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Your Emails Need a Glow-Up: How to Use Email Marketing Like a Boujee Multipreneur · The Boujee Multipreneur

• 0:15
  SPEAKER_00: Welcome back to the Bougie Multipreneur.
• 0:18
  SPEAKER_00: I'm your host, Dr.
• 0:19
  SPEAKER_00: Hillary.
• 0:20
  SPEAKER_00: Let's talk about emails.
• 0:22
  SPEAKER_00: I bring this topic up today because it dawned on me, literally recently, that I had forgotten to input all of our new patients in our email system.
• 0:35
  SPEAKER_00: We use Flowdesk.
• 0:36
  SPEAKER_00: There's so many out there, right?
• 0:38
  SPEAKER_00: I actually don't create the emails myself.
• 0:41
  SPEAKER_00: I have someone else do them.
• 0:43
  SPEAKER_00: But on our end, we need to put the emails into the Flowdesk database, right?
• 0:48
  SPEAKER_00: Put it into the group that we have for all of our new patients.
• 0:52
  SPEAKER_00: And I just like, oh my gosh, we've had a change in staff and I don't think it's been done in over a month.
• 0:58
  SPEAKER_00: And I've thought to myself, self, we need to fix this problem.
• 1:02
  SPEAKER_00: We need to have this organized better.
• 1:04
  SPEAKER_00: We need a different SOP for this.
• 1:06
  SPEAKER_00: So that's what I want to talk about today are emails.
• 1:09
  SPEAKER_00: And what is the new research on email?
• 1:12
  SPEAKER_00: Should we still be doing them?
• 1:13
  SPEAKER_00: Like, do you guys do them?
• 1:15
  SPEAKER_00: Are you actively emailing your market, your target audience?
• 1:19
  SPEAKER_00: Like, what are you doing?
• 1:20
  SPEAKER_00: So it seems to be that the research shows that the email marketing is still powerful.
• 1:26
  SPEAKER_00: It's still a top way to communicate if it's done effectively, right?
• 1:31
  SPEAKER_00: So I did some research on some AI.
• 1:34
  SPEAKER_00: Thanks, ChatGPT, about email and what it says recently.
• 1:39
  SPEAKER_00: When do we need to do it?
• 1:40
  SPEAKER_00: So I pulled some images and some different things from 2024 to this year, 2025.
• 1:48
  SPEAKER_00: And it says that the ROI is still amazing, that doing these emails are still giving us like$36 to$45 for every dollar spent.
• 2:00
  SPEAKER_00: It's even better than the social media ads or like paid paper ads, that the email ROI is still insanely better than everything else.
• 2:10
  SPEAKER_00: So let's just start there knowing that yes, we need to do it then, right?
• 2:14
  SPEAKER_00: I hate, I don't know about you, putting ads out for things and um advertising and then not getting anything back, right?
• 2:22
  SPEAKER_00: The email is where it's at, and that people actually trust the email more than social media, which is crazy, right?
• 2:30
  SPEAKER_00: I think that I might be the opposite.
• 2:32
  SPEAKER_00: I find things on social media.
• 2:34
  SPEAKER_00: Literally last night I saw some limp plumping uh lipstick.
• 2:38
  SPEAKER_00: Yeah, I bought it because I was like, oh, I need my lips to look like that.
• 2:43
  SPEAKER_00: I'm telling you guys, right?
• 2:44
  SPEAKER_00: You know, if you're like me and you doom scroll on Instagram and you find all these things.
• 2:49
  SPEAKER_00: So, anyways, back to the topic of an email.
• 2:52
  SPEAKER_00: That uh people prefer contact contacting them through an email because it feels more personal to them and it's less chaotic in the social media world.
• 3:02
  SPEAKER_00: The open rates for emails, if you look at that, they are actually up.
• 3:07
  SPEAKER_00: Um, and Apple apparently has changed their privacy, making the marketing like allowing more, right?
• 3:15
  SPEAKER_00: So they have more opening rates, like 34 to 39 percent for small businesses and like service-based.
• 3:22
  SPEAKER_00: So if you're a chiropractor like me, we want to aim for a 34 to 39 percent of an open rate.
