Latest / The Bill Handel Show / Starbucks! | Dry January

Transcript

Starbucks! | Dry January · The Bill Handel Show

• 0:01
  Speaker 1: You're listening to Bill Handle on demand from KFI AM
• 0:04
  Speaker 1: six forty.
• 0:07
  Speaker 2: Star Bussy filling.
• 0:09
  Speaker 3: Number cup Star, bussy jacking me up, start bus ten
• 0:14
  Speaker 3: thousand degrees And yeah, I take a day in the
• 0:16
  Speaker 3: shouty something to eat.
• 0:18
  Speaker 2: I'm always hold enough to like because I'm might be
• 0:20
  Speaker 2: a little Tuesday. And I do appreciate the.
• 0:22
  Speaker 1: Fact KFI AM six forty live everywhere on the iHeartRadio app. Hey,
• 0:29
  Speaker 1: happy Tuesday to you, Nil Savadri in the morning crew here.
• 0:31
  Speaker 1: Handle has the week off, but so does Amy and
• 0:35
  Speaker 1: so does An. But we don't feel abandoned. We got
• 0:39
  Speaker 1: Heather Brooker, Kono's here. Of course, Will's here, and Matthew
• 0:44
  Speaker 1: is in four an. It's not abandonment, right coono eh? Possibly?
• 0:55
  Speaker 1: All right, there was a day when Starbucks prolifer proliferated.
• 1:04
  Speaker 1: Easy for me to say, like nobody's business, I mean
• 1:08
  Speaker 1: every single corner. And I've told this story on the
• 1:10
  Speaker 1: show before, and that is that when I was in
• 1:13
  Speaker 1: Israel many years ago, and I was in Bethlehem, and
• 1:19
  Speaker 1: they had this coffee shop right across from the purported
• 1:26
  Speaker 1: birth area of Christ.
• 1:30
  Speaker 2: That looked familiar.
• 1:31
  Speaker 1: It caught my eye and I glanced over and it
• 1:33
  Speaker 1: said Stars and Bucks. It was a coffee shop, like
• 1:39
  Speaker 1: a blatant rip off of the logo.
• 1:43
  Speaker 2: Stars and Bucks.
• 1:44
  Speaker 1: So obviously it is something that's become synonymous with coffee
• 1:51
  Speaker 1: getting the boost, not only in the morning but throughout
• 1:54
  Speaker 1: the day. Many people I remember here at the station,
• 1:59
  Speaker 1: you know, three clock, two o'clock, whatever rolls around, it's like,
• 2:02
  Speaker 1: let's go for some Starbucks. They used to have one
• 2:05
  Speaker 1: right down the stairs. As a matter of fact, they
• 2:07
  Speaker 1: had one right on the corner. And it's become a
• 2:13
  Speaker 1: part of American life so much so that the joke
• 2:17
  Speaker 1: is that there's one on every corner.
• 2:19
  Speaker 2: Right everywhere you look, there's a Starbucks.
• 2:22
  Speaker 1: You go to Disneyland and on main Street Disneyland, there
• 2:29
  Speaker 1: is a Starbucks. So they're everywhere. But that strategy is changing.
• 2:38
  Speaker 1: Having stores everywhere is going to be a thing of
• 2:41
  Speaker 1: the past. Company closing about four hundred stores nationwide part
• 2:45
  Speaker 1: of a one billion dollar restructuring, and there's a lot
• 2:52
  Speaker 1: of reasons behind this that we'll get into, but these
• 2:57
  Speaker 1: are in large meta as New York City lost forty
• 3:03
  Speaker 1: two Starbucks location that's about twelve percent of its total.
