Strategic Pricing Is Not An Afterthought with Marsha Lindquist
Strategic pricing is not a spreadsheet exercise; it is a leadership decision that affects risk, profitability, and execution long after award.
In this episode of GovCon Unscripted, Marsha Lindquist, Managing Partner/President of Granite Leadership Strategies Inc., explains why pricing must be involved early, why fixed-price contracts demand sharper strategy, and how contractors get into trouble when pricing is treated as an afterthought.
Timestamps:
00:01:00 – Why strategic pricing matters
00:05:18 – The danger of “average pricing.”
00:08:34 – Pricing is not something you slap together…
The skinny
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