Latest / The Breakfast Club / Breakfast Club Classic - Kendrick Lamar Talks Overcoming Depression, Responsibility To The Culture
Transcript
- 0:01Speaker 1: You're watching the Breakfast Club. One thing everybody is DJ
- 0:09Speaker 1: Envy Angela, Ye, Charl, I mean the guy we are
- 0:11Speaker 1: the Breakfast Club special guests and friends to the room
- 0:14Speaker 1: leader at the New School. When it come to these
- 0:16Speaker 1: rappers out here, listen. First of all, salute to you
- 0:21Speaker 1: for giving propers to one of my favorite them season
- 0:23Speaker 1: of all time, Killer Mike on the Hood Politics record
- 0:25Speaker 1: all the Time. Man, that never happens for artists like you.
- 0:28Speaker 1: Give propers to guys like Mike. He've been doing it
- 0:30Speaker 1: for a long time away before me. You, I'm saying,
- 0:33Speaker 1: so it's only right. He's gonna conte continue to do
- 0:36Speaker 1: it too. Do you actually listen to Mike like you
- 0:38Speaker 1: listening to Run the Jews? Ye, Running Jews Joint. It's crazy, Um,
- 0:42Speaker 1: Atlanta man, Now what happened with your album? Album? Was
- 0:45Speaker 1: supposed to come out that one week and then it
- 0:46Speaker 1: just dropped on a Sunday and then it was only
- 0:48Speaker 1: the clean version, and the clean version was taking off everybody.
- 0:55Speaker 1: What happened? They dropped? They dropped the um, the clean version.
- 1:00Speaker 1: And the crazy part about it is we knew that
- 1:03Speaker 1: the iTunes leak was gonna be down for a minute
- 1:05Speaker 1: when once they did that because it's a certain system
- 1:09Speaker 1: that they put in at the labels to either put
- 1:12Speaker 1: it on iTunes put it up, so the date was
- 1:14Speaker 1: actually confused and locked it in and locked it off,
- 1:16Speaker 1: so the fans was tripping. So I'm sure he's seen
- 1:19Speaker 1: that on his Twitter and went crazy. How much time
- 1:22Speaker 1: did y'all spend on the marketing campaign, like, Yo, how
- 1:24Speaker 1: are you gonna roll the album? Because you can't do
- 1:25Speaker 1: a traditional release no more? Yeah, definitely. We We always
- 1:30Speaker 1: sits as an entity as far as TD and make
- 1:33Speaker 1: our own rules first. And that's been day one. That's
- 1:37Speaker 1: been since iTunes, that's been since our mixtapes. So even
- 1:40Speaker 1: though everybody's doing it traditionally now, we always had that
- 1:44Speaker 1: knack to, you know, put it out the way you
- 1:46Speaker 1: want to. And our thing is is is the people
- 1:49Speaker 1: gonna like it? Regardless they gonna like it or they're not.
- 1:51Speaker 1: So you could put it out, you could put up
- 1:53Speaker 1: people on stage, you could do the war shows, you
- 1:54Speaker 1: could do radio, but if they don't rock with the music,
- 1:57Speaker 1: they're not going to get it or don't talk about
- 2:00Speaker 1: the first thing that we heard from from this project
- 2:02Speaker 1: little it wasn't your normal Kendrick Lamar per se type
- 2:05Speaker 1: of record. Yeah, yeah, So what was the inspiration of
- 2:06Speaker 1: our why you decided to let that one go first? Yeah,
- 2:09Speaker 1: the inspiration behind it was really talking to some of
- 2:12Speaker 1: the older cats in the neighborhood and really doing somebody
- 2:17Speaker 1: of the norm, uh speaking, speaking some type of positivity
- 2:23Speaker 1: back in the city, rather than doing you know what
- 2:26Speaker 1: we used to doing period. You know, from an initial
- 2:28Speaker 1: content of the record, I always said, it's for some
- 2:31Speaker 1: of my homeboys back in on the yard and also
- 2:34Speaker 1: the community period. And it was it was it was
- 2:36Speaker 1: therapeutic for myself, you know, because sometimes wake up and
- 2:39Speaker 1: we may not feel the same on we feilt yesterday.
- 2:41Speaker 1: So that was that was the initial wind state. And
- 2:44Speaker 1: it did just that. You won two Grammys. WHI y'all
- 2:46Speaker 1: didn't show up y'all Purposelyott this year. I had to work.
- 2:50Speaker 1: I had to finish that album. I was locked in.
- 2:53Speaker 1: I couldn't lose focus. I couldn't go on tour, I
- 2:55Speaker 1: couldn't do no awards. I was on a deadline. The
- 2:59Speaker 1: aspect to win, because I mean last year you was
- 3:01Speaker 1: expected to win. Now I don't. I don't expect nothing.
- 3:04Speaker 1: I don't expect nothing. I just put the music out. Now.
