Latest / Hurdle with Emily Abbate / Episode 50: Joe Holder, Nike Master Trainer & Performance Consultant

Transcript

Episode 50: Joe Holder, Nike Master Trainer & Performance Consultant · Hurdle with Emily Abbate

• 0:01
  Speaker 1: Guys, I'm feeling a little sentimental right now. I can't
• 0:04
  Speaker 1: believe I'm about to say this. You are listening to
• 0:07
  Speaker 1: episode fifty of Hurdle, a podcast that talks to everyone
• 0:12
  Speaker 1: from top CEOs to entrepreneurs and athletes about how they
• 0:15
  Speaker 1: got through tough times hurdles of sorts.
• 0:18
  Speaker 2: By leaning into wellness.
• 0:20
  Speaker 1: I have learned so much throughout the last fifty episodes
• 0:23
  Speaker 1: talking to so many different people I admire, from Amy Purdy,
• 0:27
  Speaker 1: snowboarder and Paralympic.
• 0:29
  Speaker 2: Medalists, to Liz Flosser, the otter in chief of Woman's Health.
• 0:31
  Speaker 1: Joey Gonzalez, the CEO of Barye's Bootcamp, and Andy Pudcombe,
• 0:35
  Speaker 1: the co founder of Headspace. I mean, the list of
• 0:38
  Speaker 1: amazing names goes on, and I can only hope that
• 0:41
  Speaker 1: you're like.
• 0:42
  Speaker 2: In falling along all of this with me.
• 0:44
  Speaker 1: Today's episode is brought to you by my sponsor, Athletic Greens.
• 0:49
  Speaker 1: If you've never tried Athletic Greens before, you're in for
• 0:51
  Speaker 1: a treat, and that's because not only does it taste great,
• 0:54
  Speaker 1: but it also provides twelve servings of fruits and vegetables
• 0:58
  Speaker 1: to jumpstart any day off. Right now, they're offering Kurdle
• 1:01
  Speaker 1: listeners a special deal. It's twenty free travel packs a
• 1:05
  Speaker 1: seventy nine dollars value for free again with your first purchase.
• 1:09
  Speaker 1: Just head on over to athleticgreens dot com slash hurdle to.
• 1:13
  Speaker 2: Dive on in again.
• 1:14
  Speaker 1: That's Athleticgreens dot com slash Hurdle, No code necessary. Today,
• 1:20
  Speaker 1: I'm chatting with Joe Holder. He's a Nike Master trainer,
• 1:24
  Speaker 1: a health and wellness consultant. He works with some of
• 1:26
  Speaker 1: the top brands in the health and wellness industry, and
• 1:29
  Speaker 1: he's had his fair share of hurdle moments getting him
• 1:31
  Speaker 1: to where he is now, including a broken leg his
• 1:35
  Speaker 1: senior year of college at UPenn. We talk about the
• 1:38
  Speaker 1: crazy way he was able to come back from that
• 1:40
  Speaker 1: injury in four weeks, seriously to play his final game,
• 1:45
  Speaker 1: even when doctors told him that there was absolutely no chance.
• 1:48
  Speaker 1: Joe's a really special guy. He's been a friend of
• 1:50
  Speaker 1: mine for some time now, and he's got some really
• 1:52
  Speaker 1: interesting perspectives on everything from the foods that we're putting
• 1:55
  Speaker 1: into our bodies to the power of mindfulness.
• 1:58
  Speaker 2: Trust me, this one's a goodie. Always.
• 2:00
  Speaker 1: If you like what you hear today, head on over
• 2:02
  Speaker 1: to the iTunes store, rate and review the podcast and
• 2:04
  Speaker 1: make sure you're subscribed. Also tag Hurdle on Instagram at
• 2:09
  Speaker 1: Hurdle Podcast, tag me.
• 2:10
  Speaker 2: At Emily a body.
• 2:12
  Speaker 1: Make sure to let me know what you love about
• 2:13
  Speaker 1: the pod, what you're digging about, what Joe has to say, and.
• 2:16
  Speaker 2: All the things.
• 2:17
  Speaker 1: And last but not least, the Wednesday Hurdle Moment segments
• 2:21
  Speaker 1: are giving me.
• 2:22
  Speaker 2: So much joy.
• 2:23
  Speaker 1: I'm so glad that you guys are liking them, and
• 2:26
  Speaker 1: I really just want to make sure that I'm continuously
• 2:28
  Speaker 1: giving you the kind of content that you're looking for.
• 2:31
  Speaker 1: So if you want to give me a heads up
• 2:33
  Speaker 1: on what you're interested in, feel free to shoot me
• 2:36
  Speaker 1: an email. It's Emily at Hurdle dot us. I don't
• 2:40
  Speaker 1: know about you, guys, but it's been a gorgeous weekend
• 2:43
  Speaker 1: here in New York.
• 2:43
  Speaker 2: It's gonna be another nice day to day.
• 2:45
  Speaker 1: I'm in a good moon and I think it's time
• 2:47
  Speaker 1: to kick off this week, right, So with that, let's
• 2:50
  Speaker 1: get to hurdling.
• 3:02
  Speaker 2: Today.
• 3:02
  Speaker 1: I'm sitting here with Joe Holder of the Ocho System.
• 3:05
  Speaker 1: He's a Nike Master trainer. He's been featured in the
• 3:08
  Speaker 1: New York Times and worked with clients like Naomi Campbell.
• 3:11
  Speaker 1: He's a performance consultant for Whoop. He's a creative director
• 3:14
  Speaker 1: of Wellness at SmartWater. He's co founded System of Service,
• 3:18
  Speaker 1: which is a community that helps provide people with opportunities
• 3:21
  Speaker 1: to give.
• 3:22
  Speaker 2: Back with friends.
• 3:24
  Speaker 3: Facts.
• 3:25
  Speaker 2: Joe, you do everything.
• 3:27
  Speaker 3: He just gave me anxiety reading all that. Remember other
• 3:29
  Speaker 3: things I have to do?
• 3:32
  Speaker 2: Is there anything you don't do?
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  Speaker 3: Joe, I'm not very good at getting vulnerable. I guess
• 3:38
  Speaker 3: here we are on the podcast How to Be Vulnerable.
• 3:40
  Speaker 1: Perfect, That's what I'm hoping for. I have to be
• 3:43
  Speaker 1: honest with you. You're not the first holder I saw today.
• 3:47
  Speaker 3: Do you see my brother?
• 3:48
  Speaker 2: Nope?
• 3:48
  Speaker 3: He saw my cousin Nope.
• 3:51
  Speaker 1: I did see your sister morning, I did.
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  Speaker 2: You're one of seven, one of seven.
• 3:59
  Speaker 3: Yeah, I'm one of seven, four boys, three girls, youngest boy, baby,
• 4:03
  Speaker 3: sister you saw earlier today. You actually just recently had
• 4:06
  Speaker 3: a baby as well. Full circle. But yeah, crazy, big
• 4:10
  Speaker 3: family and now I'm living in a big city.
• 4:13
  Speaker 2: Yeah, you are here, we are here, we are.
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  Speaker 1: I have to be also honest with the hurdlers that
• 4:18
  Speaker 1: this POD's probably like a year in the making, right,
• 4:20
  Speaker 1: now the hurdlers.
• 4:21
  Speaker 3: Yes, I've had a I have been hard to get,
• 4:26
  Speaker 3: which I apologize for. But I'm very relatively particular about podcasts.
• 4:32
  Speaker 3: I have certain feelings about them. Plus I don't really
• 4:34
  Speaker 3: like to hear myself speak. But you know, I'm your
• 4:37
  Speaker 3: great friend and I've always appreciated your support from day one.
• 4:40
  Speaker 3: So here we are talking to the streets and the hurdlers.
• 4:43
  Speaker 1: Well, the question has to arise, with all this stuff
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  Speaker 1: going on, how do you prioritize?
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  Speaker 3: I mean, early on I realized that the two most
• 4:51
  Speaker 3: important words that you ever learner yes and no, and
• 4:54
  Speaker 3: you have to know basically how to use them. So
• 4:57
  Speaker 3: I'm kind of a little bit more in a no
• 4:58
  Speaker 3: stage right now. So I've said there's certain just rules
• 5:01
  Speaker 3: that I buy by, are certain kind of like systems.
• 5:03
  Speaker 3: So I'm a big fan of that concept of Parkinson's law,
• 5:07
  Speaker 3: which is like work expands to provide with the amount
• 5:10
  Speaker 3: of time you provide to it. So I set artificial
• 5:12
  Speaker 3: barriers of constraints for a lot of the things that
• 5:15
  Speaker 3: I need to do. I don't work weekends. I make
• 5:18
  Speaker 3: that for other projects and family time. So in a sense,
• 5:21
  Speaker 3: I don't train weekends. I only train two mornings and
• 5:24
  Speaker 3: two in terms of mornings, two mornings and two nights
• 5:27
  Speaker 3: a week, and then I condense most of my training
• 5:30
  Speaker 3: to during the day, so I leave my morning and
• 5:32
  Speaker 3: my nights for other projects, for other thought processes of
• 5:36
  Speaker 3: the work that I need to get done. And then
• 5:38
  Speaker 3: I realized that pass a certain point once you spread
• 5:41
  Speaker 3: yourself too thin, if you try to be you know everything,
• 5:43
  Speaker 3: then you can you're really just nothing. So it's just
• 5:46
  Speaker 3: really understanding the best ways to prioritize my time in
• 5:49
  Speaker 3: a sense, because it's not that you don't have enough times,
• 5:51
  Speaker 3: that you have too much of it in my opinion,
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  Speaker 3: So it's condensing and be able to get stuff done
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  Speaker 3: and still be able to keep it moving. So it's
• 5:57
  Speaker 3: not that I'm creating more time. I'm just dating barriers
• 6:00
  Speaker 3: constraints to be able to get stuff done. And that's
• 6:02
  Speaker 3: how you could really be kind of everywhere but also
• 6:06
  Speaker 3: nowhere at the same time.
