The Marketing Metrics That Actually Matter, Ep #21
What happens when a former MLB.com writer ends up leading marketing for one of the most complex machine tool portfolios in the country? You get a masterclass in translating business goals into real marketing ROI.
In this episode of Buy the Numbers, Jon Star—Director of Marketing at Methods Machine Tools—joins us for a conversation about data-driven marketing, building trust with job shops, and how to actually prove your impact in manufacturing.
Jon shares his winding path from sports journalism to enterprise tech to metalworking, revealing how his background in internal communications and…
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