Latest / The Strength In Numbers Podcast / EP 24: Cristian Plascencia | Strength, Skill, Durability: Building Austin’s Premier Basketball Academy

Transcript

EP 24: Cristian Plascencia | Strength, Skill, Durability: Building Austin’s Premier Basketball Academy · The Strength In Numbers Podcast

• 0:00
  Issue quality for me is like always going to be #1 so like
• 0:02
  every single day doesn't matter for in season like does not
• 0:05
  matter what part of the season. I need to make sure that the big
• 0:08
  areas within the body that are being stressed upon, you know,
• 0:11
  in the game of basketball are taking into account a successful
• 0:14
  kind of season as a successful return to play as a successful
• 0:18
  like athlete. And the season is guys being
• 0:20
  available, your best players being available and being able
• 0:23
  to play in your biggest games. I think a big piece of that has
• 0:26
  to do with understanding workload and understanding how
• 0:28
  to wrap guys up and you know, what are we undulating stress?
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  Like if guys are showing up feeling better and not in this
• 0:35
  like overworked state, then they're already going to be bad,
• 0:38
  better basketball. They're going to try to they're
• 0:40
  going to pick up the concepts that you're trying to put in on
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  a daily basis. I always kind of think of it as
• 0:44
  like, let the court drive everything, right?
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  Because that's where everything, that's where the parents decide
• 0:49
  if this thing is worth it. Welcome to the Strength in
• 0:57
  Numbers podcast. I'm your host Jon Bloom and
• 0:59
  today's guest is Christian Placencia.
• 1:01
  Christian is the Co founder of durable athlete along with being
• 1:04
  the Co founder and BP performance at Texas Pro
• 1:07
  Academy, the premier basketball player development program in
• 1:09
  Austin, TX where they provide both strength and skill
• 1:12
  development. We dive into the creation of the
• 1:14
  Academy and how they align skill and strength work together.
• 1:18
  We'll also impact how high school athletes with overloaded
• 1:21
  sports schedules should structure their weeks and train
• 1:23
  to stay. Durable Christian breaks down
• 1:25
  how to build up your business in the private sector and get high
• 1:28
  school teams to contract you out.
• 1:30
  This was an incredible episode that I took so much from.
• 1:33
  You're really going to want to take notes in this one and check
• 1:36
  out what Christians doing on Instagram because it is high
• 1:39
  level. Enjoy the episode, Christian.
• 1:41
  Man, I'm pumped to have this conversation.
• 1:43
  You know, we just talking before this and you know, I've been
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  seeing what you've been doing on Instagram for a couple years and
• 1:50
  from the outside taken away a lot.
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  But I'm I'm, I'm super excited to actually get to dig in and
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  and see kind of the underpinnings and the principles
• 1:58
  of how you operate and have built to where you got into.
• 2:02
  So man, thank you for being here.
• 2:04
  Yeah, yeah, of course, man. It's a pleasure.
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  I love being able to kind of just chat about, you know, the
• 2:08
  community that we have here in Central Texas and hopefully
• 2:11
  where we're trying to build things going into the future.
• 2:13
  Yeah, that's awesome. For people that don't know you,
• 2:15
  could you just give a, you know, brief back on kind of who you
• 2:17
  are and what you do? Yeah, definitely.
• 2:19
  So name's Christian Placencia. Grew up in California, like in
• 2:23
  Central or Central Coast California.
• 2:26
  Got my undergrad at Cal Lutheran University, which is like a
• 2:28
  Thousand Oaks, kind of like Southern California area.
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  After my undergrad wanted to get into physical therapy, did like
• 2:34
  all the observing hours inpatient, outpatient like was
• 2:38
  very very strict that I was going to become a physical
• 2:40
  therapist one day. And then as fate would have it,
• 2:43
  didn't get into any PT schools. But I got into E heavy state and
• 2:46
  I got into the University of Texas in Austin for exercise
• 2:49
  Physiology for grad school. I visited East Tennessee State
• 2:53
  and Johnsonville city was was a cool, cool city.
• 2:56
  It's awesome. So it was also very different
• 2:58
  from Southern California and everything that was used to the
• 3:02
  Austin seemed like a like a easier transition.
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  So I decided and and chose to come to Austin before I even
• 3:08
  started grad school. Thankfully, I had a close family
• 3:11
  friend that was working at the Onnit gym, which is like a
• 3:14
  private gym that's still here in Austin to this day.
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  Started as an intern and within like a month.
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  So I came here, I think was 2015 summertime, maybe like Junish.
• 3:24
  And then when I started grad school, maybe about a month into
• 3:28
  my first semester, my boss is kind of at on it mentioned to me
• 3:32
  that, hey, like we're willing to kind of give you, you know, more
• 3:34
  of like a full time kind of salary position, which kind of
• 3:38
  we were briefly chatting about before.
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  He's kind of tough sometimes to find in like the fitness
• 3:42
  industry. And so I jumped into that
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  immediately. And then maybe like a week
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  later, I ended up meeting some really high level, you know,
• 3:48
  professional athletes that were coming into the gym and we're
• 3:51
  like very interested in me maybe working with them in season and
• 3:55
  maybe traveling a little bit. Also kind of some of my
• 3:58
  priorities that on it. We're now shifting more from
• 4:01
  like the day-to-day coaching stuff like in the general
• 4:03
  populations realm and going more towards like their education
• 4:06
  team. So it really just kind of pushed
• 4:08
  me into thinking, OK, I can't like juggle all this at the same
• 4:12
  time. And it just seemed like if I'm
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  going to school to be put in positions like this that I have
• 4:17
  and these these opportunities, I don't know if these
• 4:20
  opportunities will come back around and grad school will kind
• 4:22
  of always be there just to some degrees dropped out of grad
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  school. That was 2015.
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  And ever since then just been kind of here chugging along.
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  I was at on it. I was a salary salary employee
• 4:33
  there till 2018. That was when myself and my wife
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  started our own brand business called durable athlete that we
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  run through this day. And then in 2020 I started a Co
• 4:45
  founder of basketball Academy Texas pro Academy with my
• 4:47
  business partner Zach Robanis and man, ever since then our
• 4:51
  basketball Academy, you know, we run our basketball Academy
• 4:54
  almost all year round. We work with everyone from
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  elementary all the way to the professional level.
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  We work with a variety of high schools in Austin and like the
• 5:03
  Central Texas region, but we work with general population
• 5:06
  clientele. We don't really have a home base
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  necessarily. We're like constantly kind of
• 5:10
  renting out different high schools and private facility,
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  but don't want to give away too much.
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  I don't know how much I'm able to say yet, but hopefully in the
• 5:17
  beginning of 2026 we'll have our own home base finally.
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  Yeah, hopefully I was a good little just to kind of.
• 5:24
  Yeah, now that's great. And you know, like like we were
• 5:27
  saying before, like the Texas pro can I think that it's so
• 5:30
  cool what you guys are doing. Like that's like I, as I've
• 5:32
  moved to do my own business, like partnering with some of the
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  people that are running their own, still developing business
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  in the area has been, has been huge for me in terms of just,
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  you know, building up my my business and US partnering, you
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  know, helping from both sides. But I think it's so cool to
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  actually have it in house with with both of that at the same
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  place and be able to collaborate in that way and have, you know,
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  have that holistic program where it's all aligned together
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  schedule wise. Because you know, I'm sure you
• 5:57
  deal with the sun too. But like I know for me, like
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  with the schedules of everybody where they're going over the
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  place, like, you know, to actually kind of put that those
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  pieces together, I'm sure it's huge just for actually getting
• 6:08
  the development you guys are looking for.
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  For sure. And just I think it allows for
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  us to have a great understanding of like talk about like
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  controlling the controllables. It's almost impossible probably
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  in in every realm, right, like from middle school all the way
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  to the professional realm. But especially like in high
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  school where like, you know, these, these parents and these
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  athletes are constantly bouncing around to these different camps,
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  different AU teams, these different trainers and all the
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  above. Like, you know, within this
• 6:35
  Academy, we know that at least for two hours a day and
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  sometimes even more, but for two hours a day, like we know what
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  you're doing and we have our hand in that.
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  But then, you know, developing A deeper relationship with these
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  kids can give us some insight into like where what are they
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  doing outside of this? And, you know, a lot of times
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  we're able to kind of help athletes understand and direct
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  them into like a routine that would maybe make the most sense
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  to kind of optimize the stressors that they're putting
• 6:59
  on their body. Yeah, yeah.
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  And when you know, we talk about stressors too, like they send
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  out my situation to like sometimes people are driving 40
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  minutes for the skilled person and the other day they're
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  driving 40 minutes for the strength side.
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  So you're, you're taking away however many extra drives that
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  they, they, they might need And just, you know, you know, that
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  might sound small to some people that you know, that can, you
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  know, when you're taking a saturation school and late
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  nights in the evenings like that, can, you know, play a big
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  role in just their overall health and stress.
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  Big time, Big time. Yeah.
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  Especially for parents, if you think about like the logistics
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  sometimes kind of like the the obstacles for certain athletes
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  being able to train with you or train with somebody that they
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  really want to get with. Like you said, the drive across
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  big metro cities can be kind of stressful sometimes.
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  And so, yeah, being able to bring everything into one place
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  has been has been a game changer for us, honestly.
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  And I think that it's really opened my eyes on the strength
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  and performance and strength and conditioning side of things.
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  OK. We kind of proven the concept
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  within basketball. We can kind of see where the
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  pitfalls are within our business model as well, fill in those
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  cracks. But then now it's kind of like
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  now I'm in the process of how can I, you know, rinse and
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  repeat within other sports. Now how can I go and replicate
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  this with volleyball, baseball, soccer, all the other sports
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  that are around the area? That's awesome.
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  So you know back you're training by yourself and maybe you have
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  this idea or like how how did that conversation with Zach
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  begin? And then how did that
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  conversation become an actual reality of starting and this.
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  Yeah, for sure. Yeah, so, so when I was at my
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  old salary job at at on it towards like the tail end, it
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  was pretty evident that like, OK, yeah, I think at some point
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  I'm going to have to make this jump into, you know, doing my
• 8:38
  own thing. And I knew that basketball was
• 8:41
  definitely the sport that I really wanted to kind of like go
• 8:44
  further in. You know, at that point, I had
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  just started working with my first two NBA athletes, which
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  was awesome, you know, all through like the haunted lens.
