How Do We Get a New Generation Into Wine? | Tony Margiotta
Why This Episode Matters
Why wine may not be losing younger drinkers so much as failing to introduce itself to them well
How small, independent producers can offer something industrial wine cannot: place, history and story
Why wine education works better through tasting, comparison and discovery than scores and intimidation
How restaurants, retailers and wine lovers can make wine more approachable to people just beginning to explore it
Banter
Francis returns from the Russian River Valley with a deeper appreciation for Pinot Noir and plenty to say about what he learned. The Guys talk about how…
The skinny
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