07
  that
• 18:07
  content.
• 18:08
  And
• 18:08
  then
• 18:08
  some
• 18:08
  brands
• 18:09
  as
• 18:09
  well.
• 18:09
  It's
• 18:09
  just
• 18:10
  like
• 18:10
  pure
• 18:10
  brand
• 18:10
  awareness.
• 18:11
  Do
• 18:11
  we
• 18:11
  have
• 18:11
  more
• 18:11
  people
• 18:11
  talking
• 18:12
  about
• 18:12
  us
• 18:12
  online?
• 18:13
  Do
• 18:13
  we
• 18:13
  have
• 18:13
  this
• 18:13
  many
• 18:14
  pieces
• 18:14
  of
• 18:14
  content
• 18:14
  going
• 18:15
  live?
• 18:15
  All
• 18:15
  of
• 18:15
  those
• 18:15
  different
• 18:16
  pieces?
• 18:16
  The
• 18:16
  most
• 18:17
  exciting
• 18:17
  new
• 18:17
  piece
• 18:18
  in
• 18:18
  marketing
• 18:18
  is
• 18:18
  social
• 18:19
  SEO,
• 18:19
  which
• 18:19
  is
• 18:20
  getting
• 18:20
  brands
• 18:20
  to
• 18:20
  rank
• 18:21
  in
• 18:21
  social
• 18:21
  search
• 18:22
  on
• 18:23
  TikTok
• 18:23
  and
• 18:24
  Instagram.
• 18:24
  So
• 18:25
  this
• 18:25
  is
• 18:25
  the
• 18:25
  stat
• 18:26
  that
• 18:26
  the
• 18:26
  last
• 18:27
  stat
• 18:27
  I
• 18:27
  saw
• 18:27
  was
• 18:27
  like
• 18:27
  74%
• 18:28
  of
• 18:28
  Gen
• 18:29
  Z
• 18:29
  searches
• 18:30
  on
• 18:30
  TikTok
• 18:31
  instead
• 18:31
  of
• 18:31
  Google.
• 18:32
  So
• 18:32
  TikTok
• 18:32
  on
• 18:33
  Instagram
• 18:33
  instead
• 18:33
  of
• 18:33
  Google.
• 18:33
  So
• 18:34
  how
• 18:34
  like
• 18:35
  it's
• 18:35
  my
• 18:35
  early
• 18:35
  days
• 18:35
  of
• 18:36
  blogging,
• 18:36
  right?
• 18:36
  Like,
• 18:36
  how
• 18:36
  do
• 18:37
  you
• 18:37
  rank
• 18:37
  on
• 18:37
  Google?
• 18:37
  Now
• 18:38
  everyone's
• 18:38
  like,
• 18:38
  how
• 18:38
  do
• 18:38
  you
• 18:38
  rank
• 18:39
  on
• 18:39
  TikTok
• 18:39
  when
• 18:39
  people
• 18:39
  search
• 18:40
  best
• 18:40
  shampoo
• 18:40
  for
• 18:41
  curly
• 18:41
  hair?
• 18:41
  How
• 18:41
  do
• 18:41
  you
• 18:42
  rank
• 18:42
  on
• 18:42
  Instagram?
• 18:43
  Just
• 18:43
  last
• 18:43
  week
• 18:44
  Instagram
• 18:44
  announced
• 18:44
  or
• 18:45
  Google
• 18:45
  announced
• 18:45
  that
• 18:45
  they're
• 18:45
  now
• 18:46
  surfacing
• 18:46
  Instagram
• 18:47
  content
• 18:47
  into
• 18:47
  Google
• 18:47
  because
• 18:48
  people
• 18:48
  want
• 18:48
  this
• 18:48
  so
• 18:49
  much.
• 18:49
  So.
• 18:49
  So
• 18:50
  that's
• 18:50
  a
• 18:50
  whole
• 18:50
  nother
• 18:50
  category
• 18:51
  where
• 18:51
  brands
• 18:52
  use
• 18:52
  that
• 18:52
  to
• 18:53
  rate
• 18:53
  how
• 18:54
  well
• 18:54
  their
• 18:54
  campaigns
• 18:54
  are
• 18:55
  doing
• 18:55
  as
• 18:55
  well.
• 18:56
  And
• 18:56
  that
• 18:56
  gives
• 18:57
  you
• 18:57
  a
• 18:57
  whole
• 18:57
  other
• 18:57
  way
• 18:58
  for
• 18:58
  brands
• 18:59
  to
• 18:59
  expand
• 19:00
  their
• 19:00
  ability
• 19:01
  to
• 19:01
  touch
• 19:01
  more
• 19:02
  and
• 19:02
  more
• 19:02
  customers.
• 19:03
  And
• 19:03
  again,
• 19:03
  this
• 19:04
  is
• 19:04
  like
• 19:04
  big
• 19:04
  brands,
• 19:05
  you
• 19:05
  work
• 19:05
  with
• 19:05
  big
• 19:06
  brands
• 19:06
  typically.
• 19:07
  Right.
• 19:07
  Your
• 19:07
  market
• 19:07
  is
• 19:08
  huge.
• 19:08
  And
• 19:08
  as
• 19:09
  a
• 19:09
  founder,
• 19:09
  I
• 19:09
  think
• 19:09
  other
• 19:09
  founders
• 19:10
  will
• 19:10
  appreciate
• 19:10
  this
• 19:10
  as
• 19:11
  well.
• 19:11
  Like
• 19:11
  we
• 19:11
  didn't
• 19:11
  start
• 19:12
  with
• 19:12
  the
• 19:12
  big
• 19:12
  companies
• 19:12
  because
• 19:12
  we
• 19:13
  had
• 19:13
  to
• 19:13
  grow
• 19:13
  the
• 19:13
  marketplace.
• 19:14
  But
• 19:14
  in
• 19:14
  the
• 19:14
  last
• 19:14
  year
• 19:15
  and
• 19:15
  a
• 19:15
  half
• 19:15
  we
• 19:16
  really
• 19:16
  got
• 19:16
  to
• 19:16
  the
• 19:17
  scale,
• 19:17
  that
• 19:17
  vision
• 19:18
  of
• 19:18
  getting
• 19:18
  a
• 19:18
  thousand
• 19:18
  people
• 19:19
  posting.
• 19:19
  We
• 19:19
  finally
• 19:20
  hit
• 19:20
  that
• 19:20
  threshold
• 19:21
  where
• 19:21
  our
• 19:21
  network
• 19:21
  was
• 19:22
  large
• 19:22
  enough
• 19:22
  to
• 19:23
  support
• 19:23
  these
• 19:23
  campaigns
• 19:24
  with
• 19:24
  thousands
• 19:24
  of
• 19:24
  creators.
• 19:25
  So
• 19:25
  now
• 19:25
  our
• 19:26
  main
• 19:26
  brands
• 19:26
  that
• 19:27
  use
• 19:27
  our
• 19:27
  platform
• 19:27
  are
• 19:28
  those
• 19:28
  bigger
• 19:28
  enterprise
• 19:29
  clients.
• 19:29
  So
• 19:30
  we
• 19:30
  work
• 19:30
  with
• 19:30
  like
• 19:31
  P
• 19:31
  and
• 19:31
  G
• 19:31
  and
• 19:31
  like
• 19:32
  those
• 19:32
  large
• 19:32
  CPG
• 19:33
  customers.
• 19:34
  Cody.
• 19:35
  So
• 19:35
  brands
• 19:35
  like
• 19:35
  CoverGirl
• 19:36
  that
• 19:36
  really
• 19:36
  want
• 19:37
  to
• 19:37
  get
• 19:37
  a
• 19:37
  thousand
• 19:37
  people
• 19:38
  posting
• 19:38
  and
• 19:38
  get
• 19:38
  that
• 19:38
  buzz
• 19:39
  going
• 19:39
  about
• 19:39
  their
• 19:39
  brand,
• 19:40
  that's
• 19:40
  amazing.
• 19:41
  But
• 19:41
  to
• 19:42
  get
• 19:42
  there,
• 19:42
  you
• 19:43
  started
• 19:43
  with
• 19:43
  smaller
• 19:44
  companies
• 19:44
  as
• 19:44
  your
• 19:44
  target
• 19:45
  market.
• 19:45
  And
• 19:45
  then
• 19:46
  as
• 19:46
  you
• 19:46
  built
• 19:47
  your
• 19:47
  company,
• 19:47
  you
• 19:47
  were
• 19:48
  able
• 19:48
  to
• 19:48
  finally
• 19:48
  earn
• 19:49
  the
• 19:49
  credibility
• 19:49
  to
• 19:50
  go
• 19:50
  in
• 19:50
  to
• 19:50
  these
• 19:51
  larger
• 19:51
  enterprise
• 19:52
  players.
• 19:53
  Exactly.
• 19:53
  We
• 19:53
  say
• 19:54
  it
• 19:54
  kind
• 19:54
  of
• 19:54
  in
• 19:54
  stages
• 19:55
  because
• 19:55
  we
• 19:55
  do
• 19:55
  have
• 19:56
  a
• 19:56
  two
• 19:56
  sided
• 19:56
  marketplace.
• 19:57
  So
• 19:57
  that's
• 19:57
  also
• 19:57
  tricky,
• 19:58
  right?
• 19:58
  We
• 19:58
  don't
• 19:58
  want
• 19:58
  to
• 19:59
  add
• 19:59
  all
• 19:59
  these
• 19:59
  creators
• 20:00
  and
• 20:00
  not
• 20:00
  have
• 20:00
  enough
• 20:00
  opportunities
• 20:01
  or
• 20:01
  have
• 20:02
  brands
• 20:02
  sign
• 20:03
  up
• 20:03
  and
• 20:03
  not
• 20:03
  have
• 20:03
  enough
• 20:03
  creators.
• 20:04
  So
• 20:04
  we
• 20:04
  really
• 20:04
  had
• 20:04
  to
• 20:05
  build
• 20:05
  both
• 20:05
  sides
• 20:05
  of
• 20:05
  the
• 20:06
  marketplace
• 20:06
  very
• 20:07
  strategically
• 20:07
  so
• 20:07
  that
• 20:08
  we
• 20:08
  could
• 20:08
  give
• 20:08
  a
• 20:08
  good
• 20:08
  experience
• 20:08
  to
• 20:09
  both
• 20:09
  sides.
• 20:10
  Very
• 20:10
  smart.
• 20:11
  And
• 20:11
  so
• 20:12
  you've
• 20:12
  talked
• 20:12
  about
• 20:14
  customer
• 20:14
  to
• 20:15
  customer
• 20:15
  marketing,
• 20:16
  C2C
• 20:17
  marketing
• 20:18
  as
• 20:18
  the
• 20:18
  next
• 20:19
  frontier,
• 20:20
  and
• 20:20
  what
• 20:20
  do
• 20:21
  you
• 20:21
  mean
• 20:21
  by
• 20:21
  that?
• 20:21
  And
• 20:21
  what
• 20:22
  if,
• 20:22
  have
• 20:22
  you
• 20:22
  seen
• 20:23
  that
• 20:23
  others
• 20:23
  maybe
• 20:24
  haven't
• 20:24
  seen?
• 20:25
  And
• 20:25
  what
• 20:25
  shifts
• 20:26
  are
• 20:27
  you
• 20:28
  moving
• 20:28
  into?
• 20:28
  What
• 20:29
  do
• 20:29
  you
• 20:29
  as
• 20:29
  a
• 20:30
  leader
• 20:30
  in
• 20:31
  this
• 20:31
  new
• 20:31
  frontier?
• 20:32
  Yeah,
• 20:33
  so
• 20:34
  we
• 20:34
  bet
• 20:35
  really
• 20:35
  early
• 20:35
  on
• 20:36
  that
• 20:36
  micro
• 20:37
  influencer
• 20:38
  was
• 20:38
  going
• 20:38
  to
• 20:38
  be
• 20:38
  where
• 20:38
  it
• 20:38
  was
• 20:39
  heading.
• 20:39
  And
• 20:39
  this
• 20:39
  is
• 20:40
  what
• 20:40
  I
• 20:40
  was
• 20:40
  seeing
• 20:40
  Even
• 20:41
  back
• 20:41
  in
• 20:41
  2016,
• 20:42
  2017
• 20:43
  when
• 20:43
  I
• 20:43
  was
• 20:43
  working
• 20:43
  at
• 20:43
  the
• 20:43
  agencies,
• 20:44
  I
• 20:44
  was
• 20:44
  like,
• 20:44
  this
• 20:45
  is
• 20:45
  where
• 20:45
  it's
• 20:45
  heading
• 20:45
  is
• 20:45
  these
• 20:45
  micros.