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  And that was kind of what validated like, OK, I've been
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  able to work with some high school basketball players, but
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  like getting to work with the best of the best, I think was
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  like really eye opening for me and validating in the sense of
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  like, OK, I can do this. Like not only do I have
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  education and the the understanding of like how to
• 9:08
  progress somebody in an offseason, but like we're seeing
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  positive results. I'm getting great feedback.
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  Like this is definitely something that feels fulfilling.
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  So honestly, I just D and every single basketball Academy
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  program, team, anything that was like basketball Austin, TX, like
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  I just sent Yeah, really just to be frank, like I copied and
• 9:27
  pasted the same message, right? Like this is who I am.
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  This is who I'm working with. And let's be honest, like, you
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  know, being able to drop like the NBA name really did help me
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  kind of get my foot in the door and get at least some initial
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  responses. And so it was through that
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  though, that I was able to meet my business partner Zach, had a
• 9:43
  coffee with him and kind of just like explain to him what my
• 9:46
  vision was, what I wanted to do. Then he was really the one that
• 9:50
  kind of had this initial vision of like, hey, more than just
• 9:54
  like, I'll shoot you clients, you shoot me clients.
• 9:56
  And let's try to like figure out how we can kind of bring it into
• 10:00
  the same space. But like, how can we make this
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  like one formal program to where it's not like you charge, I
• 10:05
  charge. And then we kind of like walk
• 10:07
  away and kind of have like our businesses in the same space,
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  but really like more kind of separate.
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  Like how could really bring this like under one umbrella in one?
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  And so, you know, we talked about it.
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  I think that was about 2019. And then it was like, OK, here's
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  what we're going to do in the very beginning.
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  Like he's going to go see his athletes and and the guys that
• 10:24
  he's seeing in his current like gym.
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  I think he was using like a lifetime fitness that I had this
• 10:29
  really small, no air conditioned gym that I was using in like a
• 10:33
  very small, really discreet spot, a spot in Austin.
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  And he was really me clients. And so we were kind of doing
• 10:40
  this back and forth thing, but then the whole idea was that,
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  hey, in 2020 let's, you know, really try to do this thing in
• 10:46
  the offseason where we bring it under the same roof.
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  We do, you know, back-to-back hour.
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  So like I have somebody in the court, you have somebody in the
• 10:53
  weight room, and then we just kind of flop after the hour, see
• 10:56
  COVID happen. And we thought, you know, oh,
• 10:58
  shoot, like I think we were going to have to delay this.
• 11:00
  Thankfully, we push on. And the owner of that space,
• 11:04
  that private facility was like, Hey, I don't, I don't mind.
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  Like you guys can still kind of come in here really early in the
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  morning. And that was 2020 after like the
• 11:12
  first day. I mean, it was pretty evident,
• 11:14
  like myself and Zach connecting afterwards, it was like, Nah,
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  this is like, this is special. Like, you know, we have all of
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  these like, and I think some weird way COVID kind of was a
• 11:23
  blessing because everybody was back home.
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  So every single high level athlete in the Austin area was
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  under our roof and was training with each other and was, you
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  know, pushing each other and was like, you know, kind of pulling
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  out your their best from one another.
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  Yeah, which as you know, working with high level athletes, like
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  that's what they want, right? Like they want the fives to be
• 11:43
  the best players in the area so they can kind of refine their
• 11:45
  skills and see if, you know, what they've been working on,
• 11:48
  you know, is really translating. But yeah, I think I think it was
• 11:51
  a pretty eye opening moment. And thankfully, to this day,
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  it's, you know, kind of created enough momentum to push us to
• 11:56
  where we are today. Yeah, now that that's so cool
• 11:59
  and and like I think that's one of the cool things that I've
• 12:02
  seen from like starting the business versus like being a
• 12:05
  team sector where like depending on, you know, the team you're
• 12:07
  with, it could be a very high level.
• 12:09
  But it's like you're still going to usually be that separation of
• 12:11
  people who really care about it, kind of care about it and maybe
• 12:14
  some that don't care about as much.
• 12:16
  But like if you intentionally craft your business and like the
• 12:19
  culture of the training environments, like you can have,
• 12:22
  it's all people that really want to be there.
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  And that just makes like it makes it more purposeful for me
• 12:27
  and I'm sure for you of what you're doing when people really
• 12:29
  want to get better and have goals and they're driven.
• 12:31
  But again, like you're saying, it just raises the level of
• 12:33
  everybody in there and makes it an even more valuable experience
• 12:37
  that you get to provide to people and then the results for
• 12:40
  them are just better overall. For sure 100% yeah.
• 12:42
  And I think me and my business partner talk about that pretty
• 12:46
  consistently in the sense of like like in our sector, in the
• 12:49
  private sector, like not only are guys having to pay, so
• 12:52
  they're having to come out of pocket, right?
• 12:53
  Like that's that's an investment, but they're also
• 12:56
  like investing their time obviously in the sense of coming
• 12:58
  in to get their training. But you know, different than the
• 13:01
  collegiate sector or you know, they're going and being with a
• 13:04
  professional team or high school team were like, you have to show
• 13:07
  up to these types. You have to be here for these
• 13:10
  lifting hours. Like the beat, the I guess the
• 13:13
  visibility and seeing athletes constantly wanting to come in
• 13:17
  and be within our community because of the energy and, you
• 13:20
  know, the culture and the vibe that we've been able to kind of
• 13:23
  set within our community. I think it's like really, really
• 13:26
  special. And I think that that's
• 13:27
  something that we don't take for granted whatsoever because guys
• 13:30
  don't have to be there and they definitely don't be.
• 13:32
  They don't have to be spending their money with us.
• 13:34
  But, you know, we're lucky that that we have their trust by
• 13:37
  seeing the results obviously of what we've been able to do.
• 13:39
  Yeah. What is what is that
• 13:42
  collaboration between the two of you look like, in terms of like,
• 13:45
  I'm, I'm going to just from what I've seen for you, I'm going to
• 13:47
  guess it's not like, OK, you just stick to your place in the
• 13:49
  way you're mean sticks based on the core.
• 13:51
  Like I'm sure there's lots of communication, right?
• 13:53
  Are you, do you have a role within the courtwork at all too?
• 13:56
  Like what does that look like? Yeah.
• 13:57
  No, that's a great question. So to be honest, yeah, the first
• 14:00
  thing I would say, and maybe this is like getting ahead of
• 14:02
  myself, but like in order for something like this to be
• 14:05
  created and then to be able to be like replicated year after
• 14:08
  year, it really takes like, we'll just call them leaders, I
• 14:11
  guess that are like to some degree, like Eagle List, right?
• 14:14
  Being able to kind of put like their own personal ego to the
• 14:16
  side. And the education and all the
• 14:18
  things that you know, and all the experiences that have been
• 14:20
  positive in, in, in your own personal like journey, Being
• 14:23
  able to kind of put those to the side sometimes to be able to
• 14:26
  hear like what your partner is telling you and be able to
• 14:28
  receive that. So my business partner Zach is
• 14:32
  the epitome of that. Like he is amazing at just
• 14:34
  having no ego within it. I think he understands how we
• 14:37
  have the trust of one another to be able to say like, hey, you
• 14:40
  know, this is what I'm seeing from this individual athlete.
• 14:43
  And often times it'll happen in the high school realm.
• 14:46
  I guess like in the high school realm, it's a little bit more of
• 14:48
  like, you know, hey, they have fall league or hey, in the
• 14:51
  summertime they have all these tournaments.
• 14:53
  So like we're going to kind of keep this week low.
• 14:55
  Perfect. So you're going to keep this
• 14:57
  week low, I'm going to keep this week low.
• 14:59
  Or hey, I'm going to have kind of like Wednesday be the big day
• 15:02
  and like a high intensity day. So then awesome.
• 15:04
  Because for me personally, I always kind of think of it as
• 15:06
  like, let the court drive everything, right?
• 15:09
  Because that's where everything, that's where the parents decide
• 15:11
  if this thing is worth it, right?
• 15:12
  Like everything depends. Like so if Zach says, hey, I
• 15:15
  want to have these days or this week or this period be like a
• 15:18
  very high intensity effort, then like I'm going to kind of try to
• 15:21
  replicate that within the weight room.
• 15:23
  And then obviously to the opposite, he's like, hey, I'm
• 15:25
  going to really try to keep things low this week to have so
• 15:27
  many different tournaments coming on.
• 15:29
  Then like I'm going to kind of take that into mind and then
• 15:31
  replicate kidded within the weight room.
• 15:33
  Now, I think that as we get to higher levels like collegiate
• 15:35
  and professional, that's where we start getting more like
• 15:38
  one-on-one time with the guys. And that's where maybe a little
• 15:40
  bit more of like the hey, his ankle or hey, we're working with
• 15:44
  this guy's knee or his abductor or whatever it is.
• 15:47
  And in those scenarios, you know, maybe I don't want to call
• 15:50
  him return to play. But yeah, maybe just like on,
• 15:52
  you know, some very like, like strategic kind of return them
• 15:56
  into their high intensity efforts.
• 15:58
  Like that's where me and Zach, Zach will be maybe take a
• 16:00
  backseat and say, hey, like, what are you seeing from the
• 16:03
  guy? Can I push him now?
• 16:04
  Like what are the things that I can do and things that I can't
• 16:07
  do? And that's why I try to maybe
• 16:08
  just simplify things and say, hey, you know what change of
• 16:11
  direction stuff. So you want to be doing a lot of
• 16:13
  shooting. Maybe today, just maybe, you
• 16:16
  know, resist getting into like any like constant change of
• 16:19
  directions or like hard decelerations and like multi
• 16:21
  directional like shooting drills.
• 16:23
  Like can we keep things spot up and and we keep things maybe
• 16:26
  just accelerating into like one point of motion.
• 16:29
  So like just like a slide to like the corner as opposed to
• 16:32
  like a read somebody have to like work around the screen and
• 16:36
  then catch and shoot. So like those are the types of
• 16:38
  conversations that me and Zach will have in terms of like where
• 16:41
  a guy's bodies at? What can they like?