- 3:07Speaker 1: I read that you started working on this album right
- 3:09Speaker 1: when you were finishing Mad City. Yeah, and so it
- 3:12Speaker 1: took you like two years. Two years to do it. Yeah, Okay,
- 3:15Speaker 1: how many songs did you actually do? Um? I probably
- 3:19Speaker 1: did about thirty to forty songs that we actually fought
- 3:23Speaker 1: over in the studio because a lot of the records
- 3:25Speaker 1: was was my favorite records. You know, sometimes it'd be
- 3:28Speaker 1: like that, you may do something crazy and it just
- 3:30Speaker 1: don't end up because it might not be as cohesive
- 3:33Speaker 1: as you thought. So what happens with those? They'd be
- 3:35Speaker 1: for my my ear of my iPhone. There's been a
- 3:38Speaker 1: lot of mixed reviews behind the album. Some people feel
- 3:42Speaker 1: like you're being too preachy preachy. How do you feel
- 3:45Speaker 1: about the reception of the album. I feel great about
- 3:47Speaker 1: the reception of the album. I ain't catched the preachy
- 3:51Speaker 1: thing because majority of the album is me, me talking
- 3:55Speaker 1: about my faults, especially on records like you Ain't Got
- 3:58Speaker 1: a Lot of Kicking, Black of the Bear. All these
- 4:00Speaker 1: are therapeutic songs for me. I feel like sometimes when
- 4:04Speaker 1: somebody's doing really well, because Ken Jake, you have a
- 4:06Speaker 1: lot on you like people look at you. It's like
- 4:08Speaker 1: Ken Jake is the greatest. Yeah, and sometimes people want
- 4:11Speaker 1: to come in and be really critical and find some
- 4:14Speaker 1: type of fun. Yeah, all the time. But we're all human,
- 4:16Speaker 1: So you gonna find a fault anyway that somehow. I
- 4:20Speaker 1: don't don't. I don't run from. I'm not scared of
- 4:22Speaker 1: I can't live in fear that. You know, everybody had
- 4:25Speaker 1: their opinions or whatnot. I didn't know you were suffering
- 4:28Speaker 1: from depression the way you said you was on the album. Yeah,
- 4:31Speaker 1: did the industry caused not the industry just to change?
- 4:35Speaker 1: You know, it's a drastic change when you you you're
- 4:38Speaker 1: around so many different faces, faces that you don't quite
- 4:41Speaker 1: understand and mean different people and things are going on
- 4:45Speaker 1: back home that it's out of your control to handle.
- 4:48Speaker 1: You know what I'm saying. People would think that that
- 4:50Speaker 1: would take you away. You know, the money that the lifestyle,
- 4:52Speaker 1: you're able to take a lot of those people that
- 4:54Speaker 1: would usually be from the hood, that you get another chance,
- 4:56Speaker 1: taking the places that they would never see. Yeah, you can,
- 4:59Speaker 1: but you can't take everywhe it's still stuff they're going
- 5:01Speaker 1: I still got family and comfty, you know, I can't
- 5:03Speaker 1: I can't put a million dollars and they parting and say,
- 5:06Speaker 1: you don't have feel what I'm saying, all I can
- 5:08Speaker 1: do is put them in positions where they can find
- 5:13Speaker 1: for themselves. But sometimes the lifestyle that they end they
- 5:18Speaker 1: might not know how to handle it. They might not
- 5:20Speaker 1: know how to handle some type of working world where
- 5:24Speaker 1: they never been in. All they know is the streets.
- 5:26Speaker 1: We talked the other day about responsibility and how responsible
- 5:30Speaker 1: are artists to the community, like as far as being leaders,
- 5:33Speaker 1: as far as speaking out against social issues, and this
- 5:35Speaker 1: is something that you've always done in your music. Do
- 5:37Speaker 1: you think that more artists should be responsible? Uh? Do
- 5:42Speaker 1: I think more artists should. We have a hand for
- 5:45Speaker 1: right now. But I think every artist should always be
- 5:48Speaker 1: responsible for how how they go about marketing or putting
- 5:55Speaker 1: their music or how they you know, put their words
- 5:58Speaker 1: together because us This is something I didn't understand until
- 6:02Speaker 1: I went out on these roles and talk to these kids.
- 6:05Speaker 1: They take my music very seriously. So with that being said,
- 6:09Speaker 1: I know they take the next artist music very seriously.
- 6:11Speaker 1: Sober by this industry now, I real talk because the
- 6:21Speaker 1: real life that the artists went through for for kids
- 6:24Speaker 1: in this new generation it might just be a trend
- 6:26Speaker 1: for them until they go out there and get themselves killed.
- 6:28Speaker 1: You feel I'm saying, so how I put my words
- 6:31Speaker 1: together me for me personally, it's a strategic way, you know,
- 6:35Speaker 1: I'm not just glowing find the streets of whatnot. You know,
- 6:40Speaker 1: it's a reality check, but it's for the better at
- 6:42Speaker 1: the end of the day. That's why I respected I
- 6:44Speaker 1: so much because it was an uplifting song for a
- 6:46Speaker 1: lot of kids that usually, especially during this time, we
- 6:48Speaker 1: don't see that, you know, and it was it was
- 6:51Speaker 1: mean and Charlemagne were talking it. It felt positive, but
- 6:53Speaker 1: it felt outcasts in a way that it was different
- 6:55Speaker 1: where kids can see that you ain't just got to
- 6:57Speaker 1: sell drugs and shooting. It was. It was a positive joy. Yeah, definitely.
- 7:01Speaker 1: It takes a lot of gus to put a record
- 7:03Speaker 1: like that on your second album too. What was the
- 7:05Speaker 1: label's thing when you came with that type of it
- 7:08Speaker 1: first single? Yeah, yeah, I mean that was behind it
- 7:10Speaker 1: because they know that we came in as business as
- 7:13Speaker 1: TDE top Dog Entertainment doing what we want to do.
