Latest / The FIT4Privacy Podcast | Exploring ISO Standards AI Privacy | Grow Skills Store / AI on LinkedIn Authenticity, Automation & the New Rules E165

Transcript

AI on LinkedIn Authenticity, Automation & the New Rules E165 · The FIT4Privacy Podcast | Exploring ISO Standards AI Privacy | Grow Skills Store

• 0:00
  Nobody should be using LinkedIn to actually sell anything.
• 0:04
  LinkedIn is, in essence, a digital database.
• 0:08
  It's a database to identify, find and engage with
• 0:13
  professionals. So use LinkedIn as a way to
• 0:16
  identify an audience that you want to engage with.
• 0:19
  Use LinkedIn as a way to convey your subject matter expertise.
• 0:24
  It's a wonderful platform to educate and delight your
• 0:28
  audience, you know, in a way that aligns with your niche,
• 0:31
  whatever your specialty is. Hi, my name is Punit Bhatia and
• 0:35
  you're listening to Fit for Privacy podcast where AI meets
• 0:38
  privacy. This is not legal advice.
• 0:41
  Thanks for listening. Every one of us is in on
• 0:45
  LinkedIn. And if we are on LinkedIn, are
• 0:49
  you concerned about privacy? Would AI keep it a relevant
• 0:52
  platform? And how do you use LinkedIn to
• 0:56
  promote yourself, to engage with your customers, engage with your
• 1:00
  prospective employer, and so on? These are interesting questions.
• 1:05
  And how do we get answers to these questions?
• 1:08
  Isn't it fascinating to have someone who's a LinkedIn
• 1:12
  strategist and helps people transform their profiles?
• 1:16
  And I'm talking about Judy Hayes, who's going to be with us
• 1:19
  and going to share her ideas on how to make these things happen.
• 1:24
  How is AI changing LinkedIn, the privacy concerns we have and how
• 1:28
  to go about making an impact. And as we talk about making an
• 1:31
  impact, do visit Grow skills dot store and take advantage of ISO
• 1:35
  trainings and EU regulation related courses.
• 1:39
  Hello, and welcome to another episode of the Fit for Privacy
• 1:42
  podcast. And we are with Judy Hayes.
• 1:44
  Judy, welcome to Fit for Privacy podcast.
• 1:47
  Thank you for having me here. It's a pleasure to have you.
• 1:51
  I know you would not be classified as a hardcore AI and
• 1:55
  privacy strategist or a consultant or a sourcing
• 1:57
  consultant, but I still like to ask, how do you see this world
• 2:01
  of AI privacy from the world you are in?
• 2:07
  It's it's hard to ignore it. So that what I tell people I
• 2:11
  work with my clients is embrace it, you know, don't rely on it
• 2:16
  to the point where you have, you know, off offloaded it, but use
• 2:22
  the AI as a way to analyse and to assist and to help you become
• 2:27
  better and productive. So yeah, that's that's really,
• 2:31
  and that's how I use AI. Sure.
• 2:34
  No, I think everyone would use AI one way or the other way in
• 2:39
  coming years and already has started it if they are in the
• 2:42
  tech or they're using tech one way or the other.
• 2:45
  But this technology or AI is also changing a lot of things,
• 2:49
  changing a lot of aspects, especially when it comes to
• 2:53
  marketing, promotions, outreach. And what do you see the impact
• 2:59
  of this AI already on this outreach aspect or marketing
• 3:03
  aspect? Because people are saying SEO is
• 3:05
  dead, e-mail marketing is dead, sending messages on LinkedIn.
• 3:09
  You don't need to get an AI bot and it'll do it for you.
• 3:12
  How do you see what is already changed and what will change in
• 3:16
  coming, say, months and years? Yeah, I wouldn't say those
• 3:19
  things are dead. I would say that they have
• 3:21
  evolved. For instance, SEO has evolved
• 3:24
  into AEO, so AMP engine optimization.