• 3:29
  SPEAKER_00: Um, I checked mine and I am getting that.
• 3:31
  SPEAKER_00: So I feel great about that.
• 3:33
  SPEAKER_00: Um, it's funny to think though, that right, like a third, like you're just happy if a third open it.
• 3:38
  SPEAKER_00: Apparently, we are, you guys.
• 3:39
  SPEAKER_00: We are apparently happy that a third open the email.
• 3:42
  SPEAKER_00: But to be fair, if you're like me, you've got like five to ten thousand emails, and um, it doesn't surprise you that not everyone is still opening the emails because you're not still patients, right?
• 3:52
  SPEAKER_00: Or it's just not relevant to them anymore.
• 3:55
  SPEAKER_00: And so um, another great thing about an email, it's still something that you own.
• 4:00
  SPEAKER_00: So there's no like banning anything that you put in there, right, or an algorithm and not hoping that someone's gonna see it.
• 4:08
  SPEAKER_00: Um, obviously, we hope that they open up the email, but you can see in a lot of these, like when their email is opened and the open rates and things like that.
• 4:16
  SPEAKER_00: So um it does matter.
• 4:18
  SPEAKER_00: Now, thinking about opening an email on your desktop versus phone, um, the phone, the mobile option is the number one way that emails are getting opened.
• 4:29
  SPEAKER_00: So thinking about when you are creating the emails, make sure it looks good on your phone, right?
• 4:36
  SPEAKER_00: And that things aren't like jumbled or it's too small to read.
• 4:39
  SPEAKER_00: That's always a pet peeve of mine.
• 4:40
  SPEAKER_00: So I do look at that.
• 4:42
  SPEAKER_00: And um for my company that does my marketing emails, they send me them and I look at them on desktop and on my phone, and I reply back when something is hard to read on the phone and they fix it because it is important, you guys.
• 4:57
  SPEAKER_00: Um, also with emails, shorter is better.
• 5:00
  SPEAKER_00: The most read email length is actually 50 to 125 words.
• 5:06
  SPEAKER_00: Like that's crazy, right?
• 5:08
  SPEAKER_00: Case in point, um, I'm in my mid-40s, and when I look at emails, if they are like over a paragraph, I literally don't read them.
• 5:18
  SPEAKER_00: And I know I'm not the only one out there, and I'm even looking at emails because I'm comparing them to mine.
• 5:24
  SPEAKER_00: And if your email is like paragraphs long, I don't read it.
• 5:28
  SPEAKER_00: Sorry, I don't think about that though, what does your ideal client want?
• 5:35
  SPEAKER_00: And what does your ideal client do?
• 5:38
  SPEAKER_00: Right in my office, my ideal clients also are not gonna read paragraphs.
• 5:44
  SPEAKER_00: That is something I had to change up with my um email team.
• 5:48
  SPEAKER_00: Um, and said, Hey, you guys can't make them this long.
• 5:51
  SPEAKER_00: People aren't gonna read them.
• 5:53
  SPEAKER_00: They're they're great information.
• 5:54
  SPEAKER_00: You just add like links, right?
• 5:56
  SPEAKER_00: You link that article, you link the podcast, you link the the YouTube video, but don't write about it.
• 6:03
  SPEAKER_00: It's just it's too much, right?
• 6:06
  SPEAKER_00: Um make sure that when you're writing the emails, that it's a conversation, like you're talking one-on-one with them, right?
• 6:14
  SPEAKER_00: And not like to all who is concerned or to everyone in my practice, that the storytelling and the one-on-one is is the way to go, right?
• 6:26
  SPEAKER_00: So the main thing is that email isn't outdated, but the poorly written, the in the inconsistent emails, those are the ones that are outdated, right?
• 6:38
  SPEAKER_00: So just today I was talking to one of my coaching clients and he asked, Well, when should we send our emails?
• 6:45
  SPEAKER_00: And I was like, That's a great question.
• 6:47
  SPEAKER_00: Um, so in my research, I looked up when and um the time times and the days, and I'll go over that.
• 6:54
  SPEAKER_00: But let's talk about generally like generally when should we email?
