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The Direct to Consumer Playbook by Mike Stevens - Book Summary
“Own Your Customer: The DTC Playbook”
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Title: The Direct to Consumer Playbook
Author: Mike Stevens
Category: Startups & Entrepreneurship, Memoirs & Life Stories, Business Strategy, Sales, Branding & Marketing
What if your business isn't a manufacturer or a retailer, but a media company that happens to sell a product? Sam and Sophie sit with that shift in identity, because it changes everything about how you spend money and attention.
They walk through…
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