• 3:07
  Speaker 1: More than twenty locations closed here in Los Angeles. You
• 3:11
  Speaker 1: got additional closures in Chicago, San Francisco, other big cities,
• 3:17
  Speaker 1: and in Manhattan, you know, where Starbucks was the largest
• 3:21
  Speaker 1: coffee chain at one point. They've lost their spot to Duncan,
• 3:28
  Speaker 1: you know, but Duncan is you know, predominant in a
• 3:30
  Speaker 1: lot of these areas. You know, in some of these areas,
• 3:35
  Speaker 1: you can be driving down the highway and you don't
• 3:39
  Speaker 1: even have to exit. You just kind of partially move over,
• 3:42
  Speaker 1: slow down to get gas and they have Duncans and
• 3:45
  Speaker 1: then you just zip right back. There's nothing on that
• 3:48
  Speaker 1: It's not even an off remp. There's nothing on that
• 3:51
  Speaker 1: little barrier area except gas station and a dunkin Donuts.
• 3:59
  Speaker 1: So these, you know, disappearing Starbucks are becoming.
• 4:06
  Speaker 2: More and more.
• 4:06
  Speaker 1: The company says that many closed stores were and this
• 4:09
  Speaker 1: is the same old thing we hear all the time,
• 4:11
  Speaker 1: underperforming or in this case, unable to meet brand standards.
• 4:18
  Speaker 1: Not sure what that last part means, but you have
• 4:21
  Speaker 1: a lot of local coffee shops. Where I live on
• 4:23
  Speaker 1: the eastern side of Los Angeles, there are.
• 4:29
  Speaker 2: There are back to.
• 4:31
  Speaker 1: Back to back to back to back to back independent
• 4:34
  Speaker 1: coffee shops. I couldn't walk to a Starbucks. Let me
• 4:41
  Speaker 1: think in my head, Nah, I couldn't easily walk. No,
• 4:46
  Speaker 1: not because I'm a fat code.
• 4:51
  Speaker 2: There's one, there's one ten feet from my house.
• 4:54
  Speaker 1: I can't walk to star but no smart Assas. But
• 5:01
  Speaker 1: I could walk to at least a dozen independent places.
• 5:07
  Speaker 2: It's on. The best coffee actually in Los Angeles is
• 5:10
  Speaker 2: in my area.
• 5:11
  Speaker 1: But and so these mom and pop shops or these
• 5:14
  Speaker 1: smaller shops are taking a bite out of the whole thing.
• 5:18
  Speaker 1: So they've got more competition than ever from these local shops,
• 5:21
  Speaker 1: but also smoothies and bubble tea and all these other
• 5:25
  Speaker 1: places that pop up from time to come time. Then
• 5:28
  Speaker 1: you have remote work. And I said this then and
• 5:32
  Speaker 1: I will say it again. Both sides politically reacted stupid
• 5:40
  Speaker 1: to COVID, but in California, shutting down California the way
• 5:46
  Speaker 1: they did, and then it moving throughout the US is
• 5:50
  Speaker 1: something we will not recover for from for decades. That
• 5:56
  Speaker 1: means children that were taking out of school, That means
• 6:00
  Speaker 1: pop shops that were closed, that means chains that have
• 6:03
  Speaker 1: been affected just radically and unnecessarily, in my point of view,
• 6:10
  Speaker 1: took down a massive amount of the structure of.
• 6:14
  Speaker 2: What we do.
• 6:14
  Speaker 1: So you've got that reduced foot traffic, people working from
• 6:18
  Speaker 1: home now downtown business districts. If you look at LA,
• 6:23
  Speaker 1: it's a weird city. You go anywhere else and it's
• 6:27
  Speaker 1: they're working cities. People live in the city, people worked
• 6:31
  Speaker 1: in the city. Downtown La. They tried, they started moving
• 6:36
  Speaker 1: that way before COVID, and you know, with lofts and
• 6:40
  Speaker 1: all kinds of living opportunities there, people were starting to
• 6:43
  Speaker 1: get out and actually go out and downtown and that
• 6:48
  Speaker 1: closed up during COVID, and it's still crime went up
• 6:52
  Speaker 1: and all kinds of issues there, rising rent, labor costs.
• 6:57
  Speaker 1: Of course, safety concerns is on what is safety concerns.
