Kevin Perlmutter: When Emotional Motivation Meets Brand Desire
We like to tell ourselves that we make purely logical purchase decisions, but we’re human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Today, brand strategist, Kevin Perlmutter, and I discuss the brain’s limbic system, why marketers should care about it, and how to uncover your customers’ emotional motivation so you can create more compelling messaging and solutions. We also talk about good questions to ask (and which ones not to) and why you need to spend the time and money to…
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