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Learning, Unlearning, and Building Something That Matters
In this episode of Business Owners Tell All: What It Takes, Jaya Iyer shares her journey from growing up in India to building a purpose-driven fashion brand in the United States. With a Ph.D. in Fashion Merchandising and experience in both academia and the apparel industry, Jaya combined her knowledge, personal experiences, and motherhood to create Svaha USA—a brand designed to challenge gender norms and inspire learning through clothing.
What began as a simple frustration—being unable to find a space-themed shirt for her daughter—turned into a powerful business idea. Through smart business…
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