Latest / The DEX Show: A Show for IT Change Makers / AI, IT and HR: Strategy, Risks, and the Future of Work 🤝 (w/ Ben Eubanks)
Transcript
- 0:01Speaker 1: Welcome it. Change Makers to the Deck Show with Tim
- 0:05Speaker 1: Flower and Tom McGraw. Let's get into it.
- 0:09Speaker 2: And then change Makers. Tim and I are back together
- 0:12Speaker 2: on the show once again.
- 0:14Speaker 3: How you doing, Tim, I'm good time. Yeah, we're just
- 0:16Speaker 3: catching up a little bit on some some PTO time
- 0:19Speaker 3: we each had. And uh, it's a we're recording this
- 0:21Speaker 3: on a Monday, so back in the saddle, so it's
- 0:23Speaker 3: good to good to reconnect with.
- 0:25Speaker 2: The I'm recording this from from Ireland. I keep I
- 0:29Speaker 2: kept calling it. I learned for ages. If everyone is like,
- 0:32Speaker 2: which island do you go into?
- 0:33Speaker 4: Okay, Ireland, You've got to add the extra hottle syllable
- 0:37Speaker 4: in the middle, And I got it. I got into
- 0:40Speaker 4: a shout at Tim to friend of the show Sarah, Yeah,
- 0:43Speaker 4: I saw who you know who has facilitated many wonderful
- 0:48Speaker 4: guests that we've had on the show.
- 0:49Speaker 2: And and I know he's a listener because every now
- 0:51Speaker 2: and then she says, I like the episode you just did,
- 0:54Speaker 2: and so hopefully she's listening to this song becase we've
- 0:56Speaker 2: got to congratulate her on her on her wonderful wedding
- 0:59Speaker 2: in West Cork. Beautiful occasion, a beautiful hotel, beautiful, beautiful
- 1:04Speaker 2: landscape and beautiful weather, which is anyone who's been to
- 1:07Speaker 2: Westcourt knows is not is not a so bing shout
- 1:12Speaker 2: out to uh and and Mark her her husband. So
- 1:17Speaker 2: today onto our guest, him, onto our guest. We're joined
- 1:20Speaker 2: by someone who's been the forefront of exploring how AI
- 1:24Speaker 2: is reshaping the world of work, which is something we
- 1:26Speaker 2: do here quite often, of course, but this gentleman, Ben Ubanks.
- 1:30Speaker 4: He does it from a perspective of HR. So very
- 1:34Speaker 4: very excited to talk to him. Ben is the chief
- 1:36Speaker 4: research officer at Lighthouse Research and Advisory and a decorated
- 1:42Speaker 4: and celebrated author and podcaster and public speaker.
- 1:46Speaker 2: And we're just excited to talk to you. Ben. How
- 1:47Speaker 2: are you doing today?
- 1:48Speaker 5: I'm doing really well, Tom, glad to be here. And
- 1:50Speaker 5: if you ask me how we sit here in the
- 1:52Speaker 5: Southern US, it's Ireland, so that would have been really
- 1:55Speaker 5: easy bout dellan nun.
- 1:58Speaker 2: But what if it's an island is what are you corral?
- 2:01Speaker 3: Maybe?
- 2:02Speaker 2: Oh, it doesn't matter.
- 2:03Speaker 4: Let's move on, listener, Shalli already well, look Ben, so
- 2:08Speaker 4: excited to talk to you, big big fan of your work.
- 2:10Speaker 4: You bring a very very fresh perspective to something we
- 2:12Speaker 4: spend a lot of time thinking about and talking about
- 2:14Speaker 4: here here on the deck show.
- 2:17Speaker 2: Hey, look, it's it's obvious to say he like in it.
- 2:20Speaker 4: Like anything, AI is going to have a like in it. Specifically, rather,
- 2:25Speaker 4: AI is going to have a dual impact on HR
- 2:29Speaker 4: because onmber one hand, it's going to change how HR
- 2:31Speaker 4: carries out its own work. On the other hand, it
- 2:33Speaker 4: has to reshape HR's outward facing role.
- 2:36Speaker 2: In the business. Right, it's going to influence HR's own
- 2:38Speaker 2: strategy at the very highest level. Could you maybe update
- 2:42Speaker 2: our audience, who isn't your typical HR audience on what's
- 2:45Speaker 2: most significant in these different dimensions of change.
- 2:49Speaker 5: The very first three words you said there in that question,
- 2:51Speaker 5: I think, will you tell it? It's like in it?
- 2:53Speaker 3: Right?
- 2:54Speaker 5: It work is divided to between these very compliance focused,
- 2:58Speaker 5: very pros like checklist sorts of things and other things
- 3:02Speaker 5: where that are high level strategy and impact and what
- 3:05Speaker 5: does this mean and unlock for us in terms of
- 3:07Speaker 5: opportunity and so for me, the perspective is HR is
- 3:11Speaker 5: divided the same way. We have this compliance piece, this
- 3:13Speaker 5: checklist piece, checking it off, just moving along the list.
- 3:16Speaker 5: We also have the strategy side of it. I was
- 3:18Speaker 5: talking to a leader of people analytics for a large
- 3:21Speaker 5: bank recently and he was telling me he's getting pressured
- 3:23Speaker 5: to adopt AI. And he said, they're telling me to
- 3:25Speaker 5: do it around our employee service delivery and how people
- 3:28Speaker 5: answer questions like, yeah, there's there's some good stuff there.
- 3:31Speaker 5: There's also opt curuity here on the strategy side, where
- 3:34Speaker 5: you can answer questions about how we can grow our talent,
- 3:37Speaker 5: how we can meet that business objective, how we can
- 3:39Speaker 5: meet this need. And so there's this sort of fibrication
- 3:43Speaker 5: there between the two different lenses of how that goes,
- 3:46Speaker 5: and I think it's not too similar from how I
- 3:48Speaker 5: teas thees that but doing the compliance things well may
- 3:53Speaker 5: get you little applause, But unlocking the strategy and opportunity
- 3:56Speaker 5: is where the real competitive advantage comes from for employers.