• 20:46
  If
• 20:46
  you
• 20:46
  remember,
• 20:47
  most
• 20:47
  brands
• 20:48
  actually
• 20:48
  wanted
• 20:48
  to
• 20:48
  just
• 20:48
  work
• 20:48
  with
• 20:49
  the
• 20:49
  big
• 20:49
  creators.
• 20:49
  They
• 20:49
  weren't,
• 20:50
  they
• 20:50
  were
• 20:50
  only
• 20:50
  like
• 20:50
  the
• 20:51
  smart
• 20:51
  smaller
• 20:52
  brand
• 20:52
  or
• 20:52
  were
• 20:52
  starting
• 20:53
  to
• 20:53
  get
• 20:53
  on,
• 20:53
  on
• 20:53
  page.
• 20:54
  So
• 20:55
  I
• 20:55
  think
• 20:55
  we
• 20:55
  were
• 20:55
  really
• 20:56
  lucky
• 20:56
  to
• 20:57
  skate
• 20:58
  to
• 20:58
  where
• 20:58
  the
• 20:59
  puck
• 20:59
  was
• 20:59
  heading
• 20:59
  and
• 21:00
  really
• 21:00
  double
• 21:00
  down
• 21:00
  on
• 21:01
  this
• 21:01
  micro.
• 21:01
  And
• 21:01
  I
• 21:02
  would
• 21:02
  say
• 21:02
  Starting
• 21:02
  in
• 21:02
  like
• 21:03
  20,
• 21:03
  20,
• 21:03
  20
• 21:04
  21,
• 21:04
  larger
• 21:05
  brands
• 21:05
  started
• 21:05
  realizing,
• 21:06
  oh,
• 21:06
  the
• 21:06
  micros
• 21:06
  is
• 21:07
  where
• 21:07
  the
• 21:07
  ROI
• 21:07
  is.
• 21:08
  And
• 21:08
  that's
• 21:08
  what
• 21:08
  we
• 21:08
  were
• 21:09
  seeing,
• 21:09
  you
• 21:09
  know,
• 21:09
  years
• 21:09
  before
• 21:10
  and
• 21:10
  what
• 21:10
  I
• 21:10
  was
• 21:10
  seeing
• 21:10
  at
• 21:11
  the
• 21:11
  agency
• 21:11
  years
• 21:11
  before.
• 21:12
  So
• 21:12
  where
• 21:13
  I
• 21:13
  think
• 21:13
  it's
• 21:13
  heading
• 21:14
  from
• 21:14
  here
• 21:14
  now
• 21:14
  brands
• 21:14
  understand
• 21:15
  micro,
• 21:15
  but
• 21:15
  I
• 21:16
  really
• 21:16
  think
• 21:16
  it's
• 21:16
  this
• 21:17
  community
• 21:17
  driven
• 21:17
  commerce
• 21:18
  and
• 21:18
  what
• 21:18
  we
• 21:19
  call
• 21:19
  C2C
• 21:19
  or
• 21:19
  consumer
• 21:20
  to
• 21:20
  consumer
• 21:21
  marketing.
• 21:22
  So
• 21:22
  we.
• 21:22
  If
• 21:23
  you
• 21:23
  think
• 21:23
  of
• 21:23
  the
• 21:23
  eras
• 21:24
  of
• 21:24
  marketing
• 21:24
  going
• 21:24
  way
• 21:25
  back
• 21:25
  in
• 21:25
  the
• 21:25
  day,
• 21:25
  you
• 21:26
  started
• 21:26
  with
• 21:26
  newspaper
• 21:27
  display,
• 21:28
  then
• 21:28
  you
• 21:28
  worked
• 21:29
  into
• 21:29
  TV
• 21:30
  and
• 21:30
  radio,
• 21:31
  then
• 21:31
  tv,
• 21:32
  then
• 21:32
  you
• 21:32
  had
• 21:32
  the
• 21:32
  digital
• 21:33
  era
• 21:33
  and
• 21:34
  programmatic
• 21:34
  ads,
• 21:35
  then
• 21:35
  you
• 21:35
  have
• 21:35
  social.
• 21:35
  I
• 21:36
  think
• 21:36
  the
• 21:36
  next
• 21:36
  generation
• 21:37
  of
• 21:37
  marketing
• 21:37
  is
• 21:38
  going
• 21:38
  to
• 21:38
  be
• 21:38
  this
• 21:38
  consumer
• 21:39
  to
• 21:39
  consumer
• 21:40
  or,
• 21:40
  or
• 21:40
  community
• 21:40
  driven
• 21:41
  commerce.
• 21:41
  If
• 21:42
  anything
• 21:42
  is
• 21:42
  a
• 21:43
  good
• 21:43
  signal
• 21:43
  for
• 21:43
  why
• 21:43
  it's
• 21:44
  heading
• 21:44
  this
• 21:44
  way,
• 21:44
  it's
• 21:45
  the
• 21:45
  explosion
• 21:46
  of
• 21:46
  AI.
• 21:46
  Because
• 21:46
  as
• 21:47
  AI
• 21:47
  explodes,
• 21:48
  people
• 21:48
  are
• 21:48
  craving
• 21:49
  that
• 21:49
  human
• 21:49
  to
• 21:49
  human
• 21:50
  connection.
• 21:51
  Like
• 21:51
  I
• 21:51
  always
• 21:51
  say,
• 21:52
  if
• 21:52
  you
• 21:52
  see
• 21:52
  a
• 21:52
  creator
• 21:53
  posting
• 21:53
  about,
• 21:54
  give
• 21:54
  an
• 21:54
  example,
• 21:55
  OPI
• 21:55
  talking
• 21:56
  about
• 21:56
  the
• 21:56
  nail
• 21:56
  polish
• 21:57
  and
• 21:57
  how
• 21:57
  it
• 21:57
  works
• 21:58
  on
• 21:58
  her
• 21:58
  nails
• 21:58
  and
• 21:58
  how
• 21:59
  she
• 21:59
  does
• 21:59
  it,
• 21:59
  that's
• 21:59
  almost
• 22:00
  worth
• 22:00
  three
• 22:00
  touches
• 22:01
  of
• 22:01
  a
• 22:01
  banner
• 22:01
  ad
• 22:01
  or
• 22:02
  an
• 22:02
  AI
• 22:02
  generated
• 22:03
  piece
• 22:03
  of
• 22:03
  content.
• 22:04
  Right.
• 22:04
  So
• 22:04
  I
• 22:04
  think
• 22:05
  that
• 22:05
  word
• 22:05
  of
• 22:05
  mouth,
• 22:05
  which
• 22:06
  is
• 22:06
  always
• 22:06
  been
• 22:06
  the
• 22:07
  number
• 22:07
  one
• 22:07
  marketing
• 22:08
  channel,
• 22:08
  we
• 22:09
  are
• 22:09
  finally
• 22:09
  at
• 22:10
  a
• 22:11
  place
• 22:11
  where
• 22:12
  we
• 22:12
  can
• 22:12
  track
• 22:13
  and
• 22:13
  scale
• 22:13
  it
• 22:14
  and
• 22:14
  actually
• 22:14
  make
• 22:15
  it
• 22:15
  a
• 22:15
  real
• 22:15
  channel.
• 22:15
  So
• 22:16
  I
• 22:16
  think
• 22:16
  that
• 22:16
  this
• 22:16
  is
• 22:16
  what
• 22:17
  the
• 22:17
  evolution
• 22:17
  of
• 22:18
  platforms
• 22:18
  like
• 22:18
  TikTok
• 22:19
  and
• 22:19
  the
• 22:19
  Instagram
• 22:19
  algorithms
• 22:20
  are
• 22:20
  leading
• 22:20
  us
• 22:21
  to.
• 22:21
  All
• 22:21
  of
• 22:21
  our
• 22:21
  spheres
• 22:22
  of
• 22:22
  influence
• 22:22
  are
• 22:23
  so
• 22:23
  large
• 22:23
  and
• 22:24
  actually
• 22:24
  trackable
• 22:25
  for
• 22:25
  each
• 22:25
  one
• 22:25
  of
• 22:25
  us.
• 22:26
  So
• 22:26
  I
• 22:26
  think
• 22:26
  that
• 22:26
  human
• 22:26
  to
• 22:27
  human,
• 22:27
  consumer
• 22:27
  to
• 22:27
  consumer
• 22:28
  is
• 22:28
  going
• 22:28
  to
• 22:28
  become
• 22:28
  really
• 22:28
  important.
• 22:29
  Yeah,
• 22:30
  I'm
• 22:30
  curious
• 22:30
  too.
• 22:31
  What's
• 22:31
  your
• 22:31
  view
• 22:32
  on
• 22:33
  affiliate
• 22:35
  sales
• 22:36
  through
• 22:36
  influencers?
• 22:37
  Micro
• 22:37
  influencers.
• 22:38
  I
• 22:39
  have
• 22:39
  a
• 22:39
  whole
• 22:39
  soapbox
• 22:40
  I
• 22:40
  can
• 22:40
  get
• 22:40
  on
• 22:40
  about
• 22:41
  affiliate
• 22:41
  marketing.
• 22:41
  To
• 22:42
  answer
• 22:42
  that
• 22:42
  question.
• 22:42
  You
• 22:42
  have
• 22:43
  to
• 22:43
  go
• 22:43
  back
• 22:43
  to
• 22:43
  the
• 22:43
  history
• 22:43
  of
• 22:44
  affiliate
• 22:44
  marketing.
• 22:44
  The
• 22:44
  infrastructure
• 22:45
  for
• 22:45
  affiliate
• 22:46
  marketing
• 22:46
  was
• 22:47
  built
• 22:47
  for
• 22:48
  publishers
• 22:48
  that
• 22:49
  do
• 22:49
  like,
• 22:49
  you
• 22:49
  know,
• 22:49
  top
• 22:49
  10
• 22:50
  nail
• 22:50
  polishes,
• 22:50
  right?
• 22:51
  And
• 22:51
  they
• 22:51
  link
• 22:51
  those
• 22:52
  in
• 22:52
  there.
• 22:52
  That's
• 22:52
  what
• 22:52
  the.
• 22:53
  The
• 22:53
  current
• 22:53
  affiliate
• 22:54
  infrastructure
• 22:55
  that's
• 22:55
  been
• 22:55
  built.
• 22:55
  There's
• 22:56
  kind
• 22:56
  of
• 22:56
  a
• 22:56
  monopoly
• 22:56
  in
• 22:56
  the
• 22:56
  space.
• 22:57
  That's.
• 22:58
  That's
• 22:59
  what
• 22:59
  it's
• 22:59
  been
• 22:59
  built
• 22:59
  on.
• 23:00
  And
• 23:00
  now
• 23:00
  with
• 23:00
  this
• 23:01
  layer
• 23:01
  of
• 23:01
  creators,
• 23:01
  people
• 23:02
  are
• 23:02
  trying
• 23:02
  to
• 23:02
  merge
• 23:03
  affiliate
• 23:03
  and
• 23:04
  creator,
• 23:04
  which
• 23:04
  makes
• 23:05
  total
• 23:05
  sense.
• 23:05
  What
• 23:06
  I
• 23:06
  think
• 23:06
  is
• 23:06
  where
• 23:06
  things
• 23:07
  are
• 23:07
  heading.
• 23:07
  But
• 23:08
  we're
• 23:08
  waiting
• 23:08
  for
• 23:08
  the
• 23:08
  right
• 23:09
  infrastructure
• 23:09
  to
• 23:09
  be
• 23:09
  built.
• 23:10
  In
• 23:10
  my
• 23:10
  opinion,
• 23:11
  the
• 23:11
  one
• 23:11
  that's
• 23:11
  gotten
• 23:12
  closest
• 23:12
  to
• 23:12
  it
• 23:12
  is
• 23:13
  TikTok
• 23:13
  shop.
• 23:14
  That's
• 23:14
  probably
• 23:14
  the
• 23:15
  most
• 23:15
  easy
• 23:16
  way
• 23:16
  to
• 23:16
  see
• 23:16
  affiliate
• 23:17
  coming
• 23:17
  together
• 23:18
  with
• 23:18
  creator
• 23:19
  in
• 23:19
  the
• 23:19
  most
• 23:19
  natural
• 23:20
  way.
• 23:21
  But
• 23:21
  that's
• 23:21
  only
• 23:21
  on
• 23:22
  TikTok
• 23:22
  and
• 23:22
  it's
• 23:22
  only
• 23:23
  one
• 23:23
  subset.