• 6:58
  SPEAKER_00: So for like chiropractors, service-based businesses, um, you could do like a weekly, just a little value-driven newsletter, just some tips or a mind shift or a like a health hack, if you will, something like that.
• 7:13
  SPEAKER_00: It's not very salesy, it's just something you serve them weekly.
• 7:17
  SPEAKER_00: Great.
• 7:18
  SPEAKER_00: Monthly, though, you could put in like your promotions, your updates.
• 7:22
  SPEAKER_00: We've got a new doctor joining us, we've got this or that, we've got these events that we're doing.
• 7:26
  SPEAKER_00: Here's the link to the events and special offers.
• 7:29
  SPEAKER_00: We're offering 10% off this supplement, or something like a limited time opportunity.
• 7:34
  SPEAKER_00: That would be a monthly one.
• 7:36
  SPEAKER_00: Seasonally, though, you could also do like a wellness reminder seasonally, like this at the start of school or a holiday stress, like a new year reset.
• 7:46
  SPEAKER_00: So you could have like a separate email for a season of a wellness or whatever is in your business, your business cycles, like if you're doing taxes, like you might be ramping up closer to tax season, right?
• 7:58
  SPEAKER_00: Um, so something like that.
• 8:00
  SPEAKER_00: Look at the seasons of your business.
• 8:02
  SPEAKER_00: And when you are pre-planning all of 2026, yes, I said pre-planning.
• 8:08
  SPEAKER_00: Make sure you look at the seasons and you could add a seasonal email as well.
• 8:12
  SPEAKER_00: But um things like, you know, an announcing your events coming up or reminding for appointments, that type of thing, a thank you or a follow-up, thank you for coming to our event.
• 8:24
  SPEAKER_00: Those are also great emails to send out, right?
• 8:26
  SPEAKER_00: I think a lot of the automated emails are for like your appointment is on this day and time.
• 8:31
  SPEAKER_00: So they're getting that one already, and that one just should be very basic.
• 8:36
  SPEAKER_00: Um, if you have a lot of patients you haven't seen in a while, um, you could do like more of like a converting, trying to get them back in to start care again.
• 8:48
  SPEAKER_00: Um, or you know, we could we miss you, kind of like a reactivation.
• 8:52
  SPEAKER_00: So that could be a different type of email that you send.
• 8:55
  SPEAKER_00: And then um what the research shows, thanks again to chat, that patients and clients do want to hear from us more than we think.
• 9:05
  SPEAKER_00: So I've always thought, oh, I don't want to bother them, I don't want to spam them exactly.
• 9:11
  SPEAKER_00: But the ones that are our great clients and our great patients, our ideals, like they actually want to read the stuff from us.
• 9:18
  SPEAKER_00: And if other people unsubscribe, like should we really care?
• 9:22
  SPEAKER_00: Probably not, right?
• 9:23
  SPEAKER_00: Maybe we just shouldn't care that people are unsubscribing because that really just tells the universe that we're making more room for the patients and clients that want to be with us, right?
• 9:34
  SPEAKER_00: So when you are thinking about your email, here's some like just some tips, you know, starting it with like a hook, something that's like short, short and bold, something you can relate to, right?
• 9:46
  SPEAKER_00: It's like um why your back pain isn't the real problem.
• 9:49
  SPEAKER_00: And then you go into this.
• 9:51
  SPEAKER_00: Um, or you should read this before you do XYZ, something that like hooks them, right?
• 9:56
  SPEAKER_00: And you can just get all this stuff literally from AI.
• 9:59
  SPEAKER_00: So you don't have to sit and think about this, just ask them to write a hook for your email.
• 10:04
  SPEAKER_00: But a short paragraph, you know, make it easy to read the paragraphs too.
• 10:08
  SPEAKER_00: Like if they've got like five or six sentences in the paragraphs, it's too much.
• 10:12
  SPEAKER_00: Bold the things that you want us to see.
• 10:15
  SPEAKER_00: You could put some fun emojis if that's your personality.
• 10:18
  SPEAKER_00: I love that type of stuff, so I do that.
• 10:21
  SPEAKER_00: Um, and then make sure again, it's like mobile friendly with the layout.
• 10:24
  SPEAKER_00: You can read it all and you can see it.