• 7:02
  Speaker 1: Homelessness in rampant crime also went up during COVID, so
• 7:12
  Speaker 1: a lot of pressure there. They ended their open access
• 7:15
  Speaker 1: policy for restrooms and loitering earlier this year, and the
• 7:18
  Speaker 1: reason why they did that is because they would be
• 7:20
  Speaker 1: sued or there were issues, some legitimate and then some
• 7:24
  Speaker 1: that were just bogus. So they are shifting their growth
• 7:29
  Speaker 1: towards suburban drive through locations, which is big. The drive
• 7:32
  Speaker 1: through locations they have to deal with you coming in
• 7:35
  Speaker 1: with your to write your I don't know, book or
• 7:39
  Speaker 1: manuscript or whatever there. Starbucks plans to remodel about a
• 7:44
  Speaker 1: thousand stores with seating and power outlets, and they'll have
• 7:48
  Speaker 1: that in some areas, but really pushing towards these drive
• 7:51
  Speaker 1: through chairs of Starbucks are down about six percent this year,
• 7:55
  Speaker 1: and analysis say, you know, balancing that grab and go
• 8:00
  Speaker 1: kind of customers with the sit down patrons has just
• 8:03
  Speaker 1: been a challenge. I've sat down in a Starbucks a
• 8:08
  Speaker 1: couple time. I'm not a huge Starbucks fan. I like
• 8:10
  Speaker 1: some of their food, I'm not crazy about their coffee.
• 8:14
  Speaker 1: Never been crazy about their coffee. And when you live
• 8:18
  Speaker 1: in an area like me where you know you can
• 8:20
  Speaker 1: get such great coffee, it's never been my thing to
• 8:26
  Speaker 1: go through a Starbucks for any reason. But that shows
• 8:31
  Speaker 1: a very major shift in not only the the play
• 8:36
  Speaker 1: and the business plan, but the personality is Starbucks and
• 8:40
  Speaker 1: how that's got to change, and how I think it's
• 8:43
  Speaker 1: not going to stop there.
• 8:43
  Speaker 2: I think you're going to see more and more of.
• 8:45
  Speaker 1: This type of response because companies just aren't cutting it
• 8:50
  Speaker 1: with their original kind of let's be loosey goosey and
• 8:54
  Speaker 1: welcoming to everything. It just it's not working all right.
• 8:59
  Speaker 1: Bill Handle is off this week. Happy to be with
• 9:01
  Speaker 1: you through Friday. And we've got Heather Brooker in for
• 9:05
  Speaker 1: Amy k King. We have Matthew in for Anne, and
• 9:08
  Speaker 1: then ConA Will and I. ConA Will, No, ConA Will
• 9:13
  Speaker 1: and me. I can hear my mom yelling at the radio.
• 9:17
  Speaker 1: You take away the other person and then you say
• 9:21
  Speaker 1: it and.
• 9:22
  Speaker 2: Got it, got it? Love you mom? Got it? Got it?
• 9:28
  Speaker 1: Will?
• 9:29
  Speaker 2: You like the New Year's do you go out?
• 9:33
  Speaker 3: I'm gonna be working for New Year, so I don't
• 9:36
  Speaker 3: really go out.
• 9:37
  Speaker 1: No.
• 9:37
  Speaker 3: I used to, but it's an amateur hour, right, Yeah,
• 9:40
  Speaker 3: it's like, how do you get home if you've been drinking.
• 9:42
  Speaker 3: You've got to hire like an uber for five hundred dollars.
• 9:45
  Speaker 1: Oh yeah, and they're hard to find because everybody else
• 9:48
  Speaker 1: is doing that. ConA, you got kids now, you're not
• 9:51
  Speaker 1: going anywhere.
• 9:52
  Speaker 2: Yeah.
• 9:52
  Speaker 1: Pre thirty man, yeah, ragers, Yeah, post thirty New York.
• 10:02
  Speaker 3: Yeah, that's the best thing. You can wrap it up
• 10:05
  Speaker 3: at nine. I usually stay.
• 10:07
  Speaker 1: I can't stay up till midnight, celebrate with the family
• 10:11
  Speaker 1: and then come in here at four. That's not gonna work,
• 10:17
  Speaker 1: you know what I'm saying. That's not I don't think
• 10:20
  Speaker 1: it will. We'll see I have not. I usually celebrate.