• 6:07
  Speaker 2: That's how you create opportunity.
• 6:09
  Speaker 3: Yeah, because you have to you have to show up.
• 6:11
  Speaker 3: With the amount of time that you have to have
• 6:12
  Speaker 3: to show up and get things done, it's a lot
• 6:14
  Speaker 3: less than people realize. So this year, you know, I
• 6:17
  Speaker 3: took the first vacation of my life this year. I
• 6:19
  Speaker 3: was going through some personal stuff at the end of
• 6:22
  Speaker 3: the year and some trages in my personal life, and
• 6:25
  Speaker 3: I was like, you know what, like I have to
• 6:26
  Speaker 3: get away. So for the first time I took a break.
• 6:29
  Speaker 3: I went to LA and then I was going to
• 6:31
  Speaker 3: go to Australia. One of my you know friends, Christy
• 6:33
  Speaker 3: best friends Kirsty goatso you've had on the cast. But
• 6:36
  Speaker 3: while I was in LA, this was right before Christmas,
• 6:39
  Speaker 3: I went to Astro World, probably partied a little too
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  Speaker 3: hard two nights in a row and I disappeared for
• 6:44
  Speaker 3: five days. I put my phone down. Friends gonna get
• 6:46
  Speaker 3: in contact with me. I was just journaling, coming to
• 6:49
  Speaker 3: terms of my own thoughts, and probably the most important
• 6:52
  Speaker 3: realization that I had during this time period it was
• 6:56
  Speaker 3: there was a few things that happened. I realized I
• 6:57
  Speaker 3: needed to be better through consistency rather than persistence. I
• 7:00
  Speaker 3: had got to this point, you know, in my twenty
• 7:03
  Speaker 3: eight years of life just turned twenty nine, but at
• 7:05
  Speaker 3: that's step point, I was still twenty eight, twenty eight
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  Speaker 3: years of life where I realized I relied a lot
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  Speaker 3: on talent and persistence to be able to get stuff done.
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  Speaker 3: I was able to gut it through. I was able
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  Speaker 3: to be successful. I just had a little bit for
• 7:18
  Speaker 3: my skill set. I was just able to get more
• 7:20
  Speaker 3: done than I would think the natural person could. But
• 7:22
  Speaker 3: for longevity, I really have to be consistency through and
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  Speaker 3: for my momental state, consistency through quality habits and systematic
• 7:30
  Speaker 3: thought processes and implementation than anything else. So that was
• 7:34
  Speaker 3: a big realization that I had. And also on Christmas
• 7:37
  Speaker 3: I spent This was the time I spent. I spent
• 7:38
  Speaker 3: Christmas totally alone. People thought I was nuts for it.
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  Speaker 3: I didn't want to see anybody. I just needed time
• 7:43
  Speaker 3: with myself. And then on Chris what I realized is
• 7:45
  Speaker 3: that like I woke up Christmas feelings super anxious relatively,
• 7:49
  Speaker 3: I was like, I'm by myself, What am I doing.
• 7:51
  Speaker 3: I tried to go to arijuana was closed and I
• 7:53
  Speaker 3: sat in a coffee shop. And typically what happens to
• 7:56
  Speaker 3: me when I am in a poor emotional state, I
• 7:59
  Speaker 3: get cravings for poor food. There's like a lot of
• 8:01
  Speaker 3: research connected to this, but I get cravings for poor food.
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  Speaker 3: And I sat there. I almost went to get I
• 8:06
  Speaker 3: don't even know I was gonna get, probably like a
• 8:08
  Speaker 3: freeze from like juice whatever, juice press or press, juicery
• 8:12
  Speaker 3: or whatever, and then I go and then like then
• 8:17
  Speaker 3: something hit me. I don't know what it was, whatever,
• 8:19
  Speaker 3: maybe the universe speaking to me. Something hit me, and
• 8:21
  Speaker 3: it was like you know what, like you're okay, you'll
• 8:24
  Speaker 3: be fine. And then I was like shit, I guess.
• 8:27
  Speaker 3: So I went to Australia, had some downtime, and then
• 8:30
  Speaker 3: kind of kept it moving. But I just tried to remember,
• 8:32
  Speaker 3: this's kind of all these journaling thoughts that I've had.
• 8:34
  Speaker 3: I've been able to travel a lot of places and
• 8:36
  Speaker 3: they each teach me something different, and now this year
• 8:39
  Speaker 3: it's just like about strategic laziness. You know, that's the.
• 8:42
  Speaker 1: Motto, strategic laziness. Yes, ultimate productivity through laziness.
• 8:47
  Speaker 3: Yeah, well it's you know, essentially, it's not even just
• 8:50
  Speaker 3: about like this cult of productivity, because at the end
• 8:53
  Speaker 3: of the day, like whatever, you know, I'm an existentialist,
• 8:55
  Speaker 3: some sertist. They're all gonna die eventually. It's not just
• 8:58
  Speaker 3: about like being a productive and a cog for the
• 9:00
  Speaker 3: sake of waking up every day and going to fuel
• 9:03
  Speaker 3: somebody else's dream. It's more so having this awakening experience
• 9:07
  Speaker 3: that allows me to exist outside of this structure that's
• 9:11
  Speaker 3: been artificially created that we've just been born into. So
• 9:14
  Speaker 3: I have this concept of consent that none of us
• 9:16
  Speaker 3: consented to living, we just were born. And then one
• 9:19
  Speaker 3: day during our maturation process, we realized that this is
• 9:22
  Speaker 3: what we had. Some of us still haven't, but we
• 9:24
  Speaker 3: realized this is what we had. And then you have
• 9:26
  Speaker 3: another realization that what that also is, Well, this is
• 9:28
  Speaker 3: probably created oftentimes due to decisions people are making now,
• 9:32
  Speaker 3: but also decisions people making ten twenty thirty forty fifty hundred,
• 9:35
  Speaker 3: two hundred, three hundred years ago. And then it becomes
• 9:38
  Speaker 3: a situation of can I create my own personal culture
• 9:40
  Speaker 3: that allows me to exist outside of this structure that
• 9:43
  Speaker 3: people that I have taken for granted that just have
• 9:45
  Speaker 3: these norms. So for me, I knew I never wanted
• 9:48
  Speaker 3: to work for anybody in coen temporary sense. I don't
• 9:50
  Speaker 3: even like work, to be honest. I think a lot
• 9:52
  Speaker 3: of the stuff that we have to do is just
• 9:54
  Speaker 3: it is full of frivilty. Then it becomes can I
• 9:57
  Speaker 3: create a situation where I'm trying to strive towards a
• 10:00
  Speaker 3: deeper meaning? I suppose hopefully provide some inspiration for other people,
• 10:05
  Speaker 3: but just make the world a little bit of a
• 10:07
  Speaker 3: better place and just make it, you know, you know,
• 10:09
  Speaker 3: hopefully bring some beam of light to the people that
• 10:12
  Speaker 3: I work with.
• 10:13
  Speaker 2: A little bit, a little bit a little light. All right.
• 10:16
  Speaker 1: Well, when you were so you went to UPenn, yep.
• 10:19
  Speaker 1: And when you were in college, did you feel the
• 10:22
  Speaker 1: same way. Did you think that you were going to
• 10:24
  Speaker 1: graduate and not really work for anybody else or what
• 10:26
  Speaker 1: did you What were you going to after that?
• 10:28
  Speaker 3: Well? I knew that because I mean college was tough
• 10:31
  Speaker 3: for me. I was like had a chip on my shoulder.
• 10:35
  Speaker 3: I walked onto the football team, became a three year starter.
• 10:38
  Speaker 3: I dealt with some injuries. You know. I was in
• 10:41
  Speaker 3: a hard place relatively with my dad, who's like one
• 10:44
  Speaker 3: of my heroes and was my first coach. But everything
• 10:47
  Speaker 3: kind of brought us back together because I was just
• 10:48
  Speaker 3: trying to fix my body. So that's kind of when
• 10:51
  Speaker 3: the Yocho system stuff came to play. Just basically, I
• 10:54
  Speaker 3: had know if anybody kind of knows me, it's probably
• 10:57
  Speaker 3: heard a story a million times, but I hurt my ankle.
• 11:00
  Speaker 3: It wasn't healing. Doctors couldn't really figure out why they
• 11:03
  Speaker 3: weren't sure it was nerve stuff or whatever. And then
• 11:06
  Speaker 3: I sat back with my dad and then I realized,
• 11:08
  Speaker 3: you know, there was a stress fracture component, but the
• 11:11
  Speaker 3: emotional component was also what was triggering my chronic pain.