• 3:28
  And that's a good place where AI can help, especially on a on a
• 3:32
  website, you know, where you would analyse A blog post and
• 3:35
  you would come up with questions and answers.
• 3:37
  So FAQs are really what ranks, you know, so that that is
• 3:42
  delivering a lot of results. I would also say I had an
• 3:45
  interesting situation happen not too long ago where I use audio
• 3:48
  notes on LinkedIn. It's built into the mobile app.
• 3:52
  And when I get a new connection, sometimes I will give them an
• 3:55
  audio recording because I believe that that helps increase
• 4:00
  the authenticity. It's me and it was very
• 4:02
  interesting. The person responded back and he
• 4:05
  said, was that you or did you use AI to simulate your voice?
• 4:10
  And I was, I was just taken aback and I thought, wow.
• 4:15
  And I just went back to it and I said, no, that is me.
• 4:19
  And it's really interesting because AI probably at some
• 4:22
  point could simulate things like that.
• 4:24
  But what's nice about LinkedIn is it's really hard to fake an
• 4:27
  audio message because of the way it transmits between people.
• 4:31
  So it just is interesting how people are, they're, they're
• 4:35
  becoming more expecting AI in the interaction.
• 4:40
  And I think that that can really diminish the authenticity and
• 4:46
  the credibility, you know, so I, I say, well, you know, like I
• 4:51
  said earlier, use the AI as an assistant, not as a, as a
• 4:54
  replacement. OK, that that's very well said.
• 4:59
  Use it as an assistant. And I think I would extend it
• 5:02
  further by saying when you use an assistant, you check the work
• 5:05
  done by assistant. When you hired an intern, you
• 5:08
  used to check the work done by an intern in your car.
• 5:12
  You didn't say he or she did it and he's in the college.
• 5:15
  He would have done good job. No, you checked it.
• 5:18
  Same thing with AI. Don't expect it to be 100%
• 5:21
  right. Check it, cross check it and
• 5:22
  double check it. But Sir.
• 5:25
  Yes, AI is average intern. It's an average intern.
• 5:30
  It's an average intern that based on your intelligence, what
• 5:34
  you ask and how detailed you explain it gives you the better
• 5:38
  answer. So yeah, it's an average intern
• 5:41
  who can be super intelligent if you ask super smart questions.
• 5:44
  But there's also this concern about privacy, especially when
• 5:49
  we talk about LinkedIn outreach or LinkedIn messages.
• 5:52
  Now, there are two schools of thought.
• 5:54
  One says, no problem, we are here to market, let's send a
• 5:58
  message, ask shamelessly. Then there's a second school of
• 6:01
  thought which says, well, yeah, LinkedIn is a professional
• 6:05
  platform, Let's stick it to professional outreach.
• 6:09
  And if you send too many messages, too many posts or too
• 6:12
  many things on LinkedIn, you will burn your reputation or
• 6:17
  credibility. And of course, the others in the
• 6:19
  previous school of the first school of thought will say no,
• 6:21
  no, no, no, that'll promote you on LinkedIn.
• 6:24
  So how do you see the concerns on privacy?
• 6:27
  Genuine over reaction or overwhelming?
• 6:32
  What is it? Well, I think privacy is always
• 6:35
  a concern. One of the things I would say is
• 6:38
  that a benefit of LinkedIn, especially if somebody is going
• 6:42
  to do business with you to some degree, they're going to Google
• 6:44
  your name. And so your LinkedIn profile is
• 6:47
  probably going to come up in the first, second, 3rd result.
• 6:49
  So they're going to go to your profile.
• 6:51
  Nobody should be using LinkedIn to actually sell anything.
• 6:55
  LinkedIn is, in essence, a digital database.
• 7:00
  It's a database to identify, find and engage with
• 7:05
  professionals. And my goal is always to get a
• 7:09
  conversation beyond LinkedIn. So you use LinkedIn for the
• 7:14
  initial engagement and then you have a call like we're having
• 7:16
  right now and to, to, you know, have two people together.