• 10:23
  Speaker 1: We usually go up to Big Bear and celebrate up there,
• 10:26
  Speaker 1: but I'll be here happy to do it.
• 10:28
  Speaker 2: But uh, I like New Year's. It never made me
• 10:31
  Speaker 2: depressed or anything.
• 10:33
  Speaker 1: But apparently there are people that get really bummed about
• 10:36
  Speaker 1: New Year's for for reasons.
• 10:40
  Speaker 3: Uh.
• 10:41
  Speaker 1: You know, basically, what they're saying is people report feeling
• 10:46
  Speaker 1: sad or you know, generally low or unmotivated as the
• 10:51
  Speaker 1: New year approaches, and the therapists are saying that it
• 10:54
  Speaker 1: triggers harsh self evaluation in comparison. And you know what
• 11:00
  Speaker 1: I want to conor you do not have to compare
• 11:03
  Speaker 1: yourself to me. Buddy, I'm gonna let you off the
• 11:08
  Speaker 1: hook this year.
• 11:08
  Speaker 2: Thank you. You know, it's unrealistic for you to tain't
• 11:15
  Speaker 2: that much weight in one day city on one day
• 11:19
  Speaker 2: a year. I like when you fight back.
• 11:23
  Speaker 1: You make me laugh, Son, make me laugh, Sully, I'll
• 11:28
  Speaker 1: kill you last, all right.
• 11:29
  Speaker 2: So there.
• 11:30
  Speaker 1: Yeah, I get why people would do that, especially with
• 11:33
  Speaker 1: social media. Every listen, it is amateur night. There's no
• 11:37
  Speaker 1: joke that people are trying to squeeze money out of you.
• 11:41
  Speaker 1: For you to pretend that you're having a great time
• 11:43
  Speaker 1: on New Year's Now, there was a time in my
• 11:48
  Speaker 1: stupid youth where I went, wow, that was uh that
• 11:54
  Speaker 1: could have been filmed for a movie with my buddies,
• 11:58
  Speaker 1: and you know where you end up waking up and
• 12:02
  Speaker 1: just general craziness, all of those things. I'm sure we
• 12:08
  Speaker 1: all have those stories. But January is is. It's just
• 12:13
  Speaker 1: a day. It's a new day, a new year. I
• 12:17
  Speaker 1: get it. If you want to use that as a
• 12:19
  Speaker 1: starting point, not as pressure, but as a starting point,
• 12:22
  Speaker 1: say hey, you know what I'm.
• 12:24
  Speaker 2: Going to do, X, Y and Z.
• 12:27
  Speaker 1: I have a really really simple My standards are the
• 12:31
  Speaker 1: same every year.
• 12:33
  Speaker 2: I want to be a good husband and good dad.
• 12:36
  Speaker 1: If I can be on this radio station and hang
• 12:40
  Speaker 1: out with you folks, I'm honored every time I get
• 12:43
  Speaker 1: in front of this mic.
• 12:44
  Speaker 2: I'm honored.
• 12:45
  Speaker 1: Been listening to KFI since I was in my teens,
• 12:47
  Speaker 1: probably earlier, and absolutely honored. That doesn't change, it doesn't
• 12:53
  Speaker 1: get old to me. It doesn't go like I don't
• 12:55
  Speaker 1: take it for granted. I lose this job any day.
• 12:59
  Speaker 1: I love my life. Doesn't mean it's always roses very human,
• 13:04
  Speaker 1: but I love my life. However, this year, I'd like
• 13:09
  Speaker 1: to start building an R two unit from scratch.
• 13:12
  Speaker 2: That's that's the big R two D two. You mean,
• 13:17
  Speaker 2: what's that are used? Are you a trekky or something.
• 13:23
  Speaker 1: That's but that's like I would like to start that.
• 13:27
  Speaker 1: That would like to be a big multi year project.
• 13:30
  Speaker 1: I'm guessing, and that would be something. But as far
• 13:33
  Speaker 1: as trying to be a good person or those things,
• 13:37
  Speaker 1: I think we should do that stuff all the time, right,
• 13:39
  Speaker 1: there's no pressure. If you want a fresh start, yeah,
• 13:42
  Speaker 1: that's a great excuse. But don't get overwhelmed, don't get discouraged.