• 11:16
  Speaker 3: I was a sophomore, so her my echo during springball
• 11:20
  Speaker 3: and then which is basically like off season practice. And
• 11:23
  Speaker 3: then it took me. Like I thought I would be okay,
• 11:26
  Speaker 3: I try to come back too early. It took like
• 11:28
  Speaker 3: a year. Then I still wasn't all right. I was
• 11:30
  Speaker 3: having this lingering pain. Some people thought I was faking injury,
• 11:33
  Speaker 3: but I'm like working my ass off to figure it out.
• 11:36
  Speaker 3: I had to take a red shirt year, and that's
• 11:38
  Speaker 3: when the Ultra system was born. It's basically me and
• 11:40
  Speaker 3: my dad sitting down. He's like, you have to figure
• 11:42
  Speaker 3: this out. And I knew I had to figure it
• 11:44
  Speaker 3: out because mentally I was a mess, dealing with football,
• 11:47
  Speaker 3: dealing with you know, an IVY league institution, all that.
• 11:49
  Speaker 3: I was just totally off. So we tried to revamp it,
• 11:52
  Speaker 3: and it's an ever expanding process, and eventually we did.
• 11:54
  Speaker 3: I did come back, and then I broke my leg.
• 11:57
  Speaker 3: My senior, my last year, so I had a fifth
• 11:59
  Speaker 3: year and then I realized when that happened my fourth game,
• 12:02
  Speaker 3: I was total, I'll be out for the year. But
• 12:04
  Speaker 3: I took it. I gave myself twenty four hours and
• 12:07
  Speaker 3: I said, you know what, like, don't go back to
• 12:08
  Speaker 3: that dark emotional place you previously are a proactively attacked
• 12:12
  Speaker 3: this and see what you could do. So I called
• 12:13
  Speaker 3: my shot and I said I would come back to
• 12:16
  Speaker 3: play that year. So I mixed a few things. I
• 12:19
  Speaker 3: mixed you know, the standard rehab practices, medications, things of
• 12:23
  Speaker 3: that nature, but focused on meditation, focus on my mental health,
• 12:27
  Speaker 3: focused on nutritional strategies, and focused on really being proactive.
• 12:31
  Speaker 3: And then I came back and I was able to
• 12:33
  Speaker 3: play you know that that year, and we won the
• 12:35
  Speaker 3: you know, the IV League Championship that year as well,
• 12:37
  Speaker 3: and that's when I realized I was kind of onto something.
• 12:40
  Speaker 3: But in college, you know, I picked up a minor
• 12:42
  Speaker 3: in consumer psychology. It was like psychology and marketing. I
• 12:46
  Speaker 3: had this course positive psychology that kind of changed my life.
• 12:48
  Speaker 3: And I know any if anybody's kind of in this arena,
• 12:51
  Speaker 3: they probably heard the concept of positive psychology, but it's
• 12:54
  Speaker 3: not about being positive it's really more about studying the
• 12:57
  Speaker 3: high achieving aspects of individuals and also more of sort
• 13:02
  Speaker 3: of resiliency. So it's basically, to an extent, treating high
• 13:07
  Speaker 3: achievers like a disorder, which really is because they're an anomaly.
• 13:11
  Speaker 3: They're basically understanding the ways in which they operate and
• 13:13
  Speaker 3: also the further psychological aspects into just basically human living.
• 13:19
  Speaker 3: That inspired me a lot, just because at the time
• 13:21
  Speaker 3: I was at and then I realized like I was
• 13:23
  Speaker 3: gonna have to graduate eventually work, but I didn't want to.
• 13:25
  Speaker 3: I like didn't want to work. Like, you know, in college,
• 13:28
  Speaker 3: I had my fair share of internships. I worked for
• 13:30
  Speaker 3: like nutritional Development Services in Philadelphia. I worked, you know,
• 13:35
  Speaker 3: I was folding gym folding towels at the local gym,
• 13:38
  Speaker 3: which hit me the other day about how it's really
• 13:40
  Speaker 3: come full circle. But I guess that's the story for
• 13:42
  Speaker 3: another day. But I guess the long winded answered was,
• 13:45
  Speaker 3: like I knew I never wanted to work. I wasn't
• 13:48
  Speaker 3: I originally wanted to be a doctor. I wasn't gonna happen,
• 13:50
  Speaker 3: so I well couldn't be a pro athlete now, So
• 13:53
  Speaker 3: I was like, there has to be something else that
• 13:54
  Speaker 3: I could do, and I just, I guess tried to
• 13:58
  Speaker 3: figure that out.
• 13:59
  Speaker 2: When you started for Bond.
• 14:00
  Speaker 1: Did you think that you wanted to be a professional
• 14:02
  Speaker 1: athlete started footballing?
• 14:04
  Speaker 3: I mean yeah, I mean the thing what I did
• 14:08
  Speaker 3: and I didn't, which is honestly the issue was that
• 14:11
  Speaker 3: I never I had the talent, but I never had
• 14:13
  Speaker 3: really coaches except for a few tell me throughout my
• 14:17
  Speaker 3: upbringing that I was good enough. They always told me
• 14:19
  Speaker 3: how much better I could be because they saw the
• 14:21
  Speaker 3: talent in me. But I think they confused my relative
• 14:24
  Speaker 3: sensitivity with like hard headedness in hubris, when it really
• 14:27
  Speaker 3: was probably just if you just dug a little deeper.
• 14:29
  Speaker 3: It was a shield of a kid that just like
• 14:32
  Speaker 3: always felt he was inadequate because he didn't know that
• 14:35
  Speaker 3: he had skills. So instead of it really being like
• 14:38
  Speaker 3: cultivated through concerted effort, it was really just like I
• 14:41
  Speaker 3: always had bombastic and very different and very hard on
• 14:45
  Speaker 3: me coaches and figures in my life, which messed me up.
• 14:48
  Speaker 3: So there's a part of me that thought I could
• 14:50
  Speaker 3: do it. But there's also another part of me that
• 14:53
  Speaker 3: was like, you know, there's no chance that this could happen,
• 14:56
  Speaker 3: which probably to an extent, you know, hindered my development.
• 14:59
  Speaker 3: But you know, I think anybody that plays football at
• 15:02
  Speaker 3: a decent level whatever D one D one double A like,
• 15:05
  Speaker 3: thinks they still have a chance to go to the league.
• 15:07
  Speaker 1: You glazed over a little bit just this concept of
• 15:11
  Speaker 1: the ultra system, and I kind of want to dive
• 15:13
  Speaker 1: into that. So why don't you talk to me a
• 15:14
  Speaker 1: little bit about what that really means.
• 15:16
  Speaker 3: Yeah, So the ultra system just grew basically into this
• 15:19
  Speaker 3: concept of like a few things. One, it is promoting
• 15:22
  Speaker 3: productivity through physical enhancement. So I think it's not productivity
• 15:26
  Speaker 3: and just to be able to like, you know again
• 15:28
  Speaker 3: just go out and do whatever, but like personal productivity
• 15:32
  Speaker 3: through taking through taking ownership of your physical space in
• 15:36
  Speaker 3: which you live, because you're mind and your body the
• 15:38
  Speaker 3: only two places that you have to live. So it
• 15:40
  Speaker 3: stems off the concept of it's basically a playoff infinity.
• 15:43
  Speaker 3: So it's also creating this infinite feedback loop of gratitude,
• 15:46
  Speaker 3: so like one could help others and others can help.
• 15:48
  Speaker 2: One, right because the logo, yeah, logo.
• 15:51
  Speaker 3: But also infinity sign ye. So but yeah, but the logo,
• 15:55
  Speaker 3: if you do look at it, it's a deconstructed infinity
• 15:58
  Speaker 3: sign which basically is a sense of promotes autonomy because
• 16:02
  Speaker 3: it doesn't abruptly end, it just keeps going. It just
• 16:04
  Speaker 3: trails off. So my thing is is, like, can I
• 16:06
  Speaker 3: provide you autonomy through improving your overall wellness habits that
• 16:11
  Speaker 3: should make you a that should make you an improved
• 16:13
  Speaker 3: member of your community, that then allows you to give
• 16:16
  Speaker 3: service back to others to create this infinite feedback loop
• 16:19
  Speaker 3: that hopefully then makes the world a whole better place.
• 16:21
  Speaker 3: So that's what the Ultra system kind of it's kind
• 16:25
  Speaker 3: of all about. But of course it starts in a
• 16:26
  Speaker 3: physical you know, that's the easiest way I think to
• 16:29
  Speaker 3: meet people with their habits, especially preventative kind of wellness strategies,
• 16:33
  Speaker 3: and hopefully it grows from there. But I never thought
• 16:36
  Speaker 3: the Ultra system would be what it is, and I'm lucky,
• 16:41
  Speaker 3: and you know, hopefully it continues to grow. And there's
• 16:43
  Speaker 3: you know, the whole formalization of what these thought processes are.
• 16:48
  Speaker 3: But yeah, starting in college is started with my personal
• 16:51
  Speaker 3: journey and the Ultra system was really just me, which
• 16:53
  Speaker 3: I've realized everybody's trying to do is just trying to
• 16:55
  Speaker 3: come to terms with the realization of that this life
• 16:59
  Speaker 3: is the only one that we have at this moment. Man.
