on location: heather o’ shea - not a bad date
Heather of O'Shea Event Consulting doesn't build registration websites — she reverse-engineers them. Start with what leadership needs to see, then backbuild the reg to capture it. Fresh off Cvent CONNECT Nashville (5,000 attendees, a mid-keynote rebrand, Lower Broadway shut down twice), Heather brings the hard truths: nobody fills out surveys anymore, so read the behavior instead — clicks, agenda customization, RFID scans. Your past data isn't a bad date to hide in a drawer; pull it before your F&B negotiation, not after. Plus why she's fluent across nine platforms but married to none: "you…
The skinny
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