• 23:23
  I
• 23:24
  think
• 23:24
  there's
• 23:24
  still
• 23:24
  so
• 23:25
  much
• 23:25
  more
• 23:25
  to
• 23:25
  go.
• 23:25
  Like
• 23:25
  we're
• 23:25
  at
• 23:26
  V
• 23:26
  one
• 23:26
  of
• 23:27
  ten
• 23:27
  versions
• 23:27
  of
• 23:27
  this.
• 23:28
  That's
• 23:28
  something
• 23:28
  that
• 23:29
  we're
• 23:29
  going
• 23:29
  to
• 23:29
  be
• 23:29
  investing
• 23:29
  a
• 23:29
  lot
• 23:30
  in
• 23:30
  to
• 23:30
  really
• 23:30
  nail
• 23:31
  that
• 23:31
  connection
• 23:32
  between
• 23:32
  the
• 23:32
  affiliate
• 23:33
  and
• 23:33
  the
• 23:33
  creator.
• 23:34
  My
• 23:34
  own
• 23:34
  pet
• 23:34
  peeve
• 23:35
  is
• 23:35
  that
• 23:35
  TikTok,
• 23:36
  Instagram
• 23:36
  and
• 23:37
  Google
• 23:37
  are
• 23:37
  getting
• 23:37
  all
• 23:38
  this
• 23:38
  ad
• 23:38
  revenue.
• 23:39
  I'm
• 23:39
  saying,
• 23:39
  I
• 23:39
  like
• 23:39
  your
• 23:40
  glasses.
• 23:40
  And
• 23:40
  then
• 23:40
  I
• 23:40
  go
• 23:41
  buy
• 23:41
  it
• 23:41
  on
• 23:41
  Google
• 23:41
  and
• 23:41
  Google
• 23:42
  gets
• 23:42
  credit.
• 23:42
  I
• 23:42
  want
• 23:43
  you
• 23:43
  to
• 23:43
  get
• 23:43
  credit.
• 23:43
  Right.
• 23:44
  I
• 23:44
  think
• 23:44
  that
• 23:44
  that's
• 23:44
  where
• 23:44
  the
• 23:45
  world
• 23:45
  is
• 23:45
  heading
• 23:45
  and
• 23:46
  we
• 23:46
  want
• 23:47
  to
• 23:47
  continue
• 23:47
  to
• 23:48
  skate
• 23:48
  to
• 23:48
  where
• 23:48
  the
• 23:48
  puck
• 23:49
  is
• 23:49
  heading.
• 23:49
  That
• 23:49
  is
• 23:50
  definitely
• 23:51
  top
• 23:51
  on
• 23:51
  my
• 23:51
  roadmap
• 23:52
  of
• 23:52
  figuring
• 23:52
  that
• 23:52
  out.
• 23:53
  Thank
• 23:53
  you
• 23:53
  for
• 23:54
  sharing
• 23:54
  that.
• 23:54
  I've
• 23:54
  been
• 23:55
  hearing
• 23:55
  about
• 23:55
  this
• 23:56
  a
• 23:56
  lot
• 23:56
  lately
• 23:57
  as
• 23:57
  I
• 23:57
  talk
• 23:57
  to
• 23:58
  various
• 23:59
  brands
• 23:59
  and
• 24:00
  I
• 24:00
  wondered
• 24:00
  what
• 24:00
  you
• 24:00
  thought
• 24:01
  about
• 24:01
  it
• 24:01
  and
• 24:01
  where
• 24:01
  we're
• 24:02
  going
• 24:02
  with
• 24:02
  it.
• 24:03
  I
• 24:03
  do
• 24:03
  think
• 24:03
  you
• 24:04
  painting
• 24:04
  this
• 24:04
  picture
• 24:05
  of
• 24:05
  the
• 24:05
  future
• 24:06
  is
• 24:06
  helpful
• 24:06
  for
• 24:07
  all
• 24:07
  of
• 24:07
  us
• 24:07
  as
• 24:07
  we're
• 24:07
  thinking
• 24:08
  about
• 24:08
  our
• 24:08
  own
• 24:08
  marketing
• 24:09
  strategies
• 24:09
  and
• 24:10
  how
• 24:10
  to
• 24:10
  lean
• 24:10
  into
• 24:11
  the
• 24:11
  future
• 24:11
  and
• 24:12
  leveraging
• 24:12
  the
• 24:12
  technology
• 24:13
  that
• 24:13
  exists.
• 24:14
  You've
• 24:15
  had
• 24:15
  a
• 24:15
  journey,
• 24:15
  right?
• 24:16
  And
• 24:16
  you've
• 24:17
  raised
• 24:17
  money.
• 24:17
  Tell
• 24:18
  us
• 24:18
  about
• 24:18
  how
• 24:18
  you
• 24:19
  funded
• 24:20
  statusphere.
• 24:21
  Great,
• 24:22
  great
• 24:22
  question.
• 24:22
  So
• 24:23
  I
• 24:23
  am
• 24:24
  a
• 24:25
  entrepreneur
• 24:25
  that
• 24:26
  did
• 24:26
  not
• 24:26
  go
• 24:26
  to
• 24:26
  business
• 24:26
  school.
• 24:27
  I
• 24:27
  went
• 24:27
  to
• 24:28
  a
• 24:28
  nice
• 24:28
  college,
• 24:29
  University
• 24:29
  of
• 24:29
  Central
• 24:30
  Florida.
• 24:30
  I
• 24:30
  didn't
• 24:30
  know
• 24:31
  anything
• 24:31
  about
• 24:31
  starting
• 24:31
  a
• 24:32
  business.
• 24:32
  So
• 24:32
  I
• 24:32
  always
• 24:32
  say
• 24:32
  if
• 24:32
  I
• 24:33
  can
• 24:33
  start
• 24:33
  a
• 24:33
  business
• 24:33
  and
• 24:33
  raise
• 24:34
  funding,
• 24:34
  anybody
• 24:34
  can.
• 24:35
  I
• 24:35
  started
• 24:35
  from
• 24:36
  ground
• 24:36
  zero
• 24:36
  there.
• 24:36
  I
• 24:37
  had
• 24:37
  no
• 24:37
  idea
• 24:37
  even
• 24:37
  how
• 24:38
  to
• 24:38
  start
• 24:38
  one.
• 24:38
  I
• 24:39
  joined
• 24:39
  a
• 24:39
  local
• 24:40
  small
• 24:40
  business
• 24:41
  incubator
• 24:42
  program
• 24:42
  in
• 24:42
  Orlando,
• 24:43
  Florida.
• 24:44
  They
• 24:44
  just
• 24:44
  teach
• 24:44
  you
• 24:44
  how
• 24:44
  to
• 24:44
  create
• 24:45
  an
• 24:45
  llc,
• 24:45
  which
• 24:46
  then
• 24:46
  I
• 24:46
  had
• 24:46
  to
• 24:46
  turn
• 24:46
  into
• 24:46
  a
• 24:47
  C
• 24:47
  corp.
• 24:47
  I
• 24:47
  got
• 24:47
  a
• 24:48
  few
• 24:48
  people
• 24:48
  around
• 24:48
  me
• 24:49
  who
• 24:49
  had
• 24:49
  actually
• 24:49
  started
• 24:50
  companies
• 24:50
  and
• 24:50
  I
• 24:50
  think
• 24:50
  that
• 24:51
  was
• 24:51
  the
• 24:51
  starting
• 24:52
  point.
• 24:52
  There
• 24:52
  was
• 24:52
  a
• 24:53
  very
• 24:53
  small
• 24:53
  entrepreneur
• 24:54
  community.
• 24:54
  But
• 24:55
  I
• 24:55
  plugged
• 24:55
  myself
• 24:55
  into
• 24:56
  it
• 24:56
  and
• 24:56
  I
• 24:56
  really
• 24:57
  started
• 24:57
  learning
• 24:57
  and
• 24:58
  I
• 24:58
  realized,
• 24:58
  oh
• 24:59
  my
• 24:59
  gosh,
• 24:59
  this
• 24:59
  is
• 24:59
  actually
• 25:00
  venture
• 25:00
  back.
• 25:00
  Once
• 25:01
  I
• 25:01
  learned
• 25:01
  what
• 25:02
  a
• 25:02
  venture
• 25:02
  backed
• 25:02
  company
• 25:03
  was,
• 25:03
  I
• 25:03
  was
• 25:03
  like,
• 25:03
  I
• 25:04
  want
• 25:04
  to
• 25:04
  build
• 25:04
  this
• 25:04
  as
• 25:04
  big
• 25:04
  as
• 25:04
  it
• 25:05
  can
• 25:05
  get.
• 25:05
  The
• 25:05
  only
• 25:05
  way
• 25:06
  I
• 25:06
  can
• 25:06
  compete
• 25:06
  is
• 25:07
  to
• 25:07
  really
• 25:07
  go
• 25:07
  that
• 25:08
  venture
• 25:08
  route.
• 25:08
  Which
• 25:08
  I
• 25:09
  think
• 25:09
  is
• 25:09
  an
• 25:09
  important
• 25:10
  conversation
• 25:11
  to
• 25:11
  have
• 25:11
  as
• 25:11
  an
• 25:12
  entrepreneur.
• 25:12
  Because
• 25:12
  not
• 25:13
  every
• 25:13
  company
• 25:13
  needs
• 25:13
  to
• 25:14
  be
• 25:14
  venture
• 25:14
  back.
• 25:14
  If
• 25:15
  I
• 25:15
  start
• 25:15
  another
• 25:15
  company
• 25:15
  in
• 25:15
  the
• 25:15
  future,
• 25:16
  I
• 25:16
  would
• 25:16
  really
• 25:16
  think
• 25:16
  hard
• 25:17
  about
• 25:17
  that
• 25:17
  too
• 25:17
  because
• 25:17
  there
• 25:17
  are
• 25:17
  pros
• 25:18
  and
• 25:18
  cons
• 25:18
  of
• 25:18
  both,
• 25:19
  both
• 25:19
  sides.
• 25:19
  But
• 25:20
  that
• 25:20
  being
• 25:20
  said,
• 25:20
  I
• 25:21
  want
• 25:21
  to
• 25:21
  build
• 25:21
  the
• 25:21
  billion
• 25:21
  dollar
• 25:22
  company.
• 25:22
  I'm
• 25:22
  gonna
• 25:22
  go
• 25:23
  for
• 25:23
  it
• 25:23
  and
• 25:23
  problem
• 25:23
  solve
• 25:24
  as
• 25:24
  we
• 25:24
  go.
• 25:24
  Once
• 25:25
  I
• 25:25
  started
• 25:25
  it
• 25:26
  as
• 25:26
  a
• 25:26
  side
• 25:26
  hustle
• 25:27
  while
• 25:27
  working
• 25:27
  my
• 25:27
  other
• 25:27
  job
• 25:28
  with
• 25:28
  my
• 25:28
  luckily
• 25:29
  supportive
• 25:29
  boss,
• 25:30
  I
• 25:30
  built
• 25:31
  the
• 25:31
  revenue
• 25:31
  up
• 25:32
  enough
• 25:32
  into
• 25:32
  to
• 25:33
  go
• 25:33
  full
• 25:33
  time.
• 25:33
  How
• 25:34
  I
• 25:34
  did
• 25:34
  that
• 25:34
  was
• 25:34
  through
• 25:35
  pitch
• 25:35
  competitions.
• 25:36
  I
• 25:36
  did
• 25:36
  every
• 25:37
  pitch
• 25:37
  competition
• 25:38
  there
• 25:39
  was
• 25:39
  out
• 25:39
  there,
• 25:39
  which
• 25:40
  there
• 25:40
  are
• 25:40
  money
• 25:40
  tied
• 25:41
  to
• 25:41
  these
• 25:41
  pitch
• 25:41
  competitions.
• 25:42
  And
• 25:43
  not
• 25:43
  just
• 25:43
  the
• 25:43
  money
• 25:44
  was
• 25:44
  the
• 25:44
  best
• 25:44
  part,
• 25:45
  but
• 25:45
  it
• 25:45
  really
• 25:45
  honed
• 25:46
  my
• 25:46
  storytelling.
• 25:47
  Before
• 25:47
  I
• 25:47
  ever
• 25:48
  pitched
• 25:48
  an
• 25:48
  investor,
• 25:49
  all
• 25:49
  I
• 25:49
  did
• 25:49
  was
• 25:50
  pitch
• 25:50
  competition.