• 17:02
  Speaker 3: For me, I think is that you cannot lead a
• 17:06
  Speaker 3: fully developed life until you can fully develop for what
• 17:10
  Speaker 3: it's worth, at least for its you know, minimal viable
• 17:14
  Speaker 3: product is your health, and that starts into physical but
• 17:17
  Speaker 3: it expands way beyond that.
• 17:19
  Speaker 2: Too, for sure.
• 17:19
  Speaker 1: And you also mentioned as a part of this really
• 17:23
  Speaker 1: eating smarter, taking care of your body in a certain way,
• 17:26
  Speaker 1: also paying attention to the mindfulness aspect. Just i'd love
• 17:31
  Speaker 1: some sort of highlight talking about at least the eating.
• 17:34
  Speaker 1: I feel like that's a lot of things. And you
• 17:36
  Speaker 1: actually posted about this the other day on your Instagram.
• 17:38
  Speaker 1: You were talking about how fitness is only a small
• 17:41
  Speaker 1: part obviously of the equation, and that it's so much
• 17:44
  Speaker 1: bigger than that.
• 17:45
  Speaker 3: Yeah, I mean, eating of course is huge shout out
• 17:47
  Speaker 3: to the plant based game, but basically for me, as
• 17:52
  Speaker 3: weird as it sounds, I think it does have valuable
• 17:56
  Speaker 3: utility and it's like a very major catalyst. But I
• 18:01
  Speaker 3: think fitness is the least important part of your overall
• 18:03
  Speaker 3: wellness regiment, but people put the most emphasis on that.
• 18:07
  Speaker 3: But then you still realize that it's not fully solving
• 18:10
  Speaker 3: the problem. Like the nation is still unwell, people are
• 18:14
  Speaker 3: still mentally off, people are still trying to figure out
• 18:16
  Speaker 3: why they feel the way that they feel, why their
• 18:18
  Speaker 3: body isn't fully connecting. But also you know the way
• 18:22
  Speaker 3: people's relationship with food is often off. For me, I
• 18:24
  Speaker 3: look at it as like food and emotions or one
• 18:28
  Speaker 3: of our first data points that our body has. So
• 18:30
  Speaker 3: you're bringing in this food and it's not really about
• 18:32
  Speaker 3: thinking it in a nutritionism type sense, which is basically
• 18:37
  Speaker 3: a thought process that food is only good as its
• 18:40
  Speaker 3: constituents from the nutrients that we've been able to research
• 18:44
  Speaker 3: and recognize. When there's a whole bunch of aspects of food,
• 18:46
  Speaker 3: we don't totally get about how it interplays and connects.
• 18:49
  Speaker 3: So more holism approach that I understanding the sum is
• 18:52
  Speaker 3: greater than its parts, and then it becomes that situation
• 18:54
  Speaker 3: if what I'm consuming it's a data feedback loop that
• 18:59
  Speaker 3: and that my body is responding to that lets me
• 19:01
  Speaker 3: know that it works for me. That's typically from minimally
• 19:05
  Speaker 3: processed foods, typically lower processed foods, and that's real food,
• 19:09
  Speaker 3: so not necessarily you know, low added sugars and things
• 19:13
  Speaker 3: of that nature, making sure to hydrate all that, but
• 19:16
  Speaker 3: it really becomes also people don't listen to their bodies.
• 19:19
  Speaker 3: So a healthy food, there's no such thing as a
• 19:21
  Speaker 3: healthy food. And now we're talking about food substances, like,
• 19:24
  Speaker 3: let's keep that in mind. We're not talking about McDonald's
• 19:26
  Speaker 3: all that stuff, but we're talking about food. So we
• 19:29
  Speaker 3: take out the junk food and we look at food
• 19:31
  Speaker 3: as an aggregate. A lot of people try to say, oh,
• 19:34
  Speaker 3: this is healthy. No such thing as a healthy food.
• 19:37
  Speaker 3: How food should be recognized is that there are foods
• 19:40
  Speaker 3: that typically we should have higher utility based on their nutrition.
• 19:44
  Speaker 3: But health and healthy is an end product of the
• 19:46
  Speaker 3: organism that is ingesting it. So you can eat a
• 19:49
  Speaker 3: quote unquote healthy food that actually isn't healthy for you
• 19:52
  Speaker 3: due to the way your body responds to it. So
• 19:55
  Speaker 3: it becomes a situation where it actually doesn't make sense
• 19:57
  Speaker 3: for you. Right, So instead of like trying to categorize
• 20:01
  Speaker 3: food and these very strict dogma like life exists in
• 20:04
  Speaker 3: the gray. So it's feeling this intertwined in this mix
• 20:08
  Speaker 3: and match of what works best for me. It's plant
• 20:10
  Speaker 3: based gang. I don't eat meat. I try to stay
• 20:12
  Speaker 3: away from animal foods. I just typically try to feel better.
• 20:15
  Speaker 3: My issue really is that, like I just don't eat enough.
• 20:18
  Speaker 3: So I want to make sure that you know, my
• 20:20
  Speaker 3: digestion and things of that nature are totally on point,
• 20:23
  Speaker 3: and I just feel good for longer. But I just
• 20:26
  Speaker 3: think if more people ate slightly less animal products but
• 20:29
  Speaker 3: more mainly, just it's inclusion rather than the exclusion. So
• 20:32
  Speaker 3: can I get more fruits and vegetables in my diet?
• 20:34
  Speaker 3: Can I make sure I'm drinking more water? Can I
• 20:36
  Speaker 3: make sure that I'm in tune with how I'm actually feeling?
• 20:39
  Speaker 3: How is this fueling my workouts? Am I actually eating enough?
• 20:42
  Speaker 3: Can I think outside the box of simply just calories?
• 20:46
  Speaker 3: So that's kind of my wave when it comes to
• 20:48
  Speaker 3: when it comes to the quote unquote diet.
• 20:50
  Speaker 1: Yeah, you were at the time in tune obviously with
• 20:53
  Speaker 1: how you were feeling these days? Do you I know
• 20:58
  Speaker 1: you do a lot of self reflection, but how do
• 20:59
  Speaker 1: you do that? Do you write things down? Do you journal?
• 21:02
  Speaker 2: Do you?
• 21:03
  Speaker 1: Yeah?
• 21:03
  Speaker 3: I mean my thing is like I'm always thinking, so
• 21:06
  Speaker 3: I leave I live life like a subconscious meditation basically
• 21:09
  Speaker 3: is like as soon as I do something, I want
• 21:12
  Speaker 3: to know how it connects to something else that I've
• 21:13
  Speaker 3: previously done and I'm thinking about. Typically, I could be
• 21:17
  Speaker 3: I'm very good at being multiple places at once while
• 21:19
  Speaker 3: still being completely immersed in a place that I'm at
• 21:23
  Speaker 3: that I don't I don't really know. I think it
• 21:25
  Speaker 3: comes from sport. I think it's something because that's really
• 21:28
  Speaker 3: what happens when you have sport.
• 21:29
  Speaker 2: Be give me an example.
• 21:31
  Speaker 3: So basically, as a rob receiver, okay, I had you
• 21:34
  Speaker 3: had to be even before you had to be multiple
• 21:36
  Speaker 3: places at the same time. So to an extent, like
• 21:39
  Speaker 3: I'm lining up the QBS calling the cadence, I have
• 21:43
  Speaker 3: to then be able to make a read based upon
• 21:45
  Speaker 3: what might happen with that defense, So understanding where I'm
• 21:49
  Speaker 3: going to be in the future, but still being tuned
• 21:51
  Speaker 3: into where I am now, understanding what that defender has
• 21:54
  Speaker 3: previously done, and then having to live in that moment
• 21:58
  Speaker 3: on the fly quote unquote, trying to get in and
• 22:00
  Speaker 3: that flow state to then make things happen. That it
• 22:02
  Speaker 3: is contingent upon various probabilities in which you exist, So
• 22:06
  Speaker 3: the same thing happens on the day to day. So
• 22:08
  Speaker 3: say I'm in a training session, if I get feedback
• 22:10
  Speaker 3: from that athlete looking at what I previously know, what
• 22:13
  Speaker 3: I see now, what I know I want them to
• 22:15
  Speaker 3: do in the future, understand how to can make connect
• 22:18
  Speaker 3: to something totally different, but still being able to be
• 22:20
  Speaker 3: in that moment where I'm giving them totally it is
• 22:23
  Speaker 3: totally it is what I need or what they need.
• 22:26
  Speaker 3: So well, then when it comes to reflection though, it's
• 22:29
  Speaker 3: then basically what I've realized now is taking that transition
• 22:33
  Speaker 3: is like a little bit of like a Franz Bosh thing,
• 22:35
  Speaker 3: but taking that transition from then working memory to hardwiring it.
• 22:40
  Speaker 3: So then it's like when do you download that to
• 22:42
  Speaker 3: make that full connection? Right? So then typically long story short,
• 22:46
  Speaker 3: at the end of the day, what I try to
• 22:47
  Speaker 3: do is that I sit down and I'll put in
• 22:50
  Speaker 3: my phone so I could go look back at it later.