- 4:01Speaker 2: When when you think about previous ways of digital transformation
- 4:04Speaker 2: that you've witnessed and thought about and analyzed and how
- 4:08Speaker 2: they affected HR strategically, what lessons, first of all, do
- 4:12Speaker 2: you feel do apply to this coming way AI driven
- 4:16Speaker 2: digital transformation And where exactly do you think the lessons
- 4:19Speaker 2: of the past will short in which ways do you see,
- 4:22Speaker 2: a AI transformation is something that's truly uncharted and if
- 4:26Speaker 2: you will, unprecedented, if at all, if.
- 4:29Speaker 5: At all, oh my goodness, at all, it might they not.
- 4:32Speaker 5: So there's this a I think you might have heard of. No,
- 4:35Speaker 5: so I'll start with this. So when I was writing
- 4:38Speaker 5: the book Artificial Intelligence for HR and the second edition
- 4:41Speaker 5: and the third edition, I kept going back to the research.
- 4:44Speaker 5: I could find anything old or new that highlighted what
- 4:47Speaker 5: happens to work when this evolution comes through and automation
- 4:51Speaker 5: strips away things. And again, hundreds of years ago, mechanical
- 4:54Speaker 5: automation suddenly farming is easier. Great, okay, But today it's
- 4:58Speaker 5: digital automation. It's changing the work that we do, taking
- 5:00Speaker 5: pieces out that we had to do manually before. It
- 5:03Speaker 5: makes it easier for us. That automation compartment there is great.
- 5:06Speaker 5: That's been a thing for a long time. AI changes
- 5:09Speaker 5: that because it's not just about automation that we've done,
- 5:12Speaker 5: but it's about accelerating things, augmenting things, adapting work itself.
- 5:16Speaker 5: We are having to redefine how work it's done because
- 5:18Speaker 5: some things no longer have to be done by human
- 5:21Speaker 5: and in some cases we're all just thank goodness my
- 5:24Speaker 5: feet of urest for a moment. But in other cases
- 5:26Speaker 5: we're saying, now, what does this make possible? What can
- 5:28Speaker 5: I do now that I couldn't do before because I
- 5:30Speaker 5: was too busy just churn it away at these other
- 5:33Speaker 5: tasks and things. And I think that's the real opportunity
- 5:35Speaker 5: that we have now in front of us, is to
- 5:37Speaker 5: rethink that and what's possible. I think that's the big thing.
- 5:40Speaker 5: It's not just about doing other stuff faster, but giving
- 5:43Speaker 5: us new things we can do that in the past
- 5:45Speaker 5: we're just beyond our reach.
- 5:48Speaker 3: And so Ben, I'll add my excitement to having on
- 5:50Speaker 3: the show. We've talked about this linkage between HR and
- 5:54Speaker 3: IT for a while, and having you here to share
- 5:56Speaker 3: some of your research and the lessons out of your books,
- 5:59Speaker 3: I think is going to be real big for the audience.
- 6:01Speaker 3: So welcome. You know, we've known for years now that
- 6:06Speaker 3: AI holds this tremendous promise for all sorts of enterprises.
- 6:11Speaker 3: But what do you see are the biggest risks with
- 6:14Speaker 3: AI in the workplace, both in terms of culture. So
- 6:16Speaker 3: I'll lay out a couple here and get my thoughts out.
- 6:20Speaker 3: There's this tremendous promise, but there are also angles where
- 6:24Speaker 3: it can be demonized. How dare you use AI to
- 6:26Speaker 3: create your content? And there's actually AI to detect whether
- 6:30Speaker 3: or not you used AI, And now there's AI to
- 6:33Speaker 3: make my AI production more human, so you can't detect it. Right,
- 6:37Speaker 3: this this back and forth swing on whether it's good
- 6:39Speaker 3: or whether it's bad. And we're also starting I'm starting
- 6:43Speaker 3: to sense some of this internal HR kind of responsibility
- 6:48Speaker 3: to manage the human competition in an enterprise. So what
- 6:53Speaker 3: role does HR play in anticipating and managing and hopefully
- 6:59Speaker 3: mitigating some of these back and forth plays in their
- 7:03Speaker 3: own enterprise.
- 7:05Speaker 5: Well, if I could snap my fingers and every organization
- 7:09Speaker 5: had access to the same AI tools, the only differentiator
- 7:11Speaker 5: would be in your talent, your people, what they can do,
- 7:14Speaker 5: what they know, and how they do it. I think
- 7:16Speaker 5: that's the real thing. And so there are some very
- 7:19Speaker 5: real risks that are there. Everybody wanted to start out
- 7:22Speaker 5: with with bias and all the pieces of that, And
- 7:25Speaker 5: to me, like, what's interesting is, yes, AI could be
- 7:29Speaker 5: biased if it's programmed the way if it's the data
- 7:31Speaker 5: is trained on or or biased. Yes, but also I
- 7:33Speaker 5: can actually audit that I can't audit that manager in
- 7:36Speaker 5: my business who was always saying, you know what, I
- 7:38Speaker 5: really i'd like to you, I just can't hire a
- 7:40Speaker 5: woman for my team. I just can't you. They can't
- 7:42Speaker 5: cut it, And I can't audit that manager has something
- 7:45Speaker 5: going on in his head that's, you know, shutting that down.
- 7:48Speaker 5: I don't know AI. I can audit and say, hey, look,
- 7:50Speaker 5: it's looking at these indicators. It's turning them down because
- 7:52Speaker 5: they're women. We can fix that and change that. So
- 7:55Speaker 5: I think that's the bias piece. Yes, it's a risk,
- 7:58Speaker 5: but it's also auditible and changeable in a way that
- 8:01Speaker 5: it's not possible with humans. So for me, that's a risk,
- 8:04Speaker 5: but not the full stop, nothing goes forward. We all
- 8:07Speaker 5: have to be pulling our hairt and screaming and running
- 8:09Speaker 5: in circles kind of risk. The other one that gets
- 8:12Speaker 5: me though, the one that's come out more recently. There
- 8:14Speaker 5: was a study by the University of Toronto while back,
- 8:16Speaker 5: and they looked at humans who were using large language
- 8:19Speaker 5: models to do their work and to do some creative tasks,
- 8:22Speaker 5: and they gave them an actual assessment, not just some
- 8:24Speaker 5: questions how do you feel your opinion, but an actual
- 8:27Speaker 5: assessment of creativity, and the people who used large language
- 8:31Speaker 5: models CHAGUPT and others to do their work, their creativity
- 8:35Speaker 5: was lower than people who did not. And the part
- 8:37Speaker 5: that's most scary isn't that, it's that when they brought
- 8:40Speaker 5: them back a little bit later to test them again,
- 8:43Speaker 5: nobody got to use it this time. And that second
- 8:45Speaker 5: group who would use tativity, they were still less creative.