• 25:50
  So
• 25:51
  by
• 25:51
  the
• 25:51
  time
• 25:51
  I
• 25:51
  got
• 25:51
  to
• 25:52
  the
• 25:52
  next
• 25:52
  stage
• 25:52
  to
• 25:52
  pitch
• 25:53
  investors,
• 25:53
  I
• 25:54
  think
• 25:54
  that
• 25:54
  my
• 25:54
  storytelling
• 25:55
  had
• 25:55
  gotten
• 25:55
  tight
• 25:56
  and
• 25:56
  I'd
• 25:56
  gotten
• 25:57
  a
• 25:57
  lot
• 25:57
  better
• 25:57
  at
• 25:58
  the
• 25:58
  pitching
• 25:58
  process.
• 25:59
  Then
• 25:59
  I
• 25:59
  left
• 26:00
  and
• 26:00
  went
• 26:00
  to
• 26:00
  San
• 26:01
  Francisco
• 26:01
  to
• 26:02
  get
• 26:02
  funding
• 26:02
  because
• 26:02
  there
• 26:02
  was
• 26:03
  not
• 26:03
  money
• 26:03
  in
• 26:03
  Florida
• 26:04
  to
• 26:04
  get
• 26:04
  venture
• 26:05
  funding.
• 26:05
  I'd
• 26:06
  never
• 26:06
  been
• 26:06
  to
• 26:06
  San
• 26:06
  Francisco,
• 26:07
  but
• 26:07
  I
• 26:07
  was
• 26:07
  actually
• 26:08
  just
• 26:08
  applying
• 26:08
  to
• 26:08
  more
• 26:09
  pitch
• 26:09
  opportunities
• 26:10
  and
• 26:10
  one
• 26:10
  popped
• 26:10
  up
• 26:10
  in
• 26:10
  San
• 26:11
  Francisco.
• 26:12
  So
• 26:12
  I
• 26:12
  got
• 26:12
  on
• 26:12
  a
• 26:12
  plane
• 26:13
  using
• 26:13
  the
• 26:13
  pitch
• 26:14
  money
• 26:14
  I
• 26:14
  won
• 26:14
  from
• 26:14
  my
• 26:14
  last
• 26:15
  competition
• 26:16
  and
• 26:16
  I
• 26:16
  flew
• 26:17
  out
• 26:17
  there.
• 26:17
  I
• 26:17
  ended
• 26:17
  up
• 26:18
  pitching
• 26:18
  an
• 26:18
  investor
• 26:19
  out
• 26:19
  there
• 26:19
  and
• 26:19
  he
• 26:19
  ended
• 26:19
  up
• 26:20
  being
• 26:20
  our
• 26:20
  first
• 26:21
  angel
• 26:21
  investor
• 26:22
  and
• 26:22
  he's
• 26:22
  a
• 26:22
  very
• 26:22
  well
• 26:23
  known
• 26:23
  investor.
• 26:24
  So
• 26:24
  that's
• 26:24
  also
• 26:24
  helped
• 26:25
  us
• 26:25
  to
• 26:25
  like
• 26:25
  leverage
• 26:26
  to
• 26:26
  raise
• 26:26
  the
• 26:26
  next
• 26:27
  rounds
• 26:27
  as
• 26:27
  well.
• 26:27
  So
• 26:27
  Jason
• 26:28
  Calacanis,
• 26:28
  who
• 26:29
  runs
• 26:29
  Launch,
• 26:30
  we
• 26:30
  went
• 26:30
  through
• 26:30
  launch
• 26:30
  accelerator
• 26:31
  and
• 26:31
  that's
• 26:32
  what
• 26:32
  like
• 26:33
  the
• 26:33
  accelerator
• 26:34
  programs
• 26:34
  for
• 26:35
  people
• 26:35
  who,
• 26:36
  for
• 26:36
  entrepreneurs
• 26:37
  who
• 26:37
  are
• 26:37
  not
• 26:38
  in
• 26:38
  like,
• 26:39
  who
• 26:39
  don't
• 26:39
  have
• 26:39
  a
• 26:39
  background
• 26:40
  in
• 26:40
  it
• 26:40
  I
• 26:41
  think
• 26:41
  are
• 26:41
  very
• 26:41
  valuable
• 26:42
  and
• 26:42
  was
• 26:42
  totally
• 26:43
  worth
• 26:43
  it
• 26:43
  to
• 26:43
  me
• 26:43
  because
• 26:44
  it
• 26:44
  just
• 26:44
  put
• 26:44
  me
• 26:45
  in
• 26:45
  the
• 26:45
  deep
• 26:45
  end
• 26:45
  of
• 26:46
  pitching
• 26:46
  investors
• 26:47
  every
• 26:47
  single
• 26:47
  week.
• 26:48
  Learning
• 26:48
  convertible
• 26:49
  notes,
• 26:49
  learning
• 26:50
  what
• 26:50
  a
• 26:50
  safe
• 26:50
  was,
• 26:50
  talking
• 26:51
  to
• 26:51
  those
• 26:51
  lawyers
• 26:52
  that
• 26:52
  know
• 26:52
  all
• 26:52
  that
• 26:52
  stuff.
• 26:53
  So
• 26:53
  that
• 26:53
  was
• 26:53
  like
• 26:54
  a
• 26:54
  big
• 26:54
  jump
• 26:55
  for
• 26:55
  me
• 26:55
  and
• 26:55
  it
• 26:55
  really
• 26:56
  was
• 26:56
  an
• 26:56
  acceleration
• 26:57
  in
• 26:57
  terms
• 26:58
  of
• 26:58
  being
• 26:58
  a
• 26:58
  good
• 26:58
  accelerator
• 26:59
  for
• 26:59
  statusphere.
• 27:01
  Wonderful.
• 27:01
  And
• 27:02
  I
• 27:02
  know
• 27:02
  you
• 27:02
  then
• 27:03
  went
• 27:03
  on
• 27:03
  and
• 27:03
  did
• 27:04
  a
• 27:04
  seed
• 27:04
  round.
• 27:04
  Is
• 27:05
  that
• 27:05
  where
• 27:05
  you,
• 27:05
  where
• 27:05
  are
• 27:06
  you
• 27:06
  at
• 27:06
  this
• 27:06
  point?
• 27:06
  Tell
• 27:07
  us.
• 27:07
  Yeah,
• 27:07
  yeah.
• 27:08
  So
• 27:08
  one
• 27:08
  thing
• 27:09
  I've
• 27:09
  also
• 27:09
  learned
• 27:09
  is
• 27:09
  like
• 27:10
  the
• 27:10
  rounds,
• 27:11
  I
• 27:11
  don't
• 27:11
  know,
• 27:11
  they're
• 27:11
  named
• 27:12
  as
• 27:12
  you
• 27:12
  go.
• 27:12
  But
• 27:12
  we're
• 27:13
  technically,
• 27:13
  we've
• 27:13
  raised
• 27:14
  seed.
• 27:14
  We're
• 27:14
  getting
• 27:15
  ready
• 27:15
  to
• 27:15
  raise
• 27:15
  our
• 27:15
  series
• 27:15
  A.
• 27:16
  We
• 27:16
  did
• 27:16
  an
• 27:17
  angel
• 27:17
  round,
• 27:17
  a
• 27:17
  pre
• 27:18
  seed
• 27:18
  round
• 27:18
  and
• 27:18
  a
• 27:18
  seed
• 27:19
  round.
• 27:19
  So
• 27:19
  you
• 27:20
  know,
• 27:20
  we
• 27:20
  did
• 27:20
  three
• 27:21
  rounds
• 27:21
  to
• 27:21
  get
• 27:21
  to
• 27:21
  the
• 27:22
  point
• 27:22
  that
• 27:22
  we're
• 27:22
  at
• 27:22
  today.
• 27:23
  And
• 27:23
  we
• 27:23
  have
• 27:24
  some
• 27:24
  great
• 27:24
  investors
• 27:25
  that
• 27:25
  came
• 27:25
  into
• 27:25
  our
• 27:26
  seed
• 27:26
  round.
• 27:26
  I
• 27:26
  feel
• 27:26
  like
• 27:27
  that's
• 27:27
  when
• 27:27
  we
• 27:27
  really
• 27:27
  leveled
• 27:28
  up
• 27:28
  the
• 27:28
  company.
• 27:29
  We
• 27:29
  have
• 27:29
  how
• 27:29
  women
• 27:29
  Invest,
• 27:30
  who
• 27:30
  came
• 27:30
  on
• 27:30
  board.
• 27:31
  We
• 27:31
  have
• 27:31
  Hearst
• 27:32
  Ventures.
• 27:32
  They've
• 27:33
  been
• 27:33
  incredible.
• 27:33
  So
• 27:33
  like
• 27:34
  the
• 27:34
  large
• 27:34
  publishing
• 27:35
  company,
• 27:35
  they
• 27:35
  have
• 27:35
  a
• 27:36
  investment
• 27:37
  arm
• 27:37
  specifically
• 27:38
  for
• 27:38
  female
• 27:38
  founders.
• 27:39
  If
• 27:39
  you
• 27:39
  are
• 27:39
  a
• 27:39
  female
• 27:40
  founded
• 27:40
  tech
• 27:40
  company,
• 27:40
  I
• 27:41
  highly
• 27:41
  recommend
• 27:41
  Hearst
• 27:42
  Lab.
• 27:42
  They've
• 27:42
  been
• 27:43
  incredible
• 27:43
  and
• 27:43
  really
• 27:43
  accelerated
• 27:44
  us
• 27:44
  as
• 27:44
  well.
• 27:45
  That
• 27:45
  is
• 27:46
  so
• 27:46
  great.
• 27:46
  That's
• 27:47
  how
• 27:47
  I
• 27:47
  met
• 27:47
  you,
• 27:47
  through
• 27:48
  how
• 27:48
  women
• 27:48
  Invest.
• 27:49
  It's
• 27:49
  been
• 27:49
  super
• 27:50
  fun
• 27:50
  to
• 27:50
  be
• 27:50
  a
• 27:50
  part
• 27:50
  of
• 27:51
  your
• 27:51
  journey
• 27:51
  and
• 27:52
  see
• 27:52
  what
• 27:52
  great
• 27:53
  things
• 27:53
  your
• 27:53
  company
• 27:54
  is
• 27:54
  building.
• 27:55
  You
• 27:55
  have
• 27:55
  had
• 27:55
  a
• 27:55
  lot
• 27:56
  of
• 27:56
  progress.
• 27:56
  Could
• 27:56
  you
• 27:57
  please
• 27:57
  share
• 27:57
  some
• 27:58
  examples
• 27:59
  of
• 27:59
  your
• 27:59
  wins,
• 28:00
  like
• 28:00
  your
• 28:01
  traction.
• 28:02
  I
• 28:02
  think
• 28:02
  it's
• 28:03
  important
• 28:03
  for
• 28:04
  our
• 28:04
  listeners
• 28:05
  to
• 28:05
  know
• 28:05
  the
• 28:05
  examples
• 28:06
  of
• 28:06
  somebody
• 28:07
  who's
• 28:07
  gone
• 28:07
  through
• 28:08
  a
• 28:08
  series
• 28:09
  of
• 28:09
  raises
• 28:10
  and
• 28:10
  where
• 28:10
  you
• 28:11
  are
• 28:11
  and
• 28:11
  how
• 28:12
  you
• 28:12
  look
• 28:12
  at
• 28:12
  traction.
• 28:13
  Yeah.
• 28:14
  So
• 28:14
  I
• 28:14
  was
• 28:14
  just
• 28:14
  reflecting
• 28:15
  on
• 28:15
  this.
• 28:15
  So
• 28:15
  it's
• 28:15
  perfect
• 28:15
  timing.
• 28:16
  It's
• 28:16
  definitely
• 28:16
  a
• 28:17
  few
• 28:17
  stages.
• 28:17
  First,
• 28:17
  you're,
• 28:18
  you're
• 28:18
  hobbling
• 28:19
  together
• 28:19
  your
• 28:19
  like
• 28:20
  mvp,
• 28:20
  your
• 28:20
  minimum
• 28:21
  viable
• 28:21
  product
• 28:22
  and
• 28:22
  you're
• 28:22
  just
• 28:22
  trying
• 28:23
  to
• 28:23
  see
• 28:23
  if
• 28:23
  there's
• 28:24
  any
• 28:24
  semblance
• 28:25
  of
• 28:25
  product
• 28:25
  market
• 28:26
  fit.
• 28:26
  Like
• 28:26
  you
• 28:26
  want
• 28:26
  something
• 28:27
  like
• 28:27
  will
• 28:27
  people
• 28:27
  buy
• 28:28
  this?