• 13:48
  Speaker 1: High achievers fixate all these goals. Maybe they didn't get them.
• 13:53
  Speaker 1: I think goals are walls, not hurdles. I think goals
• 14:01
  Speaker 1: and I really believe that you should know what you
• 14:04
  Speaker 1: want to do and do it. But sometimes I think
• 14:07
  Speaker 1: goals are an excuse not to do something.
• 14:09
  Speaker 2: It's weird.
• 14:10
  Speaker 1: I think it has the opposite effect on people. So
• 14:13
  Speaker 1: you feel like you laid something behind or you didn't
• 14:17
  Speaker 1: achieve some certain thing. Time is passing. You're very aware
• 14:21
  Speaker 1: of your age every single year. Listen thermodynamics. Man, it's happening.
• 14:26
  Speaker 1: We're all getting older. There's things I can't do anymore.
• 14:30
  Speaker 1: Don't say it cono. There's you know, things change in life,
• 14:36
  Speaker 1: and this if you want to use it as a
• 14:39
  Speaker 1: as a jumping off point for something new.
• 14:42
  Speaker 2: Great.
• 14:43
  Speaker 1: But the thought of going into the new year like wow,
• 14:46
  Speaker 1: I haven't done this or I haven't done that. Man,
• 14:49
  Speaker 1: that is that is depressing.
• 14:54
  Speaker 2: You know.
• 14:54
  Speaker 1: Sometimes coming off the mountain is what they call it.
• 14:56
  Speaker 1: That's a Moses reference. You know, after you see the
• 14:59
  Speaker 1: face of God, you're the you deal with God. There's
• 15:02
  Speaker 1: no comparison. So you wait all year for the holidays,
• 15:06
  Speaker 1: and then you come down off the holidays and you're like, oh.
• 15:10
  Speaker 2: The trees down, the lights are down. The way we
• 15:15
  Speaker 2: life is great.
• 15:17
  Speaker 1: There's all kind of lights going on in life, neat
• 15:20
  Speaker 1: things all the time. Not because life is always perfect.
• 15:25
  Speaker 1: It's because life is a great start on its own, right,
• 15:28
  Speaker 1: Like just waking up each day going I'm alive is
• 15:33
  Speaker 1: pretty great and every day you have that potential. So
• 15:36
  Speaker 1: winter weather sometimes affects people. They have that seasonal effective
• 15:40
  Speaker 1: disorder that can give people low moods if they like,
• 15:45
  Speaker 1: you know, the sun and the winter comes in. But
• 15:48
  Speaker 1: mental health experts they say January isn't a scorecard, no
• 15:52
  Speaker 1: moral judgment. Don't let that weigh on you. The lower
• 15:57
  Speaker 1: your expectations, not because you're less than, but don't compare
• 16:01
  Speaker 1: yourself to someone else. You have your own timeline, your
• 16:04
  Speaker 1: own set of things to do. If there's something you
• 16:06
  Speaker 1: want to do, something you want to start, go ahead
• 16:08
  Speaker 1: and start it. But don't go to the gym because
• 16:11
  Speaker 1: it's January first. Go to the gym because you go.
• 16:13
  Speaker 1: I want to go to the gym, and I want
• 16:14
  Speaker 1: to make I've been wanting to do this. I'm just
• 16:17
  Speaker 1: going to go ahead and do it. I'm giving you permission,
• 16:19
  Speaker 1: your old piled Neils Vaders. Giving you permission could just
• 16:22
  Speaker 1: be you be a regular old person come January first,
• 16:27
  Speaker 1: kno has already started.
• 16:28
  Speaker 2: Did you want to go to the gym? No? Okay,
• 16:31
  Speaker 2: I even believe it. Do they have snacks? Did they
• 16:34
  Speaker 2: bring your own snow to have cakes? That sounds sucky.
• 16:38
  Speaker 2: What do you do with a gym? Just hang out?
• 16:41
  Speaker 2: Look at dude's look at it? Oh, also something Neil
• 16:45
  Speaker 2: would like?