- 7:17Speaker 1: You know, we were selling records, we were selling mixtapes,
- 7:20Speaker 1: and the foundation that we have with the kids is strong.
- 7:23Speaker 1: It's stronger than any type of number of marketing service
- 7:27Speaker 1: that a label can do. So it was behind it,
- 7:30Speaker 1: and I appreciate them for that. They never ever came
- 7:33Speaker 1: in trying to strategically move my creativity around, and I
- 7:37Speaker 1: respect that because on your second album, everybody's looking. I mean,
- 7:40Speaker 1: I know what the kids, won't you feel me? I'm
- 7:43Speaker 1: fairly young myself, you feel saying I got little brothers.
- 7:46Speaker 1: I know what they listened to all day. So it
- 7:49Speaker 1: takes a strong following and a strong support system, not
- 7:53Speaker 1: only from me in my camp, but the folks around
- 7:56Speaker 1: me to say, okay, continue to do what you do.
- 7:57Speaker 1: And what was that dance in the video that day?
- 8:00Speaker 1: What was that called? That's that's l a coaching man.
- 8:04Speaker 1: We go, we go, We're gonna continue to push that one.
- 8:08Speaker 1: Where the hell did the Tuparc audio come from for
- 8:10Speaker 1: Mortal macause I thought I had heard every Tupac in Yeah,
- 8:13Speaker 1: I ain't not heard those vocals before trip. I got that.
- 8:16Speaker 1: I got that uh when I was in Germany from
- 8:19Speaker 1: this caddy. He said, I got this unreleased uh Park
- 8:22Speaker 1: interview and he handed off to me. So what made
- 8:24Speaker 1: you listen? Because I'm sure everybody close. Yeah, real, tug.
- 8:32Speaker 1: I did my research. I had to see it is
- 8:33Speaker 1: this official, you know? First off? So I went through it,
- 8:37Speaker 1: play it back and oh yeah, you gotta get everything clear.
- 8:41Speaker 1: Yeah yeah, But when you heard it, you felt like
- 8:43Speaker 1: he was talking to you or have the questions in
- 8:46Speaker 1: your mind or yeah, because the trip is Park was
- 8:48Speaker 1: a prophet to be and everything he's talking about, it's
- 8:51Speaker 1: actually going on today. You've saying and and and that
- 8:56Speaker 1: right there just sparked idea immediately for what I was
- 8:58Speaker 1: talking about about. Record. So when you met Park in Cuba,
- 9:01Speaker 1: this is the old Germany thing. I got vocals in Germany.
- 9:08Speaker 1: What the hell is an to Germany? Now? But it was,
- 9:12Speaker 1: it was, It was a blessed and I came about it.
- 9:13Speaker 1: And I really appreciate his mother too, you know, for
- 9:17Speaker 1: for um giving me, giving me an opportunity to use
- 9:21Speaker 1: the vocals, because you know, people hold them things dear.
- 9:23Speaker 1: And if she would have stood down and said no,
- 9:27Speaker 1: I would have respect that too, out of respect that
- 9:29Speaker 1: I have for her and her son's legacy, because the
- 9:31Speaker 1: things that he know, it comes from her. You feel
- 9:33Speaker 1: what I'm saying, So either way, it would have win.
- 9:35Speaker 1: I would show respect period. Do you read a lot?
- 9:38Speaker 1: I always wondering. I'm like, because you seemed like you
- 9:40Speaker 1: got you're so full of knowledge and wisdom, Like, where
- 9:42Speaker 1: does it come from? I mean my encounter with people.
- 9:46Speaker 1: I'm not scared to talk to people. I'm not scared
- 9:47Speaker 1: to to interact, whether it's a five year old kid
- 9:51Speaker 1: or or eighty year old man. You know what I'm saying.
- 9:54Speaker 1: Of course I read, but I put it to you
- 9:56Speaker 1: like this. I'd rather be interacting with a person, you know,
- 10:00Speaker 1: rather than gathering up information, you know, from somewhere else,
- 10:05Speaker 1: speaking to a person with wisdom that've been here before me,
- 10:09Speaker 1: some more life experience. It's always um. Now, what about LA.
- 10:12Speaker 1: You had seemed like you were disappointed with the album
- 10:15Speaker 1: sales in LA alone. You feel like they're not supporting
- 10:18Speaker 1: you like they should. I think that was top Dog.
- 10:21Speaker 1: You don't music actually care about you do the music,
- 10:24Speaker 1: and you let them hand. I can't see you in
- 10:27Speaker 1: the studio like y'all. They're only about thirty now. Top
- 10:30Speaker 1: absolutely got out ready to go shoot up record stores.
- 10:33Speaker 1: Yeah he gotta do that. He I mean, he's the businessman.
- 10:36Speaker 1: You got to calm Tap Dog down sometimes all the time, man,
- 10:40Speaker 1: you know, but he he he knows the music, and
- 10:45Speaker 1: he knows the quality of the music. So he looked
- 10:47Speaker 1: at it not from only a businessman standpoint. He knows
- 10:50Speaker 1: the magnitude of the record. You know what I'm saying.
- 10:52Speaker 1: He's close to it, just like I'm close to it.