• 28:28
  Will
• 28:28
  people
• 28:28
  do
• 28:28
  that?
• 28:29
  We
• 28:29
  followed
• 28:29
  the
• 28:30
  lean
• 28:30
  startup
• 28:30
  methodology
• 28:31
  like
• 28:32
  from
• 28:32
  day
• 28:33
  one.
• 28:33
  We
• 28:33
  still
• 28:33
  do
• 28:34
  not
• 28:34
  build
• 28:34
  anything
• 28:35
  unless
• 28:35
  a
• 28:35
  customer's
• 28:35
  asking
• 28:36
  for
• 28:36
  it.
• 28:36
  Luckily
• 28:36
  our
• 28:36
  engineers
• 28:37
  love
• 28:37
  this
• 28:37
  because
• 28:37
  they're
• 28:38
  never
• 28:38
  building
• 28:38
  things
• 28:38
  that
• 28:38
  aren't
• 28:39
  used.
• 28:40
  But
• 28:40
  like
• 28:40
  you
• 28:41
  really
• 28:41
  should
• 28:41
  be
• 28:41
  embarrassed
• 28:42
  of
• 28:42
  that
• 28:42
  mvp.
• 28:43
  Like
• 28:43
  the
• 28:43
  first
• 28:43
  version
• 28:44
  of
• 28:44
  the
• 28:44
  platform,
• 28:44
  non
• 28:45
  technical
• 28:45
  founder
• 28:46
  and
• 28:46
  I
• 28:46
  started
• 28:46
  the
• 28:47
  company.
• 28:47
  I
• 28:48
  was
• 28:48
  a
• 28:48
  solo
• 28:48
  non
• 28:48
  technical
• 28:49
  founder
• 28:49
  and
• 28:49
  I
• 28:50
  just
• 28:50
  built
• 28:50
  a
• 28:51
  really
• 28:51
  ugly
• 28:52
  mvp.
• 28:53
  The
• 28:53
  I
• 28:53
  use
• 28:53
  no
• 28:53
  coding
• 28:54
  tools
• 28:54
  which
• 28:54
  now
• 28:55
  the
• 28:55
  no
• 28:55
  coding
• 28:55
  tools
• 28:55
  are
• 28:56
  way
• 28:56
  better
• 28:56
  than
• 28:56
  they
• 28:56
  used
• 28:56
  to
• 28:56
  be.
• 28:57
  I
• 28:57
  built
• 28:57
  this
• 28:57
  version
• 28:58
  and
• 28:58
  I
• 28:58
  got
• 28:58
  my
• 28:59
  first
• 28:59
  few
• 28:59
  customers
• 28:59
  and
• 29:00
  I
• 29:00
  was
• 29:00
  like,
• 29:00
  if
• 29:00
  they're
• 29:00
  willing
• 29:01
  to
• 29:01
  buy
• 29:01
  this,
• 29:01
  just
• 29:02
  wait
• 29:02
  when
• 29:02
  I
• 29:02
  actually
• 29:03
  build
• 29:03
  it
• 29:03
  right.
• 29:04
  And
• 29:04
  that's
• 29:04
  what
• 29:04
  allowed
• 29:05
  me
• 29:05
  to
• 29:05
  also
• 29:05
  fundraise
• 29:06
  and
• 29:06
  get
• 29:06
  that
• 29:07
  funding
• 29:07
  to
• 29:07
  actually
• 29:08
  build
• 29:08
  it
• 29:08
  out.
• 29:08
  So
• 29:08
  I
• 29:08
  would
• 29:09
  say
• 29:09
  like
• 29:09
  the
• 29:09
  first
• 29:09
  version
• 29:09
  of
• 29:09
  the
• 29:10
  company
• 29:10
  is
• 29:10
  just
• 29:10
  an
• 29:10
  MVP
• 29:11
  getting
• 29:12
  someone
• 29:12
  to
• 29:12
  pay
• 29:12
  for
• 29:12
  something.
• 29:13
  Then
• 29:13
  you're
• 29:13
  like,
• 29:13
  how
• 29:13
  do
• 29:14
  I
• 29:14
  get
• 29:14
  product
• 29:14
  market
• 29:14
  fit?
• 29:15
  How
• 29:15
  do
• 29:15
  I
• 29:15
  find
• 29:15
  that
• 29:15
  Real
• 29:16
  market
• 29:16
  that
• 29:16
  really
• 29:17
  just
• 29:17
  takes
• 29:17
  off
• 29:17
  in
• 29:18
  that
• 29:18
  word
• 29:18
  of
• 29:18
  mouth.
• 29:18
  In
• 29:19
  general,
• 29:19
  the
• 29:19
  brands
• 29:20
  keep
• 29:20
  expanding.
• 29:20
  We
• 29:20
  are
• 29:20
  a
• 29:21
  two
• 29:21
  sided
• 29:21
  marketplace.
• 29:22
  So
• 29:22
  I
• 29:22
  had
• 29:22
  to
• 29:22
  figure
• 29:22
  that
• 29:22
  out
• 29:22
  on
• 29:22
  the
• 29:23
  creator
• 29:23
  side
• 29:23
  and
• 29:23
  the
• 29:23
  brand
• 29:24
  side.
• 29:24
  Luckily
• 29:25
  the
• 29:25
  creator
• 29:25
  side,
• 29:25
  I
• 29:26
  feel
• 29:26
  like
• 29:26
  I
• 29:26
  lived
• 29:26
  and
• 29:26
  breathed
• 29:27
  that
• 29:27
  side.
• 29:27
  So
• 29:27
  I
• 29:28
  feel
• 29:28
  like
• 29:28
  we
• 29:28
  nailed
• 29:28
  that
• 29:28
  pretty,
• 29:29
  pretty
• 29:29
  early
• 29:30
  on.
• 29:30
  Which
• 29:30
  still
• 29:30
  to
• 29:31
  this
• 29:31
  day,
• 29:31
  a
• 29:31
  majority
• 29:31
  of
• 29:32
  our
• 29:32
  applicants
• 29:33
  are
• 29:33
  from
• 29:34
  other
• 29:34
  creators.
• 29:35
  But
• 29:35
  on
• 29:35
  the
• 29:35
  brand
• 29:35
  side,
• 29:36
  we
• 29:36
  had
• 29:36
  to
• 29:36
  really
• 29:36
  find
• 29:37
  that
• 29:37
  product
• 29:37
  market
• 29:37
  fit.
• 29:38
  And
• 29:38
  about
• 29:38
  a
• 29:38
  year
• 29:39
  ago,
• 29:39
  once
• 29:39
  we
• 29:39
  moved
• 29:40
  into
• 29:40
  enterprise,
• 29:40
  which
• 29:41
  is
• 29:41
  what
• 29:41
  our
• 29:41
  goal
• 29:42
  has
• 29:42
  been
• 29:43
  since
• 29:43
  day
• 29:43
  one,
• 29:44
  we
• 29:44
  really
• 29:44
  found
• 29:45
  that
• 29:45
  product
• 29:45
  market
• 29:45
  fit.
• 29:46
  So
• 29:46
  to
• 29:46
  give
• 29:47
  some
• 29:47
  numbers,
• 29:47
  we've
• 29:48
  more
• 29:48
  than
• 29:48
  doubled
• 29:48
  our
• 29:49
  revenue
• 29:49
  in
• 29:49
  the
• 29:49
  last
• 29:50
  six
• 29:50
  months
• 29:50
  due
• 29:50
  to
• 29:51
  expansions
• 29:51
  alone.
• 29:52
  Now
• 29:52
  that
• 29:52
  I've
• 29:53
  hit
• 29:53
  the
• 29:53
  product
• 29:53
  market
• 29:53
  fit,
• 29:54
  I
• 29:54
  can
• 29:54
  tell
• 29:54
  you
• 29:55
  you
• 29:55
  will
• 29:55
  clearly
• 29:55
  know
• 29:56
  when
• 29:56
  you
• 29:56
  have
• 29:56
  product
• 29:56
  market
• 29:56
  fit,
• 29:57
  when
• 29:57
  customers
• 29:57
  just
• 29:58
  keep
• 29:58
  spending
• 29:58
  more
• 29:58
  money
• 29:59
  and
• 29:59
  you're
• 29:59
  not
• 29:59
  even
• 29:59
  doing
• 29:59
  anything
• 30:00
  extra.
• 30:01
  Once
• 30:01
  we've
• 30:02
  hit
• 30:02
  that,
• 30:02
  we're
• 30:02
  capitalizing
• 30:03
  and
• 30:03
  trying
• 30:03
  to
• 30:04
  put
• 30:04
  gas
• 30:04
  on
• 30:04
  the
• 30:04
  fire
• 30:05
  and
• 30:05
  make
• 30:05
  it
• 30:05
  as
• 30:06
  big
• 30:06
  as
• 30:06
  it
• 30:06
  can
• 30:06
  get.
• 30:06
  I
• 30:07
  think
• 30:07
  we've
• 30:07
  really
• 30:07
  found
• 30:07
  our
• 30:08
  product
• 30:08
  market
• 30:08
  fit
• 30:09
  and
• 30:09
  that
• 30:09
  should
• 30:09
  be
• 30:09
  the
• 30:10
  first
• 30:10
  step
• 30:10
  before
• 30:10
  you
• 30:11
  scale
• 30:11
  up
• 30:11
  your
• 30:11
  marketing
• 30:12
  initiatives.
• 30:13
  That's
• 30:13
  such
• 30:13
  great
• 30:14
  advice.
• 30:15
  Right?
• 30:15
  Because
• 30:15
  you
• 30:16
  gave
• 30:16
  us
• 30:16
  a
• 30:16
  perfect
• 30:16
  example
• 30:17
  of
• 30:17
  what
• 30:17
  product
• 30:18
  market
• 30:18
  fit
• 30:18
  looks
• 30:18
  like.
• 30:19
  You
• 30:19
  doubled
• 30:19
  your
• 30:19
  revenue
• 30:20
  in
• 30:20
  the
• 30:20
  last
• 30:20
  six
• 30:20
  months.
• 30:21
  That's
• 30:21
  showing
• 30:21
  that
• 30:21
  people
• 30:22
  are
• 30:22
  buying.
• 30:23
  How
• 30:23
  did
• 30:23
  you
• 30:23
  balance
• 30:25
  how
• 30:25
  much
• 30:25
  to
• 30:25
  develop,
• 30:27
  you
• 30:27
  know,
• 30:27
  how
• 30:28
  much
• 30:28
  to
• 30:28
  change,
• 30:28
  how
• 30:29
  much
• 30:29
  to
• 30:29
  improve
• 30:29
  your
• 30:30
  product
• 30:31
  until
• 30:31
  then,
• 30:32
  and
• 30:32
  how
• 30:33
  much
• 30:33
  did
• 30:33
  you,
• 30:34
  you
• 30:34
  know,
• 30:34
  how,
• 30:35
  how
• 30:35
  do
• 30:35
  you
• 30:35
  know
• 30:35
  whether
• 30:36
  marketing,
• 30:36
  how
• 30:36
  much
• 30:37
  to
• 30:37
  market,
• 30:37
  what
• 30:37
  to
• 30:38
  market?
• 30:38
  Like,
• 30:38
  how
• 30:38
  did
• 30:38
  you
• 30:39
  think
• 30:39
  about
• 30:40
  development
• 30:40
  investments
• 30:41
  and
• 30:41
  marketing
• 30:42
  investments
• 30:43
  until
• 30:43
  you
• 30:43
  got
• 30:43
  to
• 30:44
  this
• 30:44
  stage
• 30:44
  of
• 30:44
  product
• 30:45
  market
• 30:45
  fit?
• 30:46
  Yeah,
• 30:46
  definitely
• 30:47
  do
• 30:47
  things
• 30:48
  that
• 30:48
  don't
• 30:48
  scale
• 30:49
  early
• 30:49
  on,
• 30:49
  like
• 30:49
  don't
• 30:50
  think
• 30:50
  about
• 30:50
  scale
• 30:51
  in
• 30:51
  your
• 30:51
  early
• 30:52
  days.
• 30:52
  At
• 30:52
  least
• 30:52
  that's
• 30:53
  my
• 30:53
  opinion.
• 30:53
  You
• 30:53
  need
• 30:54
  to
• 30:54
  pivot
• 30:54
  your
• 30:54
  pricing.