• 16:43
  Where's their capacity to tolerate certain movements on
• 16:45
  the basketball court and then certain things to stay away
• 16:48
  from. So it's constantly back and
• 16:50
  forth and I feel like maybe depending upon the certain
• 16:53
  person or the certain population that we have, like one of us
• 16:55
  maybe might have like that might be the driver and then the other
• 16:59
  ones kind of like following suit.
• 17:01
  But again, I think that all begins with just us not
• 17:03
  necessarily having our ego involved in like tell me what to
• 17:06
  do. Like I know what I'm doing
• 17:08
  because he's doing. I feel like I have a pretty
• 17:11
  basic level of understanding of what I'm doing as well.
• 17:14
  And so we could just say, F you, I'm going to do what I want to
• 17:16
  do. But I think we're pretty good
• 17:17
  about bouncing ideas off of each other and making sure that we're
• 17:20
  always is aligned with our intense efforts that we're doing
• 17:23
  that day. Yeah.
• 17:24
  Now that's very cool, man. And like like you're talking
• 17:27
  about especially with those more college pro where you can kind
• 17:30
  of dial that in a little more. Like I feel like I felt like as
• 17:33
  I was in college, like that part of my job became just as
• 17:38
  critical as maybe any of like the direct, direct, just
• 17:42
  physical development of like transitioning where like the
• 17:45
  conversations with, you know, the player developed people.
• 17:48
  Those are my best friends, right?
• 17:49
  And then the head coach, how are we, you know, handling load in
• 17:52
  practice? How are we integrating those 3
• 17:54
  components together? I got, I took to heart more like
• 17:58
  obviously do a great job in the weight room.
• 18:00
  But like we are, you know, the stress manager piece with those
• 18:03
  higher level ones, we have to dial all those pieces in.
• 18:05
  I think is as important to learn as as anything of just a
• 18:09
  straight physical development piece. 100% I really couldn't
• 18:12
  agree more. We just had like ATPA and we
• 18:14
  tried post like a free TPA speaker series conference,
• 18:18
  whatever you want to call it. And we just did it in maybe
• 18:21
  about a month ago. And I presented kind of on the
• 18:23
  idea of like he'd say, like stress management, kind of
• 18:26
  everyone's using the word stress management recently, stress
• 18:29
  management and like workload and kind of just like the lens and
• 18:32
  the perspective of at least me and myself as I could shrink the
• 18:36
  condition coach and how I kind of view the strength of
• 18:39
  conditioning piece. It's like 1.
• 18:41
  I support you guys, right? You drive everything calendar,
• 18:44
  you have the games, you know, when you want to kind of are
• 18:47
  going to have your more important games or more your
• 18:49
  higher workloads. And so like for me, I have to be
• 18:53
  able to understand that I have to be able to kind of like game
• 18:55
  plan around that. But then I also need to be able
• 18:58
  to prepare guys as much as I can to be able to get to those
• 19:01
  higher workload areas. But then also understanding
• 19:04
  that, like when we are building a guy back up, being OK and
• 19:08
  having that level of trust behind, like if I'm saying we
• 19:10
  got to take it maybe a little easier on him this week and then
• 19:13
  slowly ramp up. It's not that I'm being soft or
• 19:16
  we're trying to be too nice to a guy.
• 19:17
  But it's that's really when it comes down to a successful kind
• 19:21
  of season as a successful return to play as a successful like
• 19:25
  athlete. And the season is guys being
• 19:27
  available, your best players being available and being able
• 19:29
  to play in your biggest games. I think a big piece of that has
• 19:32
  to do with understanding workload and understanding like
• 19:35
  how to wrap guys up and, you know, what are we undulating?
• 19:38
  Stress and how to undulate. Yeah.
• 19:40
  Yeah. And kind of like you're saying,
• 19:41
  like I feel like there's, there's kind of misconception
• 19:44
  that like when you talk about stress management, load
• 19:46
  management, it's always like do less.
• 19:48
  And I think, you know, sometimes there is that problem where it's
• 19:51
  like, OK, we're just going to arrest you and now your
• 19:53
  tolerance to everything has gone down.
• 19:54
  Now you get hurt because of that.
• 19:56
  But I think when you do it like when you do it at a high level,
• 19:59
  it's really actually. Doing it so you can actually
• 20:02
  work harder and get more out of it.
• 20:04
  But it's just like when do we pick and choose those spots
• 20:06
  rather than just try and go hard all the time and actually only
• 20:09
  going at 80% and breaking down versus go really hard, Know when
• 20:13
  to pull it off so we can actually go really hard again
• 20:16
  while ramping up like you're saying, right?
• 20:19
  And I think to the point of like, yeah, wanting, wanting
• 20:22
  like always like bring it down or bring the intensity down or
• 20:24
  give them a recovery day. I think that that conversation
• 20:28
  is maybe being had like that. And those and that statement is
• 20:30
  being made because more often than not, like, you know,
• 20:33
  coaches, and it's not to their fault because they're they're
• 20:36
  just doing what they know to be successful.
• 20:37
  But like coaches just are like high are in high, you know, high
• 20:41
  Rep or high intensity deal more often than not.
• 20:44
  So it's like, you know, if they were really down, they would
• 20:46
  probably be the opposite, right? Like they were giving them too
• 20:48
  many rest days and they were getting all these soft tissue
• 20:50
  injuries. Then the conversation would
• 20:52
  probably be the opposite of like, hey, you know what, we
• 20:54
  could actually, you know, kind of push them a little bit more
• 20:57
  in certain, you know, certain weeks or certain months or
• 20:59
  whatever it is. So, but yeah, you're 100% right.
• 21:02
  That's cool. So as when you get to watch the
• 21:05
  athletes you train actually playing basketball on the court
• 21:08
  and you're seeing them move and, and seeing how they how they
• 21:11
  operate there. What are the things that you
• 21:14
  like to really hone in on or or look at that might determine
• 21:18
  what you change or try and dial in within the weight room and
• 21:22
  how you kind of direct their training based on what you're
• 21:24
  actually seeing in the sport? Yeah, they're definitely.
• 21:27
  So I will say this, I feel like this is like the piece that I'm
• 21:30
  definitely trying to be a lot more mindful of and trying to
• 21:33
  like develop the eye, right? Like listen to like to move the
• 21:38
  needle podcast and they were talking with like these
• 21:40
  different, like coach, I think the name was Chris GI think he's
• 21:43
  like from San Diego works with like Les filming and even guys
• 21:46
  like dad path where they can just like see somebody spring
• 21:49
  and it just know like, oh, he needs this, this, this, this,
• 21:51
  this. I will say that is that
• 21:53
  definitely the the eye that I want to begin to develop and I
• 21:56
  think I've come a little. I've come a long way, but I'm
• 21:59
  still not kind of at that area where I can watch a guy one
• 22:01
  time, like, Oh yeah, it's just this, this.
• 22:03
  But for me, what the way I kind of try to decide from what I'm
• 22:06
  watching guy is like globally and then like more like, you
• 22:09
  know, into like specific joints or like specific pieces of the
• 22:12
  body. So like when I'm looking at it
• 22:14
  globally, I'm thinking and looking at a guy of like almost
• 22:17
  trying to think of like the spectrum of like the, the muscle
• 22:19
  and elastic stuff, right. And I know that a guy isn't just
• 22:22
  one or the other, but it's always going to be kind of like
• 22:24
  a slot, a scale there on the spectrum.
• 22:27
  But I'm trying to see like, you know, is a guy, just by looking
• 22:30
  at his architecture before he moved, can I start to already
• 22:33
  kind of paint somewhat of a story in my head of how he might
• 22:37
  potentially move and then being able to see him move?
• 22:40
  So is he able to get in and out of positions, right?
• 22:43
  So for example, if he's on offense, is he able to just
• 22:46
  change direction if that's his game?
• 22:48
  If he's more of a guard, is he able to change direction and be
• 22:51
  able to get past that like that initial defender or even just
• 22:53
  moving off the ball, even if when he's just like running up
• 22:56
  and down the court, like, is it clunky?
• 22:59
  Is it elastic? Is he defaulting into certain
• 23:01
  like postures within his spine that are maybe keeping him, you
• 23:05
  know, from being more springy or or being too springy maybe?
• 23:09
  And then you know, like they looking at it from like a
• 23:12
  defensive scheme. Is he able to stay in front of
• 23:14
  the athlete? Is it because, you know, is it
• 23:16
  just simply like a center of mass thing?
• 23:18
  Like is he unable to understand? You know, if you're too much on
• 23:21
  your heels or your weight is too much in a certain space, then
• 23:24
  you're not going to be able to access certain positions to be
• 23:27
  able to like stay within your defender.
• 23:29
  And then that will kind of start can be then into like a deeper
• 23:31
  dive of like, OK, he's having a really hard time moving
• 23:34
  laterally or, you know, just working on defense in general.
• 23:37
  Like is it an ankle mobility issue?
• 23:39
  Is he just, you know, unable to kind of like stack his torso and
• 23:42
  be like in a good ready position?
• 23:44
  Shin, Like what is this shin? Do I think the shin is like
• 23:46
  something I've been trying to pay a little bit more attention
• 23:48
  to because then I think it could give me a lot of insight behind
• 23:51
  like, OK, what does the shin look like?
• 23:52
  And then like, what does the torso look like in that moment
• 23:54
  in time? And then like, if the shin is
• 23:56
  looking a certain way, like is it, you know, is the ankle
• 23:58
  limiting that? Is the foot limiting that?
• 24:00
  So I think what it can kind of do before we even get into the
• 24:03
  weight room is like, I can maybe start to like again, paint a
• 24:06
  picture and come up with like all these, like some of them
• 24:09
  true, but some of them probably just like say not true but not
• 24:12
  realistic things as well. Like for example, I can see
• 24:15
  somebody moving on defense and saying, hey, you know what?
• 24:17
  He doesn't feel, I don't feel like his, you know, knees and
• 24:21
  his shin are in a good, good horizontal position.
• 24:23
  So, you know, his ability to kind of be more like on the
• 24:25
  forefoot, like is not necessarily there.
