How Fair Commission Structures Can Improve Distributor Retention in Direct Selling
The Commission Fairness Index (CFI) can help direct selling companies understand how their commission structure influences distributor retention. In a multi-level direct selling business, earnings are distributed across different levels of the network. While top performers should be rewarded, an excessive concentration of payouts at the upper levels can make new and mid-level distributors feel that their own earning opportunities are limited.
This matters because distributor retention is closely connected to the experience people have during their early months in the business. A new…
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