• 30:55
  There's
• 30:55
  your
• 30:56
  actual
• 30:56
  product,
• 30:56
  how
• 30:57
  you
• 30:57
  price
• 30:57
  it,
• 30:58
  there's
• 30:58
  how
• 30:58
  you
• 30:59
  do
• 30:59
  renewals,
• 31:00
  there's
• 31:01
  how
• 31:01
  you
• 31:01
  market
• 31:01
  it,
• 31:01
  there's
• 31:02
  your
• 31:02
  actual
• 31:02
  customer
• 31:03
  base.
• 31:03
  Like
• 31:03
  you
• 31:03
  need
• 31:03
  to
• 31:04
  make
• 31:04
  sure
• 31:04
  you're
• 31:04
  lining
• 31:04
  all
• 31:05
  of
• 31:05
  these
• 31:05
  things
• 31:05
  up.
• 31:05
  It
• 31:06
  might
• 31:06
  just
• 31:06
  be
• 31:06
  one
• 31:06
  that's
• 31:07
  a
• 31:07
  little
• 31:07
  off
• 31:07
  and
• 31:07
  tweaking
• 31:08
  each
• 31:08
  one
• 31:08
  over
• 31:08
  time.
• 31:09
  We
• 31:09
  started
• 31:09
  with
• 31:09
  the
• 31:10
  product,
• 31:10
  got
• 31:10
  people
• 31:10
  buying
• 31:10
  it,
• 31:11
  but
• 31:11
  then
• 31:11
  I
• 31:12
  noticed
• 31:12
  they
• 31:12
  weren't
• 31:12
  renewing
• 31:13
  at
• 31:13
  the
• 31:13
  rate
• 31:13
  I
• 31:14
  wanted
• 31:14
  to
• 31:14
  and
• 31:14
  expanding
• 31:15
  at
• 31:15
  the
• 31:15
  rate
• 31:15
  they
• 31:15
  wanted
• 31:15
  to.
• 31:16
  So
• 31:16
  then
• 31:16
  we
• 31:16
  had
• 31:16
  to
• 31:16
  be
• 31:16
  like,
• 31:17
  why
• 31:17
  is
• 31:17
  that?
• 31:17
  Is
• 31:18
  that
• 31:18
  because
• 31:18
  of
• 31:19
  the
• 31:19
  product
• 31:19
  or
• 31:20
  is
• 31:20
  it
• 31:20
  because
• 31:20
  we're
• 31:20
  pricing
• 31:20
  it
• 31:21
  wrong?
• 31:21
  Or
• 31:21
  is
• 31:21
  it
• 31:21
  because
• 31:21
  of
• 31:21
  this?
• 31:21
  So
• 31:22
  then
• 31:22
  we
• 31:22
  tweaked
• 31:22
  the
• 31:22
  pricing.
• 31:22
  Then
• 31:23
  we
• 31:23
  saw
• 31:23
  that
• 31:23
  that
• 31:23
  shifted
• 31:24
  a
• 31:24
  little
• 31:24
  bit.
• 31:24
  Then
• 31:24
  we
• 31:25
  realized,
• 31:25
  like,
• 31:25
  if
• 31:26
  our
• 31:26
  platform
• 31:26
  is
• 31:26
  built
• 31:27
  for
• 31:27
  getting
• 31:27
  a
• 31:27
  thousand
• 31:27
  creators
• 31:28
  posting,
• 31:28
  if
• 31:29
  brands
• 31:29
  are
• 31:29
  using
• 31:29
  it
• 31:29
  only
• 31:30
  to
• 31:30
  get
• 31:30
  10
• 31:30
  or
• 31:31
  15
• 31:31
  creators
• 31:32
  posting
• 31:32
  like
• 31:33
  they
• 31:33
  can,
• 31:34
  there's
• 31:34
  a
• 31:34
  lot
• 31:34
  of
• 31:34
  competition
• 31:35
  and
• 31:35
  they
• 31:35
  could
• 31:35
  do
• 31:35
  that
• 31:35
  on
• 31:36
  their
• 31:36
  own.
• 31:36
  When
• 31:36
  brands
• 31:36
  come
• 31:36
  to
• 31:37
  us
• 31:37
  and
• 31:37
  say
• 31:37
  they
• 31:37
  want
• 31:37
  that
• 31:37
  small
• 31:38
  of
• 31:38
  a
• 31:38
  creators,
• 31:38
  we're
• 31:38
  like,
• 31:39
  you
• 31:39
  might
• 31:39
  want
• 31:39
  to
• 31:39
  do
• 31:39
  it
• 31:40
  on
• 31:40
  your
• 31:40
  own.
• 31:40
  When
• 31:40
  I
• 31:40
  analyzed
• 31:41
  our
• 31:41
  customer
• 31:41
  base,
• 31:42
  we
• 31:42
  realized
• 31:42
  the
• 31:42
  customers
• 31:43
  that
• 31:43
  were
• 31:43
  expanding
• 31:43
  all
• 31:44
  had
• 31:44
  some
• 31:44
  very
• 31:45
  similar
• 31:45
  things
• 31:45
  in
• 31:46
  common,
• 31:46
  which
• 31:46
  was
• 31:46
  the
• 31:47
  fact
• 31:47
  that
• 31:47
  they
• 31:47
  were
• 31:47
  running
• 31:47
  much
• 31:48
  larger
• 31:48
  campaigns.
• 31:49
  And
• 31:49
  we
• 31:49
  were
• 31:49
  like,
• 31:49
  they're
• 31:49
  the
• 31:49
  ones
• 31:49
  that
• 31:50
  are
• 31:50
  expanding.
• 31:50
  So
• 31:51
  we
• 31:51
  shifted
• 31:51
  up
• 31:52
  market,
• 31:52
  which
• 31:53
  we
• 31:53
  knew
• 31:53
  we
• 31:53
  had
• 31:53
  to
• 31:53
  take
• 31:54
  the
• 31:54
  steps
• 31:54
  because
• 31:54
  of
• 31:54
  what
• 31:55
  I
• 31:55
  said
• 31:55
  earlier
• 31:55
  with
• 31:55
  the
• 31:55
  marketplace,
• 31:56
  if
• 31:56
  we
• 31:56
  couldn't
• 31:56
  have
• 31:56
  just
• 31:56
  jumped
• 31:57
  to
• 31:57
  a.
• 31:57
  To
• 31:58
  the
• 31:58
  large
• 31:58
  campaigns
• 31:59
  either.
• 31:59
  So
• 31:59
  it's
• 31:59
  not
• 32:00
  like
• 32:00
  I
• 32:00
  regret
• 32:00
  those
• 32:00
  steps.
• 32:01
  But
• 32:01
  just
• 32:01
  going
• 32:01
  back
• 32:01
  to
• 32:02
  your
• 32:02
  question
• 32:02
  about
• 32:02
  how
• 32:03
  do
• 32:03
  you
• 32:03
  know
• 32:03
  you
• 32:03
  kind
• 32:04
  of
• 32:04
  have
• 32:04
  to
• 32:04
  look
• 32:04
  at
• 32:04
  all
• 32:04
  those
• 32:04
  variables
• 32:05
  and
• 32:05
  constantly
• 32:06
  just
• 32:06
  keep
• 32:06
  tweaking
• 32:07
  and
• 32:07
  talking
• 32:07
  to
• 32:07
  your
• 32:08
  customer,
• 32:08
  like,
• 32:09
  always
• 32:09
  be
• 32:09
  talking
• 32:10
  to
• 32:10
  your
• 32:10
  customer,
• 32:10
  because
• 32:11
  that's
• 32:11
  the
• 32:11
  best
• 32:11
  way
• 32:12
  to
• 32:12
  move
• 32:12
  things
• 32:12
  along
• 32:12
  fastest.
• 32:13
  And
• 32:13
  how
• 32:14
  do
• 32:14
  you
• 32:14
  talk
• 32:14
  to
• 32:14
  your
• 32:14
  customer
• 32:15
  in
• 32:16
  your
• 32:16
  journey?
• 32:16
  It
• 32:16
  probably
• 32:17
  looks
• 32:17
  different
• 32:17
  now
• 32:17
  than
• 32:18
  in
• 32:18
  the
• 32:18
  beginning,
• 32:19
  but
• 32:19
  tell
• 32:19
  us
• 32:19
  how
• 32:20
  you
• 32:20
  listen
• 32:20
  and
• 32:21
  talk
• 32:21
  to
• 32:21
  your
• 32:21
  customer.
• 32:21
  Yeah.
• 32:22
  So
• 32:22
  we
• 32:22
  really
• 32:22
  have
• 32:23
  two
• 32:23
  arms
• 32:24
  of
• 32:24
  our
• 32:24
  business.
• 32:24
  On
• 32:24
  the
• 32:25
  creator
• 32:25
  side,
• 32:25
  we
• 32:25
  have
• 32:25
  an
• 32:26
  innovation
• 32:26
  team
• 32:27
  where
• 32:27
  we
• 32:27
  invited
• 32:28
  our
• 32:28
  top
• 32:28
  creators
• 32:29
  to
• 32:29
  speak
• 32:29
  their
• 32:29
  voice
• 32:30
  and
• 32:30
  have
• 32:30
  interviews
• 32:31
  with
• 32:31
  us.
• 32:32
  In
• 32:32
  the
• 32:32
  early
• 32:33
  days,
• 32:33
  I
• 32:33
  would
• 32:33
  do
• 32:33
  that.
• 32:34
  And
• 32:34
  now
• 32:34
  we
• 32:34
  have
• 32:34
  a
• 32:34
  team
• 32:35
  member
• 32:35
  who,
• 32:35
  like,
• 32:35
  she'll
• 32:36
  meet
• 32:36
  with
• 32:36
  them
• 32:36
  every
• 32:37
  month,
• 32:37
  couple
• 32:38
  months,
• 32:38
  get
• 32:38
  feedback,
• 32:39
  have
• 32:39
  that
• 32:39
  feedback
• 32:39
  loop
• 32:40
  as
• 32:40
  well.
• 32:40
  So
• 32:40
  that's
• 32:40
  what
• 32:40
  we
• 32:40
  do
• 32:41
  on
• 32:41
  the
• 32:41
  creator
• 32:41
  side.
• 32:42
  On
• 32:42
  the
• 32:42
  brand
• 32:42
  side,
• 32:43
  I
• 32:43
  was
• 32:44
  the
• 32:44
  sales
• 32:44
  team.
• 32:44
  So
• 32:45
  every
• 32:45
  single
• 32:45
  time
• 32:46
  I
• 32:46
  was
• 32:46
  selling,
• 32:46
  I'd
• 32:46
  be
• 32:47
  taking
• 32:47
  notes
• 32:47
  of
• 32:47
  why
• 32:47
  they
• 32:48
  didn't
• 32:48
  buy
• 32:48
  and
• 32:49
  then
• 32:49
  tweaking
• 32:49
  it
• 32:49
  and
• 32:50
  building
• 32:50
  out
• 32:50
  a
• 32:50
  really
• 32:51
  good
• 32:51
  team
• 32:51
  who's
• 32:51
  constantly
• 32:52
  doing
• 32:52
  that
• 32:52
  as
• 32:52
  well
• 32:52
  and
• 32:53
  giving
• 32:53
  you
• 32:53
  that
• 32:53
  feedback
• 32:53
  loop.
• 32:54
  So
• 32:54
  I
• 32:54
  would
• 32:54
  say
• 32:54
  if
• 32:54
  you're
• 32:54
  not
• 32:55
  the
• 32:55
  salesperson,
• 32:56
  you
• 32:56
  need
• 32:56
  to
• 32:56
  use
• 32:56
  a
• 32:57
  recording
• 32:57
  tool,
• 32:57
  like
• 32:57
  record
• 32:58
  those
• 32:58
  and
• 32:58
  you
• 32:58
  can
• 32:59
  watch
• 32:59
  them
• 32:59
  later.
• 32:59
  So
• 32:59
  now
• 33:00
  I
• 33:00
  use
• 33:00
  a
• 33:00
  platform
• 33:00
  called
• 33:00
  Gong,
• 33:01
  but
• 33:01
  you
• 33:01
  can
• 33:01
  even
• 33:01
  just
• 33:02
  use
• 33:02
  like,
• 33:02
  just
• 33:03
  the
• 33:03
  recording
• 33:03
  tool
• 33:03
  or
• 33:03
  like
• 33:04
  the
• 33:04
  AI
• 33:04
  tool.