• 10:26
  SPEAKER_00: And then be personal in it.
• 10:29
  SPEAKER_00: People want us, they want to hear like our voice in it, the stories, like anything funny, um, a funny picture, or you know, once I did this stupid thing at the car wash, because literally that happens to me.
• 10:42
  SPEAKER_00: Um, but make sure that you have at least one value point per email.
• 10:48
  SPEAKER_00: Don't try to have so much in there that it's hard to keep track of it or do this or that.
• 10:54
  SPEAKER_00: But like a single like call to action, if you will, like book your appointment or reserve this, join this program.
• 11:02
  SPEAKER_00: So make sure you're thinking about making it clear, concise, easy to read.
• 11:07
  SPEAKER_00: I like mine in little segments, um, and I have them like separated by like a picture or a YouTube video link, something like that, just so they can scroll and look and click on things and read more if they want.
• 11:19
  SPEAKER_00: If you want to read all about the back pain and all about how chiropractic cares, fabulous.
• 11:24
  SPEAKER_00: Here's the link.
• 11:24
  SPEAKER_00: But I'm not gonna put like several paragraphs in an email about it.
• 11:28
  SPEAKER_00: You can also like segment your emails and you could have like certain like these are like your current clients or patients, here's your leads, different things like that, if you wanted to.
• 11:39
  SPEAKER_00: And um, that would be a great option.
• 11:42
  SPEAKER_00: Sometimes if you've had like a um a funnel, then you might have different like segments from different funnels, and you can do different emails for each of the different segments that you have.
• 11:53
  SPEAKER_00: So if let's say that you were in a chiropractic office like I am, um, you could do like a weekly like short wellness tip or like a patient story of someone getting better, or like, hey, we're offering this new therapy.
• 12:07
  SPEAKER_00: But then monthly in the email, I would put like promotions of what we're doing.
• 12:11
  SPEAKER_00: We're offering 10% off this or that.
• 12:13
  SPEAKER_00: Here's our events that we have coming up.
• 12:15
  SPEAKER_00: As a reminder, it's this season.
• 12:18
  SPEAKER_00: Make sure that you're uh snuvel, like shoveling the snow correctly.
• 12:22
  SPEAKER_00: I almost say snoveling, like snow and shoveling all in one.
• 12:26
  SPEAKER_00: Snoveling.
• 12:27
  SPEAKER_00: I might add that to my dictionary.
• 12:28
  SPEAKER_00: That might be a good one.
• 12:30
  SPEAKER_00: Um, but you know, you could say something like, hey, we haven't seen you in a while, and here's what's new in our office.
• 12:36
  SPEAKER_00: Like these could be like a reactivation, and then you would probably want to separate your patient list that way.
• 12:43
  SPEAKER_00: So make a new group and then pull them into that.
• 12:49
  SPEAKER_00: If you are um like a different type of business, maybe you're doing like workshops in for business owners, you could do different things like uh like a nurturing sequence.
• 13:01
  SPEAKER_00: You could have weekly like value ideas for business owners, you could promote something like every month, and then quarterly, maybe you are launching a new program or you're launching an event, something like that.
• 13:15
  SPEAKER_00: Um, that would be a great thing if you were doing like more of like a business to business.
• 13:22
  SPEAKER_00: But let's say like you are an event center or you're hosting an event, you would want to definitely target like an ear, you'd have like an early bird list.
• 13:30
  SPEAKER_00: Um, and then you could have like a day before reminder, and then also remember to do like the post-event um where you thank them and even ask them for a testimonial or reply back of what you liked or you didn't like because that will help engage them.
• 13:44
  SPEAKER_00: And then hopefully these attendees can be like return um buyers and like repeat attendees.
• 13:51
  SPEAKER_00: So remember to add some personality with it.
• 13:54
  SPEAKER_00: I definitely have read emails that are so boring and blank, right?
• 13:57
  SPEAKER_00: And you know, they just like chat GPT'd the whole thing and chat didn't know who they were, they didn't know who this person was.
• 14:04
  SPEAKER_00: Um, and I don't know, let's say if you didn't have a personality, I don't know, I guess make one up.
• 14:10
  SPEAKER_00: I don't know.