• 7:19
  So 'cause you don't know if there's fake profiles, you don't
• 7:22
  know, you know, if people are, you know, sending you links that
• 7:26
  are questionable. I don't like any of that,
• 7:29
  especially without permission. You know, anytime in the inbox,
• 7:32
  I would say do not ever click on a link.
• 7:34
  You know, that to me is like you, you're putting yourself at
• 7:37
  risk. So use LinkedIn as a way to
• 7:40
  identify an audience that you want to engage with.
• 7:44
  Use LinkedIn as a way to convey your subject matter expertise.
• 7:48
  It's a wonderful platform to educate and, and delight your
• 7:53
  audience, you know, in, in a way that aligns with, with your
• 7:56
  niche, whatever your specialty is, but work towards building
• 8:00
  that relationship just like you would in real life.
• 8:02
  Like say you go to a trade show, right?
• 8:04
  And you exchange cards with somebody, you know, what do you
• 8:07
  do? Do you put the cards in the
• 8:08
  drawer and forget about it? Or do you follow up and maybe
• 8:10
  have a call and then maybe say, let me, you know.
• 8:13
  And so, so LinkedIn is no different than that.
• 8:15
  It's just a, it's a delivery system, you know, for that
• 8:19
  introduction. So basically you're saying you
• 8:22
  connect with people, you talk about the right stuff, you ask
• 8:26
  them the right questions, approach them with the right
• 8:28
  questions, and if there's an appetite for anything beyond it,
• 8:33
  take it offline and then evaluate if it's a sales
• 8:36
  conversation. But don't start with here am I?
• 8:39
  I'm here to sell. I'm here to do this or go hard
• 8:43
  because I think a few years back that happened to Facebook,
• 8:47
  people related to pages and they oversold and then it lost its
• 8:51
  credibility because nobody wanted to follow those pages
• 8:53
  because they understood, OK, links, likes are being bought,
• 8:57
  posts are being promoted, and so on and so forth.
• 9:00
  So if that's the case, I would also like to touch upon the fact
• 9:03
  that given this advent of, of the popularity of LLMS and AI
• 9:11
  per SE, I think LinkedIn has adapted its approach on how it
• 9:17
  looks at different content, different people, and how it's
• 9:21
  basically it's algorithms, let's put it like that.
• 9:25
  Are you saying, are you acknowledging that that there is
• 9:28
  a change? And if so, what kind of what has
• 9:31
  changed? What exactly is the new world of
• 9:34
  LinkedIn? That's a great question, And
• 9:36
  yes, there's a shift. There's a huge shift.
• 9:39
  Microsoft is the owner of LinkedIn and Microsoft has a
• 9:44
  just about a majority stake in Open AI.
• 9:46
  So they have leveraged that tool over the past 18 months or so to
• 9:51
  learn and to teach its model. And recently there's there's
• 9:56
  been a a shift in the way LinkedIn is delivering content
• 10:00
  and showing profiles. So it becomes a real visibility
• 10:03
  question. And So what is important now are
• 10:07
  are several things. Your profile, your headline and
• 10:11
  your about section really need to align.
• 10:14
  OK, so no longer just having a job title and you know,
• 10:18
  something very generic, like a like a copy of your CV that no
• 10:22
  longer flies. It really needs to build your
• 10:25
  personal brand on LinkedIn. And then the next part of that
• 10:28
  equation is the network and, and how well aligned are you, How
• 10:33
  well curated is your network? And again, the, the, the AI
• 10:37
  behind this engine is looking at it's something like 150 billion
• 10:41
  factors that it's, that it's evaluating Now in the past, it
• 10:45
  used to be that you could buy an engagement pod and you could get
• 10:49
  people to like, like, like or add these great posts, comments.
• 10:53
  And that would boost your posts and things would go viral.
• 10:55
  Or you could have hashtags, you could stuff with hashtags and
• 10:59
  that would pull you into different feeds.