• 16:46
  Speaker 1: Wow, okay, it's a pick on the handsome, funny, smart
• 16:49
  Speaker 1: guy day.
• 16:50
  Speaker 2: Okay, I'll take it. What are you looking for? Will
• 16:53
  Speaker 2: are you lost? By lost?
• 16:55
  Speaker 1: Well?
• 16:55
  Speaker 4: Just wanders the hall.
• 16:56
  Speaker 2: Sometimes there's a little congestion in the mid hall. I
• 17:00
  Speaker 2: don't want to take a different route.
• 17:02
  Speaker 4: He came in here today. It was in the middle
• 17:03
  Speaker 4: of a newscast, just coughing away, and I was like,
• 17:06
  Speaker 4: what are you doing?
• 17:08
  Speaker 2: Get out?
• 17:09
  Speaker 1: You know Conway he loves a good cough. Yeah, he
• 17:14
  Speaker 1: loves germs. Oh yeah, yeah, he loves them. He does
• 17:17
  Speaker 1: not if you come if you sniff around him. He
• 17:22
  Speaker 1: has a bucket, you know how like at the end
• 17:24
  Speaker 1: of a big game, they take gatorade and they pour
• 17:26
  Speaker 1: it over the coach. He has like sanitary uh lotion
• 17:34
  Speaker 1: like wipes, yeah, but he dumps that over his head.
• 17:38
  Speaker 2: He has a I know that. They keep the booth clean. Yeah,
• 17:42
  Speaker 2: oh yeah, No.
• 17:43
  Speaker 1: They have a whole team that come in here and
• 17:45
  Speaker 1: strip everything down like Nascar.
• 17:48
  Speaker 2: They pull the mics out, they put new ones in
• 17:51
  Speaker 2: and does that too.
• 17:52
  Speaker 4: She does that before Gary and Shannon go in there too.
• 17:54
  Speaker 4: She keeps everything clean. It's just courtesy. I mean we
• 17:57
  Speaker 4: keep it clean. It spits when we keep it cleaning.
• 18:00
  Speaker 4: The news booth too. And I was in here one
• 18:02
  Speaker 4: day wiping down and Amy goes, what is this COVID?
• 18:05
  Speaker 4: And I was like, I don't know. I don't want
• 18:07
  Speaker 4: to get anything. So just in case, I'm like cleaning
• 18:11
  Speaker 4: the whole place.
• 18:12
  Speaker 2: Eh, get me sick?
• 18:13
  Speaker 1: No AnyWho, Neil Savader in the Morning crew here, happy
• 18:17
  Speaker 1: to be with you. I'm going to bring Heather Brooker
• 18:20
  Speaker 1: in on this one because I one enjoy her insight
• 18:24
  Speaker 1: and combo. But this deals with the theater. But not
• 18:29
  Speaker 1: that theater, not old ladies and gay men theater. This
• 18:34
  Speaker 1: is what like Broadway, right, Broadway is for everyone, not
• 18:39
  Speaker 1: just yeah. But if you go, you'll see old ladies
• 18:42
  Speaker 1: and gayment and me, how old are you?
• 18:46
  Speaker 2: None of your business?
• 18:47
  Speaker 3: Oh?
• 18:47
  Speaker 2: Gay are you also none of your business? Hey?
• 18:53
  Speaker 1: I love theater, I really do. I love a good musical,
• 18:57
  Speaker 1: don't get me started to bring it doon?
• 18:58
  Speaker 2: Am I right?
• 18:59
  Speaker 1: Oh?
• 19:00
  Speaker 2: But Brigadoon is a musical? It is Oh no, I
• 19:06
  Speaker 2: know you're telling me. I was like, I know that,
• 19:07
  Speaker 2: I know, but he's from the Ie. It's like that
• 19:12
  Speaker 2: is that that weird TV? But without the box and
• 19:15
  Speaker 2: the glass? Yeah, it's called stage. I saw Producers with
• 19:18
  Speaker 2: Martin Short back in the day. Also a good musical. Yeah,
• 19:22
  Speaker 2: great musical.
• 19:23
  Speaker 4: But we're talking about the movie theater.