- 10:54Speaker 1: So if he gets angry about something, I can't say
- 10:59Speaker 1: you shouldn't be angry because he has a right to it.
- 11:01Speaker 1: We were just we starved together man in the studio.
- 11:04Speaker 1: You know, did you ever envision all of this happening
- 11:06Speaker 1: when you first signed early on and you know it
- 11:08Speaker 1: took some time to get the ball run? Did you
- 11:10Speaker 1: ever think that things would be this big and you
- 11:12Speaker 1: would be considered like one of the biggest hip hop
- 11:14Speaker 1: artists today to be hundredcent real, which I didn't but
- 11:19Speaker 1: Top Dog did. That's real talk. And you can ask
- 11:22Speaker 1: anybody that's been around us, or if you whoever nor
- 11:25Speaker 1: him a long time. He always said, Kay Doves gonna
- 11:29Speaker 1: go gonna do something in this game. Way be five
- 11:31Speaker 1: and believed. You know, I was in the studio just
- 11:33Speaker 1: playing around. You know. He grabbed me and Jay Rock
- 11:35Speaker 1: off the streets Compton and watch say getting the studio,
- 11:38Speaker 1: do something better with your life, and we're here doing
- 11:41Speaker 1: it now. Jay Rock is doing this thing. He's at
- 11:44Speaker 1: an all time level where he's ready to blow and
- 11:46Speaker 1: break out. And the same thing with him. He gave
- 11:50Speaker 1: me my shot. Jay Rock gave me my shot by
- 11:53Speaker 1: jumping out into the wolves of the industry and the politics.
- 11:56Speaker 1: I didn't have to go through that. I felt mad.
- 11:58Speaker 1: I always felt like Jay Rock had a great debut album,
- 12:00Speaker 1: but he was like the guinea pig. Yeah. Man, it
- 12:03Speaker 1: was so much. We had to learn, so much he
- 12:05Speaker 1: had to learn, you know. So by the time we
- 12:07Speaker 1: went through a lot of mistakes, I was ready, you know,
- 12:10Speaker 1: and Rock was in my corner giving me game, like
- 12:13Speaker 1: do this like that, because when you do that, you
- 12:15Speaker 1: do when when when you go on this meeting like that,
- 12:17Speaker 1: they gonna say this, and you got to stand up
- 12:19Speaker 1: for yourself. And that's the gaming game is true. J
- 12:21Speaker 1: Cole was trying to sign you at one point. He
- 12:24Speaker 1: never told me that. He never told me I wanted
- 12:28Speaker 1: to sign yeah, because I think by the time I
- 12:31Speaker 1: met him, he wanted to get this. This is his
- 12:34Speaker 1: label off off the ground and he was already signed
- 12:36Speaker 1: and doing this thing. I was still independent. But that
- 12:39Speaker 1: that's that's that's a good, good eye for talent album together.
- 12:43Speaker 1: That's also a thing that everybody's talking about all the time.
- 12:47Speaker 1: It's always just the schedule issue, you know, once we
- 12:49Speaker 1: get around that, that's that's my boy, though I talked
- 12:51Speaker 1: to him on a regular You got them extra songs already,
- 12:54Speaker 1: you know we do. Y'all got music recorded? Yeah, we
- 12:57Speaker 1: do together? Yeah, exactly, But also going back in and
- 13:01Speaker 1: continue to work because new songs are so old. We're
- 13:03Speaker 1: both grown this artist. Now. When you dropped the Influmouce
- 13:06Speaker 1: control Verse, it seems like you were ready to compete
- 13:09Speaker 1: and eat all competition. But the Pimple Butterfly, it seems
- 13:12Speaker 1: like you don't even care what everybody else is doing. Yeah,
- 13:14Speaker 1: I mean, you know what the thing about control is.
- 13:17Speaker 1: I think people forgot just off the music that I
- 13:21Speaker 1: put out, that I'm actually from the West Coast and
- 13:26Speaker 1: the aggression that we have in our music. I can't
- 13:28Speaker 1: run from that, you know, whether it'd be a control verse,
- 13:31Speaker 1: whether it be Black or the Berry, that's that's all.
- 13:33Speaker 1: I'm influenced by. Q. I'm influenced by by Dre so
- 13:38Speaker 1: Free on your sugar free. Yeah yeah, respector ship definitely
- 13:42Speaker 1: sugar free is in my music, Kim Kunter one of
- 13:46Speaker 1: the interludes. So I think what happened was people forgot that.
- 13:49Speaker 1: So when you hear something like control come from Kenji Glamars,
- 13:53Speaker 1: it's a reminder that you know, I grew up off
- 13:55Speaker 1: against the rapp and that aggression are always being me.