• 24:27
  So maybe there's like some limiting things within his
• 24:29
  ankle. But then when you get in the
• 24:31
  weight room and we take off the shoes and we take off the socks
• 24:33
  and I'm just kind of like feeling around.
• 24:35
  I'm just touching through the ankle and the foot and I'm just
• 24:37
  kind of seeing him move to like different squatting or lunging
• 24:41
  patterns or just easy me bending patterns.
• 24:43
  Like what's happening at the foot?
• 24:45
  Like is he just completely dumping in and rotating in or
• 24:48
  no? Does he actually have really
• 24:50
  good doors reflection and there isn't really like any limiting
• 24:52
  factors within a specific joint. So then maybe it's just more of
• 24:56
  a systemic thing. Like maybe the guy just doesn't
• 24:58
  really like playing defense. Maybe he's just lazy, which is a
• 25:00
  very common thing. Or maybe just you know, from
• 25:03
  like his, you know, from like AI guess like an elastic like
• 25:06
  reactive component. Like he doesn't have the
• 25:08
  capacity to be able to like be on his forefoot and be able to
• 25:11
  move like in these like very springy and like kind of
• 25:14
  reactive patterns to stay in front of his his partner.
• 25:17
  Because that it is like a work capacity thing that we could
• 25:19
  potentially help him build up inside the weight room and then
• 25:22
  see if it translates onto the court.
• 25:24
  So I know it's kind of like a long tangent way of I guess
• 25:27
  going about and answering that question.
• 25:28
  But I think that globally, being able to see the athlete for who
• 25:32
  he is, how he moves, like what are his tendencies?
• 25:35
  And then, OK, from his tendencies, looking at the spine
• 25:38
  and looking at bigger, like patterns like the knee and the
• 25:40
  spine, and then being able to look a, a layer deeper than
• 25:43
  that. So like, OK, well, what's
• 25:44
  controlling the spine? And like, so then what does that
• 25:47
  mean at the pelvis? And then what does that mean at
• 25:48
  the ankle? And what does that mean at the
• 25:50
  foot? Those are kind of, I guess like
• 25:51
  the lenses that I like to look at and just see how guys are
• 25:54
  moving from there. Yeah, that's awesome.
• 25:56
  And as obviously as you have different logistics with, you
• 26:00
  know, the team setting versus those more individual, you know,
• 26:04
  like pro players with with like the high school teams you go and
• 26:07
  work with where maybe you don't have the ability to go as in
• 26:10
  depth. Are you, is it more of, OK,
• 26:13
  we're going to check these boxes that I know most high school
• 26:16
  basketball players are deficient in or, you know, movement wise,
• 26:19
  whatever it is, we're going to hit these.
• 26:21
  And then as you get up to those higher level ones where maybe
• 26:23
  you have those one and one times or you get to see them more move
• 26:26
  on the court, then I can dial in those individual needs and
• 26:29
  sprinkle that around still the the main buckets we need to
• 26:32
  fill. Yeah, that's, that's a great
• 26:34
  question. Yeah.
• 26:34
  So I think to be honest, like with high school athletes, in my
• 26:37
  opinion, I'm, I'm, you see this now, correct.
• 26:39
  Because you're heavily involved with high school athletes as
• 26:41
  well, Like the school season stuff, the travel season stuff,
• 26:45
  the the fall league, the summer, the summer.
• 26:47
  It's just. Literally.
• 26:49
  Like all year now, right, like all year round.
• 26:51
  So in my opinion, like I think and this could change over years
• 26:55
  as like the landscape changes for high school basketball.
• 26:57
  But like I'm a firm believer that like the number one thing
• 27:00
  on my totem pole is just is like tissue quality.
• 27:03
  So I feel like just because of the volume of games, like let's
• 27:08
  do the literally the most basic things, things that like they
• 27:11
  could even do at their house, which most of them now do at
• 27:13
  their house because they know that like me seeing you twice a
• 27:16
  week at school is OK, but it's not enough to cut, I'll say
• 27:19
  reverse the the aging effects that kind of like your sport
• 27:23
  brings about. Yeah, 2 * a week.
• 27:25
  So 2 hours a week is not enough for us to be able to kind of
• 27:28
  keep playing all year round the way you're doing.
• 27:30
  So tissue quality for me is like always going to be #1 so like
• 27:33
  every single day doesn't matter for in season.
• 27:35
  It does not matter what part of the season I need to make sure
• 27:38
  like like the big areas of within the body that are being
• 27:41
  stressed upon, you know, in the game of basketball are taken
• 27:43
  into account. That could be doing stuff like
• 27:46
  just depending upon the year and the cycle that we're in, that
• 27:48
  could just be doing simple isometric drills at just
• 27:50
  different angles, right, For we always like to look at it as
• 27:53
  like the ankle in the foot. So like, you know, stressing the
• 27:56
  calf, the peroneals, everything to the lower leg and then like
• 27:59
  knee stuff, right, So like quad everything around the Patella
• 28:02
  and then even just like the hamstrings and lower back.
• 28:05
  Like those are probably like the big areas for us that will get
• 28:08
  common ailments and setbacks. So it's like what are we doing
• 28:11
  for those areas? Every single day?
• 28:13
  We need to be doing simple stuff.
• 28:14
  So it's isometrics, whether it's just like some high volume, like
• 28:17
  banded or body weight exercises for them, that's going to always
• 28:21
  be like our number one piece on the total point.
• 28:23
  We have to take care of those things because I, I believe
• 28:25
  that's like really low hanging fruit.
• 28:27
  And then on top of that, you, I'm watching them practice.
• 28:30
  Thankfully, a lot of those guys also come to our basketball
• 28:32
  Academy. So we do get great, great amount
• 28:35
  of touch points with them at their school, but then we also
• 28:37
  get to see them, you know, within our basketball Academy.
• 28:40
  And so because we'll get more hours with them there, we're
• 28:43
  really big on just like shortening the envelope of
• 28:46
  movement within the weight room, like when we're doing resistance
• 28:49
  training and just making sure that like we're able to own
• 28:52
  that, that from a motor control standpoint, we're able to own
• 28:56
  like these simple movement patterns, not necessarily to
• 28:59
  full range of motion to begin with, but like small ranges of
• 29:03
  motion, small envelope of motion, and then slowly can kind
• 29:07
  of like build out from that. And I would even say to go even
• 29:10
  further than that, like that's like our, our thought process,
• 29:13
  even just within terms of like, like progressing movements that
• 29:16
  were utilizing in the weight room, Like let's just keep
• 29:19
  things as simple as possible for these high school athletes.
• 29:23
  And, and so for example, I say simplify, like, you know, could
• 29:26
  we do a barbell clean or can we do some type of like Olympic
• 29:29
  movement with them? 100%?
• 29:32
  We don't necessarily utilize them, if any at all, to be
• 29:35
  honest, just because I feel like again, like there's so much low
• 29:38
  hanging fruit. I don't know how many athletes,
• 29:41
  like I don't know how long it would take for them to really be
• 29:43
  able to learn the movement and then be able to kind of, you
• 29:46
  know, put that to constant use week after week.
• 29:49
  Now I know they obviously have the benefits.
• 29:51
  So I'm not saying that like on the big lifts are bad or
• 29:53
  anything like that whatsoever. It's just kind of like the way
• 29:56
  we like to progress our guys is I'm going to keep movements
• 29:59
  really simple. I'm going to keep the range of
• 30:00
  motion really simple and just own that and let's ride out that
• 30:04
  adaptation as long as we can because I'm sure, you know, we
• 30:07
  can take a trap more deadlift and I can do a variety of trap
• 30:11
  bar deadlifts, all these different variations for
• 30:13
  probably three years with these guys and probably still be able
• 30:17
  to, you know, keep squeezing out some juice, some adaptations
• 30:20
  from those things. So whether it's just pulling
• 30:22
  from the blocks, you know, whether it's just isometrics,
• 30:25
  you know, in certain positions and just holding in those
• 30:27
  positions, whether it's like, you know, doing more elastic,
• 30:30
  you know, up and down, like reactive work with the trap or
• 30:32
  with it with a lightweight. Whether it's like a drop catch
• 30:34
  with the trap of the trap, whether it's like a stagger
• 30:36
  stance, whether it's like slow ecentric tempos or just
• 30:40
  different concentric tempos. Like I just feel like if we can
• 30:43
  just kind of keep things simple there and just really build up
• 30:46
  like their their sense of motor control with simple movement
• 30:49
  patterns. And I think that when they go to
• 30:51
  college or when they come back to us after that, you know, then
• 30:54
  then we can kind of start to get a little bit more fancy.
• 30:57
  Then we can start to kind of get into some other types of like
• 31:00
  movement patterns and maybe some more Olympic stuff.
• 31:02
  If they have, you know, if they, if they really want to get into
• 31:04
  that, they have a personal interest in that.
• 31:07
  Yeah, Hopefully, hopefully that kind of answered the question.
• 31:09
  Trying to keep things that I guess is simple.
• 31:11
  These guys, no, I couldn't agree.
• 31:13
  I think sometimes it's like if you're doing the strange inside
• 31:16
  and like you're you're confined to just the weight.
• 31:19
  I mean, you're not you're not seeing or or knowing anything
• 31:22
  about the skill side. It's like I'm providing this
• 31:25
  service and it's like I've got to, you know, add variety.
• 31:27
  I've got to add complexity because this is the only thing
• 31:30
  I'm seeing. But I think like when you can
• 31:31
  see the whole picture of the skill side, it's like we want
• 31:34
  the complexity be within a sport and that's where they need the
• 31:36
  high level skill be able to make the you know, it's going to it
• 31:39
  can get complex there. Like let's, let's take
• 31:41
  complexity away with the weight room, just make it simple where
• 31:44
  we're developing, like you're saying, the tissue quality we
• 31:46
  need to do, you know, that the physical development we need to
• 31:49
  allow them to be durable to be, you know, all the things we need
• 31:52
  them to be for that. So they can then have more of
• 31:55
  the complexity and, and more the development within, like you're
• 31:58
  saying the main driver, which is actually the court.
