Latest / Craft Brewery Financial Training Podcast
The #1 Factor in Negative Taproom Experiences
Michael Varda from Craft Beer Advisory Services joins the podcast and shares early insights on 2023 taproom data trends.
The goal of Michaels data is to show you why customers come to your taproom and what you can do to keep them coming back.
Key Points
The #1 factor in negative experiences: It's food.
What the "Food Ladder" can teach you about a customer's likelihood to come back to your taproom.
Michael's mind blowing data point: 1 in 3 negative experiences are related to first impressions.
Two years ago, 1 in 10 negative experiences mentioned price. Now it's 1 in 4. Pricing matters…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.