- 13:57Speaker 1: Were you surprised that nobody snapped back because this is
- 14:00Speaker 1: you know, local exercise, and nobody was. Everybody was like,
- 14:02Speaker 1: I'm gonna leave that man alone. Yeah yeah yeah, and
- 14:04Speaker 1: those who did, they did in a friendly way, very
- 14:07Speaker 1: very friendly. Uh yeah, it was. It was cool. What's
- 14:11Speaker 1: more important? Love from your peers are our love from
- 14:14Speaker 1: the consumers discreeted because I see a lot of people,
- 14:17Speaker 1: a lot of musical artists are picking up this album
- 14:19Speaker 1: crazy like yeah yeah, uh my fans for show, my
- 14:23Speaker 1: fans for show, because those are the people that's been
- 14:25Speaker 1: rocking with me since day one, before we even signed
- 14:28Speaker 1: to a major. You know how I got out here
- 14:31Speaker 1: in New York. Then my first sold out show at
- 14:34Speaker 1: so OBS that was just off the love of the music,
- 14:37Speaker 1: you know, so they always be number one period. You
- 14:41Speaker 1: remember your first interview you did up here. Nah, I don't,
- 14:43Speaker 1: I know, I know, y'all out y'all zon me, Charlemagne somebody,
- 14:46Speaker 1: but no. But but it was so early that we
- 14:49Speaker 1: didn't even have it didn't even go on air. It
- 14:51Speaker 1: was on the webisode. Yeah it was. It was on
- 14:53Speaker 1: a webisode thing. And and I just remember back then,
- 14:55Speaker 1: I was like, this kid is gonna be something. And
- 14:57Speaker 1: we were having a conversation never day about who are
- 14:59Speaker 1: the best lyricis and best rappers, and I mentioned you,
- 15:02Speaker 1: and Charlemagne was like, I don't think he has enough
- 15:03Speaker 1: in yet. Still yeah, yeah, because you said he was
- 15:06Speaker 1: one of the greatest of all times. Man only got
- 15:08Speaker 1: two albums, but some time hearing him snapping some of
- 15:11Speaker 1: the things that he said, most artists, I don't think
- 15:16Speaker 1: they do y'all no favors when they automatically put y'all
- 15:19Speaker 1: with the goats already get of course, of course you
- 15:23Speaker 1: gotta have that time. And that's the thing that I
- 15:25Speaker 1: say with the word classic and an instant classic album,
- 15:29Speaker 1: um me putting to Pimper Butterfly out. You hear the
- 15:33Speaker 1: speculation of kids saying that all over again. Prior to
- 15:36Speaker 1: when we put Good Kid in matt City out and
- 15:38Speaker 1: I always told him, listen to the music a few times,
- 15:42Speaker 1: man before we before we start throwing words out like that,
- 15:45Speaker 1: even when it's on my behalf, because I want you
- 15:47Speaker 1: to live with it, you know what I'm saying. I
- 15:48Speaker 1: wanted to be first listening and you like it, or
- 15:51Speaker 1: first listening and you have an a pin, live with it,
- 15:55Speaker 1: grow with it, because at the end of the day,
- 15:58Speaker 1: I make albums that have that type of longevity. If not,
- 16:01Speaker 1: I can just give you a whole bunch of singles
- 16:03Speaker 1: on record. You know what I'm saying. And I was
- 16:07Speaker 1: talking to somebody the other day. I make my music
- 16:13Speaker 1: basically for people in the system and in the printer
- 16:17Speaker 1: system and and kids in college because they got a
- 16:22Speaker 1: number of time to listen to it. So I want
- 16:24Speaker 1: you to treat it just like that I wanted. I
- 16:25Speaker 1: wanted to be an actual course that you're taking and
- 16:28Speaker 1: that you can live with. And I agree with that
- 16:30Speaker 1: because like I like to read a lot, you can't
- 16:32Speaker 1: just rush through a four agreement. You can't just rush
- 16:35Speaker 1: through a forty eight law of power. And that's how
- 16:37Speaker 1: I feel with you my head. I hear something new
- 16:39Speaker 1: every time, every time every time. And it's supposed to
- 16:41Speaker 1: be like that for me personally. Um, everybody don't supposed
- 16:46Speaker 1: to do what I do or you know, stay stay
- 16:48Speaker 1: in your lane. But as long as I do music,
- 16:51Speaker 1: I want to make some people can live with and
- 16:53Speaker 1: go back and say, you know what he did put
- 16:55Speaker 1: out a classic album. You know how many years from
- 16:59Speaker 1: now when you when you keep on playing it back
- 17:01Speaker 1: and it makes it's ridiculous. The album first, the album
- 17:03Speaker 1: literally came out. I woke up, it was up up
- 17:05Speaker 1: at night two hours later. It's a classic. I'm like, hi,
- 17:09Speaker 1: y'all figuring out already? Yeah, yeah, And I appreciate the love.
- 17:12Speaker 1: I think, you know, for the most part is it's
- 17:15Speaker 1: excitement of getting some some a little bit outside of
- 17:19Speaker 1: the norm. And I appreciate that. But at the same time,
- 17:22Speaker 1: live with it and and learn to learn to love
- 17:24Speaker 1: it even more, you feel me. One of my favorite
- 17:26Speaker 1: records these Walls, is that about? Yeah? Okay, yeah, that's
- 17:33Speaker 1: one of my favorite records too. Who uses but was dope?
- 17:38Speaker 1: But who like you know, you were the platinum artists. Yeah.
- 17:41Speaker 1: When I went, when I went in the studio, when
- 17:43Speaker 1: I said I wanted to do this record, I said
- 17:44Speaker 1: I wanted to go in with these specific characters and
- 17:48Speaker 1: lock in with them for seven months, you know, to
- 17:51Speaker 1: a year. And that was Bloud Um, George Clinton and
- 17:55Speaker 1: the Wise, Terence Martin producer sound Wave my in house producer,
- 18:00Speaker 1: and uh thunder Cat and Rocky Um. We locked in.