• 32:01
  But if I'm only seeing the weight room side and not
• 32:04
  thinking about the sports side, it's like OK for me as the
• 32:07
  coach, like I need to keep giving you more because I'm even
• 32:11
  as the coach is like I'm going to get bored with it if it's the
• 32:13
  only thing I'm thinking about. 100% and and even I I think
• 32:17
  about like from the lens, even of like like even like the paw
• 32:22
  metric stuffs, right. So like the obviously high
• 32:25
  school athletes, parents, they want the Plios, they want to
• 32:27
  jump hot. They get my bird up.
• 32:29
  You're welcome. Was that?
• 32:30
  Tired, I said. Get my bird up.
• 32:31
  That's the. Biggest goal?
• 32:33
  Always. Always inquiry number one Yeah
• 32:37
  and and it's understandable. So I get that, like you want
• 32:39
  outputs to improve and yeah, if you're doing, even if all the
• 32:42
  simple things that were, I was just talking about like we've
• 32:44
  seen improvements in their outputs by just doing the most
• 32:47
  simple drills, like simple unit, you know, like extensions, calf
• 32:51
  raises, like those things go up because I think simply like
• 32:54
  tissues are in a better state. Like they're, they're not
• 32:57
  necessarily like, say overtime, but they're not pushed past that
• 33:00
  limit inside the way. It's not like we're pulling from
• 33:03
  energy and all these different directions from all these
• 33:05
  different trainers and all these different leagues that they're
• 33:08
  in. It's like, can we do something
• 33:09
  that, sure, yes, you're going to have to, you know, expel some
• 33:12
  energy within the weight room. But like, can we not take you
• 33:14
  over the limit and allow for you hopefully to adapt over that in
• 33:17
  the next couple days, in the weeks and months?
• 33:19
  But even like with the power metric stuff, like when we're
• 33:21
  having this conversation with some of our our coaches and it's
• 33:24
  like, yes, there's still a time to space, especially like in
• 33:27
  maybe if they've taken a month off or a couple weeks off of
• 33:31
  hooping, maybe like in the right after school season and before
• 33:34
  they start up with like their travel ball.
• 33:35
  Like we still want to build up like that level of capacity for
• 33:39
  like some low level pogos and exercises like along those
• 33:42
  lines. But like especially like now pre
• 33:45
  season as we're getting ready for high school season or even
• 33:47
  like in the summer, gearing up for like the live period.
• 33:50
  Like I look at it and we look at it through the lens of like, can
• 33:52
  we just maybe utilize power metrics, not necessarily as a
• 33:55
  space to build up like capacity throughout the year in those
• 33:59
  types of patterns, but like can we just maybe provide more
• 34:02
  variability within like the jumping patterns?
• 34:05
  So that and and have those variability pieces be something
• 34:09
  that will somehow easily translate to like the basketball
• 34:12
  court. So like can you move?
• 34:14
  And a lot of that is just like, let's just make it multi planer
• 34:17
  and then let's have and let's make it like, can you, you know,
• 34:21
  move jump into one plane and then have to redirect into
• 34:24
  another plane, right? Like deceleration is like a big
• 34:26
  thing right now and like absorbing and redirected forces
• 34:29
  ultimately like the game accelerate and decelerate.
• 34:31
  So like can we do that but at a variety of vehicles, right?
• 34:35
  So it's not like we're just doing squat jumps for 10 reps,
• 34:37
  which again, is not bad in a very basic GPP phase to kind of
• 34:41
  build up capacity. But like when we're getting
• 34:43
  closer towards like those peaking phases and we want to
• 34:46
  start to include some more output driven exercises and
• 34:49
  workouts, like can we just make it more variety based?
• 34:52
  Because then also it's refreshing for them, right?
• 34:54
  Like, oh, this is cool. This is a new jump.
• 34:56
  Like OK, so I have to like jump off of one leg and turn in the
• 34:59
  air and land on my opposite like and then redirected get back
• 35:02
  like like having to make them think a little bit more rather
• 35:05
  than just doing some basic stuff.
• 35:06
  Like I think that's kind of like where we start to try to utilize
• 35:10
  like power metrics and utilize like the variety based skills
• 35:13
  like within our train to hopefully carry over, you know,
• 35:16
  to their sport and translate into their sport.
• 35:18
  Yeah, No, I, I really within the especially over the last year,
• 35:21
  I've kind of shifted pretty similar to that where like
• 35:24
  you're saying like it's as as you go week to week, it's like
• 35:28
  it's hard to find a time where you feel good about doing like a
• 35:31
  Max plyo with all the stuff that's always going on.
• 35:35
  So it's like I've shifted like with like Mad McInnes Watson
• 35:38
  stuff like his tears of plyos, like so much light and deep
• 35:41
  tears like fills the bulk of what we do with more extensive
• 35:44
  stuff kind of year round. And like you're saying with that
• 35:46
  you can do so many different variations and start layering
• 35:50
  things on there. It's not like we're doing a Max
• 35:53
  all the time. So we can keep having that and
• 35:55
  have, you know, build the tissue tolerance to like you're saying
• 35:58
  and build the skill that maybe we're not always just, OK, how
• 36:02
  high can you jump? But it's building a foundation
• 36:05
  for them to actually be able to handle that and to actually do
• 36:09
  that and have had the skill to show up in many different ways,
• 36:12
  like you're saying, cutting, landing, decelerating,
• 36:14
  accelerating on the actual court.
• 36:16
  So I think that's spot on what you're saying.
• 36:18
  Yeah, yeah. Hey, Ken.
• 36:20
  Yeah, you hit it on the head too.
• 36:21
  When you say like they're just like, it's like so hard to find
• 36:24
  a day or even like find a week, find a month where you're like,
• 36:27
  Oh yeah, like they're fresh, they're good now.
• 36:29
  It's like it's like so like very, to be honest, I don't
• 36:33
  really know what time, you know, in the year, they might be like
• 36:35
  a time where maybe some of our guys take like a couple weeks
• 36:38
  off. But even then, OK, cool.
• 36:40
  Giving them a couple weeks off is not bad.
• 36:42
  Like they need that. And so we can kind of ramp them
• 36:45
  back up into like this type of elastic stuff.
• 36:47
  But again, they're going to get back on the basketball court
• 36:49
  part of that first week and get back to their private training
• 36:52
  with their with their guy or, you know, get on the court with
• 36:54
  Zach again and then get back to their high school, then go play
• 36:57
  fives with their buddies like so yeah, I think just making sure
• 37:00
  that the body armors is set up for them and then just making
• 37:03
  sure that they have access to certain elements of rotation
• 37:06
  within their ribs or spine or within the ankle, within the
• 37:09
  shin. You know when they call upon
• 37:11
  these types of movements that hopefully their body is able to
• 37:14
  be able to put out those type of outputs.
• 37:15
  Yeah, so if if I'm a high school athlete and I'm or I'm the
• 37:19
  parent of high school athlete or I'm a coach trying to help
• 37:21
  someone figure out like what's would my schedule be?
• 37:25
  You know, we can just take this time of year for right now, for
• 37:27
  example, like in balancing, you know what, they're still
• 37:31
  developing people with their within their school stuff within
• 37:34
  their, you know, if you're going to strength coach outside of
• 37:36
  school, like what's like, what do you think of like the
• 37:38
  frequencies and like how that schedule can line up to, you
• 37:41
  know, make sure like if they're, you know, they're wanting to
• 37:43
  work really hard and get better. But like we've talked about
• 37:46
  before, like being able to still have those peaks and valleys so
• 37:49
  we can actually work hard and get the return on investment
• 37:52
  for. It.
• 37:52
  Yeah, yeah, man, that's, that's a great question.
• 37:55
  So I was, I'll probably saying this to begin that I'm sure you
• 37:58
  would agree with this and have a good understanding because your
• 38:01
  level thought process of like periodization and trying to like
• 38:04
  create a road map from like month to month.
• 38:06
  And depending upon like what's going on that month or what's,
• 38:09
  yeah, games are going on that week or whatever, then we'll
• 38:12
  kind of like modify what we're doing.
• 38:14
  But let's just say like in a perfect world, it's just an
• 38:15
  offseason. Let's just say we're in an
• 38:17
  offseason and we're getting ready for season at some point
• 38:19
  in the next two or three months or whatever it may be.
• 38:22
  I do believe that like to some degree like having almost like a
• 38:26
  in generally speaking here, like a high, low split, right?
• 38:29
  So like a high intensity effort day and then low intensity
• 38:31
  effort day. In those high intensity days,
• 38:34
  let's say there's maybe three to four in a week and maybe like
• 38:36
  we're going one week with three, then one week with four and one
• 38:40
  week with three and four. So we're kind of like giving the
• 38:42
  body time to maybe acclimate to those things.
• 38:44
  Like those high intensity days, I believe can kind of consist of
• 38:47
  your weight rate or your weight training sessions and also like
• 38:50
  your court sessions, right? And maybe the court sessions are
• 38:53
  no more than like 90 minutes. So maybe somewhere between 60 to
• 38:57
  90 minutes. But obviously like the pace and
• 38:59
  the tempo is like extremely high.
• 39:01
  And we're really working on like a lot of live action stuff those
• 39:04
  days. Something that like my business
• 39:06
  partner Zach does a really good job of it's like oftentimes with
• 39:09
  his private sessions, it's not just him.
• 39:10
  He'll have other coaches there so that like guys have a body to
• 39:13
  go against or they have a bounder.
• 39:15
  So they're not just like wasting time.
• 39:17
  So so being able to have almost like your live days, those it's
• 39:20
  going to kind of be like our high days, right?
• 39:22
  And then maybe like on the low days, you know, maybe what those
• 39:25
  days are kind of set for and you don't come into the weight room
• 39:28
  that day, but you're going to hit this at home, you know, kind
• 39:30
  of call like a movement mobility yoga routine that we're going to
• 39:34
  have you do. It's going to consist of like
• 39:36
  maybe some more full range of motion work.
• 39:37
  It's going to consist of like some more joint mobility, maybe
• 39:40
  even some little like body weight isometric holds.
• 39:43
  I get long lengths like to kind of bring in more and more like
• 39:46
  the compliance piece into what guys are doing.