• 14:11
  SPEAKER_00: Um, have someone else write it for you.
• 14:13
  SPEAKER_00: Um so one thing that I looked up is like when to send emails specifically for chiropractors, because again, I was doing my call with my um client that I coach, and they said like um peak engagement is still like 10 to 11 a.m.
• 14:31
  SPEAKER_00: But they said for like service-based businesses like chiropractors, et cetera, it's more like 7 p.m.
• 14:38
  SPEAKER_00: to 9 p.m.
• 14:39
  SPEAKER_00: Because like if you think about it, they're done, they're home from work, they're just sitting, probably scrolling, catching up on emails, and they might be making a decision like, man, my back was like bad all day.
• 14:50
  SPEAKER_00: Oh, here's an email from Dr.
• 14:51
  SPEAKER_00: Hillary's office.
• 14:53
  SPEAKER_00: I should click this link and make an appointment for tomorrow.
• 14:56
  SPEAKER_00: So it just depends on your business too, right?
• 15:00
  SPEAKER_00: Um, late morning has been like the gold standard, but for service-based people that are trying to get maybe some signups, it might be a little like later in the evening.
• 15:09
  SPEAKER_00: Think about that.
• 15:10
  SPEAKER_00: Um, if you're having like a newsletter or an educational type of email, it might be something more like early afternoon because people are sitting down and having lunch and scrolling.
• 15:19
  SPEAKER_00: And that might be a better time for them to read content.
• 15:23
  SPEAKER_00: So something to think about depending on the type of email you have, right?
• 15:28
  SPEAKER_00: Um ideally, they say that Tuesdays are the best day for email.
• 15:35
  SPEAKER_00: It's the highest open rate and that highest click-through rates.
• 15:38
  SPEAKER_00: So that was interesting to me.
• 15:40
  SPEAKER_00: Um, Thursdays would be number two because people are like planning and organizing and scheduling.
• 15:45
  SPEAKER_00: Wednesdays ranked at number three because they had strong engagement for newsletters with long form content.
• 15:52
  SPEAKER_00: So Tuesdays, I guess, are like the best day, right?
• 15:56
  SPEAKER_00: But let's say you're doing like a promotional email or like a last call reminder, something like um a Sunday evening would be great for that, or maybe a Saturday morning, depending on when you're open.
• 16:07
  SPEAKER_00: Because this would be like a flash promotion or a weekly appointment, like, hey, we've got these available, or an upcoming event reminder.
• 16:15
  SPEAKER_00: So something like that when they'll be on their phones would be great too.
• 16:19
  SPEAKER_00: So for instance, if I was gonna do for my chiropractic office, Tuesday mornings uh would be great, Thursday afternoon, like like 7 to 8 p.m.
• 16:29
  SPEAKER_00: And then if I did one on Sunday, 6 to 8 p.m., that might be something where I have like the availabilities open for the week because they might be scrolling and deciding what they're gonna like do for their week ahead, right?
• 16:42
  SPEAKER_00: Um, so make sure that you are pairing the type of email with the day and the time frame, and then kind of look and see how your statistics look after a month or two of doing that and see if you can tell a difference, right?
• 16:59
  SPEAKER_00: Um look at the the booking and the clinking, the clicking of the links.
• 17:04
  SPEAKER_00: I think that's really important.
• 17:05
  SPEAKER_00: So I can say all this stuff, but until you try it out and you actually look at your own analytics, it's hard to say, right?
• 17:12
  SPEAKER_00: Like I don't say everything's always one way, like your practice and your business might be different.
• 17:17
  SPEAKER_00: So try something.
• 17:19
  SPEAKER_00: If you don't love your open rates right now, then now's a great time to like mix it up.
• 17:23
  SPEAKER_00: Like just try something different.
• 17:26
  SPEAKER_00: And again, a lot of this stuff I got from Chat GBT, just ask your AI, get some statistics and see what it would be best, especially for your business.
• 17:36
  SPEAKER_00: So if you're not in a service like base business, like chiropractic like I am, then maybe you should ask like specifically for your business, like when it is.
• 17:47
  SPEAKER_00: Also, um, my client, which again, I'm so glad that him and I chatted before this today, he said, Well, what about texts?