• 22:52
  Speaker 3: I look at things I've done, whatever clients that I've
• 22:55
  Speaker 3: dealt with, what happened during those sessions, what it is
• 22:58
  Speaker 3: that we need to do next, things I've read, inspiration
• 23:01
  Speaker 3: and thoughts that I've had that day, what it is
• 23:03
  Speaker 3: that I need to do tomorrow, and like important things
• 23:05
  Speaker 3: that I still need to be able to do. But
• 23:07
  Speaker 3: how am I feeling did it and what it is
• 23:10
  Speaker 3: that I kind of want to do. So I lay
• 23:12
  Speaker 3: all that out and sometimes it gets very overwhelming because
• 23:14
  Speaker 3: I'm like, yo, Joe, like you're gonna fucking go in
• 23:16
  Speaker 3: same this is a book stuff, But it's like you
• 23:19
  Speaker 3: have to then download to then also re upload. So
• 23:23
  Speaker 3: I have this thought process of like the greatest technology
• 23:27
  Speaker 3: in my opinion is humans and human brain. Like it's
• 23:29
  Speaker 3: the one thing we haven't been able to unlock. We've
• 23:31
  Speaker 3: been able to unlock so much, but that's but we
• 23:34
  Speaker 3: haven't been able to really understand the human human condition.
• 23:37
  Speaker 3: So then the thing is, it's like how do you
• 23:39
  Speaker 3: continuously upgrade your human algorithm? And for me, it's finding
• 23:44
  Speaker 3: those distinct things that result in constant reflection that allow
• 23:48
  Speaker 3: you to exist above kind of the stimuli that's present
• 23:51
  Speaker 3: in this world and not get lost in it, but
• 23:53
  Speaker 3: able to take that data in and then be able
• 23:56
  Speaker 3: to re upload it in a different way that allows
• 23:58
  Speaker 3: you basically to be an expert general.
• 24:00
  Speaker 2: I think, how many clients are you training a week?
• 24:03
  Speaker 3: I mean, this is a tough question because it like
• 24:05
  Speaker 3: goes and waves. Yeah, so like I'll be here for
• 24:08
  Speaker 3: two weeks and I'll be gone for like two weeks.
• 24:10
  Speaker 3: But the amount of sessions that I say I typically
• 24:12
  Speaker 3: have in a week. Now I've cut back a lot.
• 24:15
  Speaker 3: Seven days in the week. It's probably twenty to twenty
• 24:18
  Speaker 3: five sessions a week. Wow, it used to be like
• 24:21
  Speaker 3: forty plus.
• 24:22
  Speaker 1: Whoa damn Like, no, no, no.
• 24:26
  Speaker 2: I'm good with that.
• 24:27
  Speaker 3: Off.
• 24:33
  Speaker 1: Taking a break from today's podcast to give my sponsor,
• 24:36
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• 24:37
  Speaker 2: You know.
• 24:38
  Speaker 1: Just last week I was in the Bahamas chatting with
• 24:40
  Speaker 1: a bunch of different CrossFit athletes at the Rebounk CrossFit
• 24:44
  Speaker 1: Athletes Summit, and the biggest takeaway I took from my
• 24:47
  Speaker 1: time with them, aside from the fact that they are
• 24:49
  Speaker 1: obscenely strong and slightly superhuman, is that nutrition is so
• 24:54
  Speaker 1: important Now. Everybody has their own tweaks, their own things
• 24:58
  Speaker 1: that they do to keep their health line, and for me,
• 25:01
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• 25:05
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• 25:19
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• 25:35
  Speaker 1: That's Athleticgreens dot com slash Hurdle to get yours today,
• 25:40
  Speaker 1: no code necessary. Let's get back to it. Obviously, you
• 25:55
  Speaker 1: weren't always training twenty to forty clients a week, So
• 25:58
  Speaker 1: talk to me a little bit about that transition out
• 26:01
  Speaker 1: of college, out of you Penn and how you started
• 26:05
  Speaker 1: even you know, walking around these city streets to be
• 26:07
  Speaker 1: in with.
• 26:09
  Speaker 3: Basically, this is why I always tell everybody every I
• 26:11
  Speaker 3: sometimes get hit up for like inspiration or whatever, which
• 26:15
  Speaker 3: always throws me off because I'm like, yo, like some
• 26:18
  Speaker 3: of y'all really taking my advice. But anyway, I always
• 26:22
  Speaker 3: say the first thing is that you have to show up.
• 26:24
  Speaker 3: People don't like to show up for stuff. So what
• 26:27
  Speaker 3: happened was in college there was an alumni flag football
• 26:29
  Speaker 3: game and one of my coaches at the time and
• 26:32
  Speaker 3: coaches at Columbia now coach Favish. Great dude, he needs
• 26:35
  Speaker 3: to be a head coach somewhere. So if you do
• 26:37
  Speaker 3: listen to this fab, go get a head coaching job. Man.
• 26:40
  Speaker 3: But what happened was he told me to show up
• 26:43
  Speaker 3: for this game. He's like, there's somebody that I want
• 26:44
  Speaker 3: you to meet college. It was on a Saturday, early
• 26:47
  Speaker 3: Saturday morning. I was probably hungover from the night before.
• 26:50
  Speaker 3: I was like, I was hungover actually, and I was like,
• 26:53
  Speaker 3: all right, you know what, I'll show up. So I
• 26:54
  Speaker 3: pull up and there's this guy, Nick Morris, who hedge
• 26:58
  Speaker 3: Funk Guy, but also at the time owned and founded
• 27:01
  Speaker 3: this company called health Warrior that sold chia bars and
• 27:04
  Speaker 3: chia seed. This one chia was super big. He actually
• 27:06
  Speaker 3: just got bought by PepsiCo randomly. But but it became
• 27:12
  Speaker 3: a situation where I met him there. And this is
• 27:14
  Speaker 3: when I was blogged. I still blogged at this time,
• 27:16
  Speaker 3: like on like blog spot, like blogger. So I was like, oh,
• 27:19
  Speaker 3: like asking for some bars to review?
• 27:21
  Speaker 2: Did you ever have a live journal?
• 27:24
  Speaker 3: I don't even know what that is.
• 27:25
  Speaker 1: Oh, Joe letting me down with like the nineties references keep.
• 27:29
  Speaker 3: Going, and I'm unlike, I just wanted some chia bars
• 27:33
  Speaker 3: basically to like review for my blog. But we were
• 27:36
  Speaker 3: talking and he, I guess he just really liked the
• 27:38
  Speaker 3: way that I thought. He's like, yo, you should work.
• 27:40
  Speaker 3: You should come work for me, like you should work
• 27:42
  Speaker 3: for the company. A couple of weeks later, I had
• 27:45
  Speaker 3: an interview, if you want to call it. It was
• 27:47
  Speaker 3: just my buddy, you know, Casey, still friends with him,
• 27:49
  Speaker 3: you know, and he hired me. So I was probably
• 27:51
  Speaker 3: employee number four or five at the company at the time,
• 27:54
  Speaker 3: working out of it. We were scrounging the city streets,
• 27:58
  Speaker 3: having a you know, cut up chia bars and whole
• 28:01
  Speaker 3: foods and these small stores, shelving the bars, doing all
• 28:04
  Speaker 3: this stuff just to keep the company afloat. But I
• 28:07
  Speaker 3: was I was still kind of an auxiliary to the
• 28:10
  Speaker 3: you know, fitness world. So I was seeing all this
• 28:12
  Speaker 3: stuff that was going on, and you know, I was
• 28:15
  Speaker 3: still doing basically the training just on the side, just
• 28:18
  Speaker 3: like with my friends or experiment while working full time
• 28:22
  Speaker 3: for Health for It. Eventually became community manager and then
• 28:25
  Speaker 3: at the time we established because I realized, like, my
• 28:28
  Speaker 3: thing is always about implementation of product before people need it.
• 28:31
  Speaker 3: So I would show up to whatever run clubs, et cetera.
• 28:35
  Speaker 3: You know, this was like street influencer marketing before influencer
• 28:39
  Speaker 3: marketing ever became a thing. Established a good relationship with
• 28:42
  Speaker 3: Lulu Lemon. They let me lead one of their run clubs.
• 28:46
  Speaker 3: Then I had somebody from at the time under Armour
• 28:50
  Speaker 3: then reach out to do stuff with them, So then
• 28:53
  Speaker 3: I had the relationship with I was still training at
• 28:55
  Speaker 3: this place because Hannah Brothman introduced me to the owner
• 28:58
  Speaker 3: of this place, S ten. I started to train their
• 29:00
  Speaker 3: part time. Then what happened was was like I'm still
• 29:04
  Speaker 3: working for Healthware full time. Then what happened was was
• 29:07
  Speaker 3: that employees from Nike came and scouted a class that
• 29:11
  Speaker 3: I was teaching at s tend the small semi private classes,
• 29:14
  Speaker 3: this class called Runstrom you know. And this was before
• 29:18
  Speaker 3: again where people were like integrating like strength training with running,
• 29:21
  Speaker 3: like this was kind of like a new concept at
• 29:23
  Speaker 3: the time. And I actually wasn't supposed to be teaching
• 29:26
  Speaker 3: this class. I the instructor texted me the night before
• 29:30
  Speaker 3: and said can you cover this class? And I was like,
• 29:33
  Speaker 3: oh man, it was our early class, seven am class
• 29:35
  Speaker 3: on Thursday morning. I don't think warnings. And I was
• 29:38
  Speaker 3: like sure, I'll cover it. So again I came. I
• 29:42
  Speaker 3: covered it. Then the Nike hit me up after and
• 29:44
  Speaker 3: was like, Yo, we're about to start this new training network.
