The B2B-to-C Playbook Behind Agricultural Cooperatives | Pat Dunneback, Battery Agency, Managing Director
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In this episode of The Ad Podcast, host Dylan Conroy sits down with Pat Dunneback, Managing Director of Battery Agency’s Chicago office, live from Advertising Week in New York.
They unpack the intricacies of managing a multi-year enterprise relationship with Land O'Lakes, examining how legacy brands navigate shifting agricultural economics and consumer expectations.
The operational mechanics of a 105-year-old Fortune 500 cooperative owned by 3,000+ farmer-owners.
The B2B-to-C…
The skinny
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