- 18:04Speaker 1: We locked in for a year and completed the project.
- 18:07Speaker 1: So I already had the mind state on what I
- 18:09Speaker 1: wanted to sound like me personally. I'm not I'm not
- 18:14Speaker 1: I'm not. I'm not sold on your celebrity or how
- 18:17Speaker 1: many you know records you sold. I'm sold on the
- 18:20Speaker 1: actual talent and what we're trying to convey it and
- 18:22Speaker 1: get across. So that was my my uh initial idea
- 18:27Speaker 1: for making this record beforehand. Oh yeah, for sure, for
- 18:31Speaker 1: sure Like old Snoop, Yeah yeah, I laid the skeleton down.
- 18:37Speaker 1: I lard the skeleton down because I haven't heard him
- 18:41Speaker 1: like that in a long time. So I know he
- 18:43Speaker 1: didn't write it. Yeah, that's that's the og. But uh
- 18:47Speaker 1: me going in, I just said, do what you do.
- 18:49Speaker 1: You know you've been doing it before me. This is
- 18:52Speaker 1: what I've been a fan of, you know, So all
- 18:55Speaker 1: I can do is directed. I can't sound like you
- 18:58Speaker 1: know that's this talent, that's that comes from guy from him.
- 19:00Speaker 1: You also did a surprise performance on Callie and you
- 19:03Speaker 1: did all of that with Rebuke. You look like you've
- 19:06Speaker 1: been working out doing cross fit a little bit. I've
- 19:09Speaker 1: been doing some push ups. I don't know if to.
- 19:14Speaker 1: I know I know every I know everybody. I know
- 19:17Speaker 1: everybody when they signed up to Rebuke, they all do
- 19:19Speaker 1: the CrossFit and everything and something I wanted to try
- 19:21Speaker 1: because they always took about how great it is. I
- 19:23Speaker 1: ain't jumped in it yet. You haven't you going to? Yeah,
- 19:26Speaker 1: hopefully I get some time before this tour crack off
- 19:29Speaker 1: explain that you was it attracted trail or something running
- 19:31Speaker 1: through LA people chasing it? It was everybody run. It
- 19:35Speaker 1: was a police chase. It first, everybody running. Everybody run.
- 19:37Speaker 1: They had top Dog out there too. Hey, funniest day alive.
- 19:45Speaker 1: Oh you see it's a red hat bouncing. No, it
- 19:48Speaker 1: was crazy ran the whole way. You know who Noel
- 19:52Speaker 1: Gallaghers from Oasis. He they asked him about you and
- 19:55Speaker 1: he was like, who is that? What do you say?
- 19:57Speaker 1: I never heard him? He sounds like a character off
- 19:59Speaker 1: sign Feld. You can't about stuff like that. That's funny
- 20:02Speaker 1: to me. I don't care for real, Why why does
- 20:07Speaker 1: the d Why you don't do more records with Dre?
- 20:09Speaker 1: That would that make the album? So to say it's
- 20:11Speaker 1: it's it's a thing that we got going on that
- 20:13Speaker 1: we weigh known. It's it's a strategic move. So are
- 20:18Speaker 1: you gonna do an album? As if I if I
- 20:21Speaker 1: could speak on it, I would, But that man is
- 20:24Speaker 1: a scientist and we're gonna plan so that the direction
- 20:26Speaker 1: of the third album more Drake production. Maybe it could
- 20:29Speaker 1: be how does he help you with the album? Like
- 20:32Speaker 1: do you go? Do you do records? And then he
- 20:34Speaker 1: you know, arranges them for you. I don't know mixing
- 20:36Speaker 1: like what no I do that? I do that far
- 20:39Speaker 1: as uh, the arrangements. It's it's really going in and
- 20:44Speaker 1: once I completed getting his expertise about you know, the
- 20:47Speaker 1: sonic sound of it. You know me personally, I'm hands
- 20:51Speaker 1: on with everything you know, and I'm a huge on
- 20:53Speaker 1: how it won't something to sound rather scratch the record
- 20:58Speaker 1: if it's it's a good record or not. I wanted
- 21:00Speaker 1: to sound and feel a certain way, So things like
- 21:03Speaker 1: going in and recording on two inch tape and running
- 21:06Speaker 1: back through analog him knowing about things like that, and
- 21:11Speaker 1: pro tools. What's the difference between it. You know, I
- 21:13Speaker 1: did the most majority of the record going back when
- 21:15Speaker 1: I'm mixing was through analog, the same stuff for people
- 21:18Speaker 1: who don't know what analog is. This is what Marvin Gaye,
- 21:21Speaker 1: Luther Van Jofs, what they recorded on prior to pro tools,
- 21:25Speaker 1: you know. So it's a little bit more difficult, but
- 21:26Speaker 1: it gives you a warm sound. And this techniques and
- 21:30Speaker 1: things I don't know, you know, So I go to
- 21:32Speaker 1: Drake for that advice. Now that's all. You say that
- 21:34Speaker 1: you're the closest thing that a lot of these kids
- 21:36Speaker 1: got to a reverend. Yeah, I say that. I said that,
- 21:39Speaker 1: and it likes of you know, I got a little
- 21:42Speaker 1: brother and little sister and cousins, and they belief level
- 21:46Speaker 1: is is at an all time low, you know, know
- 21:49Speaker 1: these days, you know, they they they don't believe in anything,
- 21:52Speaker 1: you feel me. So if what I'm putting it and
- 21:56Speaker 1: putting in in my music, it's an act of God
- 21:58Speaker 1: and He using me as a vessel. What makes me
- 22:02Speaker 1: any different from somebody being in church and giving their word,
- 22:05Speaker 1: you feel I'm saying. So that's how I look at it.
