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ICYMI - BP Invented Your Guilt: John Pabon on Greenwashing and the Carbon Footprint Lie
Greenwashing is not always deliberate. John Pabon says it ranges from fossil fuel companies outright lying to corporations that over-claim and governments and celebrities performing concern they do not actually have.
The most effective example he offers is the carbon footprint calculator. British Petroleum, working with a PR firm around 2002 or 2003, popularized it not as a tool for improving their own operations but as a way to shift responsibility onto consumers for a problem the oil industry created. John Pabon says the language we now use every day is often just a marketing campaign we…
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