• 19:25
  Speaker 2: Yeah, so a lot of disappointing. It's a disappointing year.
• 19:29
  Speaker 1: I I'm not that excited about film in the same
• 19:34
  Speaker 1: way I'm not Yeah, and I love film, I love
• 19:37
  Speaker 1: going to movies.
• 19:39
  Speaker 2: Well, you're not alone.
• 19:40
  Speaker 4: There's a lot of people who are clearly not excited
• 19:43
  Speaker 4: about it either. Because Hollywood missed their their goals, their
• 19:47
  Speaker 4: mark by a couple of billion dollars analysts had thought
• 19:51
  Speaker 4: that they would reach. Normally, they reach about ten to
• 19:53
  Speaker 4: eleven billion dollars in the industry. This year, they are
• 19:56
  Speaker 4: gonna not even reach nine billion in domestic ticket sales.
• 20:00
  Speaker 4: A lot of people aren't going to the movies. And
• 20:02
  Speaker 4: there's quite a quite a few reasons why.
• 20:05
  Speaker 2: A second year in a row, second year.
• 20:07
  Speaker 4: In a row. Yeah, So it's it's it's not good.
• 20:10
  Speaker 4: And I think, you know, there's a couple of factors
• 20:12
  Speaker 4: at play here. You know, one of them is superhero fatigue.
• 20:16
  Speaker 4: A lot of the big Marvel ten pole movies that
• 20:18
  Speaker 4: they thought were going to do well this year did
• 20:20
  Speaker 4: not do well. Captain America Brave New World came out
• 20:22
  Speaker 4: in February, did not do as as well as they thought.
• 20:26
  Speaker 4: Thunderbolts also fell short. Fantastic Four fell short.
• 20:31
  Speaker 1: I haven't seen a Fantastic Four started it and then
• 20:34
  Speaker 1: just didn't have It was.
• 20:36
  Speaker 4: Kind of a little slow and a little boring, to
• 20:40
  Speaker 4: be honest, it wasn't. Also, it's a franchise we've seen
• 20:43
  Speaker 4: already three or four times before, so it's kind of like,
• 20:46
  Speaker 4: why do we keep rebooting these?
• 20:48
  Speaker 1: Yeah, but at least they rebooted it with that kind
• 20:50
  Speaker 1: of the spin on the period, yes, and made it
• 20:55
  Speaker 1: a period piece and things like that. But and I
• 20:58
  Speaker 1: like all the actors in it, but I and I
• 21:01
  Speaker 1: like superhero movies, and I've always loved Fantastic four about
• 21:06
  Speaker 1: the film adaptations, But and I didn't really get that
• 21:13
  Speaker 1: much excitement. I love Marvel and all that, but a
• 21:15
  Speaker 1: lot of these things Stunnerbulks was okay, it was a
• 21:17
  Speaker 1: little depressing.
• 21:19
  Speaker 2: It may just.
• 21:19
  Speaker 4: Be one of the situations where, you know, throughout the
• 21:22
  Speaker 4: history of movies, different genres rise to, you know, popularity
• 21:29
  Speaker 4: at different times. Like there was a time when the
• 21:31
  Speaker 4: westerns were all the rage. There was a time when
• 21:33
  Speaker 4: sure gangster movies were all the rage, you know, And honestly,
• 21:38
  Speaker 4: from about what two thousand, maybe twelve to twenty twenty two,
• 21:43
  Speaker 4: Marvel movies and superhero movies were it like, you know,
• 21:46
  Speaker 4: they were hard.
• 21:47
  Speaker 2: What do you think the next thing is then?
• 21:48
  Speaker 4: I mean, I think the next thing we're going to
• 21:50
  Speaker 4: start seeing is stuff coming from maybe overseas. The biggest
• 21:55
  Speaker 4: movie of the year, the highest grossing movie of the year,
• 21:57
  Speaker 4: wasn't even English language production. It was from China and
• 22:01
  Speaker 4: it was an animated sequel.
• 22:03
  Speaker 2: Anime is huge, huge. It was Naizatu.
• 22:06
  Speaker 4: I don't know if I'm saying that right, but it
• 22:07
  Speaker 4: made two point one billion dollars just this one movie alone.
