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Cuthbert on trial: how supermarket IP wars make for legal drama | Commercial Awareness Compass #19
From Colin to Cuthbert, supermarket shelves have become a legal battleground over copycat products. That’s because disputes over logos, packaging and lookalike cakes are dragging major retailers like M&S, Aldi, Tesco and Lidl into court. With millions in brand value, customer loyalty and reputation at stake, this episode explores how IP law is being used as a competitive tool, why some businesses embrace the risk, and what these cases reveal about legal strategy, commercial risk-taking and the surprising power of supermarket PR.
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