• 11:01
  No longer does that work. And I think that that is a
• 11:04
  really good shift for LinkedIn because now you're going to be
• 11:08
  evaluated and your profile and your content will be delivered
• 11:11
  based on integrity. OK.
• 11:14
  And that that's where that really holds authenticity,
• 11:17
  integrity, credibility, trust, especially in the high value,
• 11:22
  high ticket professional services arena, that's very
• 11:27
  important. So the other part is engagement.
• 11:30
  No longer do likes count, but what really holds value is
• 11:34
  saves. So if you, you know, you can
• 11:36
  save a post, and I often I love saving posts because I could go
• 11:40
  back to it. I want to share it.
• 11:42
  So content that that has that kind of value that gets saved
• 11:47
  tells the algorithm, oh, there's something really important here.
• 11:49
  People are saving this. Then the other thing that
• 11:52
  matters is when people comment with some insight and, and it's
• 11:56
  like starting a conversation. You know, again, if you were at
• 11:59
  an event and, and you talk to somebody and then someone else
• 12:02
  comes in and, and you start a conversation between all of you,
• 12:06
  that's what the commenting can facilitate, you know, So again,
• 12:10
  that's sending a signal that, oh, there's some interesting
• 12:13
  content here. People are engaging with it,
• 12:15
  people are saving it and the people that are invited to this
• 12:19
  virtual party are part of your network and their network and
• 12:23
  your profiles aligning. So all this stuff comes together
• 12:26
  and that's what delivers your visibility.
• 12:29
  So it, it's just an interesting shift.
• 12:31
  I, I am really excited about this shift because it, it really
• 12:34
  means that, you know, you have to take a look at, at how you're
• 12:38
  presenting yourself. You know, people that are just
• 12:40
  on LinkedIn to, to pitch slap is a term that we, we use a lot
• 12:44
  where you connect and boom, they go right into a sales that's no
• 12:47
  longer working. It's no longer working and it's
• 12:49
  it's a welcome change. OK, So you're saying or I'm
• 12:54
  interpreting that it's no longer necessary what you were calling
• 13:00
  it few years ago, you must post three times a week or five times
• 13:04
  a week and you must have consistent hashtags and things
• 13:07
  like that. No longer even if you post once
• 13:10
  a month, but it's authentic, it's aligned with your, with
• 13:13
  your profile. And then people are saving it,
• 13:17
  people are liking it. That's the way to go rather
• 13:20
  than. So it's no longer the numbers,
• 13:23
  it it more the relevance, it's more the authenticity, it's more
• 13:26
  the content. Yeah, I would say that in terms
• 13:29
  of cadence, you know, I've always been of the school where
• 13:32
  outposts want to have something to say.
• 13:34
  However, I engage daily. So I am commenting on probably
• 13:40
  at least 5 to 10 posts a day based on content that I find
• 13:48
  value with people that are in my network.
• 13:51
  You know that that expands beyond it.
• 13:53
  So that's the first thing is, is you want to stay engaged on the
• 13:55
  platform. And the second thing is that if
• 13:59
  you're going to just publish once a month, think about a
• 14:01
  Lincoln newsletter, because now that is indexed in Google, which
• 14:05
  is amazing. You'll, you might notice if you
• 14:08
  set up a Google alert with your name that when you start posting
• 14:11
  on LinkedIn, it's now indexed, which means that when we go back
• 14:15
  to answer engine optimization and search and visibility, it
• 14:19
  holds a lot of weight. So instead of trying to fit into
• 14:23
  best time of day or best number to post, I would say that, you
• 14:26
  know, if you're going to share content, make sure it aligns
• 14:29
  with your expertise. Make sure that you're the
• 14:32
  authority to talk about it. And if you're uncomfortable
• 14:35
  sharing content, then look about, you know, adding comments
• 14:39
  to people that have really, you know, they, they have a good
• 14:42
  reach and, and a good audience and get in the conversation.