- 8:49Speaker 5: Their ideas were very narrow, very streamlined, very homogeneous, as
- 8:52Speaker 5: the term they use where they all start to sound
- 8:54Speaker 5: the same. But the brainstorming and the creativity from the
- 8:56Speaker 5: other group that had not done that, it was it
- 8:58Speaker 5: was broader, more novel ideas. More creativity was actually show
- 9:02Speaker 5: im proven in the research. So to me, that's the
- 9:04Speaker 5: part that gets me is humans picked the path of
- 9:07Speaker 5: least resistance. Our brains are wired to be lazy and
- 9:10Speaker 5: at the same time going that shortcut route for all
- 9:13Speaker 5: of our brainstorming, all of our creative thinking, not just
- 9:16Speaker 5: automating the simple tasks. When we start doing the higher
- 9:19Speaker 5: order tasks and using it to outsource our thinking, that's
- 9:22Speaker 5: going to start hurting us long term. And that's the
- 9:24Speaker 5: risk that I'm most concerned with because human behavior is
- 9:27Speaker 5: hard to change guys. It's really hard to change people,
- 9:30Speaker 5: and we're wired to take that easy path. So the
- 9:34Speaker 5: thing we're gonna have to do is very carefully, very
- 9:36Speaker 5: very intelligently put some limits around when and where those
- 9:39Speaker 5: are used, and determine which types of work can be
- 9:42Speaker 5: done that way in which we need to stay away
- 9:44Speaker 5: from because the short term win is not worth a
- 9:47Speaker 5: long term loss.
- 9:49Speaker 3: It's really interesting research. I'm gonna I'll chat with you.
- 9:51Speaker 3: Maybe we can put in the speaker notes where folks
- 9:54Speaker 3: can get that research. Because as a semi creative person myself,
- 10:00Speaker 3: I feel like my creative ideas are actually augmented by
- 10:05Speaker 3: some AI collaboration. Right, it's and maybe this is maybe
- 10:09Speaker 3: this is collaboration with people versus creative collaboration with AI,
- 10:12Speaker 3: but it's it's a curious take. I do a lot
- 10:15Speaker 3: of my creative ideas I feel have have really taken
- 10:19Speaker 3: off with some of that, with some of that AI
- 10:24Speaker 3: back and forth. But I'll ruminate on that a little
- 10:27Speaker 3: bit more. But there's strong opinions on both sides even
- 10:30Speaker 3: to take this and step further that some of this
- 10:32Speaker 3: AI capability is actually going to take jobs, and if
- 10:35Speaker 3: those jobs become more siloed, less creative. It's an interesting
- 10:44Speaker 3: it's an interesting implication. But we're also at this kind
- 10:48Speaker 3: of we're the middle of also some talent scarcity right
- 10:52Speaker 3: in many areas that the there's there's an inability to
- 10:58Speaker 3: find the right people with the right talents. I'm curious
- 11:00Speaker 3: how you reconcile those two conundrums, right the it's going
- 11:04Speaker 3: to take my job, but we're gonna, uh, we don't
- 11:08Speaker 3: have the right talent to actually run AI models. How
- 11:11Speaker 3: do you reconcile and see those two things converging in
- 11:14Speaker 3: the future.
- 11:16Speaker 5: The first thing I think of is there was a
- 11:18Speaker 5: study to my key research. I mean, maybe it's probably
- 11:22Speaker 5: not ten years ago, but it's it's been a while
- 11:24Speaker 5: now since the early days of AI being a conversation
- 11:26Speaker 5: and just in public. And they surveyed American workers said, hey,
- 11:32Speaker 5: how do you think that AI is going to change
- 11:34Speaker 5: work and change jobs? And it was something like, you know,
- 11:36Speaker 5: three quarters them said yes. I said, how many of
- 11:39Speaker 5: you think it's going to change your job? And you're
- 11:40Speaker 5: like no, no. Generally, you know, people are like, no,
- 11:44Speaker 5: it won't change my job, it's going to change everybody else's.
- 11:46Speaker 5: And so our brains have this like hardwired defense mechanism
- 11:49Speaker 5: and says, well, this is risky and scary, and look
- 11:51Speaker 5: at our horizon. I'll probably be okay because my I know,
- 11:54Speaker 5: my work is too creative for that. So that's that's
- 11:57Speaker 5: the first place my mind goes. So in in the
- 12:00Speaker 5: book I wrote Talent scarcity, it really looks at the
- 12:04Speaker 5: reasons that it's hard to find good quality of people.
- 12:06Speaker 5: You mentioned in some field, some professions. The lack of
- 12:09Speaker 5: skills there is very real. So a couple of different
- 12:11Speaker 5: thing we're trying to unpack this big question. Number one,
- 12:14Speaker 5: AI is taking tasks, not jobs right now, that's what's happening.
- 12:19Speaker 5: So someone if you have a marketing team and you
- 12:22Speaker 5: had a content person that was doing that as part
- 12:25Speaker 5: of their tasks. Some of the content things they were doing,
- 12:27Speaker 5: we can now do like that staff of a finger
- 12:30Speaker 5: with AI, and that person's tasks they were doing all
- 12:33Speaker 5: around that writing, creating, editing, researching, Those pieces of their
- 12:37Speaker 5: job go away. Now does a company get rid of
- 12:39Speaker 5: that person entirely and offload the rest of their work
- 12:41Speaker 5: to other people maybe, or do they somehow streamline that
- 12:44Speaker 5: job and change it. It depends on the company. Depends
- 12:47Speaker 5: on the culture of the budget, all the things. But
- 12:49Speaker 5: that's what's really happening. The task's not the job now,
- 12:51Speaker 5: that piece of it. Let's set that aside for a second.
