Latest / Early Edition with Ryan Bridge
Roman Travers: What is achieved by Mitre 10 changing the names?
More so than ever, we live in a world where virtually everyone is outraged or offended more frequently.
There’s never been anything wrong with being outraged or offended – the difference in recent years is that we don’t only want to tell everyone who’ll listen about how we feel, we also want to shame the offender into stopping what they’re doing. We want to cancel them.
The offending now extends to products on the shelf at Mitre 10 stores. The offended took issue with the misuse of Te Reo Māori names being used on several of their products.
Mitre 10’s ‘Legacy Brand’ includes products like the…
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