• 14:46
  And then look at your metrics. Look at, you know, when you are
• 14:50
  engaged, how many people are looking at your profile from
• 14:53
  that interaction? How many inbound invitations are
• 14:55
  you getting? You know, so, so see what kind
• 14:57
  of what kind of catalysts your activity is, is reaching and
• 15:02
  causing, and then you can see and tweak what's working and
• 15:06
  what's not working. So I would I would look at that
• 15:08
  as holistically. Now that makes sense.
• 15:11
  So you mentioned earlier when we were talking that you help
• 15:15
  people in terms of elevating their brand, expanding their
• 15:20
  reach and engaging with different stakeholders,
• 15:24
  different people, different customers on LinkedIn.
• 15:27
  And in fact, that's also the title of your book, Elevate,
• 15:30
  expand and Engage. What is this all about?
• 15:33
  What are you saying? Let's say, and let's classify
• 15:36
  two kinds of people. One, somebody looking for a job
• 15:40
  and 2nd, a young entrepreneur or a consultant who's looking for
• 15:45
  informing clients that this is what I do.
• 15:48
  And the challenge for both is, you know, the one who's in a
• 15:52
  job, he doesn't want to say I'm available in the market.
• 15:55
  Let's take that. And the entrepreneur usually has
• 15:59
  a challenge that they can or the consultant usually can do more
• 16:02
  than one thing. And it's about making that clear
• 16:06
  that yes, I'm available and I'm multiple multi skilled, rather
• 16:09
  than saying no, I can do this and then miss out on
• 16:11
  opportunity. So what would you recommend
• 16:13
  these two, if I can say profiles or?
• 16:17
  We could say, you could say presence, their presence.
• 16:20
  I, I look at them together in the same strategy, meaning that
• 16:25
  umm, business to business, OK, let's just say business to
• 16:28
  business, professional services. If you are looking for a job,
• 16:31
  then you are the product. And so the challenge is how do
• 16:34
  you present the product in its best light?
• 16:37
  And it starts with the profile. And there are so many aspects of
• 16:43
  the profile that can be built out that really demonstrate
• 16:46
  that. So you can be sending signals to
• 16:49
  recruiters and to companies without saying that you're
• 16:52
  necessarily looking for a job. So what you're tapping into is
• 16:55
  the hidden job market. And the way that you become
• 16:58
  visible is you can start sharing again through the commenting.
• 17:03
  If you find, you know, some thought leaders in the field or
• 17:06
  in the companies that you want to attract.
• 17:09
  If you get involved in the conversation and just like you
• 17:12
  would in real life and start commenting and people say, oh,
• 17:14
  who is that person? Very interesting.
• 17:16
  Let me look at their profile. Oh, wow, they've done all this.
• 17:20
  Maybe we should talk to that person.
• 17:21
  Let's get them in. So that's what I would say for
• 17:23
  the job seeker, for the professional that's looking to
• 17:26
  establish their brand, same strategy.
• 17:29
  You know, they need to present themselves in the best light
• 17:33
  forward. And you know, an analogy that I
• 17:36
  described for LinkedIn, and sometimes this helps people
• 17:39
  understand it is LinkedIn is a virtual event.
• 17:42
  OK, We are all invited to this virtual event.
• 17:46
  What you wear to the event, you know, whether you're going to
• 17:49
  wear your athletic clothes or you're going to wear your
• 17:51
  business suit or whatever it is that, you know, a ball gown or
• 17:54
  something, you know, that's how you present yourself and that's
• 17:58
  your profile. So your profile is all the
• 18:00
  accoutrements and, and the way you look, that personal brand.
• 18:04
  The next part of this LinkedIn event is the people that are
• 18:08
  attending this event. And those people are some people
• 18:10
  that, you know, maybe there's some people that are friends of
• 18:13
  friends, maybe there's some people that you want to meet,
• 18:16
  right? And and then there's going to
• 18:18
  be, you know, congregation, but that's the network you get first
• 18:21
  degree, second degree, third degree, OK.
• 18:23
  And then the third part of that LinkedIn virtual event is the
• 18:27
  engagement. And typically people are always
• 18:29
  engaging around the food or the, or the beverages, right?
