794: The Customer’s Many Experiences | Will Johnson, CFO, Iterable

CFO THOUGHT LEADER · Apr 20, 2022 · 52m

Will Johnson can still hear the question that momentarily muted a management dinner and prodded the gathering’s executive diners to thoughtfully dispatch an answer.

“’If you weren’t in your current role, which one—held by a peer at this table—would you assume?,’” recalls Johnson, echoing the inquisitor’s words.

“There were some really surprising answers,” he continues, noting that the head of sales expressed a desire to lead HR.

Still, no answer was perhaps more surprising to Johnson than his own.

“I actually did cite the CFO role,” comments Johnson, who even now—after having subsequently…