• 39:48
  And that day, again, it's so, so hard to keep Cooper specifically
• 39:51
  like off the court on certain days.
• 39:53
  So OK, your low intensity day is maybe just like you going to the
• 39:57
  gym by yourself and just shooting around from no more
• 40:00
  than an hour. So like you're on your feet
• 40:02
  still. So we're still kind of building
• 40:03
  up the capacity of you being on your feet because that's going
• 40:06
  to happen at some point. But like it's like the the
• 40:08
  intensity is brought down so much more because it's just you
• 40:12
  by yourself. Or maybe you go with your
• 40:13
  friends and they can rebound for you.
• 40:15
  But it's. No live stuff, it's just maybe
• 40:17
  some spot I'm shooting or maybe just working on specific
• 40:20
  elements within your offensive game that you know you need to
• 40:22
  work on. Whether it's touch around the
• 40:24
  basket, whether it's, you know, get your shooting aspect in
• 40:27
  certain scenarios. Maybe you're able to kind of
• 40:29
  like pick a pop, pick apart the parts that you really need to
• 40:32
  improve on to make, you know, you, what you show up with in
• 40:36
  your team setting. And then again, just kind of
• 40:38
  following that, like maybe there's again, maybe those low
• 40:41
  days will look a little bit different.
• 40:42
  Maybe sometimes those low days will be, Hey, just get inside
• 40:44
  the pool. You're not touching the
• 40:46
  basketball court at all. So like maybe you just
• 40:48
  completely remove yourself from the game.
• 40:50
  Because I think that a lot of I also think a lot of high school
• 40:52
  athletes do burn themselves out. I think they get towards like
• 40:56
  their junior and senior year. Sometimes that they seem like a
• 40:58
  lot of success and I think they get to the point and they don't
• 41:01
  they don't even realize it, but they're just kind of like
• 41:03
  starting like diminishing their you know what, what they look
• 41:05
  like on the court and how they're performing.
• 41:07
  And I think a lot of it has to just do with like their burns
• 41:09
  out and they don't know it. So I think there's it's also
• 41:12
  important sometimes to give them, you know, one to two days
• 41:15
  during the week where it's like just don't, don't do your sport.
• 41:18
  Like just just get away from it. Like again, I I like the pool.
• 41:21
  I love the water just from the elements of like, you know, it's
• 41:24
  refreshing, it's new, especially in Texas, it's so damn hot.
• 41:26
  So like just kind of getting into something cooling, but then
• 41:29
  letting gravity kind of relax on your body a little bit and just
• 41:31
  letting the body like, you know, just for lack of a better word,
• 41:34
  chill, chill out and and not have time to like a high impact
• 41:37
  stiffness based activity. I think that that's huge.
• 41:40
  Or even if it's going on a bike ride, go make a yoga class, go
• 41:43
  go play, or maybe not the best thing in the world, but go play
• 41:46
  soccer with your buddies or go play flat football with some of
• 41:48
  your buddies. Like that's a great training
• 41:50
  stimulus in itself as well. So yeah, I, I think just somehow
• 41:54
  some way trying to like fluctuate the high and the lows
• 41:57
  as much as you can. Yeah, and I think, you know,
• 41:59
  that that conversation you're talking about, like try and get
• 42:02
  one day where it's not in the gym.
• 42:03
  Like I was actually just having that with a couple of players
• 42:05
  last night where I was. I was like, you know, usually
• 42:08
  it's sun usually Sunday for a lot of people.
• 42:10
  It's like, OK, trying to have Sunday off coming into the week
• 42:12
  and, you know, go like you're saying, go for a walk, like get
• 42:15
  it, get in the sun, do some of the mobility we do, you know,
• 42:17
  play pickleball or something. But like, just get out of the
• 42:20
  basketball court at least one day, you know, move your body.
• 42:23
  Don't just lay on the couch all day, but like, move a little
• 42:26
  bit. But like you're saying to like
• 42:28
  mentally, like get away from a little bit, like one
• 42:30
  conversation. I don't know if he ever got to
• 42:33
  know him at all. Darby Rich, he was at Texas last
• 42:35
  year as the men's basketball string coach, but we were
• 42:37
  together at Texas Tech. And he would, he would always
• 42:40
  talk about how, you know that with the shifting rules over the
• 42:43
  years with college basketball where, you know, in the summer,
• 42:46
  it used to be all 8 hours. We're finishing nothing for
• 42:49
  basketball all besides like pick up.
• 42:51
  And then, you know, really it wasn't like until October or
• 42:54
  what whenever official practice started, it was when practice
• 42:56
  really went going. And now, you know, now they
• 42:59
  practice all summer, four and four hours in the way room, 4
• 43:01
  hours and practice. And you know, really it's
• 43:04
  usually like 10 or something that they're actually playing.
• 43:06
  And then they practice all fall. And it's like when official
• 43:10
  practice starts in fall, there's no excitement or real change
• 43:13
  because it's like we've been doing this all year, like, you
• 43:16
  know, official practices. We've been practicing all year.
• 43:18
  Now it's just longer practices. And we were talking about like
• 43:20
  trying to find some way to make there be an excitement like, you
• 43:23
  know, the, the couple of days or week before, like don't practice
• 43:27
  or something, take a couple days off, like change the scenery
• 43:30
  somehow, you know, give them the new jerseys or whatever where
• 43:32
  there can still be this excitement.
• 43:33
  I think that can become such a monotony where, where people
• 43:37
  that do want to work so hard, like they stay consistent with
• 43:39
  that. But if it's like 7 days a week,
• 43:42
  the same thing for month on end, month on end, there's no break.
• 43:45
  There's always AU, there's always fall league, spring
• 43:48
  league, whatever it is mentally you, there's never that
• 43:52
  excitement that used to have when you got to go play
• 43:54
  basketball with your friends and have the, you know, your final
• 43:57
  be out of a game on Saturday. I'm sorry.
• 43:58
  I think that that part is is just as important sometimes as a
• 44:02
  physical piece for like long term progress and development.
• 44:05
  I agree. No, I completely agree.
• 44:07
  I mean if you just think about like what?
• 44:09
  Like I think in my opinion, trying to get athletes,
• 44:12
  especially the high level athletes, trying to get them
• 44:13
  back to that space of going and playing pick up with your
• 44:17
  buddies, you know, at the park, that's probably when you're
• 44:19
  shining the most, right? It's probably when you realize
• 44:21
  like, Oh yeah, this guy is different.
• 44:23
  Like he kind of sticks out above the rest, right?
• 44:25
  And it's like, how can we get athletes back into that mindset?
• 44:28
  You know that yes, it's mental. Obviously there's some physical
• 44:31
  piece to it as well. Like if you're feeling all beat
• 44:33
  up all the time, like you're probably not going to feel like
• 44:35
  you're at your best. But how can we get guys like
• 44:37
  back into that mindset of feeling like, yeah, I'm looking
• 44:40
  forward to this. Like I'm going to shine.
• 44:41
  I'm going to, you know, I'm going to put these guys on
• 44:43
  skates. Like that's, I would think
• 44:45
  that's a spot that hopefully coaches are constantly trying to
• 44:47
  get guys back into. Like how can I get you back into
• 44:50
  that mindset, into that like frame?
• 44:52
  Because that's when you're probably going to shine.
• 44:54
  That's probably when you're going to be at your.
• 44:55
  Best. Yeah, No, no, that's, that's a
• 44:57
  really good thought, man. I like that a lot as we think
• 45:00
  about the business stuff and and as you work with a lot of these
• 45:03
  high schools now and obviously on social media and your story,
• 45:06
  I feel like there's like more and more high schools every day
• 45:08
  that I see you working with. But it's really cool.
• 45:10
  Like how did, how did that first start?
• 45:12
  Like the story of like you starting with that first high
• 45:14
  school that maybe you started contracting out with and it kind
• 45:17
  of how it's grown from that of these schools wanting to bring
• 45:20
  you in. Yeah, yeah.
• 45:22
  So, yeah, so the first, the first high school was Saint
• 45:24
  Michael's, which is like a private high school here in in
• 45:27
  Austin, TX. Thankfully we knew the coach, my
• 45:30
  business partner Zach is just very connected into us in the
• 45:33
  Austin basketball team. He grew up in Austin, played
• 45:35
  high school basketball, really good basketball player, played
• 45:39
  in Division One basketball at The Citadel School.
• 45:43
  So yeah. And he was like a 63 white boy
• 45:45
  that was the most unathletic guy in the world.
• 45:47
  So I think that was saying something that like, OK, this
• 45:50
  guy could hoop that. He's pretty good.
• 45:52
  So he was the one that actually made the introduction to to
• 45:55
  Coach Cooper, who's still the coach there to this day.
• 45:58
  And to be honest, like I really didn't have to sell myself too
• 46:01
  much. I think it was just that level
• 46:03
  of trust of, you know, Zach, you work with, you know, this high
• 46:07
  level NBA collegiate, you know, Division One, Division 2,
• 46:10
  whatever players are in this area.
• 46:12
  Like it's a no brainer. Like I'm going to have you come
• 46:14
  in and work with our guys twice a week.
• 46:16
  So it was a simple thing. If you say come twice a week, a
• 46:19
  preseason, let's see how it goes.
• 46:20
  And then I believe it went really well for like that eight
• 46:23
  week, 12 week period. Then he was like, you know what,
• 46:25
  let's like let's lift in season. He played professionally and
• 46:28
  played in college as well, coach Cooper.
• 46:30
  So he knew the importance of like, hey, it's not just like
• 46:33
  pre season, but like we got to lift in season as well.
• 46:36
  And thankfully, again, he trusted me with the fact of
• 46:38
  like, I'm not going to be, you know, killing your guys in
• 46:40
  season. We're not going to be like
• 46:41
  ramping it up and you're not going to see guys dead on the
• 46:44
  waiting floor every single time. You know, when we're in seasons,
• 46:47
  Thankfully we also had that layer of trust of like, as long
• 46:49
  as you can kind of just like, you know, undulate with the with
• 46:52
  the rest of the season, like let's continue these things.
• 46:55
  Had a really good in season period as well.
• 46:58
  And to be honest, St. Michael's was like our only
• 47:00
  school for probably the first two years.
• 47:02
  And then it was like super eminent.