• 18:32
  So they're all around the circle, they're talking, people
• 18:34
  come in, you want to get in the conversation.
• 18:35
  That's the commenting, that's the content, that's the
• 18:39
  messaging. And that's where the magic
• 18:41
  happens. And all of those things have to
• 18:43
  work together. So you've got to be dressed with
• 18:45
  a part. There's going to be the right
• 18:47
  people at the event, the network, and there has to be
• 18:50
  engagement. And when those three things
• 18:52
  happen, that's when you have a positive experience and
• 18:56
  LinkedIn. And the crazy thing is it's not
• 18:58
  a one and done. And I say that, you know, we're,
• 19:01
  it's a, it's a digital platform, it's a dynamic platform.
• 19:04
  So, you know, often you should be going back and looking at, am
• 19:08
  I resonating with the ideal market that I want to resonate
• 19:12
  with? If nobody's looking at my
• 19:13
  profile and I'm not getting inbound invitations and nobody's
• 19:16
  engaged with my content, it's time to assess.
• 19:19
  I've got to make a change. If you're getting a lot of of
• 19:23
  traction and and people are coming to you because inbound is
• 19:26
  the best. When people come to you, it
• 19:29
  means that there's something there unless they're trying to
• 19:31
  sell to you. You know, that's a whole nother
• 19:32
  story. But I think that, you know,
• 19:36
  LinkedIn, not everybody gets it. Not everybody likes it, you
• 19:40
  know, because they feel like I don't do social media.
• 19:43
  It's too hard, you know, just dip your toe in, dip your toe
• 19:46
  and try, you know, and like I said, start with commenting.
• 19:52
  Good. Makes sense so that what you do
• 19:55
  on a day-to-day basis help people transform their profiles
• 19:58
  every. Day, every day.
• 20:02
  Well it's usually, you know, they come to me because there's
• 20:06
  a specific outcome in mind. You know, I help them realise
• 20:09
  that outcome. And you know, it could be to
• 20:13
  find a job, it could be to launch a consultancy, it could
• 20:15
  be to bring in six figure deals. You know, it could be to
• 20:19
  position their company for sale, you know, it could be to recruit
• 20:23
  employees. But it all comes down to what it
• 20:25
  what is that professional brand that they are portraying and is
• 20:29
  it valid and are they connected to people that will help
• 20:32
  accelerate that goal and are they engaging in a way that
• 20:36
  feels comfortable for them? So I will help them in those
• 20:39
  stages and, and to get to that, that result, you know, the
• 20:43
  outcome that they're looking for.
• 20:44
  And it's fun. I, I love it.
• 20:45
  I, I can spend, you know, 26 hours a day on LinkedIn, but
• 20:51
  it's not, not like I said, not everybody loves it, but it is a
• 20:54
  necessary evil in the, in the professional world.
• 20:57
  No, I'm certain that it helps or it's a joyful thing to do.
• 21:03
  Because if you love it, and if you like helping people, and if
• 21:06
  you like transforming things, and if you understand the
• 21:08
  context as you do, yeah, it's a joyous thing to do.
• 21:12
  Yeah, I think the best, the best, you know, experiences that
• 21:16
  I've had is when clients realise the the outcome that they're
• 21:19
  looking for and they come back to me and they say it's working,
• 21:22
  it's working, you know, and I said, yes, you know, that that
• 21:25
  is part of this process and the strategy.
• 21:27
  And so it is achievable. It just, it does take effort,
• 21:31
  you know, and if people want to use, here's where the AI can be
• 21:35
  detrimental is if you're relying on AI and you are not writing
• 21:40
  your content, you are not editing your content and
• 21:43
  everything is, you know, AI doesn't have a motion, you know,
• 21:46
  it doesn't have a voice. And, and I can tell when I'm
• 21:49
  reading certain things that, you know what, this is just AI slop.
• 21:53
  I don't want to read this. I'm not interested.
