Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Scarcity Heuristic How Limited Editions Shape Value
In episode 149 of Marketing Psychology with Fexingo, Lucas and Luna explore the scarcity heuristic—the mental shortcut that makes limited edition products feel more valuable. They dive into the psychology behind the 'limited edition' label, why it works on even the most rational consumers, and how brands like Supreme have built entire business models on it. They also discuss the dark side of artificial scarcity and how consumers can guard against it. A must-listen for anyone curious about the subconscious forces that drive their purchasing decisions.
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