- 12:54Speaker 5: One of the things that concerns me again, I'm the
- 12:57Speaker 5: HR nerd. I'm a data nerd. In most rooms, I
- 12:59Speaker 5: was almost an e commomy and decided to go to
- 13:01Speaker 5: HR instead. Still a study of human behavior every day.
- 13:04Speaker 5: And one of the things that I wrote about in
- 13:06Speaker 5: the book is there's this demographic cliff that's out there,
- 13:09Speaker 5: and if anyone has heard some of the stories around this,
- 13:12Speaker 5: they're pretty much all true. Every developed nation in the
- 13:14Speaker 5: world has a birth rate that's below replacement rates, so
- 13:19Speaker 5: they are steadily going to be shrinking. And we see
- 13:21Speaker 5: this in some countries that are very far down this path,
- 13:23Speaker 5: like Japan, where they don't have enough working people to
- 13:27Speaker 5: pay for the social security to take care of the
- 13:29Speaker 5: people who are already at retirement age, and that sort
- 13:32Speaker 5: of social structure breakdown is again lots of fun reading
- 13:36Speaker 5: on the weekends, but it gives you this idea of like,
- 13:39Speaker 5: there's a lot of fear there. There was a one
- 13:43Speaker 5: of the Russian Ministers of Work of labor a few
- 13:46Speaker 5: years ago was on the news saying, hey, when you
- 13:48Speaker 5: get a break from work, go pro create. That was
- 13:50Speaker 5: there on the news are saying this because they're trying
- 13:52Speaker 5: to make sure their citizens are creating enough people, because
- 13:54Speaker 5: they're worried about that. We're losing people to retirement every day,
- 13:57Speaker 5: so it's stretching the workforce, and so that's a real problem.
- 14:02Speaker 5: In the book, I talked about how AI, automation, robotics,
- 14:05Speaker 5: those sorts of things give us a way to potentially
- 14:07Speaker 5: close that gap in some way. But there's a problem
- 14:10Speaker 5: with that. When we look at the job growth in
- 14:12Speaker 5: the last few quarters. The jobs that are actually out
- 14:15Speaker 5: there are standing jobs, not sitting jobs, and AI is
- 14:18Speaker 5: really well suited to sitting jobs, standing jobs, home health,
- 14:22Speaker 5: I need a person there checking on someone in person,
- 14:25Speaker 5: making sure they're okay. We're building something in a plant.
- 14:28Speaker 5: We have things like retail. AI is not doing those
- 14:32Speaker 5: type of jobs that it can't right now. So there
- 14:35Speaker 5: could be an opportunity for that down the line, but
- 14:37Speaker 5: right now it's really affecting for those sitting jobs and
- 14:41Speaker 5: white collar work and not as much of those standing
- 14:43Speaker 5: jobs where we're still trying to hire people still trying
- 14:45Speaker 5: to bring them in and we still have the shortage.
- 14:47Speaker 5: It's a weird sort of labor market issue.
- 14:50Speaker 2: It's bad news for us sit as Tim.
- 14:52Speaker 5: Yeah, all of us are sitting as well. That's you know,
- 14:56Speaker 5: we have a standard or the rest of this.
- 14:57Speaker 3: Yeah, can I is it job security if I push
- 15:01Speaker 3: my standing best at the top and start standing up
- 15:03Speaker 3: for the calls. Yeah. And so a lot of the
- 15:07Speaker 3: functions that we talk about here right, therapy, finance, feedback,
- 15:13Speaker 3: any consultative work We've talked about in other shows, where
- 15:18Speaker 3: knowledge and education are becoming free, so you can find
- 15:22Speaker 3: your answers a lot easier. I'm curious, as HR in
- 15:25Speaker 3: itself becomes more technical through AI adoption, how do they,
- 15:30Speaker 3: as an HR function avoid losing their core purpose keeping
- 15:34Speaker 3: people at the center of the strategy. What practices or
- 15:37Speaker 3: principles help maintain that balance.
- 15:40Speaker 5: So we actually did a piece of research earlier this
- 15:42Speaker 5: year and we surveyed almost a thousand different organizations across
- 15:47Speaker 5: the globe asking them about their people practices. And I
- 15:51Speaker 5: know this is not an HR show, but there's a
- 15:52Speaker 5: very good tie into that question where they we asked
- 15:55Speaker 5: them what's more important? Is it more important? To be
- 15:57Speaker 5: data oriented, really thinking about the numbers, the evidence, the metrics,
- 16:00Speaker 5: those things, or is it more important to be people focused.
- 16:04Speaker 5: And we found is a company that picked one of
- 16:06Speaker 5: those two things versus the catch all you know, the
- 16:10Speaker 5: cheat answer, like both are important. If they picked one
- 16:13Speaker 5: or the other of those, their results were horror. Their
- 16:17Speaker 5: perspective is were more limited, their impact was less. And
- 16:21Speaker 5: so those teams that say it's about all the AI
- 16:24Speaker 5: is great, let's go do all the things, and we're
- 16:27Speaker 5: using that to sacrifice the connection with people. You just
- 16:30Speaker 5: to sacrifice the opportunity we have to serve people. Those
- 16:33Speaker 5: companies may get again that short term gain and look
- 16:36Speaker 5: like they're winning in a long term loss. It reminds
- 16:38Speaker 5: me of the Clarna story where they replaced hundreds of
- 16:41Speaker 5: their customer service agents with an algorithm with an AI tool.
- 16:44Speaker 5: They're like, look at us, We're great, and then a
- 16:46Speaker 5: year later like, oh yeah, we need people again. And
- 16:49Speaker 5: so they learned the hard way, and we're going to
- 16:51Speaker 5: see that pendulum swing too far. I think on the
- 16:53Speaker 5: talent side too, and you see that in some cases
- 16:55Speaker 5: where hey, this company automated their whole hiring process. There's
- 16:58Speaker 5: not a human to be heard or with or connected
- 17:00Speaker 5: to during that process, and when you go and you
- 17:03Speaker 5: look on Reddit and these other places, people like I
- 17:05Speaker 5: will never ever work in this company because that's terrible.
