Media monitoring veteran John Croll brings Truescope to Oz
A fourth major player has entered Australia’s competitive media monitoring industry with today’s arrival of John Croll’s Truescope.
Croll previously led the ASX giant Isentia, taking it through a 2010 sale to Quadrant Private Equity and 2014 ASX float.
Isentia – which rebranded from Media Monitors in in 2012 – peaked with a near-$1bn market capitalisation before the misfiring acquisition of King Content in 2015 saw investment sentiment turn against the company, which was then acquired by Access Intelligence in 2021.
Croll left Isentia in 2018. After a year off, he founded Truescope seven…
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