• 33:04
  But
• 33:05
  it's
• 33:05
  amazing
• 33:06
  watching
• 33:06
  those
• 33:07
  recordings,
• 33:07
  how
• 33:07
  much
• 33:07
  you
• 33:08
  can
• 33:08
  glean
• 33:08
  and
• 33:08
  how
• 33:09
  you
• 33:09
  can
• 33:09
  hear
• 33:09
  little
• 33:10
  things
• 33:10
  that
• 33:10
  make
• 33:11
  a
• 33:11
  huge
• 33:11
  difference
• 33:12
  to
• 33:12
  your
• 33:12
  product
• 33:12
  and
• 33:12
  to
• 33:12
  your
• 33:13
  customer
• 33:13
  that
• 33:13
  you
• 33:13
  may
• 33:13
  have
• 33:13
  overlooked.
• 33:15
  I
• 33:15
  love
• 33:15
  your
• 33:16
  openness
• 33:16
  to
• 33:17
  learning,
• 33:18
  trying
• 33:18
  things,
• 33:19
  and
• 33:19
  then
• 33:20
  continuing
• 33:20
  to
• 33:20
  tweak
• 33:21
  until
• 33:21
  you
• 33:21
  find
• 33:22
  that
• 33:22
  solution.
• 33:22
  And
• 33:23
  I
• 33:23
  think
• 33:23
  that's
• 33:24
  one
• 33:24
  of
• 33:24
  those.
• 33:24
  We
• 33:25
  talked
• 33:25
  about
• 33:25
  several.
• 33:26
  The
• 33:27
  desire
• 33:27
  to
• 33:28
  solve
• 33:28
  challenges
• 33:29
  and
• 33:29
  desire
• 33:30
  to
• 33:30
  be
• 33:30
  open
• 33:31
  but
• 33:31
  also
• 33:31
  be
• 33:31
  able
• 33:32
  to
• 33:32
  know
• 33:32
  when
• 33:32
  you
• 33:32
  have
• 33:32
  to
• 33:33
  listen
• 33:33
  to
• 33:33
  your
• 33:33
  own
• 33:34
  voice.
• 33:34
  This
• 33:34
  is
• 33:35
  one
• 33:35
  of
• 33:35
  those
• 33:35
  things
• 33:35
  that
• 33:35
  I
• 33:36
  feel
• 33:36
  makes
• 33:36
  or
• 33:36
  breaks
• 33:37
  entrepreneurs.
• 33:38
  You
• 33:38
  have
• 33:38
  to
• 33:39
  be
• 33:39
  willing
• 33:39
  to
• 33:40
  listen
• 33:40
  and
• 33:40
  tweak
• 33:41
  and
• 33:41
  be
• 33:42
  wrong
• 33:43
  and
• 33:43
  take
• 33:43
  feedback.
• 33:45
  That's
• 33:45
  one
• 33:46
  of
• 33:46
  the
• 33:46
  biggest
• 33:46
  things.
• 33:46
  And
• 33:46
  I
• 33:46
  think
• 33:46
  if
• 33:47
  you
• 33:47
  can
• 33:47
  let
• 33:47
  that
• 33:47
  go
• 33:47
  too,
• 33:48
  it
• 33:48
  makes
• 33:48
  it
• 33:49
  a
• 33:49
  little
• 33:49
  less
• 33:49
  stressful.
• 33:50
  Assume
• 33:50
  that
• 33:50
  you're
• 33:50
  going
• 33:50
  to
• 33:50
  be
• 33:51
  wrong.
• 33:51
  The
• 33:51
  culture
• 33:51
  we've
• 33:52
  tried
• 33:52
  to
• 33:52
  build
• 33:52
  with
• 33:52
  the
• 33:53
  company,
• 33:53
  it's
• 33:53
  funny,
• 33:54
  we
• 33:54
  have
• 33:54
  bugs
• 33:55
  with
• 33:55
  the
• 33:55
  engineering
• 33:56
  team.
• 33:56
  Just
• 33:56
  the
• 33:56
  other
• 33:56
  week,
• 33:57
  I
• 33:57
  was
• 33:57
  talking
• 33:57
  to
• 33:57
  them
• 33:57
  and
• 33:58
  they
• 33:58
  had
• 33:58
  a
• 33:58
  large
• 33:59
  bug,
• 33:59
  and
• 33:59
  they
• 33:59
  were
• 33:59
  all,
• 33:59
  I'm
• 33:59
  like,
• 34:00
  if
• 34:00
  we're
• 34:00
  not
• 34:00
  having
• 34:01
  one
• 34:01
  large
• 34:01
  bug
• 34:02
  a
• 34:02
  quarter,
• 34:02
  we're
• 34:02
  not
• 34:03
  moving
• 34:03
  fast
• 34:03
  enough.
• 34:03
  I'm
• 34:04
  actually
• 34:04
  concerned
• 34:05
  if
• 34:05
  we
• 34:05
  don't
• 34:05
  have
• 34:05
  it,
• 34:05
  it's
• 34:06
  okay.
• 34:06
  There's
• 34:06
  a
• 34:07
  threshold.
• 34:07
  You
• 34:07
  don't
• 34:07
  want
• 34:07
  to
• 34:07
  be
• 34:07
  making
• 34:08
  errors
• 34:08
  everywhere,
• 34:08
  but
• 34:08
  as
• 34:09
  long
• 34:09
  as
• 34:09
  you're
• 34:09
  learning
• 34:09
  from
• 34:10
  them
• 34:10
  and
• 34:10
  it's
• 34:10
  not
• 34:10
  the
• 34:10
  same
• 34:11
  mistake
• 34:11
  you're
• 34:11
  making
• 34:11
  each
• 34:12
  time.
• 34:12
  I
• 34:13
  totally
• 34:13
  expect
• 34:14
  myself
• 34:14
  and
• 34:14
  our
• 34:15
  team
• 34:15
  to
• 34:15
  make
• 34:15
  a
• 34:15
  ton
• 34:15
  of
• 34:16
  mistakes
• 34:16
  because
• 34:16
  if
• 34:16
  you
• 34:17
  can't
• 34:17
  own
• 34:17
  it,
• 34:17
  we
• 34:17
  tried
• 34:18
  that.
• 34:18
  It
• 34:18
  didn't
• 34:18
  work.
• 34:18
  To
• 34:19
  me,
• 34:19
  that's
• 34:19
  a
• 34:19
  win.
• 34:19
  If
• 34:19
  you
• 34:20
  tried
• 34:20
  something
• 34:20
  and
• 34:20
  it
• 34:20
  didn't
• 34:21
  work,
• 34:21
  that's
• 34:21
  great.
• 34:22
  We
• 34:22
  accomplished
• 34:22
  something
• 34:23
  exactly
• 34:24
  right.
• 34:24
  We
• 34:24
  tried
• 34:25
  it,
• 34:25
  and
• 34:25
  now
• 34:25
  we
• 34:25
  know
• 34:25
  we
• 34:26
  won't
• 34:26
  do
• 34:26
  that
• 34:26
  again.
• 34:26
  We'll
• 34:27
  try
• 34:27
  something
• 34:27
  else.
• 34:28
  Right?
• 34:28
  Oh,
• 34:28
  my
• 34:29
  goodness.
• 34:29
  Kristen,
• 34:29
  you're
• 34:30
  brilliant
• 34:30
  and
• 34:30
  a
• 34:31
  true
• 34:31
  entrepreneur,
• 34:32
  and
• 34:32
  it
• 34:32
  is
• 34:33
  such
• 34:33
  a
• 34:33
  pleasure
• 34:33
  to
• 34:33
  be
• 34:33
  here
• 34:34
  with
• 34:34
  you.
• 34:34
  So
• 34:35
  I
• 34:35
  just
• 34:35
  want
• 34:35
  to
• 34:36
  close
• 34:36
  this
• 34:36
  now
• 34:37
  to
• 34:37
  our
• 34:37
  fast
• 34:37
  round
• 34:38
  where
• 34:38
  I
• 34:38
  ask
• 34:38
  you
• 34:39
  five
• 34:39
  quick
• 34:39
  questions
• 34:40
  and
• 34:40
  you
• 34:41
  give
• 34:41
  us
• 34:41
  five
• 34:41
  quick
• 34:42
  answers
• 34:42
  so
• 34:42
  we
• 34:43
  get
• 34:43
  to
• 34:43
  know
• 34:43
  you
• 34:44
  even
• 34:44
  more.
• 34:45
  Number
• 34:45
  one,
• 34:45
  your
• 34:46
  go
• 34:46
  to
• 34:46
  coffee.
• 34:47
  Order
• 34:48
  black
• 34:48
  coffee.
• 34:49
  Yes.
• 34:50
  Just
• 34:51
  black.
• 34:51
  And
• 34:51
  it
• 34:51
  has
• 34:52
  to
• 34:52
  be
• 34:52
  iced.
• 34:52
  I
• 34:52
  can't
• 34:52
  do
• 34:53
  hot.
• 34:53
  I'm
• 34:53
  from
• 34:53
  Florida,
• 34:54
  so
• 34:54
  I
• 34:55
  love
• 34:55
  it.
• 34:55
  Black
• 34:55
  iced
• 34:56
  coffee.
• 34:57
  Next
• 34:57
  question.
• 34:58
  Favorite
• 34:59
  smell?
• 35:00
  Oh,
• 35:01
  that's
• 35:02
  a
• 35:02
  good
• 35:02
  one.
• 35:02
  I
• 35:03
  like
• 35:03
  a
• 35:03
  real
• 35:03
  clean,
• 35:04
  like,
• 35:04
  citrusy.
• 35:05
  Like,
• 35:05
  after
• 35:05
  the
• 35:05
  house
• 35:05
  is
• 35:06
  just
• 35:06
  cleaned.
• 35:06
  Like,
• 35:07
  that's
• 35:07
  my
• 35:07
  favorite
• 35:07
  scent.
• 35:08
  City.
• 35:09
  That
• 35:09
  brings
• 35:10
  out
• 35:10
  the
• 35:10
  woman
• 35:10
  in
• 35:11
  you.
• 35:12
  Oh,
• 35:13
  that's
• 35:13
  a
• 35:13
  good
• 35:13
  one.
• 35:14
  I
• 35:14
  feel
• 35:14
  like
• 35:14
  there's
• 35:14
  a
• 35:15
  different
• 35:15
  one
• 35:15
  with
• 35:15
  every
• 35:15
  stage
• 35:16
  of
• 35:16
  my
• 35:16
  career
• 35:17
  and
• 35:17
  life.
• 35:17
  I
• 35:17
  feel
• 35:18
  like
• 35:18
  it
• 35:18
  was
• 35:18
  San
• 35:18
  Francisco,
• 35:19
  and
• 35:19
  then
• 35:19
  lately
• 35:20
  it's
• 35:20
  been
• 35:20
  New
• 35:20
  York.
• 35:21
  I
• 35:21
  feel
• 35:21
  the
• 35:21
  most
• 35:21
  at
• 35:22
  home
• 35:22
  in
• 35:22
  New
• 35:22
  York,
• 35:22
  and
• 35:23
  I
• 35:23
  just
• 35:23
  love
• 35:24
  the
• 35:24
  people
• 35:24
  that
• 35:24
  I
• 35:24
  meet
• 35:24
  there,
• 35:25
  too.
• 35:25
  So
• 35:25
  that's
• 35:26
  great.
• 35:27
  Most
• 35:28
  underrated.
• 35:30
  Pleasure
• 35:32
  doing
• 35:33
  nothing.
• 35:33
  I
• 35:34
  think
• 35:34
  I've
• 35:35
  gotten
• 35:35
  better
• 35:35
  at
• 35:35
  this.
• 35:35
  I
• 35:36
  didn't
• 35:36
  used
• 35:36
  to
• 35:36
  be
• 35:36
  as
• 35:36
  good
• 35:37
  at
• 35:37
  it,
• 35:37
  but
• 35:37
  you
• 35:38
  really
• 35:38
  have
• 35:38
  to
• 35:39
  like
• 35:39
  realize
• 35:39
  that
• 35:40
  sometimes
• 35:40
  just
• 35:40
  doing
• 35:40
  nothing
• 35:41
  or
• 35:41
  like
• 35:41
  vegging
• 35:42
  out
• 35:42
  is
• 35:42
  productive
• 35:43
  activity.
• 35:43
  And
• 35:43
  if
• 35:44
  you
• 35:44
  reframe
• 35:44
  your
• 35:45
  brain
• 35:45
  that
• 35:45
  way,
• 35:45
  it
• 35:46
  can
• 35:46
  be
• 35:46
  really
• 35:46
  helpful.
• 35:46
  There's
• 35:47
  just
• 35:47
  a
• 35:47
  day
• 35:47
  where
• 35:47
  I
• 35:47
  really
• 35:48
  need
• 35:48
  that
• 35:48
  and
• 35:48
  it
• 35:48
  makes
• 35:49
  me
• 35:49
  so
• 35:49
  much
• 35:49
  more
• 35:49
  productive
• 35:50
  later.