- 17:08Speaker 5: That's horrible. I need to connect with the human to
- 17:10Speaker 5: know if it's the right job for me. So for me,
- 17:13Speaker 5: the philosophical breakdown is do we use the technology to
- 17:16Speaker 5: keep people at arm's lengths or do we use the
- 17:18Speaker 5: technology to understand more about them so we can serve
- 17:21Speaker 5: them more deeply? And for hr people out there who
- 17:23Speaker 5: have that heart of service, they care about their teams,
- 17:25Speaker 5: I think that's where their strategy is going to lie.
- 17:27Speaker 5: Their best opportunity lies is they can now know more
- 17:30Speaker 5: about their people, not in the creepy stalker way, but
- 17:33Speaker 5: no more about their people, like what do they need
- 17:34Speaker 5: from us? How do we serve them better? What unique
- 17:36Speaker 5: benefits can we offer to Ben's family because they need
- 17:40Speaker 5: this thing right now from us versus Tim's family. They
- 17:42Speaker 5: need something different. And that level of understanding and awareness
- 17:45Speaker 5: that AI gives us is what's going to set those
- 17:48Speaker 5: companies apart that take this in the best positive direction.
- 17:53Speaker 3: Just some free thought based on a reaction based on
- 17:57Speaker 3: some of the commentary it's not a far stress, which
- 18:00Speaker 3: if AI is taking accountability for hiring people, that AI
- 18:04Speaker 3: eventually takes accountability for firing people too. Right, we're in this.
- 18:08Speaker 3: If we don't get a manage on this soon, we're
- 18:11Speaker 3: going to be in a We're going to be in
- 18:12Speaker 3: a tough place. And I think there's enough smart people
- 18:15Speaker 3: that are seeing it. It's a matter now what do
- 18:17Speaker 3: we do? And in that regard, who takes accountability for it? Right?
- 18:23Speaker 3: Uh uh? Corporate functions are very easily siloed off. HR
- 18:28Speaker 3: only does HR, it does it, procurement does procurement, but
- 18:33Speaker 3: the rework the redesign of work that's AI driven. If
- 18:37Speaker 3: a business wants to take on those functions like you're
- 18:40Speaker 3: talking about of how does it? How do we redesign
- 18:43Speaker 3: the hiring function without just turning it all over to AI?
- 18:45Speaker 3: How do we use AI to redesign that function? It
- 18:50Speaker 3: sits squarely in the middle of it, and HR one
- 18:53Speaker 3: silo can't do it alone or without the other. So
- 18:56Speaker 3: how do those two functions converge to meet this moment?
- 19:01Speaker 5: I think we armed both sides in a deathmatch and
- 19:04Speaker 5: let seek standing after we're all done that. This seems
- 19:07Speaker 5: likely easiest for that. I think a lot of sharpening
- 19:11Speaker 5: my battle acts over here, So I'm ready to I'm
- 19:13Speaker 5: ready for it. On said it, it's finally someone knows.
- 19:17Speaker 5: So I've always been an advocate that HR and ID
- 19:20Speaker 5: stronger ties. So we did a piece of research a
- 19:22Speaker 5: couple of years ago now where we surveyed an audience
- 19:25Speaker 5: of HR leaders and IT leaders around some technology implementations
- 19:28Speaker 5: relevant to HR tech. But to me, the the interesting
- 19:32Speaker 5: takeaway overall across the board every respondent when we said
- 19:36Speaker 5: is your organization ready for what's next? Are you adaptable?
- 19:39Speaker 5: Are you ready for the future. The ones that said yes,
- 19:41Speaker 5: we asked them about the technologies and tools are using
- 19:43Speaker 5: to manage their people. How big of a role does
- 19:46Speaker 5: that play? Ninety seven percent of people said it plays
- 19:51Speaker 5: a key role. And then being agile and responsive as
- 19:53Speaker 5: an organization. And to me, that blows me away because
- 19:55Speaker 5: statistically that never happens. That's like getting one hundred people
- 19:58Speaker 5: in a room and saying what shweet for a lot
- 20:00Speaker 5: much and ninetie Ever for some people said the same things.
- 20:03Speaker 5: That's ridiculous to even saying a load, But that happened
- 20:06Speaker 5: in the research, So to me, they gives me strong
- 20:07Speaker 5: hope that that's possible. The thing that got me though
- 20:10Speaker 5: in the research we started looking at the two different audiences.
- 20:13Speaker 5: When we asked about implementations, it generally said, hey, listen,
- 20:18Speaker 5: we're here, we're ready, put me in coach. I'm ready
- 20:20Speaker 5: to help out whatever you need. We've got this extensive experience,
- 20:23Speaker 5: we know what we're doing. Just let us let us help.
- 20:26Speaker 5: And HR's general response and that was, we'll call you
- 20:29Speaker 5: if we need you. Strangely enough, later on in the survey,
- 20:32Speaker 5: HR is much more likely than it to say, we
- 20:34Speaker 5: see these problems pop up in implantations, we're not sure
- 20:36Speaker 5: how to deal with them, and they were unexpected, and
- 20:39Speaker 5: so you're like, you've got a great advisor and expert
- 20:42Speaker 5: right here saying let me know we need help, and
- 20:45Speaker 5: you ignore them, and then later on you say, man,
- 20:46Speaker 5: I wish I would have gotten some help. So I'm
- 20:48Speaker 5: hoping those sorts of messages, those are the stories help
- 20:51Speaker 5: our friends across the aisle come together, because the opportunity
- 20:55Speaker 5: there when we do see this together, you see organizations
- 20:58Speaker 5: that are trying to combine those roles, and whether that's
- 21:00Speaker 5: a good decision or not, we can we could probably
- 21:02Speaker 5: debate that, but I do think the opportunity is there.
- 21:05Speaker 5: All Right, one more thing I'll tell you on that,
- 21:08Speaker 5: just to give you a picture of how this could be.
- 21:12Speaker 5: So a couple of years ago, when everyone was hiring
- 21:14Speaker 5: in a frenzy, you couldn't pay people enough money to
- 21:17Speaker 5: get them to come to your organization. It was wild.