• 29:47
  Speaker 3: Would you like to be involved? And I'm like, hell, yeah,
• 29:49
  Speaker 3: I like to be involved. Whatever, But again it starts
• 29:52
  Speaker 3: with this, just show up. So I covered the class.
• 29:53
  Speaker 3: Now this is where the story gets crazy is that
• 29:56
  Speaker 3: I didn't hear from them for months. I'm at we
• 29:59
  Speaker 3: work because that's where I wise. I get an email
• 30:01
  Speaker 3: that says, Joe, Oh, he didn't see your name on
• 30:04
  Speaker 3: the list. Can you please come in today for basically
• 30:08
  Speaker 3: interviews and auditions that were hopes that were having for
• 30:10
  Speaker 3: our trainers. I'm like, ah, man, this is crazy. I
• 30:12
  Speaker 3: hit them back. I'm like, no, I have to go
• 30:15
  Speaker 3: to Boston because I was randomly invited by like this
• 30:18
  Speaker 3: Harvard Law School group to go and talk to them.
• 30:20
  Speaker 3: It's just nuts. So I was gonna go up there.
• 30:23
  Speaker 3: I was like, I have a train to catch and
• 30:24
  Speaker 3: they were it was like twenty three at the time,
• 30:26
  Speaker 3: and they were like they first said yes, and they
• 30:29
  Speaker 3: were like, no, we need you actually come in today.
• 30:32
  Speaker 3: So I hustle over in this when in the office
• 30:34
  Speaker 3: Nike's office is still in the Google building. I pop
• 30:37
  Speaker 3: in and then as there's this woman she's no longer there,
• 30:40
  Speaker 3: but Aaron who came out and said, Joe, I really,
• 30:42
  Speaker 3: this is again, this is why you just need people
• 30:44
  Speaker 3: to show give you favors. And it's just luck a
• 30:46
  Speaker 3: little bit. It's like I looked at this list and
• 30:48
  Speaker 3: didn't see your name on it, and I wanted them
• 30:51
  Speaker 3: to reach out and I'm glad you're here. I know
• 30:53
  Speaker 3: you don't have this much time. I need you to
• 30:54
  Speaker 3: come out really come up really quick with music, a
• 30:59
  Speaker 3: warm up, a workout, and the cool down. Once you
• 31:01
  Speaker 3: present it very quickly in a fifteen minute condensed circuit,
• 31:05
  Speaker 3: and then you know, we'll let you go on your way.
• 31:07
  Speaker 3: So I'm like, this place is this place is packed,
• 31:09
  Speaker 3: by the way, like there's all these trainers that look
• 31:11
  Speaker 3: super nervous that are auditioning or like preparing for the auditions.
• 31:16
  Speaker 3: And what's crazy at the time, it's like I still
• 31:18
  Speaker 3: I'm not gonna say aybody's name, but I still remember
• 31:20
  Speaker 3: like faces that were there, and you know, it's it's
• 31:25
  Speaker 3: crazy that like me being able to then be able
• 31:29
  Speaker 3: to get in there and then do well with Nike
• 31:32
  Speaker 3: and then eventually they hired me for their forty five
• 31:34
  Speaker 3: grand project and then from there. So forty five grand
• 31:38
  Speaker 3: was the space that Nike had that basically it was
• 31:41
  Speaker 3: an invite only kind of studio for media influencers, celebrities, whatever,
• 31:46
  Speaker 3: so more in New York City. Yeah, so taking a
• 31:48
  Speaker 3: you've been so taking a more like cultivated approach to training.
• 31:54
  Speaker 3: So this one group class fitness was still big. It
• 31:57
  Speaker 3: still is big, but I will argue it's not as relevant,
• 32:00
  Speaker 3: but this is when it was as big and they
• 32:02
  Speaker 3: were really focused on a group class structure. But for me,
• 32:05
  Speaker 3: it was a situation of Okay, I know I could
• 32:08
  Speaker 3: do that, but I also know where I wanted a hedge,
• 32:10
  Speaker 3: a bet on where the industry was going. So I
• 32:13
  Speaker 3: told them that while I can't do this, I'll earn
• 32:16
  Speaker 3: my stripes, so you know, I'll pledge it out. As
• 32:18
  Speaker 3: they say, I thought that one on one training is
• 32:21
  Speaker 3: going to be the future relatively of training, Integration of
• 32:24
  Speaker 3: performance modalities to fitness, making sure women had a comfortable
• 32:28
  Speaker 3: space in the gym, and then basically bridging a gap
• 32:31
  Speaker 3: between running and training for it to be horizontally integrated,
• 32:33
  Speaker 3: to make it be one unit for a night yet
• 32:35
  Speaker 3: at the time I was still super siloed, so I
• 32:37
  Speaker 3: knocked a few early opportunities out the park, and again
• 32:40
  Speaker 3: it was constantly showing up, and you know, things led
• 32:43
  Speaker 3: to one thing, and I guess now I'm here.
• 32:46
  Speaker 1: Follow up question number one, do you remember any of
• 32:50
  Speaker 1: the music you used in your audition?
• 32:52
  Speaker 2: Oh, my god, give me a song.
• 32:54
  Speaker 3: Yes, it actually wasn't hip hop, or if you kind
• 32:58
  Speaker 3: of know me, it was Tasmi or the DJ's name
• 33:03
  Speaker 3: is he was on there, Casette was on there, and
• 33:10
  Speaker 3: then probably some like there's definitely one hip hop track.
• 33:12
  Speaker 3: I can't remember who the.
• 33:14
  Speaker 1: So what kind of the second follow up question would
• 33:16
  Speaker 1: be in like your normal day to day or like
• 33:20
  Speaker 1: a week for you, Like how much of that is
• 33:23
  Speaker 1: now working with Nike versus a lot of the other
• 33:25
  Speaker 1: obligations you have going on.
• 33:26
  Speaker 2: So are you training a lot of.
• 33:27
  Speaker 1: Your clients in conjunction with Nike or are you kind
• 33:31
  Speaker 1: of doing that more on your own Now it's.
• 33:34
  Speaker 3: A mix of both. So Nike still let's be they
• 33:36
  Speaker 3: just have their space out of NYHQ, so definitely let
• 33:39
  Speaker 3: me use that space. Also trade out of a gym
• 33:42
  Speaker 3: performance here in New York City, So it's a mix
• 33:45
  Speaker 3: of stuff, but for me right now, it's really about
• 33:48
  Speaker 3: like also the all the other responsibilities that I have
• 33:51
  Speaker 3: now with smart Water, whoop, et cetera. To me, it's
• 33:54
  Speaker 3: like id it's ideation to then basically grounded in reality
• 33:58
  Speaker 3: because at this point now I'm a knowledge worker where
• 34:01
  Speaker 3: I get paid for the manner in which I also
• 34:04
  Speaker 3: think about things then be able to implement it. So
• 34:06
  Speaker 3: there's a large consulting aspect to what like my business is,
• 34:10
  Speaker 3: especially behind the scenes, but right now it's really just
• 34:13
  Speaker 3: like an army of one that I'm trying to I'm
• 34:15
  Speaker 3: trying to figure out. So it's very funny because like
• 34:19
  Speaker 3: I get this question a lot, like people always know
• 34:21
  Speaker 3: I'm up to something, but they don't completely know what
• 34:23
  Speaker 3: it is that I'm up to, which I kind of
• 34:25
  Speaker 3: like because then the needle is completely moved. Then once
• 34:29
  Speaker 3: you drop it without people knowing completely what you're doing,
• 34:32
  Speaker 3: they'll just know that and that one is dropped that
• 34:34
  Speaker 3: it has some sort of value. So what I find
• 34:37
  Speaker 3: interesting is like this new position I have with smart
• 34:38
  Speaker 3: Water or whatever, creative director of wellness kind of came
• 34:41
  Speaker 3: out of nowhere, but it's very what's very intriguing now
• 34:44
  Speaker 3: is now that the well and I've had a very
• 34:47
  Speaker 3: good conversation a lot of my friends about this. Actually
• 34:50
  Speaker 3: inspired me to go after this title because I've been
• 34:52
  Speaker 3: saying for years, I want to be your creative director
• 34:54
  Speaker 3: of wellness. The industry is now forever changed, and that's
• 34:58
  Speaker 3: not even any sense of like glow. But now this
• 35:02
  Speaker 3: position now exists. It never existed before. So now becomes
• 35:06
  Speaker 3: a situation where within all these other companies, within these businesses,
• 35:09
  Speaker 3: even as smart Water, you know, however long I have it,
• 35:12
  Speaker 3: even after me, this position now exists. Now there's a
• 35:14
  Speaker 3: unique opportunity for all of us to basically take a
• 35:18
  Speaker 3: different role within wellness, to totally revolutionize and evolve it,
• 35:21
  Speaker 3: which I think is very important. So there's a you know,
• 35:25
  Speaker 3: there's a very big difference between one of the best
• 35:27
  Speaker 3: advice that I got from my buddy Virgil Ebba, between
• 35:30
  Speaker 3: leading the wave and being a part of it. And
• 35:33
  Speaker 3: if we're going to lead the wave, you have to
• 35:34
  Speaker 3: be you have to be honest, and you have to
• 35:36
  Speaker 3: be not be afraid to make mistakes and push your
• 35:39
  Speaker 3: neck out there. I understand the issues that I may
• 35:41
  Speaker 3: have with work with SmartWater. I understand the difficulties that
• 35:43
  Speaker 3: may arise that I can't be able to get done
• 35:45
  Speaker 3: all the things that I want to get done. But
• 35:47
  Speaker 3: if you really want to push the envelope for it,
• 35:48
  Speaker 3: I think it's something that had to be done and
• 35:50
  Speaker 3: I'm very I'm very humbled in honored to be able
• 35:53
  Speaker 3: to try to figure it out.
