Latest / Banking Transformed with Jim Marous
How Nubank Could Reprice U.S. Deposits
Nubank can change the economics of deposits that it has never won.
The Brazilian digital bank has conditional approval for a U.S. national bank charter and plans to open by 2027, and most coverage is asking whether it can take a meaningful share of the market from American institutions. Jim Marous gives the pragmatic take: Share is the wrong thing to watch. Nubank built more than 130 million customer relationships in Latin America by leading with credit and earning the deposits afterward, in markets where many people had kept their savings at home rather than trust a bank. Its global platform…
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