- 21:19Speaker 5: I put together this panel with a compensation leader and
- 21:22Speaker 5: a recruiting leader, because in every conversation I was here
- 21:25Speaker 5: with recruiting, they're like, comp want adjust the pay rates,
- 21:28Speaker 5: and they're they're they're out of their minds. So what
- 21:30Speaker 5: do they think they're doing. We're losing good people? And
- 21:33Speaker 5: I thought the comp leaders are saying, what is wrong
- 21:36Speaker 5: with the people in recruiting. They don't understand we have budgets,
- 21:38Speaker 5: we have we have controls, we have to you know,
- 21:40Speaker 5: may be fair. They don't know what's going on. And
- 21:42Speaker 5: so each of them was sort of saying the same thing.
- 21:45Speaker 5: We want to be competitive, we want to be fair,
- 21:46Speaker 5: we want to treat people right. But they were both
- 21:48Speaker 5: accountble for different things. They both had different objectives in
- 21:51Speaker 5: the moment that we're trying to accomplish. But at the
- 21:53Speaker 5: end of the day, if I pressed them, they would say,
- 21:55Speaker 5: we both want to make sure we're doing the right
- 21:57Speaker 5: thing to set us up for success long term and
- 21:59Speaker 5: hiring the best peace people, and so the same sort
- 22:02Speaker 5: of thing there. If we could adapt that to this,
- 22:05Speaker 5: IT leaders and HR leaders saying get together with your
- 22:09Speaker 5: own counterpart and your own organization, anyone listen to me
- 22:11Speaker 5: right now and talk to them about what they're accountable to,
- 22:14Speaker 5: what things they're prioritizing, what they're worried about. Because you
- 22:18Speaker 5: would be surprised how often something comes across and there's
- 22:21Speaker 5: an overlap where you can step in and support and
- 22:23Speaker 5: serve and build a bridge versus building a barrier. That's
- 22:26Speaker 5: what I think is the real opportunity for us.
- 22:28Speaker 3: So who takes the lead right not just on governance
- 22:31Speaker 3: for AI, but all the other operational aspects of this.
- 22:34Speaker 3: Does HR report to it or vice versa? Is it
- 22:37Speaker 3: cross functional body, is it one leader or organization that
- 22:39Speaker 3: owns both. What's the operational the organizational model look like
- 22:44Speaker 3: in terms of ownership and leadership. You see some organizations
- 22:49Speaker 3: that are actually hiring someone to lead AI in the business,
- 22:52Speaker 3: and I don't think that's a bad thing to do,
- 22:54Speaker 3: to have someone with that perspective across all the different
- 22:57Speaker 3: disciplines and functions and roles and use cases and opportunity
- 23:00Speaker 3: there within its own realm. Though, HR generally is trying
- 23:04Speaker 3: to think about again, our problems are hiring, retention, benefits, composition.
- 23:08Speaker 3: Those sorts of things are our priorities for us. It's
- 23:11Speaker 3: problems are not those same problems, and so we need
- 23:14Speaker 3: to have some ownership within our our space as an
- 23:17Speaker 3: HR function.
- 23:18Speaker 5: Yes, it's like global governance and local flexibility as sort
- 23:22Speaker 5: of how I see companies implement policies like here's what
- 23:25Speaker 5: it means across the globe, but within your local region,
- 23:27Speaker 5: we know that you can't work on this day of
- 23:29Speaker 5: the week because of religious holidays, so we'll give you
- 23:31Speaker 5: flexibility to accommodate that. And the same thing is true here.
- 23:34Speaker 5: We need this big picture vision. We need to get
- 23:36Speaker 5: together and say this is who we want to be.
- 23:38Speaker 5: Do we want to be a company that automates all
- 23:42Speaker 5: the people, roles, gets everybody out of the business, tries
- 23:44Speaker 5: to just go straight technology. What do we want of
- 23:46Speaker 5: those companies that relies on our competitive advantage, which is
- 23:51Speaker 5: our people, And we're going to use those as our
- 23:53Speaker 5: differentiator and You've said it earlier. We're going to use
- 23:55Speaker 5: people to actually create content what no, really, Yes, that
- 23:59Speaker 5: will be our that will be our advantage over someone
- 24:01Speaker 5: else because they're creating things that again very nearro very homogeneous,
- 24:05Speaker 5: they're all going to start to sound the same. We're
- 24:07Speaker 5: going to use our people for the unique stories they
- 24:09Speaker 5: can tell, the differentiators, the connections they can make with
- 24:11Speaker 5: our audience. And so I think that's the opportunity really is. Yes,
- 24:15Speaker 5: has overarching sort of perspective, whether it is having a
- 24:19Speaker 5: person dedicated to it or having a counsel around that.
- 24:22Speaker 5: But within your own disciplines, you're going to have to
- 24:24Speaker 5: have the flexibility because the problems you're trying to solve
- 24:26Speaker 5: day to day are different than the problems trying to
- 24:28Speaker 5: be solved from marketing or sales or HR in this case.
- 24:32Speaker 2: And do you think that might be a part of
- 24:34Speaker 2: a role for HR as a management in its management
- 24:38Speaker 2: of employer brand? You know, like this is the kind
- 24:40Speaker 2: of organization where you know, AI is kept at this level.
- 24:45Speaker 2: Do you know what I mean like weight, weight based,
- 24:46Speaker 2: a human centric policy towards hiring, et cetera. I mean
- 24:49Speaker 2: and and and and how does how does hr play
- 24:53Speaker 2: that role in communicating externally about that brand.
- 24:57Speaker 5: I have actually not thought about that, and I think
- 24:59Speaker 5: that's a to question. Honestly, you see companies talking about
- 25:03Speaker 5: their fair treatment of people you think their company. You
- 25:05Speaker 5: see companies talking about what it's like to work here.
- 25:08Speaker 5: They share all these kind of details transparently in their brand,
- 25:11Speaker 5: trying to attract the right people, trying to discourage the
- 25:14Speaker 5: people who are like, oh, they work hard, that's a
- 25:16Speaker 5: fast paced I want some the solar pace. I'm gonna
- 25:19Speaker 5: find another company to work for. They're using their brands
- 25:21Speaker 5: for those things. I don't think it's a far cry
- 25:24Speaker 5: to say we should be talking about how we see
- 25:26Speaker 5: AI as a part of the evolving model of work
- 25:28Speaker 5: and the evolving nature of work, and say we expect
- 25:31Speaker 5: you to come here and be able to use those things.
