What Is Growth Engineering? Here's How It Really Works
In this episode, Amir chats with Jason Fellin, Head of Growth Engineering at OnX Maps, to unpack what makes growth engineering unique. Jason shares how his team focuses on speed, experimentation, and measurable business impact rather than long-term architecture. From hiring strategies to cross-functional collaboration with marketing, this conversation offers a tactical look at building and leading a growth engineering org.
🧠 Key Takeaways:
Validate, Don’t Overbuild: Growth engineering emphasizes testing hypotheses quickly rather than building production-grade features from the start…
The skinny
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