Latest / CEO Daily Brief with Dr. Jessica Kriegel
Jaguar's New Ad and Branding
In today's episode:
The new Jaguar ad has seen backlash that claims it's "too woke"-- but we can't know the ad's effectiveness until we see the sales numbers on their new line of cars. For now, it's the most buzz Jaguar has seen in a while.
Advertisements tell a specific story. Jaguar's ad is banking on that story resonating with the subset of customers that are likely to buy their cars.
A company can't be for everyone; what works for Jaguar won't work for Kia or Audi, and vice versa.
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The skinny
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