Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How Branded Video Series Build Audience Retention
Lucas and Luna explore how brands can build loyal audiences through recurring video series formats, using HubSpot's 'The Hustle' and Moz's 'Whiteboard Friday' as case studies. They break down what makes these series work for retention, how to structure them for both new and returning viewers, and why consistency matters more than production value. Lucas shares data on average watch times for episodic vs. one-off videos, and Luna challenges the assumption that short-form is always better for engagement. The episode includes tips on titles, thumbnails, and pacing…
The skinny
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