• 35:51
  I
• 35:51
  totally
• 35:52
  love
• 35:52
  that
• 35:52
  and
• 35:52
  I
• 35:52
  agree
• 35:52
  with
• 35:53
  you.
• 35:53
  My
• 35:53
  most
• 35:53
  underrated
• 35:54
  pleasure
• 35:54
  is
• 35:55
  I
• 35:55
  love
• 35:55
  really
• 35:56
  B
• 35:57
  grade
• 35:57
  hospital
• 35:58
  shows.
• 35:58
  Oh,
• 35:59
  those
• 35:59
  are
• 35:59
  good
• 35:59
  ones
• 36:00
  too.
• 36:00
  My
• 36:00
  recent
• 36:01
  hobby,
• 36:01
  which
• 36:01
  I'm
• 36:02
  trying
• 36:02
  to
• 36:02
  make
• 36:02
  a
• 36:02
  thing
• 36:02
  again
• 36:03
  because
• 36:03
  I
• 36:03
  love
• 36:03
  it,
• 36:03
  is
• 36:03
  actually
• 36:04
  a
• 36:04
  pinball.
• 36:05
  Oh,
• 36:05
  I
• 36:05
  love
• 36:05
  that.
• 36:06
  It's
• 36:06
  so
• 36:06
  random
• 36:07
  but
• 36:07
  I
• 36:07
  played
• 36:08
  it
• 36:08
  not
• 36:08
  too
• 36:08
  long
• 36:08
  ago
• 36:08
  and
• 36:08
  now
• 36:09
  I
• 36:09
  found
• 36:09
  a
• 36:09
  place
• 36:09
  near
• 36:09
  me.
• 36:10
  It's
• 36:10
  really
• 36:10
  fun,
• 36:10
  very
• 36:11
  satisfying
• 36:11
  and
• 36:11
  mindless,
• 36:12
  but
• 36:12
  entertaining.
• 36:13
  That's
• 36:14
  awesome.
• 36:14
  And
• 36:14
  last
• 36:14
  question
• 36:15
  is
• 36:15
  if
• 36:15
  your
• 36:15
  heart
• 36:16
  could
• 36:16
  leave
• 36:17
  a
• 36:17
  post
• 36:18
  it
• 36:18
  note
• 36:19
  on
• 36:19
  the
• 36:19
  world,
• 36:20
  what
• 36:20
  would
• 36:20
  it
• 36:21
  say?
• 36:22
  Ooh,
• 36:29
  leave
• 36:29
  a
• 36:29
  post
• 36:30
  it
• 36:30
  note
• 36:30
  on
• 36:30
  the
• 36:30
  world.
• 36:32
  Well,
• 36:32
  I
• 36:33
  hope
• 36:33
  that
• 36:33
  I
• 36:33
  made
• 36:33
  it
• 36:34
  a
• 36:34
  better
• 36:34
  place.
• 36:34
  So
• 36:35
  I
• 36:35
  think
• 36:35
  that
• 36:35
  would
• 36:35
  be
• 36:36
  the
• 36:36
  main
• 36:36
  thing.
• 36:37
  Make
• 36:37
  the
• 36:37
  world
• 36:37
  a
• 36:37
  better
• 36:38
  place.
• 36:38
  I
• 36:38
  love
• 36:38
  that.
• 36:39
  Kristen,
• 36:40
  I
• 36:40
  appreciate
• 36:41
  you
• 36:41
  so
• 36:42
  much
• 36:42
  and
• 36:42
  I
• 36:42
  have
• 36:43
  loved
• 36:43
  getting
• 36:44
  to
• 36:44
  know
• 36:44
  you
• 36:44
  through
• 36:45
  how
• 36:45
  women
• 36:45
  invest
• 36:46
  and
• 36:46
  watching
• 36:47
  your
• 36:47
  company
• 36:48
  grow
• 36:48
  and
• 36:48
  evolve.
• 36:49
  I
• 36:49
  can't
• 36:50
  wait
• 36:50
  to
• 36:50
  help
• 36:50
  you
• 36:51
  continue
• 36:51
  to
• 36:52
  thrive.
• 36:54
  How
• 36:54
  can
• 36:54
  we
• 36:55
  as
• 36:55
  a
• 36:55
  community
• 36:56
  support
• 36:57
  and
• 36:57
  serve
• 36:57
  you?
• 36:58
  What
• 36:58
  are
• 36:58
  ways
• 36:59
  we
• 36:59
  can
• 36:59
  help
• 36:59
  Statusphere?
• 37:00
  I
• 37:00
  so
• 37:01
  appreciate
• 37:01
  that,
• 37:01
  especially
• 37:02
  from
• 37:02
  a
• 37:02
  fellow
• 37:02
  entrepreneur.
• 37:03
  Definitely
• 37:04
  love
• 37:04
  people
• 37:05
  connecting
• 37:05
  on
• 37:06
  LinkedIn
• 37:06
  so
• 37:06
  you
• 37:07
  can
• 37:07
  find
• 37:07
  me
• 37:07
  there
• 37:07
  from
• 37:08
  an
• 37:08
  ask
• 37:08
  perspective
• 37:09
  if
• 37:09
  you
• 37:09
  do
• 37:09
  know
• 37:09
  any
• 37:10
  large
• 37:10
  brands,
• 37:11
  just
• 37:11
  letting
• 37:11
  them
• 37:12
  know
• 37:12
  that
• 37:12
  Satisfere
• 37:12
  exists.
• 37:13
  We're
• 37:13
  trying
• 37:13
  to
• 37:13
  get
• 37:13
  the
• 37:13
  word
• 37:14
  out.
• 37:14
  I
• 37:14
  think
• 37:14
  that's
• 37:14
  our
• 37:14
  biggest
• 37:15
  pain
• 37:15
  point
• 37:15
  right
• 37:15
  now
• 37:15
  is
• 37:15
  the
• 37:16
  brand
• 37:16
  awareness.
• 37:16
  We
• 37:17
  hear
• 37:17
  of
• 37:17
  a
• 37:17
  lot
• 37:17
  of
• 37:17
  brands
• 37:17
  that
• 37:17
  say
• 37:18
  I
• 37:18
  just
• 37:18
  wish
• 37:18
  I
• 37:18
  would
• 37:18
  have
• 37:19
  known
• 37:19
  about
• 37:19
  you
• 37:19
  earlier.
• 37:19
  So
• 37:20
  I'm
• 37:20
  trying
• 37:20
  to
• 37:20
  figure
• 37:20
  out
• 37:20
  how
• 37:20
  to
• 37:20
  get
• 37:20
  the
• 37:21
  word
• 37:21
  out.
• 37:21
  Now
• 37:21
  that
• 37:21
  we
• 37:21
  have
• 37:22
  product
• 37:22
  market
• 37:22
  fit,
• 37:22
  we're
• 37:23
  really
• 37:23
  trying
• 37:23
  to
• 37:23
  scale
• 37:24
  that
• 37:24
  up.
• 37:24
  Big
• 37:24
  brands
• 37:25
  take
• 37:25
  a
• 37:25
  while
• 37:25
  to
• 37:25
  get
• 37:26
  into.
• 37:26
  So
• 37:26
  if
• 37:26
  you
• 37:27
  know
• 37:27
  anybody
• 37:27
  at
• 37:28
  any
• 37:28
  level,
• 37:28
  having
• 37:29
  them
• 37:29
  hear
• 37:29
  about
• 37:29
  Statusphere
• 37:30
  is
• 37:30
  a
• 37:30
  big
• 37:30
  win
• 37:30
  for
• 37:30
  us.
• 37:31
  Yeah,
• 37:31
  so
• 37:32
  like
• 37:32
  beauty
• 37:33
  brands,
• 37:34
  consumer
• 37:35
  brands.
• 37:36
  Any
• 37:36
  brand
• 37:36
  you
• 37:36
  see
• 37:37
  in
• 37:37
  a
• 37:37
  Target,
• 37:37
  a
• 37:38
  Whole
• 37:38
  Foods,
• 37:38
  a
• 37:38
  Walmart,
• 37:39
  they're
• 37:39
  great
• 37:40
  brands
• 37:40
  for
• 37:40
  anything
• 37:40
  from
• 37:41
  pet
• 37:41
  products
• 37:41
  to
• 37:41
  beauty
• 37:42
  products
• 37:42
  to
• 37:43
  food
• 37:43
  products,
• 37:43
  frozen
• 37:44
  foods,
• 37:44
  anything
• 37:44
  like
• 37:44
  that.
• 37:45
  Those
• 37:45
  would
• 37:45
  be
• 37:45
  the
• 37:45
  top
• 37:46
  ones.
• 37:46
  I
• 37:46
  love
• 37:47
  it.
• 37:47
  Very
• 37:48
  good.
• 37:48
  Be
• 37:48
  sure
• 37:49
  everybody
• 37:49
  to
• 37:50
  check
• 37:50
  out
• 37:50
  Statusphere.
• 37:51
  You'll
• 37:51
  see
• 37:52
  details
• 37:52
  in
• 37:53
  the
• 37:53
  description
• 37:53
  below
• 37:54
  in
• 37:54
  our
• 37:55
  show
• 37:55
  notes.
• 37:56
  You
• 37:56
  can
• 37:56
  also
• 37:57
  follow
• 37:57
  Kristen
• 37:57
  on
• 37:58
  LinkedIn.
• 37:58
  I
• 37:59
  follow
• 37:59
  her
• 37:59
  there
• 37:59
  and
• 38:00
  you
• 38:00
  can
• 38:00
  can
• 38:00
  watch
• 38:01
  and
• 38:01
  see
• 38:01
  all
• 38:01
  the
• 38:01
  good
• 38:02
  things
• 38:02
  happening
• 38:02
  for
• 38:02
  Satisfere
• 38:03
  and
• 38:03
  Kristin
• 38:04
  and
• 38:04
  all
• 38:04
  the
• 38:04
  good
• 38:04
  things
• 38:05
  she's
• 38:05
  bringing
• 38:05
  to
• 38:06
  the
• 38:06
  world.
• 38:07
  But
• 38:07
  thank
• 38:07
  you
• 38:07
  Kristen
• 38:08
  for
• 38:08
  being
• 38:09
  here
• 38:09
  today.
• 38:10
  Thank
• 38:10
  you
• 38:10
  for
• 38:11
  being
• 38:12
  on
• 38:12
  the
• 38:12
  Wisdom
• 38:12
  of
• 38:12
  Women
• 38:13
  show
• 38:13
  and
• 38:13
  helping
• 38:13
  us
• 38:14
  unlock
• 38:14
  the
• 38:14
  path
• 38:15
  to
• 38:15
  opportunity
• 38:16
  and
• 38:16
  prosperity,
• 38:18
  and
• 38:19
  for
• 38:19
  giving
• 38:19
  a
• 38:20
  voice
• 38:20
  of
• 38:20
  wisdom
• 38:21
  to
• 38:21
  our
• 38:21
  community.
• 38:22
  And
• 38:23
  for
• 38:23
  all
• 38:23
  of
• 38:23
  you
• 38:23
  listeners,
• 38:25
  please
• 38:25
  be
• 38:25
  sure
• 38:26
  to
• 38:27
  follow,
• 38:28
  like
• 38:28
  and
• 38:28
  share
• 38:28
  the
• 38:29
  Wisdom
• 38:29
  of
• 38:29
  Women
• 38:29
  show
• 38:29
  on
• 38:30
  your
• 38:30
  favorite
• 38:30
  listening
• 38:31
  or
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  viewing
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• 38:32
  And
• 38:32
  to
• 38:33
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• 38:33
  more
• 38:34
  of
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  your
• 38:35
  wisdom
• 38:35
  into
• 38:36
  your
• 38:36
  business,
• 38:37
  be
• 38:37
  sure
• 38:38
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• 38:38
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  the
• 38:39
  Growth
• 38:39
  Readiness
• 38:40
  quiz
• 38:41
  at
• 38:41
  a
• 38:41
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• 38:43
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• 38:44
  quiz
• 38:45
  and
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  uncover
• 38:46
  where
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  your
• 38:47
  insight
• 38:47
  is
• 38:48
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  most.
• 38:49
  The
• 38:50
  world
• 38:50
  is
• 38:51
  made
• 38:51
  better
• 38:52
  by
• 38:52
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• 38:52
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• 38:53
  Let's
• 38:54
  all
• 38:54
  go
• 38:55
  make
• 38:55
  the
• 38:55
  world.