Pandemic Messaging

Edifice of Trust · Dec 3, 2020 · 13m

Now that we are beginning to see the light at the end of the pandemic tunnel as vaccinations are set to begin before the end of the year, new cases of COVID-19 are spiking across the country. People are tired of wearing masks and not going to movies and bars. The Thanksgiving travel weekend saw the most passengers flying since before the pandemic struck. Pollster Frank Luntz believes that the war of words between the right and left are making the problem worse. In this podcast, the Edifice of Trust host, Victor Bolles looks at a study prepared by Luntz that shows how certain words and phrases…