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How Ferrari Built a Moat in Artificial Scarcity
In this episode of Business Strategy Talks, Lucas and Luna explore how Ferrari has built one of the most durable moats in the automotive industry — not through technology or cost, but through deliberate, artificial scarcity. They break down how Ferrari produces fewer cars than demand justifies, maintains a strict cap at around 10,000 vehicles per year, and uses a reservation system that makes buyers wait years for a new model. They discuss why Ferrari's brand value actually increases when supply is constrained, and how the company's decision to limit production of its most iconic…
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