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How Athletes Are Becoming Global Brands | Joe Pattison, EMW Global
Athletes are no longer just competing on the pitch — they’re becoming powerful global brands, media platforms and commercial assets in their own right.
In this episode of The Unified Brand Podcast, Chris is joined by Joe Pattison, VP of Marketing at EMW Global, a global sports marketing agency specialising in talent representation, brand partnerships, activation and content.
Joe breaks down insights from EMW Global and x+y Market Intelligence’s Athlete Brand Economy Report and explores how social media, personal branding and changing fan behaviour are transforming sports marketing and athlete…
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