Latest / Destination Discourse
56: Is This the Beginning of the End for DMOs? (Janette Roush)
Stuart and Adam are joined by Brand USA’s Janette Roush for a provocative exploration of the question no one in tourism wants to ask out loud: what happens to DMOs when AI becomes the primary interface for travel inspiration, planning, and booking?
The conversation pushes past hype and digs into the existential challenge ahead. If AI tools replace the website, the visitor guide, the itinerary builder, and even the discovery process itself, then DMOs must confront a hard truth: the traditional marketing-driven model will not survive the future that is coming.
From sentient-feeling assistants…
The skinny
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