• 21:55
  People are using like Chrome plug insurance, you know, to, to
• 21:58
  make comments on people's post. It doesn't help anything.
• 22:01
  You know, why do that? You know, it's, it's actually
• 22:04
  going to suppress your content and your visibility.
• 22:07
  So it's much better to to, you know, be deliberate, be
• 22:11
  authentic, and be present. I'd like to expand on that when
• 22:17
  you said the use of AI to write comments, but I want to expand
• 22:21
  it further saying what's your view on using AI?
• 22:25
  Because some people approach and say we will have, we have a bot,
• 22:30
  we have a software that'll profile people, send
• 22:33
  connections, send emails, send messages, connect with them,
• 22:38
  send the first message, the follow up, the follow up and the
• 22:40
  follow up and also comment on which you already deprecated
• 22:44
  that shouldn't. So let's not discuss.
• 22:46
  But are you in or are you suggesting that using these
• 22:51
  tools, these bots to manage your LinkedIn for you a good idea?
• 22:56
  Of course, it's against the terms of LinkedIn.
• 22:58
  So let's be clear on that. So LinkedIn doesn't promote that
• 23:01
  and they can even block your profile.
• 23:03
  What is your view on that part? Yeah, at least a couple of times
• 23:07
  a month that people are reaching out and saying I'm blocked, my
• 23:10
  account's suspended, what do I do?
• 23:12
  And I asked them, what are you using?
• 23:13
  I think that it's in the long run, it's going to be
• 23:18
  detrimental. You may think you're saving
• 23:19
  time, but you have to understand on the other side of that coin,
• 23:23
  the person receiving that. If a lot of people are using
• 23:26
  these tools, all of a sudden you blend in with everything else
• 23:30
  and especially in the C-Suite, if you're trying to reach the
• 23:32
  C-Suite, I would say that the best way to do it is to do it
• 23:37
  yourself, but use AI. For instance, here's how I would
• 23:39
  use AII. There's a post that's really
• 23:43
  well written and I want to add something insightful.
• 23:47
  So I will talk to my chat and I will say I really like what the
• 23:53
  what the person is talking about and here's my take on it.
• 23:57
  Help me organise my thoughts here and it will give me an
• 24:00
  iteration and then I will take it and I will put my my improper
• 24:04
  grammar or whatever it is that I do and I will use that as a
• 24:08
  basis to potentially post a comment.
• 24:11
  I will also take you can download a PDF of a profile.
• 24:15
  Okay, so before I'm having a call with a prospect, I will ask
• 24:20
  GPT or, or whichever model you're using take a look at this
• 24:24
  PDF. And I have written a script in
• 24:27
  terms of what I want it to evaluate.
• 24:29
  I think there's a tool called Crystal that would do something
• 24:31
  like that. But I, I use my own custom GPT
• 24:33
  to evaluate that profile. So it would extract from me some
• 24:37
  of the the key points that I want to discuss during a call.
• 24:41
  OK, so that's another way to use the AI to analyse the profile.
• 24:45
  I will use the AI to say I want to talk about this topic.
• 24:49
  Here are the key points I want to communicate.
• 24:52
  Can you generate an outline for me and then I can write to that?
• 24:56
  So in all cases, I'm not replacing my thoughts or or my
• 25:00
  IP with the AI. I am using it as an assistant.
• 25:05
  As far as the outreach, I would tell people, don't fall into
• 25:09
  that trap. You know what?
• 25:11
  LinkedIn has hundreds or thousands of engineers and they
• 25:15
  know more about what you're doing on your browser than you
• 25:18
  know. And if they detect any kind of
• 25:22
  automation, you will get flagged.
• 25:24
  And now AI is doing the detection for them and it's,
• 25:27
  it's happening more and more. So I would say tread lightly.
• 25:31
  The other thing I tell people is make sure you download your
• 25:33
  network. You know, most people have
• 25:35
  never, it comes out to about 75% of the people that I train have
• 25:39
  never downloaded their database, you know, and if you got locked
• 25:42
  out of your account and you've spent years building those
• 25:44
  connections and, and the content and the recommendations and all
• 25:47
  that and it's gone, what are you going to do?