• 35:55
  Speaker 1: I think what's special also about that title is it's
• 35:58
  Speaker 1: not just like director of wellness. I feel like simply
• 36:01
  Speaker 1: the word creative director completely shifts the way that someone
• 36:05
  Speaker 1: can think about that opportunity.
• 36:07
  Speaker 3: Yeah, because I mean, that's what you're design. It's a
• 36:10
  Speaker 3: there's a design. That's what people don't really realize because
• 36:13
  Speaker 3: with the class structure and it's a little bit different now,
• 36:16
  Speaker 3: like you could kind of throw shit at the wall
• 36:18
  Speaker 3: and hope it sticks, and people kind of go to
• 36:21
  Speaker 3: it for a show relatively like you, they're not really
• 36:26
  Speaker 3: into it for like a quantifiable experience that leads to something.
• 36:29
  Speaker 3: When you have to creatively direct something like you have
• 36:32
  Speaker 3: to craft an experience. You have to craft certain things
• 36:36
  Speaker 3: that then lead to end products that result in em betterment.
• 36:40
  Speaker 3: So my deal is is like every day when somebody
• 36:42
  Speaker 3: shows up to train with me, they can leave and
• 36:45
  Speaker 3: never come back again. And the same could happen with
• 36:47
  Speaker 3: a class, right, but that will typically refill itself. But like,
• 36:52
  Speaker 3: if I'm not, in a sense continuously again upgrading their
• 36:57
  Speaker 3: algorithm to where they're improving, that's my If Nike hires
• 37:02
  Speaker 3: me to have somebody complete a marathon or pr a
• 37:05
  Speaker 3: marathon and they don't, that's my neck. They if somebody
• 37:08
  Speaker 3: if whatever, If a client is getting ready for the
• 37:10
  Speaker 3: Victoria's Secret Fashion show and she doesn't look good up there,
• 37:13
  Speaker 3: for what it's worth, they're athletes to an extent, like,
• 37:15
  Speaker 3: that's my neck. So it is just a higher sense
• 37:17
  Speaker 3: of urgency that's associated with what it is that I
• 37:19
  Speaker 3: gotta do, which I like because I like more of
• 37:21
  Speaker 3: the I like a coaching model rather than an instructor model.
• 37:24
  Speaker 3: And then I'm trying to then figure out which I've
• 37:27
  Speaker 3: been able to figure out how to assimilate this quote
• 37:30
  Speaker 3: unquote creative direction into existing infrastructures, because that's the only
• 37:34
  Speaker 3: way we're able going to improve long term the actual
• 37:37
  Speaker 3: health of the world. I don't care how many followers
• 37:40
  Speaker 3: you have on Instagram. I will never My thing is
• 37:42
  Speaker 3: I knew from the jump, I will never have as
• 37:44
  Speaker 3: many followers on Instagram as I possibly could, because I
• 37:47
  Speaker 3: wanted to stand for certain values and play a long
• 37:49
  Speaker 3: game in which I wanted to be an expert and
• 37:51
  Speaker 3: a thought leader. I didn't want to be an influencer.
• 37:54
  Speaker 3: People call me influencer, I'll say straight out, I get upset.
• 37:57
  Speaker 3: I'm not an influencer. I'm a person of it influence
• 38:00
  Speaker 3: because I wanted to work super hard to be good good,
• 38:02
  Speaker 3: to be good at what it was that I do,
• 38:04
  Speaker 3: and I want to improve every day. That's why I
• 38:06
  Speaker 3: go home every day and I realize I'm still not
• 38:09
  Speaker 3: good enough, and then from there what it becomes. I
• 38:11
  Speaker 3: don't care how many followers you have. The companies that
• 38:14
  Speaker 3: have been around have been around for hundreds of years
• 38:17
  Speaker 3: and have billions of dollars, and you're and people are
• 38:20
  Speaker 3: so kind of just want to do new age affiliate
• 38:23
  Speaker 3: marketing and don't want to humble themselves and say, Okay,
• 38:26
  Speaker 3: you know what, if I can figure out a way
• 38:29
  Speaker 3: so hopefully improve the world by being a part of
• 38:32
  Speaker 3: these companies that you know have made mistakes in the
• 38:35
  Speaker 3: past but want to now evolve because they realize the
• 38:38
  Speaker 3: state of existence at which we are. And you don't
• 38:41
  Speaker 3: realize the influence that they have. Companies are the biggest
• 38:44
  Speaker 3: influencers in the world. You're not. It's cool you think
• 38:48
  Speaker 3: you are, but you're not. So it's that you have
• 38:50
  Speaker 3: to have skills that could actually be utilized, hopefully the
• 38:53
  Speaker 3: improvement of health of generations. And that's really what it
• 38:55
  Speaker 3: is that I want, because you know, that's why I
• 38:57
  Speaker 3: live in Brooklyn, why I live in Bedstad. I wake
• 38:59
  Speaker 3: up every day and seeing these kids going to school
• 39:02
  Speaker 3: with chips or seeing people that are just can't make it.
• 39:05
  Speaker 3: And I want to make sure that you know, when
• 39:08
  Speaker 3: I die, you know, when that time comes, I help
• 39:10
  Speaker 3: somebody make it. I just didn't help somebody buy a product.
• 39:13
  Speaker 3: I helped somebody make it.
• 39:14
  Speaker 1: I was going to ask you what do you want
• 39:15
  Speaker 1: your legacy to be, but I think you're kind of
• 39:17
  Speaker 1: articulating that already. So what I will touch on is
• 39:20
  Speaker 1: you mentioned social media. You mentioned influence. When people come
• 39:23
  Speaker 1: to your page, they you got to say it, they're
• 39:27
  Speaker 1: going to see some abs. But when you look in
• 39:31
  Speaker 1: the mirror, Seriously, when you when you look in the mirror,
• 39:35
  Speaker 1: I want to know what do you see.
• 39:39
  Speaker 3: Who? That's a question. I see, I see a kid
• 39:46
  Speaker 3: that's slowly becoming a man that is realizing his innate
• 39:52
  Speaker 3: skill and quote unquote power that he has as he
• 39:56
  Speaker 3: continuously grows to believe in himself that truly that sometimes
• 40:01
  Speaker 3: it's tired and sometimes it's upset, that truly wants to
• 40:03
  Speaker 3: make the world a better place. And I haven't been
• 40:06
  Speaker 3: able to fully articulate and fully understand what it is
• 40:09
  Speaker 3: that keeps me going. But I know every day that
• 40:12
  Speaker 3: I do that I wake that, I wake up and
• 40:14
  Speaker 3: I'm like, let's go get it. It's not because of
• 40:17
  Speaker 3: that I want anything, but it's that because I know
• 40:19
  Speaker 3: that there has to there's a deeper reason that I've
• 40:22
  Speaker 3: been given the skill set that I have. I say
• 40:26
  Speaker 3: I've given I've been given a twenty year head start
• 40:28
  Speaker 3: because I've grown up in a in a household that
• 40:30
  Speaker 3: has taken health and wellness seriously above anybody Else's the
• 40:34
  Speaker 3: way my dad operates, the way my mom operates. So
• 40:37
  Speaker 3: I see someone that can be a vehicle for good
• 40:39
  Speaker 3: that still has to come to terms with, you know,
• 40:41
  Speaker 3: his own internal struggles, that's continuously growing, like continuously growing
• 40:46
  Speaker 3: every day too, to become hopefully something greater than he
• 40:51
  Speaker 3: ever thought he could be. But not because you know,
• 40:54
  Speaker 3: I want money, although that would help me pay off
• 40:56
  Speaker 3: my loans, and I you know I've got enough, but
• 40:59
  Speaker 3: I don't know. I just think, like you know, as
• 41:01
  Speaker 3: my boy Dao says, it's like we need leaders, and
• 41:04
  Speaker 3: I think we need like true altruistic leaders.
• 41:07
  Speaker 2: You didn't think that question was going to go that way,
• 41:09
  Speaker 2: did you?
• 41:09
  Speaker 3: I didn't. It took a turn, but I expect it.
• 41:12
  Speaker 2: Took a turn.
• 41:14
  Speaker 1: What's the most meaningful project that you feel like you've
• 41:17
  Speaker 1: been involved with lately?
• 41:18
  Speaker 3: System of service?
• 41:19
  Speaker 2: Talk to me a little bit about that real quick.
• 41:20
  Speaker 3: I think it's a very important overall aspect of wellness.