- 25:33Speaker 5: Use it during your hiring process. You're gonna be using
- 25:35Speaker 5: it at work every day. We want you to push
- 25:37Speaker 5: the boundaries what's possible or Hey, we're gonna be using
- 25:39Speaker 5: this the tool just like we would any other tool, email,
- 25:42Speaker 5: whatever else. But also we are going to prioritize and
- 25:45Speaker 5: emphasize and lean on the human as the key part
- 25:48Speaker 5: of this because there are things that transparently AI can't do.
- 25:52Speaker 5: AI can't take responsibility for things. AI can't build relationships
- 25:57Speaker 5: with other people. A I can't mentor others, and those
- 26:00Speaker 5: other things that it can't do is where we should
- 26:01Speaker 5: be spending more of our time. I've had this weird
- 26:04Speaker 5: sort of love hate conversation in the last few years
- 26:07Speaker 5: with that discussion around AI being, Oh, we don't do
- 26:10Speaker 5: all the routine stuff, so we can be more strategic
- 26:13Speaker 5: after like we'll put my hands on my hips like
- 26:14Speaker 5: a superhero pose strategic. And people have said that so
- 26:18Speaker 5: many times, like Okay, what do you mean by that?
- 26:21Speaker 5: We actually have data. We actually collected data on talent
- 26:24Speaker 5: acquisition leaders, people who are responsible for hiring in their businesses,
- 26:27Speaker 5: asking them, are you more efficient? Are you using AI?
- 26:30Speaker 3: Okay?
- 26:31Speaker 5: If so, yes to both of those questions. What are
- 26:34Speaker 5: you doing with that freed up time? Are you sitting
- 26:37Speaker 5: around playing games on Facebook or watching TikTok videos or
- 26:40Speaker 5: are you doing something useful? And what we find is
- 26:42Speaker 5: they're spending more time building relationships with candidates. So we
- 26:45Speaker 5: talked about this, right that key connection with a candidate
- 26:47Speaker 5: out there, not automating that they're spending more time building
- 26:50Speaker 5: relations with stakeholders. I've heard it is a stakeholder of
- 26:54Speaker 5: HR and vice versa, right, And they're also spending more
- 26:56Speaker 5: time proving to the business the value what they're doing
- 26:59Speaker 5: every day. So they're leaning those other areas that right
- 27:01Speaker 5: now they're like, that's just out of my grasp. I
- 27:03Speaker 5: can't reach it. And once they have that time for it,
- 27:05Speaker 5: they lean in. So we have some data around that,
- 27:07Speaker 5: And to me, that's that's encouraging because I was a
- 27:09Speaker 5: little bit skeptical. It was like, we'll be more strategic,
- 27:12Speaker 5: what does they even mean? And now I've gotten to
- 27:14Speaker 5: the data of proving that, yes, that's happening in this role,
- 27:17Speaker 5: and if it's happening here, the opportunities there in other
- 27:20Speaker 5: roles as well.
- 27:22Speaker 4: I quite like your contempt for the word strategic, ben
- 27:25Speaker 4: is it is? It is a great hollow word in business,
- 27:28Speaker 4: isn't it?
- 27:29Speaker 3: Yes?
- 27:30Speaker 5: Again, every throws it around.
- 27:32Speaker 3: We gotta let's back it up. What's some proof?
- 27:34Speaker 4: Yeah, So you know, use that word to modernization earlier
- 27:38Speaker 4: as a potential consequence of lazy or excessive ai US,
- 27:44Speaker 4: you know, And it strikes me that that danger isn't
- 27:48Speaker 4: isn't I don't know if business is fully realized the
- 27:51Speaker 4: dimensions of that danger and what it could mean for them,
- 27:53Speaker 4: right like, because what could be worse for a business
- 27:57Speaker 4: than being completely homogenized.
- 27:58Speaker 2: And against this competitive you lose your entire competitive edge.
- 28:03Speaker 2: Rest of all, do you think that that's true? Second
- 28:05Speaker 2: of all, does a char's role become therefore more hands on?
- 28:09Speaker 3: Hips?
- 28:09Speaker 2: It's true?
- 28:10Speaker 5: Tag, So let's see, I do believe that. If ever here,
- 28:18Speaker 5: I'll give you an experiment. So we were talking with
- 28:20Speaker 5: one of our clients. Basically did an experiments across the
- 28:23Speaker 5: fortune one hundred, looked at all of their career sites,
- 28:26Speaker 5: pulled them together, did an analysis of the keywords, how
- 28:28Speaker 5: they talked about their cultures, all those things, and what
- 28:31Speaker 5: they found was substantially the majority of them. You could
- 28:35Speaker 5: have swapped out the logo and it would have all
- 28:36Speaker 5: sounded pretty much the same. They all stand for the
- 28:39Speaker 5: same things, they all believe the same things. There's no
- 28:41Speaker 5: difference between them. And that's not employer branding, that's employer blanding.
- 28:45Speaker 5: It all sounds exactly the same. There's no excitement, there's
- 28:48Speaker 5: no novelty. There's no reason for me to go work
- 28:51Speaker 5: here or there, and We did an experiment. I was
- 28:54Speaker 5: speaking at an events in for a group in India recently,
- 28:58Speaker 5: and I pulled together the age old debates here in
- 29:00Speaker 5: the States Coke versus Pepsi, and so I grabbed the
- 29:03Speaker 5: job from Coke India and Coke PEPs and Pepsi India
- 29:07Speaker 5: and put them together and showed the different jobs and
- 29:09Speaker 5: was asking the audience like, which one of these companies
- 29:11Speaker 5: want would you want to apply for? And so I'm
- 29:13Speaker 5: going through showing the job, posting themselves and no other
- 29:16Speaker 5: details from the website. You can't even tell eight clicks
- 29:19Speaker 5: in scrolling endlessly on the Pepsi one, who the company is.
- 29:23Speaker 5: It doesn't mention the company, it doesn't tell what they do.
- 29:26Speaker 5: You start reading the Coke one and it's in red fonts,
- 29:29Speaker 5: got their logo or their colors on it, and they
- 29:31Speaker 5: started talking about here's how we treat people at Coke.