• 25:49
  So the first, first thing I tell people is download your
• 25:51
  database, make sure you have a record of all your content, all
• 25:55
  your connections. And then also from that
• 25:58
  download, you can analyse your network and see who's changed
• 26:01
  jobs, who's in different roles, who you could re engage with.
• 26:05
  And you know, if you need to use AI, I would say that there may
• 26:10
  be a problem there because people can tell, you know what
• 26:14
  is, you know what I call robot slop, you know, just things
• 26:17
  written by AI versus, you know, somebody really just being a
• 26:20
  real person. So there's no shortcuts to
• 26:24
  really build ability. And if you do try to do it, you
• 26:27
  know what it takes so long to build trust and to build
• 26:32
  reputation and it takes 1 bad move to break it.
• 26:35
  You know, it's really hard to recover from that.
• 26:38
  It is. I agree.
• 26:40
  That's true. Yes.
• 26:41
  You have this book behind you. How can somebody find or get the
• 26:47
  copy of that book and what does it contain?
• 26:49
  What is it about? This book is the framework of
• 26:53
  elevating your professional brand, how to expand your
• 26:57
  network strategically, and then how to engage with your most
• 27:01
  profitable and valuable connections.
• 27:06
  It's available on Amazon. It's, I think worldwide, you
• 27:08
  should be able to find it. But it's the framework.
• 27:11
  It's what I teach and it, it really is.
• 27:13
  It's not just a LinkedIn. It really is to anything you're
• 27:16
  doing in business. You know, you, you do have a
• 27:18
  brand. You, you, whether you're, you
• 27:20
  know, writing on sub stack or you run a YouTube channel or
• 27:22
  whatever it is, you've got to elevate that brand.
• 27:25
  You have to, you know, be visible and then the people that
• 27:29
  follow you, the people that engage, you know, there's ways
• 27:31
  to attract people and then you know how you then take that and
• 27:36
  turn that into real life conversations is where the magic
• 27:40
  happens. So.
• 27:41
  But thank you for asking that. OK, that's good to know.
• 27:45
  So I would certainly recommend to people that they take
• 27:48
  opportunity to download or buy the book and also contact you in
• 27:52
  case they're looking to transform their profile.
• 27:55
  That's definitely. But then I believe I don't need
• 27:57
  to ask you where can people find you, because the right answer
• 28:00
  would be to find you on LinkedIn, no?
• 28:03
  LinkedIn is placed because it's really honestly where I spend
• 28:06
  most of my time. My inbox is a crime scene.
• 28:08
  My e-mail is a crime scene, you know, but, but LinkedIn, I ask
• 28:13
  people if you've heard me on the podcast, please mention it.
• 28:16
  You know, that that does help because I, I like to know how
• 28:19
  people come to me. And you know, I think that it it
• 28:23
  actually brings you into my playground.
• 28:26
  Perfectly fine. So thank you so much for sharing
• 28:29
  your insights and wisdom with us and enlightening us on how the
• 28:34
  taking your brand to the market philosophy is changing with
• 28:37
  LinkedIn and what has changed recently and how should it work.
• 28:41
  So thank you so much for sharing that and it was a pleasure to
• 28:44
  have you. Thank you for joining us on the
• 28:46
  Fit for Privacy podcast. We hope you found today's
• 28:49
  conversation valuable and thought provoking.
• 28:51
  Subscribe for more insights like this.
• 28:53
  If you enjoyed this episode, we'd appreciate that you'd share
• 28:56
  it and write us a review. For consulting, visit
• 28:59
  www.fitforprivacy.com. For certifications and training
• 29:04
  on ISO standards, visit www.growskills.store.
• 29:09
  You can also contact us for bespoke training for your staff
• 29:12
  and management. Until next time, stay safe, stay
• 29:15
  compliant, and grow your skills.