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Quick Sips: Knowing Your Consumer's Story | Jared Langston of Good Liar NA Beer

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"It's not churn and burn. It's understanding your customer because you're there talking to them." Jared Langston of Good Liar NA Beer on why weekly in-store tastings are his best market research.

Good Liar NA Beer: GoodLiar.com

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Owner-operator market development and PR, built on the street for the last 18 years…

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