• 41:23
  Speaker 3: So system of service. I kind of got the concept
• 41:26
  Speaker 3: in college. That was the birth of it. It didn't
• 41:29
  Speaker 3: come to full fruition. In twenty sixteen, I sat down
• 41:33
  Speaker 3: with my friend Olivia and I said that I think
• 41:36
  Speaker 3: service needs it needs to be risen up as the
• 41:38
  Speaker 3: ultimate value in human existence, and community service oftentimes is
• 41:43
  Speaker 3: very ugly, it's not well put together. Why can't we
• 41:46
  Speaker 3: basically create infrastructures, infrastructures for community service that allow people
• 41:51
  Speaker 3: to take part in their micro communities. Because I think
• 41:53
  Speaker 3: it's like a lot of people don't realize how close
• 41:56
  Speaker 3: to home certain things are, especially issues for the world,
• 41:59
  Speaker 3: like while it is important to do whatever Africa, India,
• 42:03
  Speaker 3: et cetera. Like people struggling in Brooklyn, people struggling and
• 42:06
  Speaker 3: out of boroughs, people struggling in Middle America. It's like,
• 42:10
  Speaker 3: how can we create how can we use quote unquote
• 42:12
  Speaker 3: our influence for good? So system of service founded with
• 42:15
  Speaker 3: my friend Olivia Perez, love her to death. She if
• 42:18
  Speaker 3: you ever see our text messages, she really keeps me grounded.
• 42:22
  Speaker 3: But it's just a situation of where can we create
• 42:25
  Speaker 3: a community that also helps the community. So can we
• 42:27
  Speaker 3: have people come together to understand issue that are greater
• 42:30
  Speaker 3: than greater than themselves and also just give back, but
• 42:34
  Speaker 3: also team up with you know, brands that could also
• 42:37
  Speaker 3: help us amplify it. So we've done stuff with Nike,
• 42:39
  Speaker 3: done stuff with Smart Water. We just did something for
• 42:42
  Speaker 3: Airmax Day, which is basically be partnered with Souls for Souls,
• 42:45
  Speaker 3: a charity that's kind of grounded in micro enterprise. We
• 42:48
  Speaker 3: collected used or lightly worn sneakers over four hundred pairs
• 42:53
  Speaker 3: and be able to donate them to Souls for Souls
• 42:55
  Speaker 3: and you know, kind of let them do what it
• 42:56
  Speaker 3: is that they do, but it's an ever evolving process.
• 42:59
  Speaker 3: But like that's really I guess that's like my my baby.
• 43:02
  Speaker 3: It's like that little it's it's me. It's a little
• 43:04
  Speaker 3: premature kid of the group that took a long time
• 43:07
  Speaker 3: to come together. But I think it's starting to grow
• 43:10
  Speaker 3: a little bit and I'm really excited to see what
• 43:11
  Speaker 3: we could do with it because I think, like there's
• 43:14
  Speaker 3: so many CSR philanthropic goals that these companies have but
• 43:17
  Speaker 3: don't really know how to best do it. And I
• 43:20
  Speaker 3: just think our generation is really prime to like set
• 43:23
  Speaker 3: a different stage on how to accomplish that.
• 43:25
  Speaker 1: So aside from aside from being active in that, like
• 43:29
  Speaker 1: what else does Joe want right now?
• 43:31
  Speaker 2: Like what do you want? H means like I want
• 43:36
  Speaker 2: to nap.
• 43:41
  Speaker 3: I could say something facetious like I want a girlfriend,
• 43:43
  Speaker 3: but I probably don't have enough time for that either.
• 43:46
  Speaker 3: I want I just want the ability to figure out
• 43:52
  Speaker 3: the best way to bring my stuff as I'm slowly
• 43:57
  Speaker 3: but bringing it from like theory to just like real life,
• 44:01
  Speaker 3: Like what does this look like in like real life?
• 44:03
  Speaker 3: Like how can we how can we implement these thought
• 44:07
  Speaker 3: processes in a different way that actually like exists within
• 44:11
  Speaker 3: a structure that people can harness a little bit better
• 44:13
  Speaker 3: because because right now it's like still relatively small. Like
• 44:17
  Speaker 3: I understand the ability to inspire people through words, et cetera,
• 44:20
  Speaker 3: But can we combine the words with also the proper
• 44:23
  Speaker 3: actions that allow people to level up in distinct ways?
• 44:26
  Speaker 3: So that's really I just want to crack. That's what
• 44:28
  Speaker 3: Joe wants, Like, I want to crack. I want to
• 44:30
  Speaker 3: crack that code. Uh, expeditiously.
• 44:33
  Speaker 2: I think talking to yourself in the third person helps.
• 44:36
  Speaker 3: It does happen studied it does.
• 44:37
  Speaker 2: Yeah, I'm the host. It's completely serious.
• 44:40
  Speaker 3: Yeah, I talk to myself all the time and in
• 44:42
  Speaker 3: the third person. People think I'm nuts for it, but
• 44:44
  Speaker 3: I mean I am nuts.
• 44:45
  Speaker 1: All right, I'm gonna close this out real quick and
• 44:47
  Speaker 1: ask you the final question. You have an opportunity right
• 44:50
  Speaker 1: now to offer the Joe holder, who for the second
• 44:54
  Speaker 1: time dramatically awful injury in college kind of back on
• 44:58
  Speaker 1: the ups, trying to figure out how to get back
• 45:00
  Speaker 1: in it, how to get in it in general with
• 45:02
  Speaker 1: what's going to happen after that, even an opportunity to
• 45:05
  Speaker 1: offer Joe at that point in your life, at that
• 45:07
  Speaker 1: hurdle moment a piece of advice, What do you tell
• 45:10
  Speaker 1: him looking back on it now.
• 45:15
  Speaker 3: Hmm uh, getting over that hurdle and that Joe hold
• 45:20
  Speaker 3: the second time around. I guess what I would tell
• 45:23
  Speaker 3: them would be to be able to basically trust trust
• 45:30
  Speaker 3: your instincts when it's grounded in empiricism, because you don't
• 45:34
  Speaker 3: realize the foresight it is that you have simply because
• 45:38
  Speaker 3: you spend so much time thinking about the subject matter.
• 45:41
  Speaker 3: You think that's how everybody operates. Because recently I've been
• 45:45
  Speaker 3: I've been in a lot of meetings and stuff, and
• 45:46
  Speaker 3: I've like blown people's minds with things that come so
• 45:51
  Speaker 3: simple to me, and like literally been told that whatever
• 45:56
  Speaker 3: I could like tell the future for whether it is
• 45:58
  Speaker 3: that the industry is going, et cetera, it's like, really,
• 46:00
  Speaker 3: just trust, just trust yourself. Would you know You've cultivated
• 46:03
  Speaker 3: that skill set over a very long period of time
• 46:06
  Speaker 3: where it's not even you being cocky, but it's just
• 46:08
  Speaker 3: simply because you've immersed yourself so deeply in the subject matter,
• 46:13
  Speaker 3: trust yourself that the outcomes that you think are unreachable
• 46:17
  Speaker 3: can be reached and very very and a good example
• 46:19
  Speaker 3: of that it was your ability to come back from
• 46:21
  Speaker 3: a broken leg in four and a half weeks, you know,
• 46:23
  Speaker 3: So the same thing is like trust that ability for
• 46:26
  Speaker 3: everything else that you do if you know that you're
• 46:29
  Speaker 3: going to put yourself, full headed, full throttle into it.
• 46:34
  Speaker 1: This was so much to take in in such a
• 46:36
  Speaker 1: short amount of time, So no, I appreciate you.
• 46:39
  Speaker 2: I wish you could like drop bombs like this every week.
• 46:41
  Speaker 2: Yea too soon Part two? Maybe you'll be the first
• 46:45
  Speaker 2: hurdle start too.
• 46:46
  Speaker 3: Hey, you know it was? How long is a hurdle podcast?
• 46:48
  Speaker 1: Typically typically about like fifteen minutes longer than we probably
• 46:52
  Speaker 1: had time for today.
• 46:53
  Speaker 3: Gotta have a part two.
• 46:54
  Speaker 2: Got to have a Part two, Joe, thanks so much
• 46:55
  Speaker 2: for sitting down with me.
• 46:56
  Speaker 1: Of course, please take a quick moment and leave a
• 46:59
  Speaker 1: review by clicking the link with the description to this episode.
• 47:02
  Speaker 1: We all face multiple hurdles in life. I want to
• 47:05
  Speaker 1: hear about yours. Reach out to me at Emily at
• 47:07
  Speaker 1: hurdle dot us. Connect with the podcast on Instagram and
• 47:11
  Speaker 1: Twitter at Hurdle podcast.
• 47:13
  Speaker 2: Joe. Where do they find you? Where do they keep
• 47:15
  Speaker 2: up with you? Give them the deats.
• 47:17
  Speaker 3: I'll probably be able to plane somewhere now, but uh,
• 47:19
  Speaker 3: Jae You can follow me on Instagram at Otosystem. I
• 47:22
  Speaker 3: also write on Medium here and there, but Instagram is
• 47:26
  Speaker 3: probably the easiest place, So at oto System thank you
• 47:29
  Speaker 3: for listening. Drop a note if you liked it, but
• 47:31
  Speaker 3: more importantly, please leave Rava views for Hurdle on iTunes
• 47:35
  Speaker 3: or wherever else you may be found.
• 47:36
  Speaker 2: You are the best.
• 47:37
  Speaker 1: I am at Emily a body, another hurdle conquered.
• 47:41
  Speaker 2: Catch you guys next time.