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How the Ferrari Board Manages Brand Scarcity
In this episode of Boardroom Conversations with Fexingo, Lucas and Luna examine how Ferrari's board has deliberately managed brand scarcity to maintain exclusivity and pricing power. They trace the story from Enzo Ferrari's original vision through the IPO in 2015 and into 2026, focusing on how the board deliberately caps production at around 14,000 cars per year to preserve demand. The hosts discuss a 2025 decision to maintain internal combustion engine models alongside hybrids as an example of the board's willingness to defy industry trends. They also explore how the board…
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