Attention! The Revolution has Already Begun

Can We Have Your Attention? · Jul 9, 2026 · 43m

Has the Age of Attention Scarcity given way to the Attention Revolution? Recent data from Ofcom shows that over the past 12 months, discontent with online life is growing – and people’s behaviours are changing too, with major consequences for the media, advertisers, and communications. As more people avoid the ad-funded internet, and public support for restrictions and bans increases, what’s stopping industry and government from changing?

Claire Coady and James Wickham discuss a year after Claire's Attention Scarcity paper, how we should rethink the media ecosystem, and how attention-aware…