• 47:04
  I think what made like me realize this of like, Hey, I got
• 47:06
  to start reaching out to more schools was like the guys are
• 47:09
  coming into our, our TPA, our, our Texas pro Academy, like a
• 47:12
  program. And they were also doing stuff
• 47:14
  in school like lifting pieces at school usually like in the
• 47:18
  usually preseason and then like postseason, some schools would
• 47:22
  lift in season, maybe like one or two schools would, but like
• 47:25
  not very many. I think all a lot of like we
• 47:27
  don't want to burn out. And So what I realized was like
• 47:29
  the pre and the post stuff was it was just so outdated.
• 47:33
  And it's not the high school coaches fault whatsoever because
• 47:36
  they're doing the best that they can.
• 47:38
  But it's like if they're handling handling it, then it's
• 47:41
  usually like the football coach or the football strength coach
• 47:44
  sending over the workout or it's the football striking coach
• 47:48
  doing the basketball workout and guys are just fry.
• 47:51
  I mean, like, and so you're talking about like a red line,
• 47:53
  like the guys are just red lined for 12 weeks in a row, which
• 47:57
  obviously we know like at that point, like what, like what are
• 48:00
  we getting out of this? Like, I'm sure after week
• 48:02
  period, you're probably in a more diminished state and like
• 48:04
  less ready state than you were prior to that.
• 48:07
  And so that's what started making me made me realize like,
• 48:09
  OK, well, I can't really push you in this TPA program because
• 48:13
  you're already getting fried every day.
• 48:14
  So then all we're doing is, you know, small tissue.
• 48:17
  So and that's where like we kind of like start to realize that,
• 48:20
  OK, well, we have to hang our hat on and what we have to be is
• 48:23
  we can't just come out and like, no, our stuff is the best.
• 48:25
  So we're going to do all these types of lifting stuff and
• 48:28
  elastic base and reactive stuff because this is the best stuff
• 48:30
  that you could do to become a better basketball athlete.
• 48:33
  But like, let's just look at the low hanging fruit where they not
• 48:36
  doing at school? What are they not doing by
• 48:37
  themself? OK, well, let's just fill in the
• 48:39
  gaps there. So that's what kind of caused me
• 48:41
  to start reaching out to some of these high schoolers and say,
• 48:43
  hey, look, we work with Saint Michael's.
• 48:44
  We worked with them all year round.
• 48:46
  We work with MBA guys, guys work with the collegiate guys.
• 48:49
  Like I think it's safe to say to say that we know what we're
• 48:52
  doing. Why don't you just trust us?
• 48:54
  Why don't you allow for us to help lift your program up?
• 48:57
  We're not trying to come and take the keys away from your
• 49:00
  program. Like we're just trying to give
• 49:02
  you better athletes. Not in the sense of skill, but
• 49:05
  like just in the sense of like, if guys are showing up feeling
• 49:08
  better and not in this like overworked state, then they're
• 49:12
  already going to be bad, better basketball athletes.
• 49:14
  They're going to try to they're going to pick up the concepts
• 49:16
  that you're trying to put in on a daily basis.
• 49:18
  You break it down. This guy can't make this read.
• 49:21
  This guy can't get into the certain position.
• 49:24
  Like he has a really hard time, you know, mentally kind of do it
• 49:27
  like that's that's a motor skill thing.
• 49:30
  That's like a like a motor processing thing.
• 49:32
  And that that is it that is impacted by like your sense of
• 49:35
  readiness, right, which is impacted by like your sense of
• 49:39
  like being overworked or under trained or whatever it means.
• 49:42
  So like that's kind of the angle I try to kind of help coaches
• 49:45
  understand that like, hey, everything kind of comes out to
• 49:48
  like this motor processing thing and where you have complete
• 49:51
  impact over inside the weight room.
• 49:52
  Like the weight room isn't just physical.
• 49:54
  Like it is how these guys are coming into the court and then
• 49:57
  how you're they're going to translate into like really
• 49:59
  adapting to what you're trying to teach them or not.
• 50:02
  So yeah, I think that's kind of when end up helping us out.
• 50:04
  And transparently, I think the NBA, the NBA players and
• 50:08
  training NBA players also helps us out tremendously as well,
• 50:11
  right when we can say, hey, we work at the best of the best.
• 50:14
  They're improving, they're signing off on us.
• 50:16
  If it's good enough for them, it's probably going to be good
• 50:18
  enough for you guys. And I think that's kind of
• 50:21
  what's helped us that and then St.
• 50:23
  Michael's obviously, you know, being a pretty successful
• 50:25
  program in the area. I think other high schools in
• 50:28
  the area are now realizing like, well, what are they doing?
• 50:31
  And then it's like, Oh yeah, that guy's been in my inbox like
• 50:33
  5 years, which I don't, I don't hold off, man.
• 50:36
  Like, you know, like, especially in the private sector, like you
• 50:40
  got to go eat, you know, wherever you want to eat, you
• 50:41
  got to go kill. So it's like I'm constantly
• 50:43
  reaching out to coaches, you know, even though we're we're
• 50:46
  doing well right now, like I'm constantly trying to grow a
• 50:48
  program because I know that what we can do, what we do can bring
• 50:52
  a a lot of value into your skill development piece.
• 50:55
  Because again, skill is just it's motor skills which we can
• 50:58
  impact through our training. So.
• 51:01
  No, I love the way the angle you presented that too.
• 51:04
  And yeah, I mean, I've definitely heard some horror
• 51:06
  stories from a lot of athletes I train of, you know, some of the
• 51:09
  stuff that they they have to do with their school and just, you
• 51:12
  know, same thing everyday. Yeah, we don't need to go into
• 51:14
  all that. But you know, as you talk about
• 51:18
  that, that piece of and you know, constantly reaching out
• 51:22
  and stuff in the private sector, like how did like when you were
• 51:25
  first starting the Academy or even when you're first starting
• 51:27
  really on your own training, What did you see helped you
• 51:30
  really grow your business from the start?
• 51:34
  And you know, maybe now that you're, you know, more
• 51:36
  established, you have more the maybe names that you can point
• 51:39
  to of, hey, these people are with us and people can see how,
• 51:42
  how has that maybe changed for you of how you're bringing in
• 51:45
  and growing business. Yeah, that's a, that's a great
• 51:47
  question. I think, I think it still stays
• 51:49
  true to this day. But I would say that like the
• 51:52
  biggest thing as coaches show up because it's bigger than me and
• 51:55
  I probably should have said that from the get go, like it's so
• 51:57
  much bigger than me. Like our coaching staff, I try
• 52:00
  to give them all the flowers because they're the ones that
• 52:02
  are probably showing up depending on the program, like
• 52:04
  they're going to be the ones there more than I am just
• 52:07
  depending upon the program, the days, the times and all the
• 52:09
  things that we have going on. Like that's part of just scaling
• 52:12
  the business. It's like you're not going to be
• 52:13
  able to be at every single session all the time.
• 52:15
  But I think the biggest thing is like, like optics is everything.
• 52:19
  I'm walking into a weight room and you know, this I'm sure
• 52:22
  working with at the collegiate setting, like when the coach
• 52:24
  walks in, like, you know, they, they want to see a high energy,
• 52:27
  they want to see that guys are and maybe not killing himself
• 52:31
  because in the beginning, and we still have that to this day,
• 52:33
  there's still some coaches that are like, well, they're not,
• 52:35
  they're not tired enough. It's like, yeah, remember that
• 52:38
  was my whole pitch to you. Like these guys are over trained
• 52:41
  and overworked. That's why you brought me in
• 52:42
  here. Yeah, exactly.
• 52:44
  That's why you brought me in this to like get them out of the
• 52:46
  dirt. So the optics are big.
• 52:49
  Like, what is your energy? Because let's be honest, most
• 52:51
  high school kids probably don't want to be lifting.
• 52:53
  Most of them, some do, but most of them don't really want to be
• 52:55
  in there. They want to be probably playing
• 52:57
  their sport more often than not. So like, how can I make this
• 53:00
  environment, like as fun as possible?
• 53:02
  Like I need this to. It needs to be fun.
• 53:04
  It needs to be a good vibe for these kids.
• 53:06
  Because if they're not loving what they're doing, if they
• 53:08
  don't love being in a certain area, they're probably not going
• 53:10
  to keep showing up. But then more importantly, if
• 53:12
  they're forced to be there, like in the school setting, then like
• 53:15
  they're not going to be giving you like they're all right, or
• 53:18
  they're not going to be listening to you when you're
• 53:19
  like, hey, that was good. But I've seen you do better.
• 53:22
  And like, I know you're just kind of horsing around right
• 53:24
  now. Like, so I think for us, like
• 53:27
  the optics and how we communicate with our with our
• 53:29
  athletes is huge. Like maybe you've been around
• 53:32
  this, but I know growing up it was like the weight was like so
• 53:35
  demeaning. It was always like, so like
• 53:37
  you're not and maybe just because it was me and I was 585,
• 53:41
  not Hispanic kid that was a little overweight, like maybe
• 53:43
  that was just my fault. I maybe I just wasn't built for
• 53:45
  that space and I was the guy that guys had to get on.
• 53:48
  But I always feel like I worked extremely hard and it was never,
• 53:52
  I don't think I feel like it was very rarely was it ever like,
• 53:54
  you know, applauded, I guess to to some degree, right.
• 53:57
  And so for me, if I think about that, in my experience, in the
• 54:00
  way I kind of grew up to what I saw growing up in the in the
• 54:03
  weight room, like, how could we make every kid feel like, even
• 54:07
  if it wasn't their best, even if they didn't get their best in
• 54:09
  that moment, Like, how could we still like develop that
• 54:12
  relationship to where they understand?
• 54:13
  Like, OK, like this coach actually isn't like going to be
• 54:17
  demeaning to me every single time.
• 54:19
  Like, even if something wasn't great, like we're really big on
• 54:21
  like I'm sure everyone knows like the communication deal,
• 54:24
  like sandwiching, right? Like, hey, that was awesome.
• 54:27
  I think you could do this a little bit better, but that was
• 54:29
  really good. We need to keep this going.
