Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work
How a Solopreneur Charged 10x With One Email
Episode 12 of Solopreneur Sessions explores the art of the strategic price increase. Lucas and Luna break down how a solo B2B copywriter named Danielle Perez used a single email to raise her rates from $2,500 to $25,000 per project — and lost only one client. They walk through the specific language in that email, the psychology of anchoring and scarcity, and the three weeks of silence that tested her nerve. The hosts also discuss why most solopreneurs underprice by 40 percent, drawing on a Harvard Business Review study of 4,500 freelancers. By the end, listeners learn a repeatable three-step…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.