- 29:33Speaker 5: He's important to us at co Cola. And so they're
- 29:36Speaker 5: going through those things. That sort of thing is already
- 29:38Speaker 5: happening where companies are trying to find ways to stand out,
- 29:41Speaker 5: and the best ones are doing a good job of
- 29:42Speaker 5: emphasizing that human that makes them unique, that human connection
- 29:46Speaker 5: that makes them different than everybody else. So I do
- 29:49Speaker 5: think that's an opportunity, and yes, HR has to be
- 29:51Speaker 5: playing a role in that, it's not We sometimes forget
- 29:56Speaker 5: that hiring an attraction is not just about pursuing a candidate,
- 30:01Speaker 5: but they have to look at us and say, I
- 30:02Speaker 5: want what you were offering me. It's not a one
- 30:05Speaker 5: way streets. And when you forget that, you think, well,
- 30:08Speaker 5: do you start to hear things like, well, they should
- 30:09Speaker 5: just be lucky we're even considering them. Let's be lucky
- 30:11Speaker 5: to have a job. And in the real world those
- 30:14Speaker 5: sorts of things don't don't really fly.
- 30:17Speaker 2: M Okay, last question for you, Ben, wonderful, wonderful discussion.
- 30:23Speaker 2: But if you if you look ten years ahead, do
- 30:24Speaker 2: you imagine close.
- 30:25Speaker 4: Your eyes for us, Ben, hand on it, close your eyes.
- 30:28Speaker 4: What is the most set, surprising, surprising, underappreciated way that
- 30:33Speaker 4: you think AI is going to reshape the world of HL.
- 30:36Speaker 5: Specifically, I'm going to tell you a quick story and
- 30:39Speaker 5: then I'll then want to answer your question with part
- 30:42Speaker 5: of that story. So one of my favorite examples to
- 30:45Speaker 5: give when I'm speaking, as I talk about years ago,
- 30:49Speaker 5: I mean years and years and years ago, there was
- 30:52Speaker 5: this fever that was rampaging, and the doctors were trying
- 30:56Speaker 5: to figure out how to even diagnose it. They had
- 30:59Speaker 5: no clue what to do, and this doctor said, hey, listen,
- 31:01Speaker 5: I'm one hundred percent I can diagnose it every single time.
- 31:05Speaker 5: And everybody else was like the medical profession said, how
- 31:07Speaker 5: is this impossible? We can't figure it out. So they
- 31:10Speaker 5: all come together said come on over. So they all
- 31:11Speaker 5: come over there and they're sitting around there watching this doctor.
- 31:14Speaker 5: He's like, here's what I do. Here's how I diagnose it.
- 31:16Speaker 5: So he reaches over into the mouth of a person
- 31:18Speaker 5: who's in fact and they feels their tongue okay, And
- 31:21Speaker 5: then he reaches over into the mouth of a person
- 31:23Speaker 5: who's not sure and he feels their tongue. Immediately thereafter,
- 31:26Speaker 5: he's like, yep, this person has it too, And everybody
- 31:29Speaker 5: around him says, WHOA, that's amazing. We never thought to
- 31:32Speaker 5: do that. Looking back now, we know that's ridiculous and
- 31:35Speaker 5: terrible as a medical practice. You're giving the other person
- 31:37Speaker 5: the disease the second you put your hand in their mouth.
- 31:40Speaker 5: But at the time they thought it was revolutionary and
- 31:42Speaker 5: amazing and brilliant that this doctor had discovered a way
- 31:45Speaker 5: to do this. I do not want us to end
- 31:48Speaker 5: up ten years down the line, twenty years down the line,
- 31:51Speaker 5: thirty years on the line, looking back saying how did
- 31:53Speaker 5: we let AI get to where it was? Talk about
- 31:56Speaker 5: that pendle on the swing earlier? How do we get
- 31:57Speaker 5: it let it get so far that we can never
- 31:59Speaker 5: bring it back to some level, some degree of humanity
- 32:02Speaker 5: and connection. Do I think AI is eating some jobs?
- 32:05Speaker 2: Yes?
- 32:05Speaker 5: Do I think AI is changing the tasks where we
- 32:08Speaker 5: need to be folksing gone at work? Yes? But I
- 32:11Speaker 5: really think the biggest thing for me is we have
- 32:14Speaker 5: to be intentional. We have to be intelligent. We have
- 32:17Speaker 5: to recognize our faults as humans in our reliance on
- 32:22Speaker 5: the easy way, the thing we've always known, the way
- 32:25Speaker 5: we've always done it. That's our brains are wired, and
- 32:27Speaker 5: our grooves and our brain are designed to do that
- 32:29Speaker 5: and follow that path. We have to do it differently.
- 32:31Speaker 5: So for me, the surprising way is that we're going
- 32:35Speaker 5: to see all this change and we're going to be
- 32:36Speaker 5: surprised by it. That's what I hope doesn't happen as
- 32:39Speaker 5: we're thinking about how this reshapes HR and work. More broadly,
- 32:42Speaker 5: I hope we are more intentional hands on the wheel
- 32:45Speaker 5: because all ready to early find is coming out from
- 32:47Speaker 5: Harvard and other organizations say that we are perfectly content
- 32:50Speaker 5: on the AI. Just make decisions on its own when
- 32:52Speaker 5: we think it's capable, even when it's not.
- 32:55Speaker 2: M so interesting, but I love it. Great perspective, pleasure
- 32:59Speaker 2: talking to you. Do share, do share a link to
- 33:02Speaker 2: that research. We're going to put it in the show notes.
- 33:03Speaker 2: We'll also put links to your LinkedIn and and your
- 33:07Speaker 2: books anything else you would like to like to feature
- 33:11Speaker 2: here where we people can reach out to your connect
- 33:13Speaker 2: with you, et cetera.
- 33:15Speaker 5: The best way to find some of the research or
- 33:17Speaker 5: send your HR team to find the research is lhr
- 33:19Speaker 5: dot io. That's the website and that's where all of
- 33:21Speaker 5: our guests have is shared and published for your charge.
- 33:24Speaker 4: Linked link linked to that website in the show notes.
- 33:27Speaker 4: Ladies and gentlemen, Thank you so much, Benn. It's been
- 33:29Speaker 4: a pleasure. Thank you guys.
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- 33:53Speaker 5: Thank you so much for listening.
- 33:55Speaker 1: Until next time,