• 17:54
  SPEAKER_00: When would be the best time to send texts?
• 17:55
  SPEAKER_00: Or if I sent an email and I want to follow up with a text later, it's like, well, send the email out at night, maybe like 7 to 9 p.m.
• 18:04
  SPEAKER_00: But then in the morning, like 9 to 10 a.m., send the text like, hey, did you see our email?
• 18:11
  SPEAKER_00: It was about this or that, or if they're doing like a flash sale, something like that.
• 18:16
  SPEAKER_00: So it seems to be like similarly for the texts, it's like for an email, like the later at night, if I was a chiropractor and I wanted to send text to patients, I would send it like six, seven p.m.
• 18:30
  SPEAKER_00: at night because then parents are home, families are home, and like things are like maybe, maybe winding down a little bit.
• 18:37
  SPEAKER_00: I don't know.
• 18:38
  SPEAKER_00: But if it wasn't relating to like parental families, etc., and it was more just for business, then I would send the text probably like four to five, um, where their end of the day is coming up.
• 18:50
  SPEAKER_00: Um, and if they're already clocked out at five, maybe they don't want to respond to your text.
• 18:55
  SPEAKER_00: Just some thoughts.
• 18:57
  SPEAKER_00: But um, make sure you're putting some links in the text also, or an event reminder or something like that.
• 19:04
  SPEAKER_00: Um, and then, you know, make sure that it's not too pushy, also.
• 19:10
  SPEAKER_00: Also, do you guys get long texts?
• 19:12
  SPEAKER_00: Sometimes when I get like three dings on my phone from the same number, I'm like, oh, that's gonna be a long text to read, isn't it?
• 19:18
  SPEAKER_00: I don't love that.
• 19:18
  SPEAKER_00: I don't know about you.
• 19:19
  SPEAKER_00: I actually don't know statistics about that.
• 19:21
  SPEAKER_00: I'm just blabbering on about how I don't like that.
• 19:24
  SPEAKER_00: So I personally try not to do that to um my patients.
• 19:28
  SPEAKER_00: So it seems like the best day to text also are like Thursdays, Fridays, and Sunday evenings.
• 19:36
  SPEAKER_00: So something to think about.
• 19:37
  SPEAKER_00: Seems like Sunday evening is great for emails and texts.
• 19:41
  SPEAKER_00: So keep them short and casual in your texts, and um, I think it will go a little bit further.
• 19:47
  SPEAKER_00: So, in summation of this podcast, I hope that you guys learned something and maybe think of what you're gonna do or change.
• 19:56
  SPEAKER_00: Look at your statistics and say, like, what's some one email I could change, or if you're not doing emails, like what's one email you're gonna start to do, right?
• 20:05
  SPEAKER_00: You know, create a simple, even a welcome sequence email.
• 20:08
  SPEAKER_00: Let's say you've not really done emails, you could start like a three welcome sequence email.
• 20:14
  SPEAKER_00: And again, you don't have to come up with all this.
• 20:16
  SPEAKER_00: You can just have AI help you.
• 20:17
  SPEAKER_00: It'll be so easy.
• 20:19
  SPEAKER_00: You can repurpose your social media, even into emails.
• 20:22
  SPEAKER_00: You can tell a story through it.
• 20:24
  SPEAKER_00: People like stories, and that will help with your open rates.
• 20:28
  SPEAKER_00: Um, if you don't know how to write a story, then put what you want to say into chat and then have them write the story and tell them what you're trying to accomplish with it, right?
• 20:38
  SPEAKER_00: Um, make sure you have like a one clear call to action in the email.
• 20:43
  SPEAKER_00: And then also maybe start segmenting like your email list into different ones.
• 20:48
  SPEAKER_00: Like that way you can send different types of emails and then look at those rates too.
• 20:52
  SPEAKER_00: So thanks for listening.
• 20:54
  SPEAKER_00: I love that you guys are here.
• 20:55
  SPEAKER_00: I hope this helps you.
• 20:57
  SPEAKER_00: I think we are all gonna try to improve our emails going forward.
• 21:01
  SPEAKER_00: Remember to stay bougie and make that money.