• 54:31
  Some people might think that's soft, which is fine, but to be
• 54:34
  honest, like I think that's kind of like the community that we
• 54:36
  serve nowadays in this youth, in this youth field.
• 54:38
  Like it's not the same people that you can just like yell at
• 54:42
  and get on their behinds and then expect them to just respond
• 54:45
  in a positive way. Maybe one or two kids in the
• 54:48
  team can do that, but what about the rest of them?
• 54:50
  And especially if one of those is like your best players, am I
• 54:53
  going to fight that uphill battle all year long and just
• 54:56
  trying to get on this behind? And then every time they step in
• 54:59
  the weight room, it's 50%? Or can I try to, you know, try
• 55:03
  to sandwich these things? Can I try to like, you know, use
• 55:06
  reverse psychology to kind of get these guys to get them to
• 55:09
  90% of their best outputs every single day And that's better
• 55:12
  than the 50 that they were giving me.
• 55:14
  But I believe a lot of big pieces that comes with how you
• 55:16
  communicate that with them, showing them that you really do
• 55:19
  care about them, that it's bigger than just like the one
• 55:21
  hour. And I think that that has been a
• 55:24
  huge piece for us because I think that like coaches really
• 55:26
  see that and they really feel that like, oh, cool, like
• 55:29
  they're they're speaking to them, you know, somewhat like
• 55:31
  men, like there's a certain level of respect.
• 55:33
  There isn't like I'm above you and you know, you're below me
• 55:35
  because you're a student athlete.
• 55:37
  I think showing up to games is a really big deal.
• 55:40
  Exiting them, asking them how games are going.
• 55:42
  I think it's a really big deal. I think, you know, the whole
• 55:44
  social media play like, you know, reposting when they do
• 55:47
  really well. I think all that kind of ties
• 55:49
  into just showing them that like this isn't just like you pay me
• 55:52
  for an hour and I'll see you next weekday.
• 55:54
  Like this is like a we are constantly bought in, you know,
• 55:57
  to your improvement and we're constantly bought into like how
• 56:00
  you're performing on a daily basis.
• 56:02
  Coaches see that on social. They hear about that from
• 56:04
  parents, you know, everybody talks within the community.
• 56:07
  And I think that now we just kind of been able to build this,
• 56:09
  this reputation of like, hey, it goes further than just a
• 56:12
  transaction with these guys and it's bigger than just you can
• 56:16
  jump higher now. Like it is now about like.
• 56:18
  I sincerely care about your development as an individual.
• 56:21
  Now that's so cool to hear. Like there's been multiple times
• 56:24
  like as I'm talking to a parent about their, you know, unlike a
• 56:29
  sales call their kid coming to train with us.
• 56:32
  And there's been multiple times where the parent talks about how
• 56:34
  like my kid, maybe they used to have someone like they had a
• 56:37
  coach at one time. They may believe in them.
• 56:39
  Like they don't have anybody that maybe like believes in them
• 56:41
  or like mentors them. And like I feel like that's what
• 56:44
  coaching is about. Like like that's like like
• 56:46
  you're saying it can't just be just give me money and we make
• 56:50
  you better ass. Like there's got to be more in
• 56:53
  there with that. And you know, one thing I, I
• 56:56
  find myself doing a lot more is like, like you're saying instead
• 56:58
  of like, OK, I'm going to try and push you by demeaning you
• 57:02
  and, and getting more. It's like I want to try and pull
• 57:04
  you to more by like showing you this vision or picture of like
• 57:09
  who I can see in you and what you could become and who you
• 57:12
  could become. And then I believe in you
• 57:14
  becoming that person, right? Like, you know, I, I did tell a
• 57:17
  lot of them like, hey, like you are capable of more than you
• 57:20
  even know, like you're stronger than more than you even know,
• 57:22
  than you even know. And showing them that I actually
• 57:25
  believe in that, that that ability of themselves to go
• 57:28
  there and, and walk alongside them to bring them there again,
• 57:32
  because like you're saying like just demeaning them or whatever
• 57:35
  because you know, that might work, but it's not a, a thing
• 57:38
  that has longevity of working. Yeah, I I couldn't agree more,
• 57:42
  man. I couldn't agree more there.
• 57:43
  And there's still a lot of coaches I think in the area and
• 57:45
  in the space that's that will work like that and have that
• 57:48
  that reputation. That's how they get their
• 57:50
  business done and are successful as well.
• 57:52
  So it's not to not to say that like there's only one way to do
• 57:56
  it, but it's just what we found to be successful.
• 57:59
  And I think that's just kind of how we're going to continue to
• 58:01
  ride on and continue to build our our business up.
• 58:04
  Yeah, no, I love it. Last question I have is, as you
• 58:07
  think about with whether it's training, whether it's business
• 58:10
  like, what problem are you trying to solve right now for
• 58:14
  yourself? Man, it's a great question.
• 58:15
  Well, how am I trying to solve it?
• 58:17
  I think to be honest, like personally, like I think I'm
• 58:19
  just trying to figure out how I can balance like a work, work
• 58:22
  life balance. And I think that that's probably
• 58:24
  something that maybe a lot of people are constantly trying to
• 58:26
  do regardless of what sector you're in.
• 58:28
  But now that we have now that I have two kids, just trying to
• 58:32
  figure out like, man, how I still have this passion to want
• 58:34
  to build this business and I want to continue to impact more
• 58:37
  athletes within this area. I want to continue to impact our
• 58:40
  pro guys all year long. Like, so how can I do that while
• 58:44
  at the same time still make myself available, my house and
• 58:47
  be like a parent that is like active, you know, and not just
• 58:51
  kind of like, hey, I see you for an hour every day, then like
• 58:53
  that's it. You just go to bed.
• 58:55
  So I think it's just trying to figure out like, how can I
• 58:57
  continue to scale the business? And I think a big piece of that
• 58:59
  is helping our coaches grow, helping them develop so that
• 59:03
  they can start to take on more load.
• 59:04
  So then like my load can kind of get more specific on who I want
• 59:08
  to impact that way, like our business and our trainers are
• 59:11
  able to still keep impacting all these like athletes of all these
• 59:13
  different sports and continue to do it for years on end.
• 59:16
  And it allows for those coaches to build up a book of business
• 59:19
  and build up their, you know, basically career and allow for
• 59:22
  them to support their families one day.
• 59:24
  So I think it is a ripple thing. I think, I think that like it's
• 59:28
  possible, just takes, just takes time and just takes a little bit
• 59:30
  of effort, takes everybody being on the same page.
• 59:33
  And our coaches wanting to be great professionals, constantly
• 59:36
  wanting to grow and learn. And then making sure that, you
• 59:38
  know, I'm doing the same thing and making sure that I'm putting
• 59:42
  things in front of them that allow for them to continue to
• 59:44
  grow and that feel capable to be able to lead certain classes and
• 59:47
  groups so that we can all continue to grow.
• 59:50
  Yeah, no, that's awesome. Yeah.
• 59:51
  I, I, you know, I recently hired my first assistant and it's
• 59:55
  been, it's been a game changer for sure.
• 59:58
  And you know, like you're saying, I think there is
• 1:00:00
  obviously when you're first starting, there's there's a
• 1:00:02
  period where you got to really kind of work and building and
• 1:00:04
  you know, invest. Time where it's, you know, might
• 1:00:07
  always be equal there, but then you can kind of get that belt
• 1:00:11
  and then you start to scale and you know that that's that's the
• 1:00:14
  goal, right? You can invest.
• 1:00:15
  Then you get to that point where especially, you know, like our
• 1:00:17
  goal is to start having kids and like you have kids and that's
• 1:00:19
  like you can't have more of that autonomy and flexibility while
• 1:00:22
  still serving and leading, but maybe some of it's in a
• 1:00:26
  different way. So that's that's awesome. 100%.
• 1:00:31
  Oh man, this, this has been, this has been incredible.
• 1:00:33
  I've, I've taken a ton from it. I think it's so cool the things
• 1:00:36
  you're doing and, and just really cool to, you know, get a
• 1:00:39
  talk for this first time in person and, and see really
• 1:00:41
  though, what's happening on the inside and also just how you
• 1:00:44
  view it and, and then think about it.
• 1:00:47
  And just I can tell that you really care about the impact and
• 1:00:51
  not just having a great business, but having an
• 1:00:53
  impactful business too. And I think that's, that's
• 1:00:56
  honestly anybody who's in this field, I think that's that's how
• 1:00:59
  you go far. And I think that's how your
• 1:01:01
  community will continue to grow is showing people how much you
• 1:01:04
  really genuinely care and not just being so maybe focused in
• 1:01:07
  on like the the results. Obviously those are important.
• 1:01:10
  People won't come back if you don't get the results.
• 1:01:12
  But I think what's really, really important is also just
• 1:01:14
  making sure parents and kids know that you care.
• 1:01:17
  Yeah, no, that's awesome. Well, if anybody wanted to check
• 1:01:20
  out more of what you're doing or just seeing what you're post,
• 1:01:23
  like where should they go to see more of kind of how you're?
• 1:01:26
  Operating. Yeah, definitely.
• 1:01:28
  So actually in the process of like revamping the website
• 1:01:30
  butitsdurableathlete.com and then on Instagram, social media,
• 1:01:34
  you can find me. I think it's I think it's
• 1:01:35
  Christian G Placencia. Christian without an HG
• 1:01:38
  Placencia. I know it's like a long name,
• 1:01:40
  but if you just type in Christian without an H, more
• 1:01:43
  often than not, you know, my name will come up.
• 1:01:44
  It'll be Cristiano Ronaldo than me.
• 1:01:46
  Of course you got me be out by a little bit, but but yeah, you
• 1:01:51
  come see me there and then, yeah, don't really post much
• 1:01:55
  like on TikTok or anything else like that.
• 1:01:56
  But if people wanted to get in contact with me, my e-mail is
• 1:01:59
  a.christian@durableathlete.com and people can contact me there
• 1:02:03
  as well. Or man, well, again, I'm
• 1:02:05
  grateful for you doing this. I hope you and your family have
• 1:02:08
  a great rest of the weekend. But you know, I appreciate you,
• 1:02:10
  man. Yeah.
• 1:02:11
  Thank you, John. Appreciate you.