- 22:09Speaker 1: Last time you was up there, you said you're real
- 22:11Speaker 1: personal and you're real quiet and private with your relationship,
- 22:13Speaker 1: and you said you had a bull. Yeah, there was
- 22:15Speaker 1: rumors that you guys got engage. Yeah, yeah, that's true. Yeah,
- 22:18Speaker 1: definitely congratulations that Yeah, I'm layal to the saw. You
- 22:21Speaker 1: welcome to the club, bro, that's right. I just want
- 22:23Speaker 1: to say that Tod Dog tell me no relationship questions,
- 22:27Speaker 1: but I guess I'm glad he told me. I'm sorry.
- 22:43Speaker 1: Congratulations something, congratulate you. Congratulations. I think that's a great thing,
- 22:49Speaker 1: and that's a great that's also a great example to
- 22:51Speaker 1: have somebody that you're loyal and faith to. A lot
- 22:53Speaker 1: of people think it's cool to just sleep around and
- 22:55Speaker 1: do whatever. So you know the thing, at the end
- 22:57Speaker 1: of the day, you want to you want to always
- 23:01Speaker 1: always have real people around you, period, rather it's male
- 23:05Speaker 1: or female. And everybody else been around me. They've been
- 23:08Speaker 1: around since day one, and I can't change that. I
- 23:10Speaker 1: don't change for nobody. I can't run from that. You
- 23:12Speaker 1: feel what I'm saying, So I always show respect when
- 23:15Speaker 1: I respect it, it's been given and people that have
- 23:17Speaker 1: been by your side, you post to honor that and
- 23:19Speaker 1: that's how you stand up running around it and not
- 23:23Speaker 1: acknowledging it. It's it's it's it's trivil. You feel what
- 23:27Speaker 1: I'm saying, So you know you speak on respect. It's
- 23:30Speaker 1: funny you said when you made the comments about Ferguson
- 23:32Speaker 1: and you said we don't respect ourselves, how can we
- 23:34Speaker 1: expect them to respect us? And people got mad at you,
- 23:36Speaker 1: But you say the same thing in Black of the Berry. Yeah, yeah,
- 23:38Speaker 1: people loved it. I think I think that's just people.
- 23:43Speaker 1: Uh Like I said, it's a few times. These These
- 23:46Speaker 1: are folks whoever responded to it a negative way, they
- 23:49Speaker 1: actually know, understand or even know where I come from.
- 23:52Speaker 1: And I can't. I can't knock them for that. You know,
- 23:55Speaker 1: I've took a lot from them, from the community. You
- 23:58Speaker 1: know where I'm from. My homeboys have and I still
- 24:01Speaker 1: deal with it today. So when you when I say
- 24:04Speaker 1: things like we need to respect, I'm not only talking
- 24:06Speaker 1: about a black I'm talking about myself. Everything comes from
- 24:11Speaker 1: me first, you know what I'm saying. I've been in
- 24:13Speaker 1: situation and I still deal with these situations today where
- 24:16Speaker 1: I have hate towards another guy because he has a
- 24:21Speaker 1: he killed my homeboy. While I'm on tour, I still
- 24:24Speaker 1: feel that that type of resentment you feel. I'm saying
- 24:27Speaker 1: so when I talk about these things, it all has
- 24:29Speaker 1: come from me, So me respecting the fact that he's
- 24:32Speaker 1: a black man and not hating the fact that he
- 24:36Speaker 1: has a different color. That's what I mean with respect.
- 24:38Speaker 1: So whoever take that out of out of out of context,
- 24:41Speaker 1: you really need to do your research and know where
- 24:43Speaker 1: I come from and know the background of who I am,
- 24:47Speaker 1: rather than just trying to tear another black man down.
- 24:51Speaker 1: And we've seen it with everybody, Malcolm X, Martin, Luther, King,
- 24:55Speaker 1: Jesus Christ. Don't don't don't do that. When somebody standing
- 24:59Speaker 1: for some then that's good. You should be behind them
- 25:01Speaker 1: and don't try to knock them off like that. Do
- 25:03Speaker 1: you feel like messages are better conveyed through music as
- 25:06Speaker 1: opposed to like seeing them in the magazines or seeing
- 25:08Speaker 1: them in radio interviews all the time because people can't
- 25:10Speaker 1: see and feel your sentiments. You know that with this
- 25:14Speaker 1: album you talk about singles. Was there a single for
- 25:16Speaker 1: this album? Because even with the label, A label was
- 25:18Speaker 1: like play with play what you like. It wasn't like,
- 25:21Speaker 1: you know, we're working on this record. It was like,
- 25:22Speaker 1: play what you're like, Yeah, play with you? I really
- 25:24Speaker 1: don't hear that offer. Yeah, definitely. Uh, that's that's the
- 25:28Speaker 1: groundwork we deal. We've been building since day one. Um
- 25:32Speaker 1: for me, this record, I mean it has potential records
- 25:36Speaker 1: on the radio. But that's what I wasn't really trying
- 25:38Speaker 1: to identify with that. I was really trying to get
- 25:40Speaker 1: the point across or what I was talking about, and
- 25:43Speaker 1: m yeah, that that was all for it because you
- 25:46Speaker 1: got to have a strong team that stand behind you creatively.