• 22:12
  Speaker 4: And so I think also to some of the biggest
• 22:15
  Speaker 4: movies that came out this year were family friendly movies.
• 22:19
  Speaker 1: I think they they hit with those if they if
• 22:23
  Speaker 1: it doesn't have some weird political spin to it or
• 22:26
  Speaker 1: something like that, I think those tend to do well.
• 22:29
  Speaker 1: So even Meg did better than PG thirteen, that's right, Yeah.
• 22:32
  Speaker 4: A minecraft movie, huge juggernaut of a movie that caught
• 22:35
  Speaker 4: everybody off guard. It was fun, it was silly. Leelo
• 22:39
  Speaker 4: and Stitch did big numbers. Zootopia two at the end
• 22:42
  Speaker 4: of the year here also did huge numbers. And I
• 22:45
  Speaker 4: think it's because what's happening is the audience is telling
• 22:48
  Speaker 4: you what they want to see more of, and they're
• 22:51
  Speaker 4: doing it with their dollars. On entertain Me, I interviewed,
• 22:55
  Speaker 4: which is my little podcast that I do. I interviewed
• 22:59
  Speaker 4: Kevin Getz, an industry analyst, and he says what needs
• 23:02
  Speaker 4: to happen is we need to start reviewing the movies
• 23:06
  Speaker 4: more in advance and having having more conversations about the
• 23:12
  Speaker 4: types of movies that people want to see. And what's
• 23:16
  Speaker 4: happening is your marketing and your long term plans and
• 23:20
  Speaker 4: budgeting is not aligning with what people are telling you
• 23:23
  Speaker 4: that they want to see in the trends that are happening. Also,
• 23:26
  Speaker 4: you've got a problem too because the theatrical window for
• 23:31
  Speaker 4: new releases used to be much longer. Like there used
• 23:34
  Speaker 4: to be when new movies went into the theater, they
• 23:36
  Speaker 4: were there for ninety days before they were at home
• 23:39
  Speaker 4: and streaming. But COVID changed all that. Now that window
• 23:42
  Speaker 4: where movies are in theaters is down in some cases
• 23:45
  Speaker 4: to thirty or forty five days. So people are not
• 23:48
  Speaker 4: going to go drop one hundred bucks at the movie
• 23:51
  Speaker 4: theater when they know they can just wait a few
• 23:53
  Speaker 4: weeks and watch it at home. So there's a lot
• 23:55
  Speaker 4: of factors at play here. You've got international market coming
• 23:58
  Speaker 4: in with blockbuster movies that has an international, you know,
• 24:02
  Speaker 4: worldwide fandom, you've got movies that have a short release
• 24:06
  Speaker 4: period at the box office, and then quite frankly, you've
• 24:09
  Speaker 4: just got movies that people are not interested in at
• 24:12
  Speaker 4: this time.
• 24:13
  Speaker 1: Yeah, or they'll be willing to wait and then watched
• 24:16
  Speaker 1: on their couch right exactly.
• 24:18
  Speaker 4: So it's a there's multiple problems that the industry and
• 24:21
  Speaker 4: studios are facing and it's going to be they're hopeful
• 24:24
  Speaker 4: that twenty twenty six will rebound. There's some big titles
• 24:26
  Speaker 4: coming out this year that you know, a lot of
• 24:29
  Speaker 4: Spider Man brand, New Day is coming out, Avengers Doom
• 24:32
  Speaker 4: Day has a lot of.
• 24:33
  Speaker 2: Buzz around it.
• 24:34
  Speaker 4: So we'll see how all the next year will fare.
• 24:37
  Speaker 2: But they got to do something, they got to change something. Well,
• 24:40
  Speaker 2: we shall see.
• 24:42
  Speaker 1: KFI and KOSTHD two, Los Angeles, Orange County.
• 24:45
  Speaker 2: You've been listening to the Bill Handles Show.
• 24:47
  Speaker 3: Catch My Show Monday through Friday, six am to nine am,
• 24:50
  Speaker 3: and anytime on demand on the iHeartRadio app.