Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Fenty Beauty Built Inclusion Into the Product
In this episode of Brand Storytelling with Fexingo, Lucas and Luna break down how Rihanna's Fenty Beauty turned inclusion from a marketing message into a product feature. They focus on the 2017 launch of 40 foundation shades, a move that forced the entire beauty industry to rethink its approach. Lucas explains the numbers behind the decision: the prior industry standard of 10 to 20 shades, the $400 million in sales in the first month, and the ripple effect on competitors like L'Oreal and Estee Lauder. Luna questions whether inclusion can survive as a differentiator now that everyone…
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