- 25:49Speaker 1: The walls out here for radio, yeah, um, probably mama, mama,
- 25:55Speaker 1: these walls keen couter course, but yeah, these walls for Shure. Now, um,
- 26:02Speaker 1: you roll with some some some crazy guys, top Dog Punch.
- 26:05Speaker 1: You know, they don't necessarily speak for you with your people,
- 26:09Speaker 1: they're your album dropped. Kanye started putting out pictures due
- 26:12Speaker 1: his girl. Punch was like what this got to do?
- 26:18Speaker 1: Enjoyed album? Do you ever have to call him and
- 26:20Speaker 1: be like, man, stop it, h Now, I don't have
- 26:23Speaker 1: to call him. That's that's that's their personal opinion. I
- 26:27Speaker 1: don't really be on the social media like that, and
- 26:29Speaker 1: me personally, I don't I think that's coincident. I don't
- 26:32Speaker 1: really see Kanye doing that because I actually I work
- 26:35Speaker 1: with him and he's he's an actual, actually a great guy.
- 26:39Speaker 1: You feel what I'm saying. So so they're not speaking
- 26:41Speaker 1: for you because in my mind, I'm like, in the studio,
- 26:45Speaker 1: you can't just post this all right now. But previously
- 26:53Speaker 1: you had also said with this album, you didn't originally
- 26:55Speaker 1: have like a release that it was just like whenever
- 26:56Speaker 1: it's ready, whenever I'm ready to put it out. Yeah,
- 26:58Speaker 1: that's what I'm gonna do it. When did you decided finally, okay,
- 27:01Speaker 1: we gotta do this, man, when I'm dreamed, dreamed of
- 27:04Speaker 1: of concepts and what I want to talk about. When
- 27:07Speaker 1: I get get to a point where I ain't got
- 27:10Speaker 1: no more to talk about it, it's done. You can't
- 27:13Speaker 1: get hard, no more right talk. Yeah, and that's that's
- 27:20Speaker 1: how I come about top Press the Button. So did
- 27:23Speaker 1: they did you have those discussions like okay, so, um,
- 27:26Speaker 1: we got to figure out it. What song is gonna
- 27:28Speaker 1: be for you know, a single? What's gonna be for radio?
- 27:31Speaker 1: Do we have that or did you just not really? Yeah,
- 27:34Speaker 1: definite out not that I recall. Nope, we just what
- 27:39Speaker 1: it feel like. You know, what's what's what's what are
- 27:42Speaker 1: your sentiments? What I'm trying to convey. And this I
- 27:45Speaker 1: always go back to having a good team because I
- 27:47Speaker 1: don't I know a lot of artists. It's not fortunate
- 27:49Speaker 1: to be in that position. You know. Fortunately I have
- 27:52Speaker 1: somebody like Dave Free and Top Dog Punch to too.
- 27:59Speaker 1: I'm rolling, you know what I'm saying to get the
- 28:01Speaker 1: green light? Do what you do? Do it, say say
- 28:03Speaker 1: what you got to say, rather than making it just
- 28:05Speaker 1: about a number you feel. I'm saying he didn't make
- 28:08Speaker 1: the album or rapping he always clowning like that. This
- 28:18Speaker 1: is my final question. The Good Kid Mad City album
- 28:21Speaker 1: cover that was your mom's man, Yeah, I think that
- 28:23Speaker 1: was like your pops, right Pops. That's my uncle's uncles.
- 28:26Speaker 1: So who's the people on the new cover standing in
- 28:28Speaker 1: front of the White House? Oh? Man? These these feel
- 28:30Speaker 1: the homies from the neighborhood. Um. That cover has about
- 28:34Speaker 1: several meetings. So the one general I can speak on this,
- 28:38Speaker 1: it's it's really taking you know, people they call negative
- 28:41Speaker 1: and people I feel that also have have good hearts
- 28:44Speaker 1: and taking them around the world. You feel they've never
- 28:48Speaker 1: been out of Yeah, they know you're right about that,
- 28:52Speaker 1: you know, and that's a concept within itself, but it's
- 28:56Speaker 1: also severn several more, it gets a little bit deeper.
- 29:00Speaker 1: We're gonna have a movie for this album too, man,
- 29:03Speaker 1: what's going on with the movie with a budget. We
- 29:08Speaker 1: appreciate you joining us as always fun watching you grow man.
- 29:12Speaker 1: I'm telling you, man, I never forget the first time
- 29:14Speaker 1: I met you in that bowling alley. I'm like, I
- 29:17Speaker 1: thought he worked there and can't take you really don't
- 29:23Speaker 1: socialize now. You know when they say money don't change you,
- 29:27Speaker 1: it just multiplies whatever you are. You're gonna buy someplace
- 29:30Speaker 1: to hide. Ladies and gentlemen. The Breakfast Club. The Breakfast Club,
- 29:39Speaker 1: every weekday morning tune in